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Facebook’s Carousel Catalog Feed System is on Fire

DimNiko | Facebook’s Carousel Catalog Feed System is on Fire

Lately, I’ve been testing Catalog Sale campaigns for both prospecting and retargeting audiences. 

70% of the time, they work superbly on retargeting, especially on PV3-30 and ATC+IC7 or 30.

90% of the time, they work if the product is good and you have a lot of variations. Or if your store has hundreds of products relating to the main product your customer just bought. They work even better on retention campaigns. 

Read More: Built-In Solutions to Customize Your Catalog Sales Ads

Retention Audiences 

For those who don’t know, Retention = Customers who bought from your brand 1, 2, 3, or 4+ times.

You can create one specific campaign and put these 4 audience segments into 4 ad sets. It works like crazy! 

Prospecting Audiences

Only 30% of Catalog Sale campaigns I would say will work on cold prospecting audiences. 

But as always, it might be a larger % if you test a lot and if you know what you are doing.

For those who don’t know, Prospecting = Audiences that don’t know your product(s).


After testing dozens of accounts with Catalog Sales campaigns, I can easily predict how successful my CS campaigns will be.

The success of these campaigns will reflect many things. But here are a few:

  • How many products you have in your store
  • How great images/videos you have for your products
  • How your products are sorted
  • How special and unique are your products
  • How good ad copy and/or discounts you have
  • and more.

Action Steps

If you have hundreds of products in your store, you need to follow these 3 steps:

STEP 1 – Sort products by category, vibe, or angle, and create several collections on your website with cool names

STEP 2 – Go into Commerce Manager in FB and create several Product Sets based on your collections

STEP 3 – Go into Commerce Manager in FB and create one Product Sets with all products you have and put filter ‘available’ just to be sure

Then you need to start TESTING.

Retargeting System

First, set up the retargeting campaigns and figure out what ‘product sets’ and formats are working in your store.

You can test the ‘All products’ set on all retargeting segments, and you can test ‘specific collections’ sets based on visitors who browsed specific web pages or collection pages on your website.

Under format, you can test Single Image or Video, Carousel, and a Collection.

In the beginning, put all 3 in each ad set to see which format across all testing will be the winner.

These are very simple basics that will add lots of sales to your cart easily.


Then you have cold traffic or prospecting testing.

Same thing. First test ‘all products’ set and then test all ‘collections sets’ in all 3 formats.

Test first on fairly broad audiences to see what catches attention and brings conversions under your KPI.

After you see what ‘collection’ and ‘format’ outperform others, you can start optimizing campaigns and launch more testing campaigns.

The scaling process here is by launching tons of interests in all kinds of combinations.

Test LLAs and test Interests.


Then after 7-14 days analyze results and go into the optimization process.

Your goal is to have one collection ‘set’ and one ‘format’ that works well on as many campaigns as possible.

For one client I run half of the prospecting campaigns with catalog sales.

Only CAROUSELS because they work like crazy.

When campaigns stop performing, I change the filter in ‘product set’ to get more or fewer products.

Sometimes I also change the collection set with new creatives or add some new products IN.


I see in this account I manage and spend 15k per day, I can push my catalog sales from $300 – $1k easily. Same on retargeting.

They are all less fragile about budgets than regular campaigns with images or videos.

At one point all my cold traffic was based on catalog sales and CPA was ½ cheaper than with regular conversion campaigns.

So I suggest you start finding out how you can add CATALOG SALES campaigns to your account right now.

If you are not using them, you’re leaving lots of advertising $$$ on the table. 🙂

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A Simple But Powerful Strategy to Make Your Products More Profitable

DimNiko Marketing | Make Your Products More Profitable

A Simple But Powerful Strategy to Make Your Products More Profitable

Today I’m going to provide a different mindset. 

Take it as you will. 

Sometimes you just can’t see a different way to make your ads more profitable. 

You’re doing the same thing day in and day out. 

You’re used to it. 

You need to STOP what you’re doing and follow what I’m about to share.. 

Especially if you’re promoting multiple products that are mediocre. 

Use a One Product Mentality… 

Read More: Why Your ROAS Going Down While Scaling Can Be More Profitable

Focus on only one product during this test. 

This will help you understand how much it really takes to get a true winner. 

Some winners are just not ‘big big’ winners. 

But, we can make them pretty ‘cool’ winners 

A ‘cool’ winner for me is a B or C type winner. It’s doing okay, but hard to scale quickly. 

If you have 5-10 ‘cool’ winners, they can bring in the same revenue or more as one very ‘big big’

But you need to understand the concept of ‘one product’ mentality. 

If it will work for one product, then you can apply this strategy to all your products. 


Overview your account for the last 90 days.

Pick one product that you see is outperforming all the others.

Here we aren’t looking for type A winners, but the ones that are always somehow around breakeven or 10% above.

Select 2 or 3 of the best creatives you have data for, where you see that CPC is below average, where CTR is more than 1.0, and where CPA is under your KPI (or breakeven).

Focus on this product and follow ROUND 1 – 7 as explained below.

Round 1 – Create 10 test campaigns.

Each campaign will have 3 adsets and one top creative you selected.

Dupe the creative so you have 2 for each adset and change the thumbnail.

So it’s one creative with 2 different thumbnails.

Upload a good pic for thumbnails if you can’t get it from the video.

On adset level, try all kinds of interests that you might think of. 

Think about your product and very obscure and usual buyers.

Do Google research. Find magazines, websites, online stores, etc. 

Make a list of different interests and then put them into adsets.

Only one interest per adset!

Don’t do LLAs yet, just interests.

