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Why You Need to Start Using UnBoxing Videos to Increase Your Ad Performance

DimNiko | Unboxing Video

We all know that Facebook is tending to more consolidated audiences targeting broad or almost broad. And the main focus of the marketers shifted from finding specific niches to finding the best creative angles.

The Facebook algorithm can find the best audience for you but it can’t help you with the creatives obviously haha. And since Facebook users are so much disposed to ads every day, your offer should look like something outstanding.

That’s why I would like to discuss one type of videos that is rarely used by marketers but can improve the performance significantly.

Unboxing Videos!

Imagine you’re waiting for your parcel to be delivered or you just bought a new product in a shop. Or your friends are bringing presents to your birthday party!

And what’s the most exciting part?? Opening the box! 

So ideally you want to share this amazing experience with your future customers.

Think about the fact that they have never seen your product in real life, they can’t touch it, they don’t know what’s coming in the box. And of course everyone hesitates once in a while about the quality of the product.

So the main idea of your unboxing video is building trust for your business and your product specifically.

Besides generating trust you help the customer feel what it’s like to purchase your product which increases the chances of an actual purchase.

I think at this point it’s quite obvious why you should be using unboxing videos so let’s talk about the best practices:

1. The Video Should Look Natural

This means that it should be shot in a natural spot where the customer will be unpacking the box himself. For example, on the kitchen table or near the entrance to the house or outside in the yard and so on.

2. Choose a Nice Background, Nice Music, Nice Lights.

In other words make your customer feel cozy.

3. Start with Exposing Your Brand.

A brand which is exposed in the first 3-5 seconds sticks to a customer’s memory for a long time. In case of unboxing videos put a sticker with your brand on the package.

4. Properly Edit the Video to Make it Look More Dynamic.

Use jump cuts and speed changes so the video looks dynamic. Show the whole process of unboxing from A to Z but don’t forget to edit the results so the video doesn’t look boring and isn’t too long.

You should find the golden middle so you can present the product in all the details but you should still remember that it’s an ad at the end of the day.

5. Use Love to Sell Your Product

This is the last but not the least important advice. Present your product with love so the customer will want to get this piece of love when they choose your shop.

Of course unboxing videos require a lot of work from the production team but trust me it’s worth it!

If you want to get more insights about the creatives we’re using

Book a call below:

https://dimniko.com/msp-apply

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Why Facebook Shops Are A Major Game Changer for Ecommerce Stores?

DimNiko | Facebook Shops

Facebook Shops were introduced just a couple of months ago but it already seems that this new platform is going to be the game changer of ecommerce advertising!

This feature helps you set up an online shop right on your Facebook or Instagram page! The customer doesn’t have to visit your website and can purchase your product right from the platform. This decreases the time the customer spends on the purchase which increases the conversion rate significantly.

Not all of the accounts are eligible for advertising through Facebook shops yet but we got a chance to test it out.

Setting Up Facebook Shops

In order to set up the ecommerce Facebook shop you will have to set up a product catalog via Commerce Manager. You can set it up manually, based on the data feed, or using the Facebook pixel. If you have more than 50 products, it is recommended to use the data feed or  pixel instead of uploading all the products one by one. But if you’re uploading the products manually, the process is very easy.

You upload a specific product, add an image, description, price and you’re good to go! There are other fields that can be filled in but they are optional so this is just your decision if you want to make the catalog look more interesting or not.

After your catalog is ready you can go ahead and set up a new Facebook Shop campaign. 

Setting Up a Facebook Shop Campaign

The process is similar to setting up a regular website conversion campaign. But instead of choosing website as the conversion event location you will get the option to choose Shops. There are also different options for setting up the ads for Facebook Shops.

You can be using single images or videos in addition to collection and catalogs. All of them will be leading to a Facebook shop using the checkout set on the platform. 

Read More: 3 Must Use Facebook Ad Strategies for Ecommerce Businesses

Benefits to Commerce Manager and Facebook Shops

So let’s circle back to the main benefits of Commerce Manager and why Facebook Shops are actually the next Game Changer!

First of all, by using the secure Facebook checkout, you’re offering your customers a quick and easy way to purchase your products and improving their shopping experience.

Secondly, it is a very convenient way to track your products because everything is synchronized in the catalog where you can see all your past and pending sales.

Third advantage of the Facebook Shops is that you can create financial reports which will help your bookkeeping and organising your cash flow.

And the last but not the least is getting customer insights from Commerce Manager. 

The platform provides you with actionable recommendations for your business. There are definitely other very valuable features in Facebook Shops.

