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How to Minimize Your Losses During the Holiday Season and What to Look at First

DimNiko | High Holiday Ad Costs

Hello Folks,

We are now in one of the busiest seasons and all business owners are now trying to push all types of offers and pushing to get the best advertising placements, especially on FB. I am sure if you run your business ads you have been facing difficult times from September on.

From March approximately when the Pandemic started, many advertisers minimized their spend or stopped completely but Q4 is the busiest time of the year and costs are increasing again.

There are a few tips that I’d suggest you’d pay attention to in order to minimize losses and try to get the most out of your ads.


Firstly when setting up your campaigns make sure you’ll add rules, certainly, I am talking about high-budget campaigns, and double-check in the Automated rules sections if the rule is truly running has been created and it’s working.

Something unusual happened recently that I set up a rule and the rule wasn’t created. If you don’t double-check you might be spending too much without results.

I’d suggest adding 3 rules Campaign level / Ad Set level / Ad level – to make sure that rules fire even if FB is glitching and for “some reason” one of the rules won’t apply.

Read More: How Message Campaigns Can Bring Down The Cost of Your Results By 2x – Untapped Strategy


Make sure you choose the right placements, as different ad Placements will have different costs, and right now that the competition is high, get ready to pay a higher amount.

Higher costs also come into a relation of course with the bidding strategy you use, so if you have a certain manual bid strategy you used make sure the bids are high enough to enter the auction and you don’t miss out.

The first 2-3 days are critical and you should pay close attention to all metrics and see if it’s worth running the campaign. As I mentioned above, expect to see higher CPC, CPM so don’t cut off just because of these metrics but look at the big picture calculating other actions (create custom columns -if you don’t have yet any).

It’s super important to have a clear strategy set to switch quickly and not lose time on thinking what’s the next step.


Many people ignore these metrics but it’s important to determine different rankings of your ads which contributes to increased or lowered costs.

FB has 3 separate metrics to determine the quality of your ad: Engagement ranking, Quality ranking, and conversion ranking.

Having a low score will increase your costs. I’ve seen ads working well while not having all 3 rankings at their highest rate, but if all 3 of them are low then definitely you should look into more details.

I hope these little tweaks will help you get better results.

Good luck!

Also, if you are spending over $500 a day and want to scale your brand.

Book a call below:

Have a great Day!

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What Facebook Changes Do We Expect to See in 2021

DimNiko | 2021 Changes

2020 has been a challenging year for all of us, and advertising on Facebook has also had its ups and downs but finally we made it to Q4, which is expected to be the best quarter of the whole year. 

Facebook was pushing out a lot of changes and updates this year, but as we know Facebook is not resting and is continuously working and rolling out new updates and policy restrictions.

So, let’s have a look of what is coming.

Improving Ad Performance Through Ad Volume Guidance

It was announced in October 2019 that it will be introduced ad limits per page in order to control the volume. The reason is to reduce the number of ads, as if advertisers have too many ads running (e.g. 10 in a dynamic ad) most of them won’t exit the learning phase. 

For this reason, is implemented a limit on the number of ads each page can run at once, and to get more optimized and stable results with less spend.

If an advertiser has multiple ad accounts tied to the same page, will need to be careful and avoid too many ads in one account because it will limit or completely block the other ad accounts as the maximum number of ads it was reached. One effective solution will be consolidation of the campaigns, which we noticed already from a while ago that the algo prefers broader and larger audience size.

So, let’s have a look at the Ad limits per page and how it will be limited and categorized. 

Based on the page size it will be segmented in the following categories:

  • Small to medium size businesses advertising <$100K in their highest spending month in the last 12 months  250 ads
  • Medium to large sized Pages advertising $100K to $1M in their highest spending month in the last 12 months  1,000 ads
  • Larger Pages advertising $1M to $10M in their highest spending month in the last 12 months  5,000 ads
  • Largest Pages advertising >$10M in their highest spending month in the last 12 months 

It is expected to roll out from 2021 through summer 2021. 