Create 10 campaigns with just one pretty broad interest per adset.

Now duplicate all these test campaigns and test NARROW down interests.

Pick a more broad niche and narrow down with combined magazines, tv shows, websites, celebrities interests.

Try to get 10 campaigns with all sorts of interests narrowed down.

Put all campaigns budget to $20-40 if top 5 countries, and $10-20 if EUR and others.

Wait 3 days.

On day 3 select all campaigns and go to ADSET LEVEL. 

Turn off all interests where you see ROAS below your KPI.

Wait 2-5 more days.

Turn off all interests where you see ROAS below your KPI.

Go to ads level and turn off all ads with ROAS below your KPI.

SCALE budget 20-30% on best performing campaigns where ROAS is above your KPI.

You need to kill all campaigns with zero purchase and 2x your KPI spend!!!

Don’t wait for a miracle!

Check campaigns every 2-3 days and scale the budget by 20-30%.

If you see awesome performance, scale by 50% or 100%.

Round 2 – If you got at least 5 of 20 campaigns with ROAS better than your KPI (or breakeven), this is a success.

Work on them and slowly scale them.

At the same time repeat Phase one with no.2 creative of your winning product.

Dupe all 10 or 20 of your test campaigns and change ID to second best creative.

Round 3 – Now dupe all again and test ID no.3!

After all these tests, you will have at least 10 campaigns that will have ROAS above your KPI.

And you can find them in 7-10 days if you follow the above steps.

Round 4 – After you see success in one product, do the same thing for PRODUCT 2, PRODUCT 3 and PRODUCT 4.

Replicate the process of ROUND 2-4.

Round 5 – Dupe all successful campaigns and try CAROUSEL ADS!

Compare results with solo ads IDs.

Round 6 – Dupe again all best performers and try COLLECTION ADS!

Compare results with solo ads IDs and Carousel ads.

Round 7 – Scale what is working and create more INTERESTS campaigns.

If enough sales now, start testing PUR 30 LLA 1-2 OR 1-3%.



Make a dynamic campaign for one PRODUCT and put 3-5 images and videos into ads.

Retarget 30 days engagers on FB+IG together.

You can also just dupe the TOFs and retarget with the same ads also FB+IG 7d.

Then create more TOFs for product 2, 3 and 4.

Try also Catalog sales campaigns here.


Do the same thing for BOF.

Plus Catalog Sale campaigns all product feed or just special sets.

It can perform very well.

NOTE: All retargeting campaigns you need to make on day 1 or 2!!!

Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands. 


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Don’t Trust Your Facebook Rep, Always Trust the Testing Data

DimNiko Marketing | Always Trust Your Testing Data

Facebook Reps are beneficial to the success of our client’s accounts. 

They warn us on specific changes, latest policy updates, and the structure of our campaigns so they can perform better. 

Sometimes, they even provide the ‘perfect’ testing budgets or how long the campaigns should run for (longer the better). 

Read More: Best Practices When Ads Manager Is Recording The Wrong Data.

Throughout my career as a Facebook Media Buyer, I’ve heard this tip more than 20x from different reps: You need to run your campaigns for 7 days and not touch it! 

For me, this never made sense since all the money that should be profitable was lost in the first 3-4 days if I didn’t touch it. 

Even if the campaign ‘magically’ would turn on the good side, I still wouldn’t be able to break even because of the money lost on day 1-4. 

Of course, there are campaign budgets and the CPA needs to be considered since not all campaigns and accounts will perform the same. 

But, generally speaking, if on day 1-4 I don’t see good results (especially on day 2-3), I will kill the testing campaign regardless of the Facebook Rep. 

I trust my data and I know my process of killing, tweaking, and re-launching test campaigns. This has shown me better results.

Much better than setting the budget and allowing automatic performance to optimize in the next 7 days.

I believe I can compete with any Facebook rep with my testing process since I probably have more ‘hand-on’ experience when it comes to ads. 

But, I’m always open to testing the ‘latest’ suggestions from our new and old reps!

I believe you can’t be a nerdy-greedy human who thinks he knows all about FB ads. 🙂 

As I don’t. 

I’m always open to learn and test new things and recommendations.

However, I know my data and the KPI my clients need to be profitable. 

So I’d prefer to kill the test before it reaches the point of no return. 

Last week, I did a new test. 

I calculated the best testing campaign budget for a specific account, set the structure exactly like the FB rep told me, and put it on auto for 7 days.

After 5 days, I was so curious about what was going on with my ‘big test’, that I checked it and killed the whole campaign immediately.

The budget was $650 per day and my KPI is $25 CPA in this account. 

After around $3k spend, the overall CPA was $45.

So don’t tell me now that FB will optimize the whole campaign magically in the next 2 days and the CPA will drop by $20.

Even if it decreases 2x, it won’t remove the damage that was already done. 

So I killed ‘the big test’ again and said a few bad words in my mind to this rep.

Although the structure she suggested was very interesting and the budget calculation was on point.

She recommended reducing the number of campaigns and combining budgets to get out of the learning phase and use the budget more efficiently. 

This was a recommendation for Prospecting Campaign – (maximum 4 ad sets) 

Ad Set 1 – Broad Audiences 

Ad Set 2 – Lookalike audiences 

Ad Set 3 – Detailed Targeting audiences with Audience expansion on 

Ad Set 4 – Custom Audiences 

To get out of the learning phase, each ad set needs to get at least 50 purchases every 7 days. 

If your average cost per purchase is $40, the budget she recommends should be at least $286 per ad set ($40 x 50 (purchases) = $2000 (weekly budget) => daily budget $3250/7 = $286 (per ad set, just to get out of the learning phase). 

