Posted on

Testing Results: Lifetime vs Daily CBOs

DimNiko | LFT Campaigns

Here at DimNiko Agency, we do a lot of tests everyday. 

In each test, 50% of the time I try Lifetime budgets vs. Daily budgets 

If I have an account that mainly runs good on daily CBOs, I’ll test every few weeks to see what will happen with LFT campaigns.

Sometimes LFT will over-perform daily budgets, and they won’t.

I saw my first success with LFT around 2017. 

At that time not a lot of people we’re using LFT, but I decided to act on it and I got amazing results.

How I tested LFT vs. Daily is as follows: 

I duped all my best performing campaigns and put them on LFT.

If the CPA dropped by 20% on average, that would be marked as a big success.

I still remember the dropshipping account.

We were getting CPAs under $5 for a product that was selling for $29.99.

Today, the era of under $5 CPA is gone, but LFT campaigns still work pretty well.

The thing is, you never know when LFT campaigns will work, so you need to always test them.

In the past year, LFT success came in a few different waves.

Every 2 months they will outperform daily budgets, and it will last for a week or two.

Sometimes more. Up to a month, maybe two.

But for a week or two CPA will be as much as 10-30% lower on exact same audiences!

And that is a big win for me.

It’s good to test LFT here and there, regardless if you had bad experiences with them in the past.

Big Win Example

My recent big test was a few months ago, where I had a good LFT result in an account. 

I am spending $10-15k per day in this account, and at that time almost 2/3 of all cold traffic campaigns were set on LFT.

Performance was much better across the whole account.

Then over the New Year, daily budget campaigns started to perform much better. So, we turned off a majority of LFT campaigns.

Here and there I still had one or two LFT campaigns left running, but the majority was back to Daily CBOs.

And few LFT cost cap bids that I don’t place in the same bucket.

Why You Need to Test

But for the last test I duped 20 of my best performing daily budget campaigns, and put them on 9k for 30 days. ($300 per day)

I didn’t touch them for 3 days, then I started to slowly optimize the adsets.

After a week, 1/3 of LFT campaigns were switched off, but 2/3 of them were still under my KPI.

Then I was just doing my daily optimization routine across all accounts, and didn’t analyze which is good and why. I just took care of the average account KPI.

After 2 weeks I decided to analyze what happened, and the results were to my big surprise –  exactly the same!

LFT campaigns performed on the same average CPA as my Daily campaigns!

But I could double the spend and get the same results which maybe I wouldn’t if I would put all on daily budgets.

This account runs mostly on a broad audience and very big interests 20+ MM, so no overlapping issues were reported.

At some of my campaigns, I had the exact same audience (3xbroad), but different dynamic or ID creative.

So my recent test showed me again, that all you need to do to have some success in your account, is to TEST. 

LFT vs Daily budget, Cost cap vs Bid cap, CBO vs ABO, and IDs vs Dynamic.

Sometimes general things will work, but the very next day something else you tested will surprise you, and you could scale the account much easier because of your test.

How to Optimize LFT Budget Campaigns

Lot’s of people ask me how to optimize LFT budget campaigns.

I do them exactly as I do my daily budget campaigns. I lower or scale up the budget every 1-2 days.

Sometimes I also do an end date change, but then you need to remember that date and it’s a little harder for me as I have 50-75 campaigns in the account.

Even if I put an end date in my campaign name. 

And the main point is that I didn’t see much of a difference. 

So I like to use more ‘budget changing’ in my LFTs.

Maybe you have another process that works better for you.

If you have, please share it under this post!

Let us know your experience lately if you did some tests.

Also if you have any questions about LFT or Daily budget campaigns, please comment below.

If you want us to run your ad account for the best ROAS, you can book a call with us here  ==> https://dimniko.com/msp-apply

Have a great day,

Matej

Posted on

Secret is Out – Replicate Our Best Performing IDs/Dynamics Campaign Structure

DimNiko | Post ID vs Dynamic Creative

Should I use one or many creatives / IDs or Dynamic in my campaigns?

We hear these two questions over and over again. With old and with new media buyers. What we found out is that both strategies will work.If you have a great product, that your targeted audience wants. And if you optimize campaigns correctly, when you get enough data.

Our recent tests showed that maybe at this point fewer is better than more – on cold traffic, more is better than a few – on retargeting, and IDs work better on short term, and Dynamics better on long term.

Let me explain a little more of our recent testing.

Example 1: Reorganizing a Current Client

We have this client’s account, where we mostly run dynamics on cold and retargeting for the past half of the year.

