Blog Archives - Page 9 of 17

Posted on December 15, 2020February 6, 2021 by admin

How to Build Effective Retargeting Campaigns for Ecommerce Stores

Retargeting is all about utilising the data you collect in different touch points of your business. It can be online, offline, paid and organic as well.

Using Facebook we often forget about other channels or off of Facebook touchpoints that sometimes can boost sales tremendously. It doesn’t matter where or when you reach your audiences if you are able to do so.

Television advertising relies heavily on retargeting as whatever they are advertising is just the 1st touchpoint of their marketing strategy. Once you are at the retail store they will remind you of the ad and reason why you connected to the ad.

On Facebook or on online channels retargeting is very similar, but with 2 extremely important factors that are on our side.

It is trackable. You can measure who visited your page, product page, when, how long they looked at it, what they were doing on the page and when they left.
You can offer an instant opportunity to buy your product. You don’t need people to visit your store, or remind them in the aisles to buy it. They get on with it right away.

How To Make Sure Your eCommerce Retargeting Campaigns Are Effective?

The first step is to track it. Make sure you place a pixel event – a tag – on every step leading up to making a purchase decision. From viewing your video, engaging your post through adding to cart a specific product. Analyse all touchpoints in the customer journey and find a way to be able to create audience segments for each of them. Don’t be afraid to step out of FB. Your customer might click on your ad because he saw your product on Pinterest, maybe a friend of them tweeted about it. It doesn’t matter as long as you are aware of it and able to track and segment your audiences.

Build customer friendly landing pages and sales funnels. Analyse what information are users looking for throughout the customer journey, when they opt out, how can you prevent it and make sure they can easily go through the funnel without any doubt in their mind about the purchase. You can use tools tracking user behaviors on the website, you can ask friends to go through the buying process, or you can conduct surveys. The more information you get the better changes you will make to improve user experience.

Give them the offer they want! Once you make a seamless landing page and target, retarget users that were initially interested in the offer, you may find yourself in a position when the offer does still not convert. Rethink the offer.

What is the specification of each audience segment? What is their motivation? What is their goal? Can you give them an offer they’d want? If yes custome the deals.

Maybe users that keep coming back to the page without a purchase are looking for a great discount. Someone that dropped out at checkout might need some reassurance about shipping times. Know your customers and provide what they need or meet them halfway. Your conversion rates will radically increase.

Don’t forget about existing customers. Existing customers are often excluded from FB ads, promotions. Email marketing is the best way to reach out to existing customers, but sometimes opening emails requires a form of loyalty. If it’s about a 2nd time purchase you may not have it yet. Try to create some special offers for customers that aren’t loyal and run via FB on low budget.

You can also try a unique offline approach and send a DM via direct mail. Since they ordered from you, you have their postal address. Send them a catalog with the latest products, or a coupon code and see if they react to it. In some cases it is cheaper than online advertising.

Organic reach can be also utilised with existing customers as they will likely to Follow you page or IG account.

Set the right exclusions. When you work with retargeting audiences CPM’s are likely to be higher than on TOF / cold campaigns because the advertising platforms know that you want that specific user. Make sure you don’t create unnecessary duplicates or forget to exclude overlaps because it will hurt the performance of your campaigns and will overall increase CPA’s.

Hope you enjoyed the read! If you’re spending over $500 a day and need help with your retargeting campaigns book a call below:

https://dimniko.com/msp-apply

Posted on December 14, 2020January 14, 2021 by admin

How to Minimize Your Losses During the Holiday Season and What to Look at First

Hello Folks,

We are now in one of the busiest seasons and all business owners are now trying to push all types of offers and pushing to get the best advertising placements, especially on FB. I am sure if you run your business ads you have been facing difficult times from September on.

From March approximately when the Pandemic started, many advertisers minimized their spend or stopped completely but Q4 is the busiest time of the year and costs are increasing again.

There are a few tips that I’d suggest you’d pay attention to in order to minimize losses and try to get the most out of your ads.

Rules

Firstly when setting up your campaigns make sure you’ll add rules, certainly, I am talking about high-budget campaigns, and double-check in the Automated rules sections if the rule is truly running has been created and it’s working.