Apple IOS 14 privacy change that applies to Facebook

As most must have heard about this announcement from Apple that on IOS 14, apps will be required to receive user permission to track users across apps or websites or to access the device’s advertising identifier, so basically the user will now have the ability to allow or reject tracking. This is something amazing from a user point of view, but not so great from advertisers’ point of view. 

Re-targeting will be very difficult as most of the users are browsing from their mobile, and the audience network will be out of the game as it’s also used by third party apps.

This will affect many advertisers, especially the small businesses as it is expected a potential drop of 50% or more, however Facebook started preparing businesses for the update and made some suggestions

  • It will be released a new version of Facebook SDK to support IOS 14 will provide support for Apple’s SKAdNetwork API
  • Advertisers will need to create also a new ad account dedicated to IOS app installs.

Read More: How IOS14 Might Affect Your Facebook Ads and Ecommerce Brand

We are looking forward to seeing how all these changes will impact Facebook Ads in 2021.  However, all brands and marketers will need to cope with the new changes and adapt quickly to the tighter rules. 

If you have any questions please feel free to contact us. 

Also, if  you’re spending over $500 a day on paid advertising and want to scale your brand you can book a call below:

Have a great week!

Ago from the DimNiko Team 🙂

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Retargeting Offer Test: FREE Shipping or Discount?

DimNiko - Free Shipping

Hi Everyone,

Today I am going to share with you a retargeting offer test result that I’ve been testing for a while.

Typically e-comm businesses have an average CV% between 2% to 4%, and of course if there’s no retargeting the CV% is even lower.

However, if you have built out a solid retargeting strategy likely your store conversion rate is good.

Why People Abandon Cart

Most of the high intent buyers leave the store at the Add to Cart stage. Some shoppers may need more time to understand and research your products, some might mind the shipping fee so they leave, and some might just consider research more for better price range, some lazy to complete the checkout process or get distracted for different reasons. These are some of the reasons why people leave without buying, and this is why retargeting is essential and works as people need to become more comfortable with your brand.

Retargeting campaigns are converting like charm, because at this stage you give them a good reason to buy now by showing them an offer to those who abandoned the cart.

The Retargeting Offer Test

I’ve been testing % discount codes vs Free Shipping?

Turned out that people preferred the free shipping code instead of discount on the product.

Of course, this depends on your shipping fees and how much your products cost. This type of offer will give the users the feeling of emergency to buy. So in the test I ran the ROAs on the discount code it was just double, while Free shipping had 3 ROAs. That’s pretty cool to understand what your customers prefer and so you know in order to scale.

There as well another version I tried but failed is a fixed amount of discount for example $5 OFF. People tend to like more a certain % OFF the full price or the Free Shipping

Definitely this test doesn’t mean that it will work magic for all e-com stores, this is my experience, but I can strongly recommend implementing it and let it run for a month and observe the changes.

The Audience We Tested

The Audiences used in my retargeting strategy were visitors for the past 30 days, in a consolidated campaign and another one excluding the past 30 days but targeting the last 180 days. Especially now in Q4 when the buyer intent is significantly increasing.

The Creatives We Tested

As for the ads showcase your products, make multi-products carousel ads as these ones can be very effective in retargeting, however if the store has a few products single ads are working very well as well, review ads are gold.

Take advantage of your retargeting campaigns and get the most out of it in this Q4.

Also, if you are spending over $500 a day and want to scale your brand.

Book a call below:

Have a Great Day!


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Why You Should Utilize Your Lookalike Audience

Facebook is the biggest social network out there and is offering the most targeting options to help your ads to find the best audiences who likely will find your ads relevant, so defining your audience we may call it “smart targeting” and it’s absolutely necessary in order to have less $$$ spend on irrelevant traffic.

Let’s look into the type of audiences and see how they benefit your business:
1) Core Audiences
2) Custom Audiences
3) Lookalike audiences

Each audience type has its own “beauty” but let’s have a look on their functions and how they benefit you.