If you were going to set up all 4 ad sets, the minimum daily budget to get out of the learning phase will be $286 * 4 = $1144 daily budget.

She recommended allocating enough daily budget at the campaign level to get out of the learning phase and to scale. 

For example, if you move forward with the recommendation above, she recommended a daily budget of $1716 for a campaign with 4 ad sets (approximately daily budget of $429 = ($286 x 1.5).

The same recommendations apply to lower-funnel campaigns as well.

Any time you’re setting up a campaign, keep in mind the average cost per conversion (purchase) in the past 30 days and use that cost per conversion to do the math above.

What’s my point of this article?  

Test on your own!

I’m not saying this strategy might not work. I believe that in some accounts where higher CPA or margins are possible, or where branding is more important than conversion, it can work for sure.

We tested this strategy in 4 of our client’s accounts and only one account had decent results.

All other 3 were a big failure.

But maybe it was just the time of the year. 

Or an algo hick-up that ruined the performance.

All a 3rd party FB issue that is hidden from us.

If you did some similar test, please let us know how it goes!

We want to figure out for what type of accounts and/or products this strategy might work well. 

If you want us to run your ad account for the best ROAS, you can book a call with us here

Have a successful and awesome day!


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Testing Results: Lifetime vs Daily CBOs

DimNiko | LFT Campaigns

Here at DimNiko Agency, we do a lot of tests everyday. 

In each test, 50% of the time I try Lifetime budgets vs. Daily budgets 

If I have an account that mainly runs good on daily CBOs, I’ll test every few weeks to see what will happen with LFT campaigns.

Sometimes LFT will over-perform daily budgets, and they won’t.

I saw my first success with LFT around 2017. 

At that time not a lot of people we’re using LFT, but I decided to act on it and I got amazing results.

How I tested LFT vs. Daily is as follows: 

I duped all my best performing campaigns and put them on LFT.

If the CPA dropped by 20% on average, that would be marked as a big success.

I still remember the dropshipping account.

We were getting CPAs under $5 for a product that was selling for $29.99.

Today, the era of under $5 CPA is gone, but LFT campaigns still work pretty well.

The thing is, you never know when LFT campaigns will work, so you need to always test them.

In the past year, LFT success came in a few different waves.

Every 2 months they will outperform daily budgets, and it will last for a week or two.

Sometimes more. Up to a month, maybe two.

But for a week or two CPA will be as much as 10-30% lower on exact same audiences!

And that is a big win for me.

It’s good to test LFT here and there, regardless if you had bad experiences with them in the past.

Big Win Example

My recent big test was a few months ago, where I had a good LFT result in an account. 

I am spending $10-15k per day in this account, and at that time almost 2/3 of all cold traffic campaigns were set on LFT.

Performance was much better across the whole account.

Then over the New Year, daily budget campaigns started to perform much better. So, we turned off a majority of LFT campaigns.

Here and there I still had one or two LFT campaigns left running, but the majority was back to Daily CBOs.

And few LFT cost cap bids that I don’t place in the same bucket.

Why You Need to Test

But for the last test I duped 20 of my best performing daily budget campaigns, and put them on 9k for 30 days. ($300 per day)

I didn’t touch them for 3 days, then I started to slowly optimize the adsets.

After a week, 1/3 of LFT campaigns were switched off, but 2/3 of them were still under my KPI.

Then I was just doing my daily optimization routine across all accounts, and didn’t analyze which is good and why. I just took care of the average account KPI.

After 2 weeks I decided to analyze what happened, and the results were to my big surprise –  exactly the same!

LFT campaigns performed on the same average CPA as my Daily campaigns!

But I could double the spend and get the same results which maybe I wouldn’t if I would put all on daily budgets.

This account runs mostly on a broad audience and very big interests 20+ MM, so no overlapping issues were reported.

At some of my campaigns, I had the exact same audience (3xbroad), but different dynamic or ID creative.

So my recent test showed me again, that all you need to do to have some success in your account, is to TEST. 

LFT vs Daily budget, Cost cap vs Bid cap, CBO vs ABO, and IDs vs Dynamic.

Sometimes general things will work, but the very next day something else you tested will surprise you, and you could scale the account much easier because of your test.

How to Optimize LFT Budget Campaigns

Lot’s of people ask me how to optimize LFT budget campaigns.

I do them exactly as I do my daily budget campaigns. I lower or scale up the budget every 1-2 days.

Sometimes I also do an end date change, but then you need to remember that date and it’s a little harder for me as I have 50-75 campaigns in the account.

Even if I put an end date in my campaign name. 

And the main point is that I didn’t see much of a difference. 

So I like to use more ‘budget changing’ in my LFTs.

Maybe you have another process that works better for you.

If you have, please share it under this post!

Let us know your experience lately if you did some tests.

Also if you have any questions about LFT or Daily budget campaigns, please comment below.

If you want us to run your ad account for the best ROAS, you can book a call with us here  ==>

Have a great day,


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Secret is Out – Replicate Our Best Performing IDs/Dynamics Campaign Structure

DimNiko | Post ID vs Dynamic Creative

Should I use one or many creatives / IDs or Dynamic in my campaigns?

We hear these two questions over and over again. With old and with new media buyers. What we found out is that both strategies will work.If you have a great product, that your targeted audience wants. And if you optimize campaigns correctly, when you get enough data.

Our recent tests showed that maybe at this point fewer is better than more – on cold traffic, more is better than a few – on retargeting, and IDs work better on short term, and Dynamics better on long term.