Budget was around 10k per day on average. We tested new always with $100 or $200, and after a few days and few tweaks performance was optimized. These campaigns performed well for 2-3 months if optimized correctly every day.

Here I mean downscaling and upscaling budget, and turning off and on ad sets + ads based on the last 3-7 days performance.

Structure on retargeting was almost the same as on cold traffic, and each ad set had around 10 images and 3 ad copies.

Then a few months back, we had to change all creatives very fast, and because we had more than 50 campaigns, we decided we were gonna do it with IDs.

We created around 10 different IDs (pics/vids, carousels, collections), and then duplicated all dynamic campaigns, deleted ads in them, and switched dynamics off on ad set level. Then we duplicated new IDs into these empty new campaigns one by one.

We finished the process in 2 days, but if we would go via dynamics, we would need the whole week as we would also need to create ad sets from scratch because of the audiences.

We decided that we are gonna try all campaigns with IDs for a week, to see if they can compete with our previous dynamic campaigns.

To our big surprise, after 5 days when new IDs got enough engagement, we optimized the campaigns heavily and results were great.

We put 1-2 IDs in different combinations on cold traffic, and 3-5 together in retargeting campaigns.

Now after 2 months these campaigns are still working well and they are bringing pretty much the same results as before.

Example 2: Setting Up a New Client

Our new client when he came to us, had only 2 proven IDs that performed well in the past.

He didn’t have any good video creatives, all he had was a bunch of product pics that were not tested. So we selected the best ones and put everything in dynamics on cold and retargeting.

We thought we were gonna make it work but somehow dynamics never worked here.

After one month of testing we gave up, and went testing just IDs. Results were better but still not where we want them to be.

So in month 2 we decided to push only the 2 IDs they performed the best in our dynamic tests, and use dynamic campaigns just on our retargeting.

Strategy became our winning one and we used the same approach in one other account.

Results were great again. So at this point, we like to push a small number of IDs on the front end, and a lot of creatives in dynamics on the backend.

You can also do with lots of IDs on retargeting, but then I would suggest to change copy based on the 3-90d segments.

We also exclude all page viewers, buyers and social media engagers on cold traffic, so we target just fresh visitors. And that is a very simple structure you can replicate and try out!

1 or 2 IDs on cold, 5-10 IDs or Dynamics on retargeting.

If you want us to run your campaigns for the best ROAS, book a call with as here 
==> https://dimniko.com/msp-apply

Let’s see if we’re the right fit.

Let us know what works best for you at this point.

Sharing is caring 🙂

Have a wonderful day,

Matej 

Posted on

How I Scaled Pinterest Ads From 0 to 300k in Revenue in Less Than 3 Weeks – Part 2

DimNIko | Pinterest

Ok, this is the second article on Pinterest ads strategy I did for a client of ours.

If you haven’t read Part 1, here is the link ⇒ 
https://dimniko.com/blog/how-i-scaled-pinterest-ads-from-0-to-300k-in-revenue-in-less-than-21-days-part-1/

So let’s go now into the data, how to optimize campaigns, and how to scale them.

Pinterest Reps

Before that, let me just say a few things about our Pinterest reps. In Part 1 I said how very happy I am with my reps, now the situation changed. After 30 days and after 3 calls with rep 1 and rep 2, rep 2 sent me an email that now I will get a new rep.

On Pinterest they have different teams of reps based on the country where the majority of your clients are coming from. As this client I’m doing Pinterest ads is from the US, they signed me now to the US team.

Now rep 3 wanted to schedule an introduction call again. We went through the same stuff we did with rep 1 and 2, and most questions I had on pixel and event attribution were not explained and just skipped.

He said that he is only the ‘introduction’ guy, and that in a short amount of time I will get a rep 4, who will help me with these questions and more details about campaign optimization.

So few questions I had about agency accounts and pixels are still not being answered, and it’s been more than 2 months now. But ok, I get it… It’s Covid lockdown, it’s the beginning of Christmas time, and we’re not big spenders yet for them, so we have time to wait. 🙂

Update: Just yesterday rep 3 sent me an email that we don’t need another introduction call, and that rep 4 will now try to answer all my questions.

So let’s wait and see what will happen. Maybe rep 5 will now jump in and ask me again of what I already solved by myself till this day.

But anyway, let’s go now into more important stuff – Data & Optimization.

Data & Optimization

So as I explained the structure of my tested campaigns in article 1, what I did next is I waited 3 days. Then I turned off the majority of campaigns as numbers were crazy.