Core Audiences

Core Audiences define an audience based on the followings:

  • Interest is one of the best Facebook ads targeting where you can target specifically people interested in your market or competitors or hobbies.
  • Demographics – here you’ll find a big pool of targeting topics but the main 3 is Age – Gender – Language- and detailed targeting going way more detailed: you’ll be able to target people by their political views, life events, job titles and so on. Behavior based targeting allow you to target people who have purchased in the past, personal events such as birthdays, anniversaries.
  • location – to select cities, counties, countries, postal codes, specific address radius but also you can dig deeper and select more layers such as people who live in this location, recently have been or travelled in the selected location, and connections – to include or exclude people who is connected to your Facebook page or responded to an event.
    Sounds scary a bit but you can add all this target options to serve your ad the best possible way.

Read More: Ideal Audience Size for Facebook Ads

Custom Audiences

Custom Audiences are created based on the pixel data by tracking your websites traffic.

Here are the events that are currently available: Add payment info, Add to cart, Add to wishlist, Complete registration, Contact, Customize Product, Donate, Find Location, Initiate checkout, Lead, Purchase, Schedule, Search, Start trial, Submit application, Subscribe, View content and all this custom audience can be used to retargeting. Quite a lot, right?

The website custom audiences are valid for up to 180 days so if you install the pixel now it could still be helping your Facebook advertising six months down the line. Also you should be excluding these audiences from the prospecting campaigns as this saves you money and stops showing the ads for people who already took an action on your site.

The above-mentioned custom audiences are very valuable, and you can use them to create lookalike audiences in seconds.

Read More: How to Use Video Viewed Custom Audiences for The Highest ROAS (SECRET METHOD)

Lookalike Audiences

Lookalike audiences can help you to find your new, high-quality customers. It’s a very powerful tool which uses what it learned about your most successful customers to find new people who have similar characteristics and would likely be good customers as well. Think of it as an audience matchmaker for marketers. You tell Facebook what you like in a customer and Facebook will deliver a new audience with prospects that meet your criteria.

Sounds like a good idea right? Well, it is and it works if you give Facebook the right data.

  • Customer Information.
  • A newsletter subscription list or a customer file list. You can upload a csv file
  • Website Visitors.
  • You can create a custom audience based on website visitors, and for this, you need to have Facebook pixel installed. With pixel, you create an audience of people who have visited your website, looked at certain pages, completed a purchase and so on as mentioned above.
  • App activity.
  • Do you have an app? Perfect! With active event tracking, app administrators can collect data on the people who have installed your app and took different actions with the app.
  • Engagement.
  • An engagement audience is people who engaged with your content on Facebook or Instagram. Engagement events include: video, lead form, Facebook & Instagram page, or even people who have messaged you.
  • Offline activity.
  • You can create a list of people who interacted with your business in person, by phone or any other offline channel.

Now that you have a little more info on all of the different types of audiences, you can create your lookalike audiences. Multiple Lookalike audiences can be used at the same time for the same campaign, but they should be separate in order to avoid an audience overlap.

Read More: LLAs Are Your Best Friends If You Want to Bring Amazing Results

Tips and Tricks When Using Lookalikes:

  1. Use the right source audience for your goals.
    For example, if your goal is to drive awareness of your business, a Lookalike Audience of your PageFans may be a good idea.
  2. Get creative with Custom Audiences.
    You can create audiences around a variety of parameters, but drill down on one option and see which is best for your campaign goal.
  3. Test your Lookalike Audience size.
    Consider different audience sizes for different campaign goals. Make sure to have at least one million people, but 10million it’s even better. You need to test, sometimes Facebook like smaller audiences but other time prefers the broader ones.
  4. Use Lookalike Audiences in combination with other features. Enhance your Lookalike targeting by adding more targeting parameters such as age, gender, interests, location, etc.

There you have it, everything you need to know to take full advantage of the super-targeting capabilities of Lookalike Audiences.

Looking to kill Q4? We got you.