All of them are going to change Facebook advertising in the ecommerce sphere! So we highly recommend testing Commerce Manager and all the tools which will help you manage your business across Facebook and Instagram.

If you’re spending over $500 per day and want to get more tips about running your Facebook ads

Book a call below:

https://dimniko.com/msp-apply

Thanks!

Maryana from DimNiko 🙂

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The Importance of Two-Factor Authentication

DimNiko - Two Factor Authentication

Recently one of our personal ad accounts has been restricted from advertising. If this has ever happened to you before then you know how frustrating it can be. You’re trying to upload a new campaign but it continues showing an error. And when you’re hovering over the error, it shows that your personal advertising access has been restricted. A real bummer when this is what you do for living.

But We Finally Found The Reason For Such Blocks!

I contacted Facebook support and they sent me the regular form for appealing your personal account. The form consists of reasons why you think you should get your account back. There are a couple of points which you can choose or you can explain in your own words why you think you should get your personal account back. I filled in that form but an error popped out that the account wasn’t actually restricted. For further information it was recommended to visit the Account Quality page.

And the solution was there! It occurred that the actual solution for this restriction was enabling the two-factor authentication. Which I immediately did and got that personal account back.

Since I was still chatting with Facebook I continued investigating why these kinds of things could happen. And the main reason occurred to be working from different Business managers at the same time. When you’re doing that, Facebook can flag your activity and consider it as a robot or spam.

Read More: The Impact Of COVID-19 And How Consumer Behaviour Is Still Changing

How Does The Two-Factor Authentication Save You From That?

After you enable this feature, Facebook starts asking you for additional ways of verification when entering your account from different browsers which makes the process more legit.

You will also get alerts when somebody tries to access your account from another device which makes it easier to exclude stealing it.

So How Do You Turn It On? Copying An Instructions From a Facebook representative:

  1. Go to your Security and Login Settings.
  2. Scroll down to Use two-factor authentication and click Edit.
  3. Choose the security method you want to add and follow the on-screen instructions.

When you set up two-factor authentication on Facebook, you’ll be asked to choose one of two security methods:

This will make it much more easy for you to switch between accounts, business managers, browsers and devices without worrying about getting restricted!

If you want to know other tricks and tips we use for protecting our accounts

Book a call below:

https://dimniko.com/msp-apply

Thanks!

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3 Ways of Increasing Your Revenue By Communicating With Your Customers.

DimNiki | Customer LTV

It is obvious that some of the businesses grew significantly during the lockdown.

One of my clients managed to obtain almost 20.000 new customers for March and April while the average number for 1 month was about 2-3k. Of course that was a great increase of the customer base but we noticed the returning rate lowered down significantly as well.

Usually the returning customer rate for this client is 60% and a client reorders the product after 3-4 weeks. So there’s been enough time already to figure out that the behaviour of the customers obtained during the lockdown differs from the usual behaviour of customers.

This huge amount of first-time customers should’ve increased the additional revenue the business is usually getting but it didn’t happen unfortunately. So we figured out that it is really important to create additional offers and email sequences in order to retain the customers we got during the lockdown.

Step 1: Create New Offers for Returning Customers

In the case of this business there is one starter kit which is the first purchase of the customers and additional supplement products which attract the returning customers.

So we decided to create new bundles of the best-selling supplement products, we built additional landing pages describing these offers. And started promoting these offers both through Facebook and through emails.

The key to obtaining returning customers with these offers is the copy! It is essential to show the customers that they are special. That they made the right choice to become a customer of your shop. You can also thank them for purchasing your product during the difficult times of Covid-19 And present your special offers as a gift for their support.

You can also add discounts and ending dates of these offers to encourage customers to purchase.

Step 2: Create An Email Sequence Loaded With Valuable Content

For example, tutorials or DIY instructions – anything that increases the value of your products.

You need to increase the interest of your customer to your product once again. And after a sequence of a couple valuable emails you can end it up with the offers you built on the first step.

Step 3: Build An Online Community

This particular client has a really huge community and it is another way of communicating with customers. By a huge community I mean over 50.000 followers on Facebook and it is another great source for promoting the offers for the existing customers.

It’s not only a way of promoting the offers, but also a fun way of spreading useful information. In addition to that it’s a very good platform for competitions, lives and so on.

This community increases the engagement of the customers with the brand and with other customers so makes the probabilities of additional purchases very high.

So all of these ways of engaging first-time customers and transforming them into returning customers will help you grow the average order value of your store.

And even a $10 increase in the AOV makes a huge difference for your revenue.

If you want to know other tricks and tips we use for increasing our client’s revenue, Book a call below:

https://dimniko.com/msp-apply

Thanks!

