We all know that Facebook is tending to more consolidated audiences targeting broad or almost broad. And the main focus of the marketers shifted from finding specific niches to finding the best creative angles.
The Facebook algorithm can find the best audience for you but it can’t help you with the creatives obviously haha. And since Facebook users are so much disposed to ads every day, your offer should look like something outstanding.
That’s why I would like to discuss one type of videos that is rarely used by marketers but can improve the performance significantly.
Imagine you’re waiting for your parcel to be delivered or you just bought a new product in a shop. Or your friends are bringing presents to your birthday party!
And what’s the most exciting part?? Opening the box!
So ideally you want to share this amazing experience with your future customers.
Think about the fact that they have never seen your product in real life, they can’t touch it, they don’t know what’s coming in the box. And of course everyone hesitates once in a while about the quality of the product.
So the main idea of your unboxing video is building trust for your business and your product specifically.
Besides generating trust you help the customer feel what it’s like to purchase your product which increases the chances of an actual purchase.
I think at this point it’s quite obvious why you should be using unboxing videos so let’s talk about the best practices:
1. The Video Should Look Natural
This means that it should be shot in a natural spot where the customer will be unpacking the box himself. For example, on the kitchen table or near the entrance to the house or outside in the yard and so on.
2. Choose a Nice Background, Nice Music, Nice Lights.
In other words make your customer feel cozy.
3. Start with Exposing Your Brand.
A brand which is exposed in the first 3-5 seconds sticks to a customer’s memory for a long time. In case of unboxing videos put a sticker with your brand on the package.
4. Properly Edit the Video to Make it Look More Dynamic.
Use jump cuts and speed changes so the video looks dynamic. Show the whole process of unboxing from A to Z but don’t forget to edit the results so the video doesn’t look boring and isn’t too long.
You should find the golden middle so you can present the product in all the details but you should still remember that it’s an ad at the end of the day.
5. Use Love to Sell Your Product
This is the last but not the least important advice. Present your product with love so the customer will want to get this piece of love when they choose your shop.
Of course unboxing videos require a lot of work from the production team but trust me it’s worth it!
If you want to get more insights about the creatives we’re using
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