Does your brand currently advertise on more than one platform? Or are you currently focusing one platform to generate all your sales? By diversifying your traffic you bring your brand in front of a new audience, while retargeting your current customers. The more traffic your website gets, the more likely your products will sell.
Diversify Your Online Advertising
When you diversify your online advertising, you allow your brand's voice to be heard across the internet reaching new audiences and retaining your current customers. Using new traffic sources allows you to generate revenue beyond just Facebook. With Facebook's advertising platform on the rocks, it's become more important to allocate a portion of your spend on different platforms. Advertising on new platforms not only lets you reach new audiences, but you're able to build brand security for the next major Facebook Ads update.
Pinterest Ads offers access into a specific demographic that's great for the beauty niche, home decor, and etc brands. Between reaching a new cold audience and remarketing to your current customer base, Pinterest Ads hold a ton of value for most brands looking to target females between 20 - 35.
SnapChat Ads have wicked success when it comes to reaching newer generation buyers. If your products are directed to Gen Z's, Millennials, or younger, this if your platform to advertise on.
If you offer a product directed to businesses or business professionals, LinkedIn can be a great platform for your brand. Think SaS products, office supples and decor, and alike.
TikTok has been all the hype lately. It's the place to influence and reach younger buyers. If you create content that fits in with the platform's content, TikTok Ads can offer tons of value.
Twitter Ads can be great for content marketing. Share your ideas far and wide making sure a new audience is hearing your voice.
Advertising across different platforms reaches your brand to new audiences and highlights your brand to your target audience.
Adveritsing on multiple platforms means your brand is always on the top of your customers mind and opens up the sales window.
As Facebook and Google’s algorithm’s develop, we are seeing brand’s advertising abilities being limited. Advertising on new platforms provides an opportunity to stabilize your advertising.
Diversify Your Online Traffic
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