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The‌ ‌Importance‌ ‌of‌ ‌Updating‌ ‌Your‌ Website‌ ‌and‌ ‌Ads‌ ‌When‌ Your‌ Product‌ ‌Is‌ ‌Out‌ ‌of‌ Stock.‌ ‌

DimNiko - Out of Stock

Of course it is obvious that when a product is out of stock, you should inform your customer about that. But what are the correct steps that won’t lead to a decrease in the performance?

So let’s imagine you’ve got a bestseller among your products. And most of your campaigns are focusing on this product: the ads are describing this product, the link is leading to its product page and so on.

Suddenly you understand that at this pace you will get out of stock next week. And the next order you’re getting will be in 30 days.

Obviously this is not an ideal scenario and it would be better to avoid it. But this year we got an understanding that everything can happen: the borders can close instantly and there’s nothing much you can do in this case.

So let’s get back to the website and the ads.

Option 1: Lowering Your Budget

This can increase the period during which you will be able to continue selling your product. But it will definitely lower down your revenue which can be very painful in some cases.

Option 2: Preparing Your Audience

And the second step in this case will be preparing your audience for the shortage of your bestseller.

It’s always better to be honest with your potential customers. So the ads can inform them that this offer won’t last long and there are two options:

  • Buy the bestseller right now
  • Or buy another product which has the same advantages and only looks different and this offer will last longer because the product is in stock

While you’re advertising these kinds of messages, start shifting your retargeting budget to the new product and slowly closing up the retargeting for the best seller.

At the same time you should adjust your website and add the same messages there. You can add a sign on the product page of the bestseller that the offer is limited and add the second product to the suggested purchases.

Now it’s time to start pushing the prospecting traffic to the new product. My suggestion would be creating new campaigns with the same winning structure instead of changing the ads.

I’ve noticed recently that changing the ads kicks the campaign back to the learning phase and makes the results worse.

If you follow this strategy and start reacting on time, by the point your bestseller is out of stock you will have a well structured funnel for your new product ready. 

Read More: How to Build Successful Facebook Retargeting Campaigns for Ecommerce

Updating Your Website

The only step you will have to implement is changing the website. And my advice will be removing the bestseller from the collection page as soon as it’s out of stock.

No matter where you’re sending the customers to: the product page or the collection page, whenever they see that a bestseller is out of stock, they can consider waiting for the product.

Especially if it’s not an urgent purchase. And we don’t want that to happen, we want them to enjoy our next bestseller without any reflections.

If you liked our suggestions and you’re spending over $500 a day.

And want to know other tips we use, book a call below:

https://dimniko.com/msp-apply

Thanks!

Maryana

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How Creating Blog Posts About Your Product Can Boost The Performance!

DimNiko | Blog Post to Boost Performance

We’re all used to website conversion campaigns and usually focused on direct sales from our Facebook pages. But I recently tried a different tactic with one of the clients I’m managing and it is outperforming typical acquisition campaigns.

About the Client

The client is from the apparel niche focusing mainly on specific accessories. These products are very seasonal and we are in the middle of the high season which is summer. So the auction is very competitive at the moment and the main goal is to show the items from an angle that significantly differs from the competitors.

It is quite difficult to do this with simple creatives and broad targeting. So we decided to create another Facebook page and post articles about the product similar to native ads.

About the Facebook Page

The title of the page obviously shouldn’t be the name of the brand but it should represent the main passion points of the customers. For example, if you’re selling snowboards and equipment for snowboarding, you can name the page “Winter hobbies” and write an article about the main advantages of your products. For example: “5 reasons why you should buy snowboards from brand X”. This type of content presents your brand with a less salesy approach.

I would highly recommend putting Learn More as a call to action on your ads instead of Shop Now. This way the customers would consider this article as a review of your product.

So obviously the call to action on the landing page itself will lead to your website. And this opens up more audiences for retargeting.

How to Retarget the New Facebook Page

There is a whole new Facebook page with all the engagers which can serve as an additional audience for your MOF campaign. You can also retarget all the visitors of the posts who read but didn’t purchase the product. In both of these cases I would recommend sending the customers to the main website directly without the blog posts.

There’s no need in a second read and the audience should be sufficiently warmed up for direct sales now. Another important piece of advice in case you’ve got multiple products in your shop: Make sure to put the bestselling item in the post but also make sure to change it in case the product is out of stock.

If the customers see a product in the article but don’t find it on the website, there is a higher chance they will be disappointed and won’t purchase anything. But if you change the main focus of the post, this can boost the performance. 

If this tactic works for your brand, I would recommend writing more and more articles presenting your products from different angle, but running from the same Facebook page in order to collect engagement.