If you’re spending over $500 a day on paid advertising and want to scale your brand you can book a call below:

Have a great week!
Ago from the DimNiko Team 🙂

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Case Study – Madgicx Prospecting Lookalikes.

DimNiko - Madgix Prospect Lookalike Strategy

Hi Folks, Ago here from DimNiko.

I am going to share with you today a prospecting campaigns strategy I was testing for the past one month. It was a struggle and success at the same time.

I’ve been testing it on two different brands, however the results were similarly successful. As I always mention unfortunately there is no template work on FB, strategies are constantly changing, what works today in week or month time can be “out of order”.

The Problem

For obvious reasons I can’t share the brands but I can say that they are in a completely different niche. Both Ad Accounts had very high CPAs for weeks despite the fact I tried different bidding strategies using previously good performing lookalike + interests mixed with best performing ads.

I tried using single ad sets vs lookalike stack from the same % and also combined them with interest, but no success CPAs were not dropping. Worth to mention this accounts were working well before based on this audience. 

Building the Strategy

At this point I jumped into our Madgicx Agency Account and I created acquisition campaigns using the prospecting lookalikes  feature. One of the seed audiences that worked and I’ll take as example it’s the “Niche Lookalikes” .

This can be divided into 3 groups:
a) Niche prospecting from Top Urls
b) Hight intent Niche Prospecting from Top URLs
c) Purchase  Niche Prospecting from Top Urls. 

Note that each group will be a separate campaign.

Read More: BOF Strategy For Existing Campaigns

How to Build the Ad Sets

Now when creating the ad sets you have the option to create from 0 to 20% and this is where the fun starts.

I created all the percentages individually 0 to 1%, 1% to 2%, 2% to 3% and so on up to 20% and then I also created 2 very broad lookalikes 0 to 10% and 10% to 20%.  You will have 22 ad sets in a campaign.

Note that if the audience size is smaller take a higher chunk like 0 to 2% or 3%. I set up all 3 campaigns with the same strategy and set a daily budget of the CPA x 2 in a CBO. 

On the creative level I picked the best performing ads, but you can do different variations here trying one or mix and match best performers or ad new ones. 

I barely touched the campaigns for 5-6 days and I found 4-5-6 winning ad sets and at this point I paused all the others, which didn’t get traffic or spent very little. 

The paused ad sets I duped it in a new campaign and used the budget as mentioned above, and after several days I found winning ad sets here as well and all the others I paused.

The campaigns with the winning ad sets I started scaling from the 4th day, increasing budgets once or several times a day depending on the performance, about 20%.

Read More: How Facebook Split Testing Works

The importance of not scaling aggressively the campaigns is to have a steady performance and not send back the campaigns into the learning phase. 

If you are out of ideas of what kind of audiences to run or hit “plateau”  with the current ones it’s a great tool to try. In case you’ll test the strategy, let us know the results

Also, if you are spending over $500 a day and want to scale your brand.

Book a call below:

Have a Great Day!


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Ecommerce Facebook Ads: How to Scale Your Ad Spend While Staying Profitable

How to Know When to Scale Facebook Ads

Scaling Ad Spend is a very sensitive topic and in my experience and each ecommerce business is different, unfortunately there is no template for successful campaigns and you only can understand the campaigns behavior by testing and start scaling your business based on a strategy. 

How to Tell When Your Business is Ready to Scale?

As I mentioned above the first important step is testing. 

Testing creatives, testing audiences and once you find the winning audiences & creatives, you can start combining them into new campaigns or leave it in the existing campaigns and start scaling it. Everyone has its own startegy that works for their business model. 

What Are The Top Metrics to Watch When Scaling?