Something unusual happened recently that I set up a rule and the rule wasn’t created. If you don’t double-check you might be spending too much without results.

I’d suggest adding 3 rules Campaign level / Ad Set level / Ad level – to make sure that rules fire even if FB is glitching and for “some reason” one of the rules won’t apply.

Read More: How Message Campaigns Can Bring Down The Cost of Your Results By 2x – Untapped Strategy

Optimization

Make sure you choose the right placements, as different ad Placements will have different costs, and right now that the competition is high, get ready to pay a higher amount.

Higher costs also come into a relation of course with the bidding strategy you use, so if you have a certain manual bid strategy you used make sure the bids are high enough to enter the auction and you don’t miss out.

The first 2-3 days are critical and you should pay close attention to all metrics and see if it’s worth running the campaign. As I mentioned above, expect to see higher CPC, CPM so don’t cut off just because of these metrics but look at the big picture calculating other actions (create custom columns -if you don’t have yet any).

It’s super important to have a clear strategy set to switch quickly and not lose time on thinking what’s the next step.

ADS RELEVANCE

Many people ignore these metrics but it’s important to determine different rankings of your ads which contributes to increased or lowered costs.

FB has 3 separate metrics to determine the quality of your ad: Engagement ranking, Quality ranking, and conversion ranking.

Having a low score will increase your costs. I’ve seen ads working well while not having all 3 rankings at their highest rate, but if all 3 of them are low then definitely you should look into more details.

I hope these little tweaks will help you get better results.

Good luck!

Also, if you are spending over $500 a day and want to scale your brand.

Book a call below:
https://dimniko.com/msp-apply

Have a great Day!
Ago,

Posted on December 8, 2020January 21, 2021 by admin

The Top 3 Trends We Expect to See in eCommerce Marketing Throughout 2021

As we all know 2020 was a crazy year for online shopping due to the pandemic. The pandemic has allowed a lot of people to consider selling and buying online. With all the lockdowns happening around the world, consumers where left with no other choice to satisfy their wants and needs through online shopping.

The pandemic has accelerated years worth of growth in the commerce space in just a couple of months and 2021 is going to be an even more unpredictable year compared to 2020. Through experience and knowledge we can build the following assumption of what we can expect to seen in eCommerce marketing throughout 2021.

Fierce Competition For The Market

Due to big retail brands and stores that had to adapt to selling online, we can expect to see that the overall CPA (cost per acquisition) is going to be higher than average compared to previous years. We are already seeing this at the end of Q4 in 2020 and this will continue to be the trend in 2021.

This is due to already existing stores and brands that had to start selling online since the start of the pandemic. These companies have established branding and followings that help accelerate their position in the online space normally dominated by SME’s.

A combination of higher budgets and bigger margins will allow these companies to start dominating the ad space such as Facebook, Instagram, TikTok etc. These companies are equipped with advanced customer service experience and the ability to provide a better service compared to your average eCommerce store.

Overall Consumer Behaviour Change

If you have run any ads through the 2020 year, you will know that it had been difficult to control the volatility of the Facebook Ads Campaigns. Overall consumers have changed the way they shop online.

As a standard, eCommerce stores mainly focused on what you would consider as luxury goods items and eCommerce store have become custom to this consumer behaviour, and the Facebook Ads Algorithm as well.

For 2021 we can expect that consumers will adjust to purchase more essential goods and services from eCommerce stores such as groceries, health and home products. This leads back to the first trend as well.

This is mainly the reason why we will see more retail stores moving into the eCommerce and Facebook ads space. Consumer behaviour will change with this as well since they will be more inclined to purchase goods for the space they spend the most of their time, which will be their homes.

A Focus On Customer Retention

As mentioned in the first trend, eCommerce stores will be focusing more on running Retention campaigns as customer acquisition costs sky rocketed through Q4 for 2020 and what we can expect to see for 2021.

The main focus for established online brands will be to retain their customers through exploring new channels and funding this through their retention efforts. This push towards retention will only be a band aid for a larger existing problem for 2021.

A good model we can see is eCommerce stores introducing loyalty points for coming back to the stores. This marketing strategy will mainly be seen implemented through other channels such as native advertising, email marketing etc.