Let me explain a little more of our recent testing.

Example 1: Reorganizing a Current Client

We have this client’s account, where we mostly run dynamics on cold and retargeting for the past half of the year.

Budget was around 10k per day on average. We tested new always with $100 or $200, and after a few days and few tweaks performance was optimized. These campaigns performed well for 2-3 months if optimized correctly every day.

Here I mean downscaling and upscaling budget, and turning off and on ad sets + ads based on the last 3-7 days performance.

Structure on retargeting was almost the same as on cold traffic, and each ad set had around 10 images and 3 ad copies.

Then a few months back, we had to change all creatives very fast, and because we had more than 50 campaigns, we decided we were gonna do it with IDs.

We created around 10 different IDs (pics/vids, carousels, collections), and then duplicated all dynamic campaigns, deleted ads in them, and switched dynamics off on ad set level. Then we duplicated new IDs into these empty new campaigns one by one.

We finished the process in 2 days, but if we would go via dynamics, we would need the whole week as we would also need to create ad sets from scratch because of the audiences.

We decided that we are gonna try all campaigns with IDs for a week, to see if they can compete with our previous dynamic campaigns.

To our big surprise, after 5 days when new IDs got enough engagement, we optimized the campaigns heavily and results were great.

We put 1-2 IDs in different combinations on cold traffic, and 3-5 together in retargeting campaigns.

Now after 2 months these campaigns are still working well and they are bringing pretty much the same results as before.

Example 2: Setting Up a New Client

Our new client when he came to us, had only 2 proven IDs that performed well in the past.

He didn’t have any good video creatives, all he had was a bunch of product pics that were not tested. So we selected the best ones and put everything in dynamics on cold and retargeting.

We thought we were gonna make it work but somehow dynamics never worked here.

After one month of testing we gave up, and went testing just IDs. Results were better but still not where we want them to be.

So in month 2 we decided to push only the 2 IDs they performed the best in our dynamic tests, and use dynamic campaigns just on our retargeting.

Strategy became our winning one and we used the same approach in one other account.

Results were great again. So at this point, we like to push a small number of IDs on the front end, and a lot of creatives in dynamics on the backend.

You can also do with lots of IDs on retargeting, but then I would suggest to change copy based on the 3-90d segments.

We also exclude all page viewers, buyers and social media engagers on cold traffic, so we target just fresh visitors. And that is a very simple structure you can replicate and try out!

1 or 2 IDs on cold, 5-10 IDs or Dynamics on retargeting.

If you want us to run your campaigns for the best ROAS, book a call with as here 

Let’s see if we’re the right fit.

Let us know what works best for you at this point.

Sharing is caring 🙂

Have a wonderful day,


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How I Scaled Pinterest Ads From 0 to 300k in Revenue in Less Than 3 Weeks – Part 2

DimNIko | Pinterest

Ok, this is the second article on Pinterest ads strategy I did for a client of ours.

If you haven’t read Part 1, here is the link ⇒

So let’s go now into the data, how to optimize campaigns, and how to scale them.

Pinterest Reps

Before that, let me just say a few things about our Pinterest reps. In Part 1 I said how very happy I am with my reps, now the situation changed. After 30 days and after 3 calls with rep 1 and rep 2, rep 2 sent me an email that now I will get a new rep.

On Pinterest they have different teams of reps based on the country where the majority of your clients are coming from. As this client I’m doing Pinterest ads is from the US, they signed me now to the US team.

Now rep 3 wanted to schedule an introduction call again. We went through the same stuff we did with rep 1 and 2, and most questions I had on pixel and event attribution were not explained and just skipped.

He said that he is only the ‘introduction’ guy, and that in a short amount of time I will get a rep 4, who will help me with these questions and more details about campaign optimization.

So few questions I had about agency accounts and pixels are still not being answered, and it’s been more than 2 months now. But ok, I get it… It’s Covid lockdown, it’s the beginning of Christmas time, and we’re not big spenders yet for them, so we have time to wait. 🙂

Update: Just yesterday rep 3 sent me an email that we don’t need another introduction call, and that rep 4 will now try to answer all my questions.

So let’s wait and see what will happen. Maybe rep 5 will now jump in and ask me again of what I already solved by myself till this day.

But anyway, let’s go now into more important stuff – Data & Optimization.

Data & Optimization

So as I explained the structure of my tested campaigns in article 1, what I did next is I waited 3 days. Then I turned off the majority of campaigns as numbers were crazy.

After my second call with rep 2 from AU (by the way, she was the best so far), I decided to switch the attribution window from 30 to 7 days. I wanted to see the closest results we get in Shopify or Google Analytics.

It’s still 7 days but this is the best we can do, as Pinterest is just an introduction site for your products, and the majority of these audiences are just browsing around and will not purchase on day 1. When they will see the same ad after 4 days on FB, and if they will make a purchase, Pinterest will take the credit for that sale. And also the FB.

From what rep 2 told me and how I saw the first data, I decided that I will not touch campaigns for the first 7 days. 

You will see many campaign’s data getting better after days go by, because of their different attribution windows.

Then when day 7 came, I started optimizing. I was killing whole campaigns above my KPI, and killing ad sets and interests/keywords in active campaigns that showed bad performance.

In week 2 and 3 I also started to check 7/14/30 days data and optimize the worst performers compared to a 7 day period. There will be a big difference between 30d and 7d, so always check also 30d data. Pinterest conversion has a big late attribution, also if you set up for a 7 day window. So don’t kill too fast at the beginning and wait for a little more time if you have a budget.