If you liked this post

If you’re spending over $500 a day

And want to know other tips we use

Book a call below:

https://dimniko.com/msp-apply

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Ideal Audience Size for Facebook Ads

DimNiko - Ideal Facebook Ad Audience Size

When Facebook advertising just appeared, it’s biggest advantage compared to TV ads or newspapers or billboards was very detailed targeting. Facebook gave advertisers the ability to narrow down the targeting and create really segmented audiences. So the ideal audience size for Facebook ads back then was under 100.000 people. This was the sweet spot for achieving your goal – finding the best targeting and getting the best results. But years have passed and Facebook’s algorithm has gotten much smarter. The end of 2019 and the first half of 2020 have shown that Facebook is tending to more automated schemes. 

Since the introduction of CBO the ideal audience size for Facebook ads increased significantly. Today the broader the audience is, the better results you will get. So the best audience size for Facebook ads in 2020 is over 1.000.000 people.

Here are some ideas on how to broaden your audience size:

Increasing the Percentage of the Lookalikes. 

As we just discussed, the best audience size for Facebook ads has significantly increased. So it is also important to increase the percentage of the lookalike audiences we’re using. But let’s start with the minimum size for Facebook custom audience from which we will create a lookalike audience. Facebook custom audience minimum size is 20 people.  But Facebook custom audience minimum size for building a lookalike is 100 people. Though Facebook recommends to have a bigger core audience in order to give more data to the lookalike audience. And instead of creating a 1% or 2% lookalike, it is recommended to create a 10% lookalike in order to give the algorithm more space for optimizing.

Using Expanded interests

Whenever you’re targeting specific interests, don’t forget to mark expand your interests box. This will broaden your audience to the best size for Facebook ads.

Selecting as Many Suggested Audiences as Possible. 

Facebook’s algorithm knows your audience very well, so it suggests you specific interests. The more relevant interests you can find, the bigger your audience will become.

Broadening Demographics

Another easy way to expand your audience is broadening the demographics. The best practice will be targeting all ages and all genders because there are always people from different categories that can be interested in your product and Facebook will find them. So as the ideal audience size for Facebook ads has expanded, the main concept is to give Facebook more data for optimizing.

This will help the algorithm find the best audience for your business and help you scale your business.

If you’re spending over $500 a day

And also want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

Thanks!

Maryana from DimNiko 🙂

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How to Improve Your Customer Feedback Score (Tips from a Facebook Rep)!

DimNiko - Facebook Feedback Score

As I’ve mentioned in one of my previous posts every page has its feedback score. It is based on the surveys that Facebook sends out to your customers several weeks after they purchase your product.

What can we do in order to improve the page score? This is the question I asked one Facebook representative recently and here is what she answered.

Be Absolutely Transparent with Your Customers

What does this mean?

For example, if you are having some issues with the delivery or stock, it’s very important to write it on the website. It is also very good to send out email updates even if the product hasn’t been delivered yet. Something like: “We know you’re still waiting, but here are some tutorials or videos about the product.” If you know approximately the shipping dates, add them as well. If you don’t, highlight that you’re doing everything you can so they get the product as fast as possible.

These constant news will help the customer understand the situation and be less angry about the delays.

Be Super Responsive on Customer Support

Being responsive on customer support will allow your customer’s questions to be answered quickly and nothing is left unanswered. A customer feels much more safe if he can address any concerns regarding the product to the customer support and get a real answer.

Do NOT Overpromise

Do not overpromise your product or offer to your customers. Be truthful on the quality, effects, and how long it takes to work.

Let me explain what is meant here. For example, you are selling a product that helps lose weight or grow muscles. This obviously doesn’t happen in the first 2-3 days after the product is delivered. It takes time to achieve the goal even using your product. So it is very important to highlight this in the ad and on the website. In this case the customer won’t treat your product as a magic wand and won’t be angry after the first week using it.

All these points will influence your customer’s attitude to your product and page. And whenever they get a survey, they will be more positive about your brand. Even if they still haven’t got it! But they know the exact dates when it’s going to arrive and that it takes time to get there.

If you’re spending over $500 a day and want to know other tips we use

Book a call below:

https://dimniko.com/msp-apply

Thanks!
Maryana from DimNiko 🙂

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Tips For Building Effective Social Media Marketing Strategies

DimNiko - Social Media Strategy

Creating a devoted community around your brand is a very important step in your social media marketing strategy. There are different social media marketing strategies examples but today I would like to tell you how to build an effective one.

So What Should a Social Media Strategy Include?

