
What is an Average Order Value? & How Do You Calculate it?
Some of the most successful businesses think about their long term strategy. To do this there’s a couple of metrics brand owners need to take a look at. The main one is your customer acquisition cost. But if you want to get ahead in today’s competitive market, focusing on increasing your AOV is key. The higher your AOV, the more profit generated per customer. This can then be reinvested into