If results are not near your KPI in the first 7 days, then kill fast and don’t wait. If your KPI is $20 CPA, I would kill all campaigns that have CPA $30 or more.

I experienced that CPA will 2 or 3 times drop after 14-30 days, but this is just the product I am advertising. Probably with other products is a different game and you have to figure it out how your account works with your products.


Let’s get into Scaling. Scaling is very simple on Pinterest.

You select good working campaigns, go to adset level, select adset and click EDIT BUDGETS. Then you put how much you want to increase or decrease the budget.

Recommendation from our rep 2 was 20% is the safest way, and also to never go more than double up. So pretty same scenario as with FB here.

Depends on how good my campaign is performing, that’s how much I will increase or decrease budgets. I like how you can do this in Pinterest, because you can select all ad sets and then select 3 ways:

  1. Set budget to (amount)
  2. Increase budget  (amount or percentage)
  3. Decrease budget  (amount or percentage)

You can also put a safety amount per ad group, so they won’t spend more than you want. And this is pretty much how you do it.

I tried scaling also 3x on my top performers and it worked.

So from Day 1 to day 21 all I was doing is killing campaigns above KPI in the last 7 days, and scaling every 2-3 days the ones that performed well.

I also checked how CPA changes from week 2 and 3, and also made correct adjustments on how much budget I will put on.

At the same time I duplicated best performing creatives and tried different very broad and also to combine smaller interests. And one more thing here with interests – don’t forget about RETARGETING!!!

Half of the sales came in this account because of my retargeting strategy. Specially existing buyers retargeting and page viewers in the last 30 days.

So first thing when you start ads on Pinterest, go to your Shopify or Woo or Kajabi or whatever, and export your buyers emails!

Then import them and create a custom audience. And, create LLAs or AALs 2-10% with this audience. Also 3/7/14/30d audiences of website visitors.

Then use them in different combinations of campaigns and creatives for your best ROI.

At this point (after 2 months), I spent on this account around $80k on Pinterest ads, and attributed to more than $800k of revenue.

Average ROAS for the last 30 days is 10.5, and average CPA is below $7.


We would need to turn all FB advertising off to see actual success, but I believe we’re doing pretty awesome stuff here.

So if you’re into FB (or if you want to combine it with Pinterest) and scale big (yes over $500k per month too), we can do it for you.

If you’re spending at least 1k a day on FB ads, book a call with us here  ==>

Let’s see if we’re the right fit so we can start working on your account.

Have a great day and Happy NY 2021!


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Why eCommerce Sales Tend to Slow Down in January & How You Can Prevent Losses

DimNiko | Sales Decrease

Are you running a business or company and are worried about the reality of business like eCommerce sales tend to slow down in January and how you can prevent your business’s losses by following the effective strategies?

It’s a matter of the fact that eCommerce sales have been observed very low in the months of January – the start of a new year, which ultimately causes losses to many eCommerce businesses. The reasons behind these low sales are many. However, some of the top causes are the buyers needing their surplus cash to pay off their Christmas gifts, people have spent most of their money in December sales when plenty of products are available on offers and discounts. Furthermore, at the end of the year, most of the people pay their taxes, house rents and other types of rents, so they don’t have enough money to spend in January. 

Today’s comprehensive guide is for you and those looking to make fantastic plans to keep their investment profitable among many other businesses and retailers running eCommerce sites or eCommerce businesses. 

Let’s dive into the core of the guide … 

Loyalty Program Launching

It’s a matter of fact that earning the customer’s trust is somewhat hard to earn, and at the same time, rewarding the same customer for you is somewhat easy. It doesn’t matter which specific system you are running. Every system’s strategy remains almost the same as every time you keep gathering information and tracking your customer’s activity while making purchases at your shop (e-commerce store). 

Hence, with the help of already collected data from shopping through discounts, free products, or exclusive offers, you can run a loyalty program by keeping your customers bated and giving you an abated edge. Furthermore, you can also turn these repeat sales into an easy referral opportunity.

Promoting Pop-Up Sales

The second best method to prevent your losses in the months of slow sales is to run pop-up sales that have an effective role in generating more sales for your products or business. It has a great effect on shoppers. So if you are not sure about the sales, which method is going to be making your sales appeal of an international zeitgeist, it’s suggested to run or announce pop-up sales with the help of your social media followers. 

Indeed, even in a month when money/cash is tight, pop-up deals are necessary and can give the ideal shot in the arm for somebody unhappy.

Reinforcing New Year’s Resolutions

As January stays as the month of slow sales in the eCommerce world, your brand or business should develop new resolutions and determinations to reinforce your brand/business. With these new year’s resolutions, you can come up with discounting certain seasonally-oriented items or shining your marketing lens on trendy products reaching your cost-effective but output giving milestones. 

This new year’s resolution for your business or e-commerce store is putting off your site’s SEO refresh with the new year because with the update of the new year; you will have to update and change the old-fashioned styles, product listings, and content updating.

Supplementing Past Purchases

Another best technique to prevent losses in your eCommerce sales or business in the down months of sales is not to waste most of the time on the customer who’s unlikely to get back to your product or business. Here, the better option for you is to focus on the customer who once purchased one product. Then with that product, he also placed additional orders for some other orders relevant or irrelevant to that product. 

So you can offer affordable accessories to your past customers to enhance sales. Furthermore, you can update your product listings and pages with curated lists of add-ons. Hence, when your customer purchases your one product while putting a review or giving feedback on the products in the same listings that he’ll see, his mind will urge him to make another purchase on the relevant product. 