Overall the new marketing trends in 2021 will be extremely different from what you see from data from pre Covid-19. We believe that the volatility of the Facebook Ads campaigns will settle down for the most part since the algorithm has had enough time to gather enough data.

Facebook Ads Media Buyers know how to read these changes and adjust their campaign strategies in order to stay as profitable as possible during volatility of campaign performance and it’s imperative to be able to do this for your eCommerce store as well.

But This only works if you have the right agency partnered with you!

If you are spending over $500 a day and you want to scale your brand.

Book a call below, to have the best of the best work on your brand.

https://dimniko.com/msp-apply

And that’s a wrap!

I’m Quintin, Media Buyer at DimNiko

Posted on December 7, 2020January 14, 2021 by admin

How We Improved Our Client’s ROAS Using Story Ads

Either if you work as an advertiser for an agency or if you run ads for your own brand, I am sure you will agree with me on the fact that this 2020 has been one of the most volatile and unpredictable years than we can remember.

Of course that makes total sense, considering that the current situation around the world is not any less crazy/unpredictable.

All of this has pushed us to become extra creative, try many different things and approaches by testing and putting into effect everything in our power to improve the performance of the campaigns.

How We Found the Variables to Test

As an example, one of our client’s, a sports clothing brand, saw a huge decrease in performance gradually and steadily starting in August and continuously for several weeks.

One of the first metrics we looked at was the difference in performance for each platform.

What we realized was, that Instagram purchases were converting at a much higher ROAs than Facebook, and in regards to the placement, specifically, the Instagram Stories.

Testing Instagram Story Placements

We’ve decided to run some tests selecting only in the Instagram Story placement.

On average, the comparison to this first test campaign’s results with the other prospecting campaigns, was a 3x times higher ROAs.

We then took the decision to focus the biggest part of our prospecting budget purely into Story Ads.

There are different reasons why Instagram Story Ads worked especially good for this client.

Read More: What Creative Works Best In In-Stream Video Ad Placement?

What We Learned From the Test

The main target audience for this specific brand is young females, age range 18 – 30, which is, in percentage, a huge part of the general Instagram users.
Fitness is one of the strongest content topics on Instagram, increasing the chances of conversion for a sport’s brand.
We adjusted the ads into catchy videos that grabbed the user’s attention within the first seconds.
We created ad copies that represented the core values of the brand and differentiate them from the competitors.

The competition among the fitness market in general and the fitness clothing in particular is immense.

However, by putting our focus into optimizing and adjusting the Story ads of our campaigns, we managed to stabilize the account’s performance in some of the most volatile and difficult weeks of the year, preceding Black Friday.

The takeaway from this example is, if you are having trouble getting your campaigns to stay stable, study your metrics, analyze your campaign’s results and put the focus into optimizing your campaigns by the best converting platform and placement.

If you are interested to know more about us, to find out if we are the right fit for you and if you are spending over $500 a day and you want to scale your brand.

Book a call below:

https://dimniko.com/msp-apply

Until next time 😉

Posted on December 2, 2020January 21, 2021 by admin

Built-In Solutions to Customize Your Catalog Sales Ads

As the busiest sales period of the year just began, it’s very important to provide unique ads and angles separating you from your competition

You should aim to personalise the visuals you use, so they don’t get boring, and seem always up-to-date! You can add branding to your pics, a sticker, or even a seasonal frame – all will help you to get out of the crowd and make yourself conspicuous.

Today I will show you how to customise your catalogue ads to look much cooler than your competitor’s. Be different & take action!

Did you know you can use frames in your ads? Even if you don’t have a creative team behind, you can create some really nice layouts with minimal efforts by using the tips below.

How to Design a Custom Frame?

You can use any image editing software, like Canva, or PicMonkey. Just open it, and choose FB post, or a simple 1:1 dimension from the pre-sets. Don’t forget, to set the background to transparent, as you will add the frame to your catalogue / or post as an extra layer. Your product will be in the centre of the square!

Then you can choose from several thematic free images, like snowflakes, Xmas present boxes, mistletoes… and you also can upload your brand logo, or any custom vector graphic and place it to a corner.

Here is an example of a simple design

If you don’t want to use graphics, but want to display your key message – just write your best offer below the product area – it will be displayed on every single catalogue card. Use coloured text, as the product background will be white.