First of all you need to choose the main social media platform you’ll be using for your business. In order to do that you need to figure out who is your target audience. So the second important social media marketing technique is understanding your audience. This will help you answer all the questions about when, where and what to post. And last but not the least in order to build a marketing strategy using social media is analyzing your competitors. You need to get into their minds and figure out the social media marketing outline they are using in order to create better strategies.

Now that you’re done with all the analysis, let’s move on to content creation.

Read More: Facebook vs. Instagram, What’s Better For Your Business?

How Do You Create a Social Media Content Strategy?

First of all you need to diversify your content. If your main creatives are images, time to start uploading videos. If you’re mainly using videos, switch your efforts to images. Posting the same type of content can easily make your audience bored. Plus diversifying the content can bring much more engagement from different types of audiences.

Secondly you should always remember that your audience is with you not only to purchase your product but also to get additional value from your posts. In order to boost your social media marketing strategy try to educate your followers. If you’re selling some beauty products, don’t forget to post tutorials. Always post stories from satisfied customers, user generated content increases trust to your brand.

What Makes a Piece of Social Media Content Successful?

In order to build an effective social media marketing strategy, you need to reflect all the changes which are going on not only in your business but in the world or on the social media platform you’re using. You need to speak the same language your customer is speaking.

Since the main goal of a successful media content is to go viral, it is very important to make it shareable among users. You can add different hashtags and call to action buttons, initiate contests and giveaways. Successful social media content goes viral if it sparks strong emotions. If you create a funny, sad, sorrow, angry video, it will engage people with your content much easily. Just remember that if your business is serious, your content doesn’t necessarily need to be serious as well, it can be funny and attractive.

I hope all these tips will help you build a strong and effective social media marketing strategy.

If you’re spending over $500 a day and want to scale your brand, book a call below:

https://dimniko.com/msp-apply

Thanks!

Maryana from DimNiko 🙂

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3 Ways To Connect Shopify With Facebook For Ads

DimNiko - Connecting Shopify to Facebook

Today I would like to share with you 3 simple ways how to connect Facebook to Shopify. All these methods will help you drive traffic to your business.

Method 1: Install Facebook Tracking Pixel

First of all in order to connect your Shopify to Facebook you will need Facebook’s tracking pixel. Facebook’s pixel tracks your customer’s activity and shows you which actions have been taken on your website. This helps you understand the performance of your campaigns and lets you optimize them in order to get better results.

In order to connect Facebook’s pixel to your Shopify store, you need to copy your account Pixel’s ID. You can find it under the Measure & Report category in Facebook’s Ads Manager menu. After you copy the ID, enter your Shopify store and select the Online store and navigate to Preferences. Now paste the ID number you copied under the Facebook Pixel tab.

Method 2: Create a Facebook Shop and Sync to Shopify

The second method is creating a Facebook Shop and synchronizing it with your Shopify store by adding the SHOP NOW button which creates a Shopify Facebook cart. In order to do that you will need to install an app called Facebook store to your Shopify apps. This app will help you automatically connect Shopify to Facebook. All your products will be synchronized and your Facebook Store will update whenever you add a new product to your Shopify store. This allows your customers to purchase the products directly from Facebook but of course you will see the orders on Shopify as well.

Related Articles: The Ultimate Facebook Ecommerce Integration Guide 2020

Method 3: Create a Facebook Product Catalog

The third method of synchronizing your products is creating a Facebook product catalog. By setting up a catalog you create an asset that will contain all your inventory: your products, your images, prices and descriptions. Building an asset will help you to build a more personalized retargeting traffic and show your customers ads that reflect the exact products they are interested in. Of course this is more relevant for those businesses which have multiple products but it is also a good way to cross-sell new products to your existing customers.

In order to create a catalog you need to add a specific app to your Shopify store which is called Facebook Product Feed (by Flexify).When you download and open it, you will be able to find a link to your product feed which consists of all the products you’ve got in your shop. So you just need to copy this and after that return to Facebook to your Business settings. There you go to data sources, catalogs and create a new catalog. After you go through giving access to the relevant users and choosing the pixel, you will be able to open the catalog manager. And this is the place to upload all your products using the link we copied before. Just go to Product data sources, add products, use the data feed and press next. You can name your data feed whatever you like and after that choose set automatic file upload.So here you paste the link which we copied in the app. You can also choose a schedule which will automatically reupload your feed if you add new products to your Shopify store. When everything is set up, you just need to press start upload. Now all your products are being uploaded to the catalog and you can present your multiple products to the customer in a more sorted and specific way.

So these are 3 simple ways how to connect Shopify to Facebook.

Want to scale your brand?

Book a call below:

https://dimniko.com/msp-apply