Running Teasers for Products

Setting up and running teasers for your fresh or new products in the dead months of eCommerce sales/businesses is another effective strategy that will help you come up and generate more sales than your competitors. Therefore, it’s recommended for you to load up your social media accounts under your brand/business with teaser videos and snaps that prove very effective for different businesses as different studies have revealed amazing benefits. 

When running teasers for your new year products or old products on a new year with some fresh touch, you can earn maximum profit compared to your other competitor businesses. 

Making Your Product Pages Perfect

Making your product pages perfect by updating them and making the content fully-optimized with catchy and better-looking images, titles, and descriptions as January is considered the only downtime that urges you to make the critical updates to overcome the slow in sales. 

The little effort you’ll make to optimize your product listing will have long-term positive implications for your brand or business or the product you are looking to generate sales or leads for. The more optimized, fresh-looking, visually appealing, and easy to navigate your products are, the higher ranking is guaranteed. This activity will fuel up your online store with serious buyers and ultimately more selling power even in the dead months of sales. This way, you can prevent losses. 

Curtailing Cart Abandonment

Furthermore, in these dead months of eCommerce sales, you can curtail cart abandonment by working on your product listings effectively. Different estimates and studies show that there are many chances to boost your sales up to 70% by just doing little modifications in the abandoned shopping carts on your eCommerce sites or stores. 

Hence, by following the techniques shared above, you can avoid a sales slowdown in January as January is very disturbing and a month of depression for the eCommerce businesses because sales fall abruptly and create a huge vacuum that’s somewhat full of losses to eCommerce businesses. Swallowing and making unique, cost-effective strategies, and the ones to attract the customers, you can generate more and more sales. 

In a Nutshell

So what are you worried about now? Don’t feel panic as you have an effective checklist now to make your eCommerce sales strong by making your site 100% matching the points discussed in this guide. This way, success will be guaranteed for your eCommerce store.

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How I Scaled Pinterest Ads From 0 to 300k in Revenue in Less Than 21 Days (PART 1)

DimNiko | Pinterest Ads

Ok, this article is going to need 2 parts! 

In Part 1 I will talk about Pinterest platform, how you set ads manager, how you invite media buyers in, how you setup pixel, and how you launch campaigns for the best ROI.

In Part 2 I will tell you how to look at data, how to optimize and how to test aggressively.

The confession I need to make is that 1 month ago I didn’t know anything about Pin ads. After 3 weeks, I guess I know something as I managed to scale our client’s account to 250k in revenue.

Pinterest’s Budget & Conversion Tracking

The budget is only 1k per day! ROI is crazy. Around 8.76 for the last 3 weeks.  And CPA is $6.44.

For same product conversions I get on FB 2x more expensive conversions. But, we need to take into consideration – Pinterest tracks different conversions. Their conversion window can be 30 days after first click, and even if they triggered the sale they won’t take credits. This means you will see no conversions from Pinterest inside Google Analytics, because GA is only seeing 1 day conversion.

Here’s how their conversion tracking works: When somebody sees an add on Pinterest and click, if he or she doesn’t buy immediately, probably conversion will be credited to FB, or YouTube, or IG, Natives, etc, depends on what other channels you are advertising this product.

So this was my first issue and all my worries of what is going on, had been generously explained by my Pinterest rep. Who if I can say, is more much efficient than most of the reps you will get on FB. They just provide better support and that is 100% true. Believe me.

When you start running ads on Pinterest, they will take care for you.

The Client Backstory

But let’s go back to how all started.

I’m running FB ads for this client now for about 8 months. Right now I’m pushing around 15k budgets per day. They are making around 3MM per month in Shopify.

Awesome products, awesome brand, and awesome company.

We suggested we try Pinterest ads and they said yes, let’s see what we can do.

How to Integrate Your Pinterest Account into Your Clients

After we successfully integrated their account into ours, the main issue was how me (and other media buyers) will access their ads. There were few hick-ups but after a few days, we had successfully solved several issues.

To run Pinterest ads through a client’s account, you need to open your Business account. That is very easy – you just log into your personal Pinterest account and create a business account. Then you can ask the client to invite you into their account and set up right access.

Our integration was a little more complex, as we wanted to do it all through our agency account. But it is pretty much the same procedure. Agency needs to invite your business account in, and your client needs to invite the agency in to control their ads.

After integration is completed, you can see clients’ accounts in your Business profile. But, there is a catch. You don’t see it anywhere in the dashboard, so you need to bookmark the link when they make integration.

I won’t go into details here, but I would just say that it is a little weird all this of what you see and what you don’t.

Setting Up the Pinterest Pixel

My next step was to analyze their past ads performance (they tested something half year ago at small budget) and I also had to set up my column preferences in the dashboard.

When you open a fresh dashboard, you will see all kinds of columns there and most of it you don’t need. So I removed almost all except 10 columns that made me see clicks, CPMs, and CPAs.

The next step was to check if the pixel is installed correctly on their website. I added Pinterest Tag Helper (same as FB Tag helper) plugin to my Chrome. Then I went through the purchase funnel and checked if it triggers on steps I want.

We had some issues there and because they are running Shopify, I suggested to install Pinterest add on. You have to manually fix some code here so I suggest talking to your developer as it can get a little complicated.

After the pixel was tracking everything correctly, the next step was to throw some campaigns on the wall and test a few different pins.

Setting Up Pinterest Ad Campaigns

If you don’t know, Pins they call Ad creatives. You can use as many Pins as you want in your campaigns, but the best way is up to 4, according to our Pinterest rep.

We also have few campaigns to this date that has 50 pins, and it converts just OK. So not sure about that. For me if it’s working, I won’t kill it even if the rep says I should do it.

