Some of the most successful businesses think about their long term strategy. To do this there’s a couple of metrics brand owners need to take a look at. The main one is your customer acquisition cost. But if you want to get ahead in today’s competitive market, focusing on increasing your AOV is key. The higher your AOV, the more profit generated per customer. This can then be reinvested into
Your average order value helps your understand your customer’s buying behaviour. Lately, we’ve noticed a lot of our clients are focusing on driving as much traffic as possible to their website. Then their second focal point is increasing their conversion rate on their website. Of course both are extremely important for success. But, you need to focus beyond these two goals. If you have a lot of traffic landing on
As an e-comm business owner, you’ve probably heard this before: reduce your COGS. Your cost of goods sold are most likely our most basic expense. Having higher cost of goods means lower margins resulting in less space for innovation, research, marketing, and so much more. It’s the key to taking your business to the next level. If you read our previous post about reducing COGs, you may be wondering where
Some of the most successful businesses think about their long term strategy. To do this there’s a couple of metrics brand owners need to take a look at. The main one is your customer acquisition cost. But if you want to get ahead in today’s competitive market, focusing on increasing your AOV is key. The higher your AOV, the more profit generated per customer. This can then be reinvested into
Your average order value helps your understand your customer’s buying behaviour. Lately, we’ve noticed a lot of our clients are focusing on driving as much traffic as possible to their website. Then their second focal point is increasing their conversion rate on their website. Of course both are extremely important for success. But, you need to focus beyond these two goals. If you have a lot of traffic landing on
As an e-comm business owner, you’ve probably heard this before: reduce your COGS. Your cost of goods sold are most likely our most basic expense. Having higher cost of goods means lower margins resulting in less space for innovation, research, marketing, and so much more. It’s the key to taking your business to the next level. If you read our previous post about reducing COGs, you may be wondering where
Interview with Melvin Chee: How to Successfully Move Your Business From Dropshipping to Ecommerce Brand During this episode of Ecommerce Titans, Dim interviews Melvin Chee who started off as a major player in the dropshipping industry who has successfully transitioned into the brand building space. He has built numerous well-known brands including UV shorts. He’s one of the few people who have been able to move from DTC to brand
INTERVIEW WITH JOSH ELIZETXE: UNDERSTANDING THE FOUNDATIONS OF ENTREPRENEURSHIP USED TO GROW MULTIPLE ECOM BRANDS During this episode of Ecommerce Titans, Dim interviews Josh Elizetxe from Snow Teeth Whitening. Josh has an extensive history with growing businesses and online marketing. They discuss everything from the foundations and struggles of entrepreneurship, influencer marketings, and how to create massive brand awareness. Josh ElizetxeLinkedIn: https://www.linkedin.com/in/josheeeeeee/Website: https://www.trysnow.com/Instagram: @joshsnow Additional Resources DimNiko Academy Top insight, case studies,
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