What it is important to check in the first days of the campaign are the following:

  1. Click through rate – it is an important indicator to check as you can easily understand if your audience is engaging with your ad, if CTR is too low, you are likely targeting an audience pool which is not interested in your product/ad.
  2. CPM & CPC is also an important factor to check on as you can easily spot trends and see if you are paying too much. There are periods when CPMs and CPCs are lower other times higher  such as holiday season or public holidays but the costs of these two metrics should always be in the loop. 
  3. After the first 3-4 days there is already some data with key indicators, such as add to carts, initiated checkouts and of course purchase. Purchase is the most important metric, but in case there is no purchase, our next indicator is ‘add to carts’ and ‘initiated checkouts’ and in 3-4 days you should be able to see if a campaign or ad set is bringing enough results, otherwise you can pause it.  

At the scaling stage this is the point where you start increasing budgets. 

What To Do First When Scaling Ad Spend?

After the 3rd/4th or even 7days when scaling begins, although not everyone has the same daily budget – it can be $100 or $1000 – the process is the same for everyone, and spend starts increasing between the 3rd to 7th day after a campaign or ad set has shown some consistency. The increase shouldn’t be too much because the algo will restart the learning phase. Ideally it would be 20% to 30% increase daily or a few times per day depending on your budget and results or if on a low budget every 3-4 days.

In the beginning of scaling, I personally don’t use rules and prefer to give some space to the algo and let it optimize without any limitations. Now depending on the Ad Account budget I start setting up rules for campaigns spending $1.5K+ daily, till then is manual work. 

When budgets are high it is very important to check the size of your audience pool, it should be large when you scale. Checking frequency it’s a good indicator to stay on track, especially on the retargeting campaigns as you don’t want to annoy your potential buyers too much. 

Now something very important to keep in mind when scaling is that unfortunately not all days will be positive and it is hard to accept that a campaign spent $1000 for example with a few purchases only… it’s hard to believe but it’s completely normal. It’s difficult to keep your emotions in check and not pause the campaign or ad set, but best practice in this case is to use rules and/or start pausing when looking back at least 3-4 days and results are consistantly under delivering. Checking the past 7 and 14 days helps to see a trend and make decisions based on a bigger time frame and not sudden decisions based on one day data. 

Scaling Ecommerce Facebook Ads is a challenge, nowadays as there are millions of advertisers out there and it’s very competitive, however if done right it can be successfully scaled. It is super important to continuously test even if you found winning audiences and creatives as fatigue can kick in at any time, and you should be ready with a fresh set of creatives and audiences. 

Last but not least do not forget to have a clear strategy before you start scaling. 

If you have any questions please feel free to ask. 

Also, if  you’re spending over $500 a day on paid advertising and want to scale your brand you can book a call below:

Have a great week!

Ago from the DimNiko Team 🙂

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Facebook Conversion vs Value Optimization Ad Delivery

DimNiko - Conversion vs. Value Optimization

Today I’d like to share with you a piece of strategy that I’ve been testing the past week. It might be too early to make any assumptions and each business is different but could be worth a try. I started testing the optimization ad delivery conversion vs value again, last time I tested this, it wasn’t successful but now I see better results.

How to Set Up

So here is the deal: 4 testing campaigns in total – but surely you can add more. Two campaigns for the top of the funnel including the same 3 to 5 ad sets, Lookalikes and broad interests. It’s up to you what type of audiences you’d like to add, it can be only Lookalikes if you prefer.

One of the campaigns is set to optimizing for conversion and the other for value – the only difference is that the campaign which is optimizing for value will be switched to value-based lookalikes. As a side note, soon anyway it will be obligatory to use only value-based lookalikes with value optimization. The daily budget shouldn’t be more than twice your CPA (the product I am testing is a low ticket item so I didn’t have to spend much).

Once the winning campaigns are found for the top of the funnel you can start scaling them. Two campaigns for retargeting as well and the same strategy applies. The audiences you’d like to retarget should be segmented in 3 to 5 ad sets as per your preference and one campaign should be set for conversion optimization and the other for value optimization.

Note: these campaigns should be tested with proven creatives!

Read More: Factors Influencing The Cost of Facebook Ads

What Were the Results?