Basically, that’s all!

Save your frame design in PNG format, (that’s important because only the Png format will preserve the transparent background) and you can already upload it to the Ads manager.

Here we go… You are ready to start creating your brand-new festive catalogue ad-designs!

How to Set Up Your Campaign?

Its really easy, just follow these steps:

Open your ads Manager and create a new Facebook campaign. Select Catalog Sales as your campaign objective.
Select your catalogue, which you want to promote.
Set up your budget, audience, placement, and don’t forget to choose the goal: purchase on ad set level.
Its time to create your ad. You can choose the carousel format, or you can switch on Dynamic formats and creative.
Scroll down to Creative Tools and click on Edit creative. You will customize your catalogue look here, and create your unique offer in seconds!

What Are Your Options Here?

Catalogue information: You can place information on the catalogue cards about price, percentage off, delivery information, as you can see in the picture below! You can customise the colour, but also the shape of the info-box, and you can also select where the chosen information should appear!

Frame: you can add your brand new catalogue frame here! Just click upload, and select your design. The system will place it as an overlay, on top of your products. Here we go!

As mentioned before, you also can place a frame of text as promo information about your limited time offers, Black Friday or Xmas sale length.

When your offer finishes, you just switch your border to a new one.

Here is an example of a limited time offer:

What else can you do to make your ad even nicer?

You can add an intro card, which is basically a first catalogue card – with custom image, functioning like a catalogue cover photo.

And – for the last card, you can add your profile picture of your business’ Fb page. You also can customise the website link that people visit when they interact with the card. How cool is that?

Now, as you are ready with the creative part, you still need to define the texts and headlines as usual, and your ad is ready to go!

I suggest you to start to use these ad overlays, and watch how your Click-through-rate, Conversion and ROAS increases! Just in time for Xmas sales!

If you are interested, but still not sure how to set up things correctly, we can move this weight from your shoulder and create the best campaigns for you! Just book your call below:

https://dimniko.com/msp-apply

Liked the topic? There are also other great ways to make your ads a little bit more personalised! These I will show you in my next blog post! See you next time!

Posted on November 30, 2020January 8, 2021 by admin

Why You Need to Start Using UnBoxing Videos to Increase Your Ad Performance

We all know that Facebook is tending to more consolidated audiences targeting broad or almost broad. And the main focus of the marketers shifted from finding specific niches to finding the best creative angles.

The Facebook algorithm can find the best audience for you but it can’t help you with the creatives obviously haha. And since Facebook users are so much disposed to ads every day, your offer should look like something outstanding.

That’s why I would like to discuss one type of videos that is rarely used by marketers but can improve the performance significantly.

Unboxing Videos!

Imagine you’re waiting for your parcel to be delivered or you just bought a new product in a shop. Or your friends are bringing presents to your birthday party!

And what’s the most exciting part?? Opening the box!

So ideally you want to share this amazing experience with your future customers.

Think about the fact that they have never seen your product in real life, they can’t touch it, they don’t know what’s coming in the box. And of course everyone hesitates once in a while about the quality of the product.

So the main idea of your unboxing video is building trust for your business and your product specifically.

Besides generating trust you help the customer feel what it’s like to purchase your product which increases the chances of an actual purchase.

I think at this point it’s quite obvious why you should be using unboxing videos so let’s talk about the best practices:

1. The Video Should Look Natural

This means that it should be shot in a natural spot where the customer will be unpacking the box himself. For example, on the kitchen table or near the entrance to the house or outside in the yard and so on.

2. Choose a Nice Background, Nice Music, Nice Lights.

In other words make your customer feel cozy.

3. Start with Exposing Your Brand.

A brand which is exposed in the first 3-5 seconds sticks to a customer’s memory for a long time. In case of unboxing videos put a sticker with your brand on the package.

4. Properly Edit the Video to Make it Look More Dynamic.

Use jump cuts and speed changes so the video looks dynamic. Show the whole process of unboxing from A to Z but don’t forget to edit the results so the video doesn’t look boring and isn’t too long.

You should find the golden middle so you can present the product in all the details but you should still remember that it’s an ad at the end of the day.