In the stage of starting test campaigns, I created around 10 very different campaigns. Budget for each was $50 and each one had one ad set.

But before that, I also created a few Custom Audiences and AALs. (yes, they don’t call them LLAs, but Actalike audiences)

As our client has more than half of a million emails from their buyers, I gave them instructions on how they can import them to make an Audience.

Then I created 1-10% AALs based on these emails. And I also created 3, 7, 15, 30, 90, 180, and 365d website visitors audiences.

For retargeting purposes. All who viewed their website after they clicked a Pin, will be retargeted with new Pins. So after all this was done, it was time for Phase 1 testing.

Phase 1 Testing

In Phase 1 I just wanted to test different stuff, so I can see what converts and at what CPA. (One note here – Pinterest doesn’t have any conversions, but it calls them Checkouts.)

So I created 10 campaigns with $50, 1 adset. Something as outlined below:


My main focus here was to see how the account will react to video pins I decided to test, and which audiences will start to perform the best.

Next phase was to start tweaking things (optimization) and to put more campaigns on. As this can be an easy overload for most of you, I will go into that section in my second article.

So stay tuned – coming very soon!

If you’re into FB (or if you want to try Pinterest), we can do it for you.

If you’re spending at least 1k a day, book a call with us here  ==>

Let’s see if we’re the right fit.

Hope to see you inside.

Have a wonderful day,


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How to Build Broad Audience Pools to Effectively Test a Product | DimNiko

DimNiko | Product Testing

So are you looking to build broad audience pools to effectively test your products with the help of Facebook ad campaigns, or you’re aiming to hit the right people with your Facebook ads?

Well, it’s evident for eCommerce and other businesses to build a broad audience because almost 95% of product launches fail.

95% of product launches fail— even regularly in light of the fact that a brand pushes them to dispatch ceaselessly to see whether the item is something individuals really need. Indeed, even the most experienced leaders battle to settle on the correct decisions without contribution from their intended interest group.

So if you’re going to launch your product and want its effective testing, you’ll discover how to build a target audience for your Facebook ads in this article.

Broad Audience Pool

With a broad audience pool or right targeting implies that a marketer, product launcher, or you (looking to test your product) can reach individuals who are interested or showed some interest in your products before. These products can be similar to the product you’re going to test, even if they haven’t visited your website or app yet.

At the point when you focus on a larger audience, people in this crowd naturally observe items from your index that are likely applicable/relevant to them.

This broad audience pool assists you in checking the Audience Insights or ad reporting. You can learn more about the people of different countries, demographics, and behaviors to test your product. You can find the people how they reacted to your ads.

For instance, a business running an enormous scope brand mindfulness mission might need to target comprehensively. It could target individuals 18-65 years of age in the United States.

Kinds of Pool Audience

Facebook Ads campaigns make you eligible to make your pool of audience targeting the men, women, and the people of different ages, countries, and broad interests or past behaviors of the people.

For anyone whose product has variations or differs and is based on age, for instance, health and insurance companies, you’re probably targeting the people of specific age or gender and demography. And if not, time to get started! Select different age ranges for your Facebook ad of a product, and point them at either women or men.

You can Target the Pool Audience by customizing the following options available while setting the Facebook ads.

● Location
● Age
● Language
● Gender
● Industries
● Interests

From the above list, you can see how to change the location, language, and demography for your product testing. Click on each option/segmentation one by one and enter your desired location and other credentials to run your Facebook ad campaign to attract many people/customers and effectively test your product.

Read More: How to Set Up Campaigns with Very Different Products and Sales Funnels

Requirements for broad Facebook Product Ad Audiences

● Facebook pixel: You’ll need a Facebook pixel executed on your site and should utilize standard occasions to report which item IDs from your list are being seen, added to the bin, and bought. You may need to work with a site designer to set up your Facebook pixel and standard occasions.

● Catalog/Inventory: You’ll need a list to utilize dynamic promotions. If you don’t have one yet, figure out how to make an index. Much of the time, you can utilize a current channel from other internet shopping gateways with one of Facebook’s outsider reconciliations.

Read More: Ideal Audience Size for Facebook Ads

Broad Audience Product Testing for eCommerce Retailers

Generally, Facebook Dynamic Ads have been more qualified to bigger eCommerce stores as they have more site traffic to build a broad Facebook ad audience range. This has demonstrated prohibitively for those with little amounts of traffic or less brand mindfulness.

Since the update permits eCommerce giants or retailers to discover new audiences, this helps both littler and bigger eCommerce locales. The litter retailers with less traffic going to their site can contact new individuals that they would not have conventionally had the option to reach. This assists with advancing the items available to be purchased just as building brand mindfulness.

Bigger retailers can likewise profit as they can contact new crowds that might not have interfaced with something else, permitting the other retailer audience to go after their items.

Frequently Asked Questions

  1. What kind of products are good for testing on broad audiences

    Usually health, beauty, home & garden, sport, cars, pets niches are the products that most marketers work to build a broad audience.
  2. Why to segment

    Market Segmentation is a process of splitting buyers into distinct measurable groups according to their wants and needs. It is very important in marketing as it assists marketers to be more efficient in terms of time, money, and other resources. Market segmentation enables the companies to learn better about their customers, and so they gain a better understanding of customer’s needs and wants and, therefore, can tailor campaigns to customer segments most likely to purchase products.