The results I got so far based on the optimization event is the following: Top of the funnel value optimization didn’t show good results yet CTRs are low and cost per add to cart is double compared to the conversion campaign.

On retargeting however, the value optimization shows better results compared to the conversion. If you have tested this recently let us know what were the results you’ve got and if you are going to implement it – we would love to hear what was the outcome.

Read More: How Facebook Ads Split Testing Works

If you are spending over $500 a day and want to scale your brand.

Book a call below:

Have a Great Day!

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How Facebook Ads Split Testing Works

Today I’d like to share with you some tips and tricks about Facebook Ads split testing.

Split testing helps you test different variables to understand which is more effective for your business. It can be many kinds of starting from the campaign types, audiences, age, placements, platforms, and creatives, but I will focus in this post on the creative side to understand how you can run more effective tests.

How Do You Split Test Ads on FB?

There are several ways, but I will highlight those that I have more experience with, and I actually saw results.

The only way to know before pumping too much budget blindly into a campaign is to test all components of an ad and start spending only when you know that something works.

What I mean is to test images vs video, colors, CTAs, different descriptions, different ad texts and angles. Believe it or not, even the smallest change can improve performance.

Firstly it has to be decided with which campaign type you’d like to test:

a) FB’s default split testing campaign type
b) Conversion objective campaign
c) Traffic campaign

These 3 are used generally to test ad creatives, but my personal choice is conversion objective as most of the time the default split testing campaigns spent the budget and the results were not giving me enough data to decide or results were very bad + it is required to add a higher budget. Traffic campaigns are also popular, but they aren’t driving conversions as it’s not their goal. However, it’s cheaper and can be a good starting point to understand the CTR’s %.
The best results I got with the conversion campaigns set on a low budget.

How Do You Split Test Ads on Facebook?

As mentioned earlier when testing a creative the following is tested generally: colors of the image video, the ad text, the CTA, description and then different angles.

In one campaign I set up dynamic ads 2 to 3 ad sets with different audience combinations and test 2 variables, dupe the campaign and add another 2 variables to test. The winners are going to a duplicated campaign with higher budgets.

Another version is to use dynamic ads again and add 3 versions of each variable and based on the results it will be duped into a new campaign. If you’re not 100% sure what’s the winning variable is you can run multiple test campaigns using different audience pools.

What Budget Should You Test With and For How Long?

Normally it would be a CPA, however, if it’s a high-ticket item you shouldn’t spend that much. A $15 to $30 daily budget should be sufficient time to understand between 4 to 7 days of running it.

That’s my feedback on Facebook ads split test and I hope it can give value to your testing campaigns. Please feel free to share with us your feedback if you applied this testing strategy.

Also, if you’re spending over $500 a day and want to scale your brand you can book a call below:

Have a great week!
Ago from the DimNiko Team 🙂

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Case Study – Audience Testing with Dynamic Ads

Audience Testing with Dynamic Ads

Today we would like to share something interesting we noticed on the prospecting campaigns, as it seems like things are switching again.

Back in October 2019, we noticed that the successfully used lookalikes don’t work as they used to

And no matter what combination we added the results were far from what we were familiar with.

On the other hand, it was quite noticeable across several accounts.

The broader audiences (interest-based or completely broad just age settings and gender if it was necessary) worked better than any lookalike audience.

It was quickly applied and had success with it.

Back to now, we can see again a trend line bringing back greater results with lookalike audiences, however, Facebook’s algo still prefers a broader audience size.

Here it is what we tested and potentially will work again as per the results:

  • Lookalike audiences ranging from 1% to 10%
    When adding it into ad sets we are making sure that the audience size is more than 10 million.
  • Broad audiences still work, but in the sense of adding interest or behaviors which is narrowing it a bit (compared to letting it completely broad as we used too).
  • Dynamic ads used for acquiring prospects – when we are using 5 to 7 ads it is noticeable that lately, FB doesn’t push traffic on all of them. So, we prefer using 3-4 in order to make sure all of them are getting traffic.