5. Use Love to Sell Your Product

This is the last but not the least important advice. Present your product with love so the customer will want to get this piece of love when they choose your shop.

Of course unboxing videos require a lot of work from the production team but trust me it’s worth it!

If you want to get more insights about the creatives we’re using

Book a call below:

https://dimniko.com/msp-apply

Posted on November 23, 2020January 21, 2021 by admin

How to Keep the Sales Momentum Going Through 2021

2020 has been the most unpredictable and volatile year ever for eCommerce marketing. A pandemic-induced depression coupled with mandatory stay-at-home orders changed audience sizes, drove costs down and then up, and permanently shifted users’ priorities.

As we come to the end of Q4 with the year’s largest sales events, it’s crucial to think ahead to 2021. For many eCom brands, maintaining or building on the sales activity at the end of the year could be a matter of survival. The past 10 months have shown us how important it is to be able to pivot and adapt to circumstances outside of our control and there’s no reason to think that 2021 is going to be any easier! So here, I am going to lay out three important steps you can take to carry your sales momentum into the new year and beyond.

First: Amp Up Your Empathy.

The brands that have survived and thrived this year have understood the value of placing the customer at the centre of their adaptations to the crisis of 2020. The marketing adage ‘Focus on benefits, not features’ should be tattooed on the inside of your head. How do we benefit the customer? If you have to develop new products or change the way you present your offer, it has to be an organic response to the needs of the customer – not a quick-fix adaptation to make your offer appear more relevant to present circumstances. The question you ask is ‘How can we help?’

Second: Social Media is a Sales Channel.

Another lesson from 2020 has been the importance of brand storytelling. People need to feel a connection with your brand and to understand that ‘we’re all in this together’ isn’t just a glib slogan but the essence of your offer. Social media is the best place for you to disseminate brand stories to generate buzz about what you’re doing and keep existing customers interested. You can show off how your processes have had to adapt to the new normal, what #wfh life has been like for your company and elevate customer stories to celebrate their achievements and personal milestones. Combining this relatability with product promotions in regular updates will help keep your sales volume up into 2021. Along with your Facebook Ads and paid search, your social feeds should always form one of the most vital parts of your eCommerce marketing strategy.

Finally: Test and Measure. Then Test Again.

Keep optimising your approach. Momentum is movement – a function of mass and velocity. You have to be improving constantly or you’re not actually going anywhere. In terms of a sales funnel we can break this down into volume, conversion and velocity.

Volume: Make sure you’re not slowing down on prospecting. Maintain an ‘always-on’ approach to optimising campaigns: testing new offers, creatives, audiences and bidding strategies to grow the number of quality leads entering the top of the funnel.

Conversion: Understand the indicators of best performance as leads move through the funnel. Pay attention to the changes made at the top of the funnel (volume) and move quickly to understand how to nurture these prospects through your retargeting not just with Facebook Ads but with CRM, social media and other channels.

Velocity: How long should your customer journey from introduction to purchase take? Are they moving fast enough? The longer they take, the higher the cost of sale.

Momentum is a constant cycle of measuring, testing and optimising, moving incrementally closer to the optimal formulation for volume, conversion and velocity. In times of crisis and universal change, it’s more important than ever to observe and refine the micro and macro of your strategy.

Taken together, these three factors should help you kick your eCommerce marketing engine into high gear for 2021. Stay focused on the needs of the end user, build community and loyalty with brand storytelling and constantly measure and adjust your approaches to maximise efficiency.

If you want to chat and see if we can help grow your business, you can click below and see if you qualify for a call!

https://dimniko.com/msp-apply

Posted on November 23, 2020January 14, 2021 by admin

How to Set Up Campaigns with Very Different Products and Sales Funnels

Hi Guys, It’s Monika here again.

We covered a couple times that ideally when you have a brand you want to have an ad funnel that converts the best and focuses on new customer acquisition.

This is a very general strategy. Having a winning offer will actually make your advertising simple as you only have to perfect that irresistible offer.

Often we see brands running ads to so many different products, offers and landers that testing each of them with different creatives is a very expensive experience.

However there are situations when this strategy is not executable.

Either because you have too many products / offers that are not connected to each other or front end profitability is your first priority and customer acquisition comes second. In this case, it will indicate that your backend is not strong enough or developed at all and you don’t have offers that can be used for up-selling, cross-selling or even for re-selling.