    Segmentation provides valuable and useful information about prospective customers, so it allows marketers to effectively allocate the marketing resources for the maximization of cross and up-selling opportunities.
  3. When to use gender, age, country, placement pools

    You can use gender, age, country, and placement tools for the products that are specific for gender, age of a group of people, or that has sales in a country. While running Facebook ads, you need to keep in mind that men and women traditionally approach burying decisions differently and so set your ads accordingly.
  4. How to overview and analyze results

    Go into your FB reports and observe your campaigns in detail. Breakdown by age, gender, location, placements, dynamics. See how different pools are reacting based on your message and creatives.

If you’re spending over $500 a day

And also want to scale your brand

Book a call below:

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How and Why to Start (and Kill) 1K Per Day Campaigns

DimNiko | How to Build Big Budget Campaigns

Maybe you launched a 1k budget campaign in the past, maybe you didn’t.

In this article I want to give you few insights, how I launch and how I kill big budget campaigns. Also why to even launch 1k campaigns. 🙂

Topic can be useful for beginners and advanced marketers.

Why You Should Launch a Big Budget Campaign

While most marketers and entrepreneurs are probably scared of big budget campaigns, I must admit that I was too. Many times. And I still am, when I don’t give enough time to understand the account.

You can obviously test and see what will happen, but probably 90% of the time you won’t do it again. CPC will go up, CTR down, CPA up, ROAS down. FB will quickly spend 50% of budget and results will suck.

You will kill it at 30% of budget spend probably, as you will see CPA 3-5x than what you used to have. Or you will wait till the budget is spent, and next day or third day you will kill it as it will make no sense for you. And yes, I believe 70% big budget campaigns will not work. Probably 80%.

Depends on the campaign budget, ad account data, pixel, product, landing page. But 20% of campaigns can work, and those 20% will make more revenue than all the lost 80%!

So is it worth trying?  Depends on your business model and your cash flow. By business model I mean that you need to decide which path you want to go. You can sell 1000 items per month with $10 profit or 10.000 items with $1 profit.

What is your goal and how you want to move?

Example above will give you the same profit, but here is the catch. Second option which was made with a big budget will also give you 9x more customers.

Now the question: Which list size is more profitable, the 1k list or the 10k list?

If the conversion on emails is 1%, you can get 10 or 100 more sales on top of the above example. If the profit is now $20 as you don’t have to pay for ads, then the second option is obviously more profitable. You will get 2k on top of your 10k profit. And I believe if you hire a good email marketer who can do a 4% offer instead of 1%, your profit will now be 8k on top of your FB revenue.

Now we are talking about 18k compared to 10k and few email sales with your 1k list. But the story doesn’t end here. Here is the advanced course. 🙂

What if you send 5 emails per week to your existing email list? Do you know what can happen after 30 days? You can figure out or you can test on your own if you want.

I guarantee that you will be close to 30 or even 50k of revenue. Compared to the 1k list I think your revenue will double with big budget campaigns. But, I know. We’re all afraid of spending a lot on FB if we get lower margins. And the cash flow is always the biggest struggle since banks just don’t trust us or can’t raise the limit quickly.

Now let’s go back to the main topic and how to launch and kill a big budget campaign.

Read More: The Magical Secret to Scaling Clients to 10MM Per Year

How to Launch a 1K/Day Facebook Ad Campaign

I assume that by now you realized that more customers equals more profit. So when you have spent some money and time in your account, then it’s time for testing with $500 – 1k.

I believe in this FB DNA, you have 3 levels of budgets. 

  1. Below or equal $100
  2. Below or equal $500
  3. Below or equal $1000

We start testing campaigns most of the time at $100. After a while we know where we are and how much we can scale those $100 campaigns.

Many times we see the CPA go nuts when we come near $300 or $500. So we stop and go back. We repeat the testing, scaling, downscaling and turning off.

If we can work at 2nd level below the $500 budget on campaign, we can scale the account pretty big.

Read More: Striking Emotion to Bring In 2MM Revenue

Scaling to 10K/Day in Facebook Ad Spend

If we want to scale even more (10k or more per day), obviously we will have to start testing 1k campaigns.And launching a 1k campaign is pretty simple. You put the budget at 1k and launch it. Then you wait for 30-50% spend and you react.

If you’re below 2x of regular CPA, we leave it run and don’t touch. If we see a huge increase or no sales, we leave it at 50% and then turn off.

Next day’s results will probably be better but if still low, kill. If after 3 days you are near where your KPI is, then let it run. You found a 20% campaign! Congrats. Let it run and analyze what works.

If CPA is way below your KPI, scale it to 2k or even 5k. If CPA is just a little below, scale it by 20% daily. Now you already see what is working, so try to duplicate and try other interests and creatives.

Launch 10 more 1k campaigns!  (I know, don’t tell me… but, you’re a big man / company by now)

Next day kill 80% and scale 20%. At the end of the week you can have 5-10 big budget campaigns easily. Then all you need to do daily is ride the wave of CPA to be near or under your desired KPI.

I scaled one account by this method from 5k to 15k in just 2 days. It was easy but I was scared as hell! And it was not my money. Imagine how scared I would be if I had to put all my savings in. But, this is the risk and you know this right – ‘Big risk takers will someday made it’. Or not. Depends on many factors. 

I don’t want you to risk with ‘empty’ head as so many young entrepreneurs and marketers do, but please educate yourself first, analyze your account, and then start testing. Slowly. See how your account reacts.

When you will learn the pixel algo and account whispering, then you’ll be able to decide when is the right time to launch and scale big budget campaigns.

If you’re still scared, then sign up with us and we can do the nitty gritty launching and scaling for you!

Book a call with us here  ==>

Hope to see you inside, so we can scale your biz to the next level.

Have a wonderful day,