The situation is changing as always, there is no template work on FB, and constant testing is what it takes.

Slowly things are getting back to somewhat normal from the Covid situation, as it is a noticeable spike in CPM/CPAs, they are increasing compared to what it was in the previous month.

Share with us if you have noticed similar or other changes happening, we are looking forward to hearing your experiences.

Also, if you’re spending over $500 a day And want to scale your brand

Book a call below:

Have a great week!
Ago from the DimNiko Team 🙂

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How to Strengthen or Build your Brand?

DimNIko - Brand Awareness

Many new businesses lately are trying to push sales from the very beginning,

Which is not wrong obviously

But there’s a major mistake

They are overlooking BRANDING efforts.

Branding is for all sizes of businesses

It’s essential to the long term success of your business

Because it allows your potential customers to know what to expect from your brand

It’s the so called “first impression”.

There are different areas that are used for developing a brand

But for now, I’ll focus on the one side.

First you need to identify your goals and audience

Plus research your competitors well.

Don’t copy them

And bear in mind that you need to be different.

Once the buyer personas are identified

The main challenge is to create the right content for them

And give them what they want to hear.

You’ll need to research the platforms where your audience is spending time as well.

Certainly Facebook is one of the biggest social media platforms out there

But if your budget is not limited,

You have a lot more places where you can expose your brand.


If the audience is active on a certain platform only

Better focus most of your spend there.

Not all social media channels are the same –

So pay attention to customizing the content.

Twitter for instance is very useful for asking questions

And reacting to customers quickly,

While on Instagram

And Pinterest pictures take the first place.


Each channel has optimal posting times

This is not commonly used but definitely worth a test.

Building engagement with your social media page is also very important.

You should be posting activity,

Page posts,


Story polls,

You can use other article links as well.

It’s important to keep people busy and engaged!

This can even be organic posts.

But because it’s a slow process, the best thing is to combine with paid traffic.

A good point here,

On social media we see a lot of giveaways,


That’s not by luck obviously.

It’s one of the most widely used lead gen tactics,

And it’s used for brand awareness as well .

Contestants will sign up

They’ll share

They’ll tag friends which they interact with.

Let’s take for example Facebook –

As for your paid advertising campaign.

It’s best practice to run awareness,



And reach campaigns along with your other ads.

This is the process by which businesses of all sizes cultivate brand awareness,

People will start to know about you

And when there is social proof

And service quality

The prospect will trust you and feel more comfortable buying.

Identify what makes you different.

First step of building a brand is identifying what sets you apart from your competition.

Be consistent with Branding.

Chances to engage with potential customers are precious.

If your brand strategy is different on different channels,

People won’t be able to decode what your brand is about.

Make sure you use consistent messaging and keep your channels harmonized. (Facebook, Insta, Twitter, Email …to name a few as ex.)

Show positivity in your brand strategy.

There is so much negativity in the world, especially online, so the last thing consumers

want is negativity while you are trying to make them shop.

There’s certainly no need for poems and jokes but try and research your favorite brands and

you’ll notice it.

Have a bio page.

Since the bio section on FB and IG is limited so there simply isn’t enough space.

Best practice is to have an “Our story page” and let your brand strategy shine with this content,

By letting your customers know why you are different

And why people should shop from you.

It’s also important to use emotions.

Give consumers a reason to care and feel something about your brand

They have a reason to buy.

Most people make purchasing decisions based on emotions and not logic.

Use your logo, brand name to strengthen your brand identity across all channels.

If you are using the same names for your accounts are all easy to find as they share the

exact same name of the company and same logo.

You can reinforce brand awareness every time someone mentions your brand,

Search for the URL or see your logo.

These are all part of your branding strategy.


If you haven’t started pushing your brand

Put your hands to work and start experimenting,


And measuring.

The more data will be the easier it is to spot patterns and find what works best for your audience.

If you’d like to speak with us please feel free to contact us at and reference this email when filling out the form.

Have a great week!
Ago from the DimNiko Team 🙂