Of course ideally I would start working on this issue but it doesn’t mean you cannot run ads in the meantime.

Checking Pixel Events

First and most important thing is to check your pixel events on all landers. I often see that different sales funnels have different pixel events set up which means the data the pixel receives is all mixed up.

This will make it very hard for the algorithm to optimize your campaigns.

Once you understand what steps the user takes for each funnel and each step is tracked by the pixel and across the funnels these events are sort of consistent, you can segment your audiences for each funnel.

TOF audiences

MOF audiences

BOF audiences – for that specific funnel

Cross-sell audiences

If needed use url filtering, FB analytics, or dynamic parameters, such content ID to create these audiences.

Campaign Breakdown

For each funnel that you want to run or test, set up all 4 campaigns.

For example: for TOF campaigns will only target people that have not purchased from your store, have not visited the specific offer’s landing page or purchased anything else from your store.

For MOF choose IG and FB engagers and video viewers (only those videos that are related to the offer) and exclude everyone again who have ever been on your website.

For BOF campaigns, include only audiences that visited the specific funnel, added to cart or initiated checkout.

For the Retention cross-sell campaign choose audiences that haven’t seen your offer yet but have visited other funnels, purchased something else.

Once you have all 4 campaigns set up for each of your offers you will be able to separate the traffic more efficiently and monetise on the data that you collected.

This method is also very good for testing sales funnels 🙂

Hope you enjoyed the read and don’t forget,

If you’re spending over $500 a day and want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

Cheers,

Monika

Posted on November 18, 2020January 19, 2021 by admin

What To Look For When Hiring An Agency

Are you an ecommerce brand owner?

If so, you are probably already aware that running the marketing for your brand is not always easy. We are in 2020, the competition is higher than ever and the classic old methods just don’t seem to work anymore.

The digital world keeps changing, getting more and more competitive and that is the main reason why most ecommerce brands turn into agencies in order to run their ads.

But how can an agency help you increase your sales and grow your business?

For a starter, agencies have access to the newest tools, as well as the knowledge about different advertising platforms, which keep changing all the time. As an entrepreneur, it is very difficult to stay on top of the newest trends in the digital world, as well as learning and mastering the platforms to run your ads profitably.

Here are some of the main points to keep into consideration when searching for an agency:

1. Experience

Once you find an agency that you are interested in, the first thing to look at is their portfolio. Check out their client’s page, read their reviews and testimonials. Any information regarding past work they did for other brands will give you a good insight into their work and expertise.

2. Connection

And by connection I mean, finding the right fit for your business. The agency culture and personality is extremely important when you start working with a new agency. Making sure you understand each other and you share the same goals, because only then can a partnership be successful.

3. Cost

Agencies can be pricey, but you should always consider how the agency can help you increase your brand based on reports and analytics, and work a budget around that.

Going for the cheapest agency might cost your brand a lot in the long run, very low costs might also imply a low quality service. Make sure you understand how exactly your budget will be used and what results you should expect based on the strategy provided by the agency.

4. Business Knowledge

Choose an agency that understands your business, that is familiar with the field you are in and that it takes the time to study, learn and get to know your audience.

The more involved an agency is with every little detail of your business, the more successful will be the cooperation.

5. Proactivity

One of the main reasons to hire an agency is to get their professional input.

Agencies work with hundreds of clients and they get to have a very experienced eye to understand what will or will not perform well when it comes to advertising. Look for an agency that is proactive and it leads you into taking the right actions for your marketing strategy. Offering you guidance as well as providing you with the information related to the latest trends to put into practice.

These above are just a very few examples of what to look for when you want to hire an agency. And one thing is for sure, the right agency is out there for you and your brand.

If you are interested to know more about us, to find out if we are the right fit for you and if you are spending over $500 a day and you want to scale your brand.

Book a call below:

https://dimniko.com/msp-apply

Until next time 😉

Posted on November 17, 2020January 15, 2021 by admin

How to Build Broad Audience Pools to Effectively Test a Product | DimNiko

So are you looking to build broad audience pools to effectively test your products with the help of Facebook ad campaigns, or you’re aiming to hit the right people with your Facebook ads?

Well, it’s evident for eCommerce and other businesses to build a broad audience because almost 95% of product launches fail.

95% of product launches fail— even regularly in light of the fact that a brand pushes them to dispatch ceaselessly to see whether the item is something individuals really need. Indeed, even the most experienced leaders battle to settle on the correct decisions without contribution from their intended interest group.

So if you’re going to launch your product and want its effective testing, you’ll discover how to build a target audience for your Facebook ads in this article.

Broad Audience Pool

With a broad audience pool or right targeting implies that a marketer, product launcher, or you (looking to test your product) can reach individuals who are interested or showed some interest in your products before. These products can be similar to the product you’re going to test, even if they haven’t visited your website or app yet.

At the point when you focus on a larger audience, people in this crowd naturally observe items from your index that are likely applicable/relevant to them.

This broad audience pool assists you in checking the Audience Insights or ad reporting. You can learn more about the people of different countries, demographics, and behaviors to test your product. You can find the people how they reacted to your ads.

For instance, a business running an enormous scope brand mindfulness mission might need to target comprehensively. It could target individuals 18-65 years of age in the United States.

Kinds of Pool Audience

Facebook Ads campaigns make you eligible to make your pool of audience targeting the men, women, and the people of different ages, countries, and broad interests or past behaviors of the people.

For anyone whose product has variations or differs and is based on age, for instance, health and insurance companies, you’re probably targeting the people of specific age or gender and demography. And if not, time to get started! Select different age ranges for your Facebook ad of a product, and point them at either women or men.

You can Target the Pool Audience by customizing the following options available while setting the Facebook ads.

● Location
● Age
● Language
● Gender
● Industries
● Interests

From the above list, you can see how to change the location, language, and demography for your product testing. Click on each option/segmentation one by one and enter your desired location and other credentials to run your Facebook ad campaign to attract many people/customers and effectively test your product.

Requirements for broad Facebook Product Ad Audiences

● Facebook pixel: You’ll need a Facebook pixel executed on your site and should utilize standard occasions to report which item IDs from your list are being seen, added to the bin, and bought. You may need to work with a site designer to set up your Facebook pixel and standard occasions.

● Catalog/Inventory: You’ll need a list to utilize dynamic promotions. If you don’t have one yet, figure out how to make an index. Much of the time, you can utilize a current channel from other internet shopping gateways with one of Facebook’s outsider reconciliations.

Broad Audience Product Testing for eCommerce Retailers

Generally, Facebook Dynamic Ads have been more qualified to bigger eCommerce stores as they have more site traffic to build a broad Facebook ad audience range. This has demonstrated prohibitively for those with little amounts of traffic or less brand mindfulness.

Since the update permits eCommerce giants or retailers to discover new audiences, this helps both littler and bigger eCommerce locales. The litter retailers with less traffic going to their site can contact new individuals that they would not have conventionally had the option to reach. This assists with advancing the items available to be purchased just as building brand mindfulness.

Bigger retailers can likewise profit as they can contact new crowds that might not have interfaced with something else, permitting the other retailer audience to go after their items.

Frequently Asked Questions

What kind of products are good for testing on broad audiences

Usually health, beauty, home & garden, sport, cars, pets niches are the products that most marketers work to build a broad audience.
Why to segment

Market Segmentation is a process of splitting buyers into distinct measurable groups according to their wants and needs. It is very important in marketing as it assists marketers to be more efficient in terms of time, money, and other resources. Market segmentation enables the companies to learn better about their customers, and so they gain a better understanding of customer’s needs and wants and, therefore, can tailor campaigns to customer segments most likely to purchase products.

Segmentation provides valuable and useful information about prospective customers, so it allows marketers to effectively allocate the marketing resources for the maximization of cross and up-selling opportunities.
When to use gender, age, country, placement pools

You can use gender, age, country, and placement tools for the products that are specific for gender, age of a group of people, or that has sales in a country. While running Facebook ads, you need to keep in mind that men and women traditionally approach burying decisions differently and so set your ads accordingly.
How to overview and analyze results

Go into your FB reports and observe your campaigns in detail. Breakdown by age, gender, location, placements, dynamics. See how different pools are reacting based on your message and creatives.

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