After my second call with rep 2 from AU (by the way, she was the best so far), I decided to switch the attribution window from 30 to 7 days. I wanted to see the closest results we get in Shopify or Google Analytics.

It’s still 7 days but this is the best we can do, as Pinterest is just an introduction site for your products, and the majority of these audiences are just browsing around and will not purchase on day 1. When they will see the same ad after 4 days on FB, and if they will make a purchase, Pinterest will take the credit for that sale. And also the FB.

From what rep 2 told me and how I saw the first data, I decided that I will not touch campaigns for the first 7 days. 

You will see many campaign’s data getting better after days go by, because of their different attribution windows.

Then when day 7 came, I started optimizing. I was killing whole campaigns above my KPI, and killing ad sets and interests/keywords in active campaigns that showed bad performance.

In week 2 and 3 I also started to check 7/14/30 days data and optimize the worst performers compared to a 7 day period. There will be a big difference between 30d and 7d, so always check also 30d data. Pinterest conversion has a big late attribution, also if you set up for a 7 day window. So don’t kill too fast at the beginning and wait for a little more time if you have a budget.

If results are not near your KPI in the first 7 days, then kill fast and don’t wait. If your KPI is $20 CPA, I would kill all campaigns that have CPA $30 or more.

I experienced that CPA will 2 or 3 times drop after 14-30 days, but this is just the product I am advertising. Probably with other products is a different game and you have to figure it out how your account works with your products.

Scaling

Let’s get into Scaling. Scaling is very simple on Pinterest.

You select good working campaigns, go to adset level, select adset and click EDIT BUDGETS. Then you put how much you want to increase or decrease the budget.

Recommendation from our rep 2 was 20% is the safest way, and also to never go more than double up. So pretty same scenario as with FB here.

Depends on how good my campaign is performing, that’s how much I will increase or decrease budgets. I like how you can do this in Pinterest, because you can select all ad sets and then select 3 ways:

  1. Set budget to (amount)
  2. Increase budget  (amount or percentage)
  3. Decrease budget  (amount or percentage)

You can also put a safety amount per ad group, so they won’t spend more than you want. And this is pretty much how you do it.

I tried scaling also 3x on my top performers and it worked.

So from Day 1 to day 21 all I was doing is killing campaigns above KPI in the last 7 days, and scaling every 2-3 days the ones that performed well.

I also checked how CPA changes from week 2 and 3, and also made correct adjustments on how much budget I will put on.

At the same time I duplicated best performing creatives and tried different very broad and also to combine smaller interests. And one more thing here with interests – don’t forget about RETARGETING!!!

Half of the sales came in this account because of my retargeting strategy. Specially existing buyers retargeting and page viewers in the last 30 days.

So first thing when you start ads on Pinterest, go to your Shopify or Woo or Kajabi or whatever, and export your buyers emails!

Then import them and create a custom audience. And, create LLAs or AALs 2-10% with this audience. Also 3/7/14/30d audiences of website visitors.

Then use them in different combinations of campaigns and creatives for your best ROI.

***
At this point (after 2 months), I spent on this account around $80k on Pinterest ads, and attributed to more than $800k of revenue.

Average ROAS for the last 30 days is 10.5, and average CPA is below $7.

Success? 

We would need to turn all FB advertising off to see actual success, but I believe we’re doing pretty awesome stuff here.

So if you’re into FB (or if you want to combine it with Pinterest) and scale big (yes over $500k per month too), we can do it for you.

If you’re spending at least 1k a day on FB ads, book a call with us here  ==> https://dimniko.com/msp-apply

Let’s see if we’re the right fit so we can start working on your account.

Have a great day and Happy NY 2021!

Matej 

Posted on

Why eCommerce Sales Tend to Slow Down in January & How You Can Prevent Losses

DimNiko | Sales Decrease

Are you running a business or company and are worried about the reality of business like eCommerce sales tend to slow down in January and how you can prevent your business’s losses by following the effective strategies?

It’s a matter of the fact that eCommerce sales have been observed very low in the months of January – the start of a new year, which ultimately causes losses to many eCommerce businesses. The reasons behind these low sales are many. However, some of the top causes are the buyers needing their surplus cash to pay off their Christmas gifts, people have spent most of their money in December sales when plenty of products are available on offers and discounts. Furthermore, at the end of the year, most of the people pay their taxes, house rents and other types of rents, so they don’t have enough money to spend in January. 

Today’s comprehensive guide is for you and those looking to make fantastic plans to keep their investment profitable among many other businesses and retailers running eCommerce sites or eCommerce businesses. 

Let’s dive into the core of the guide … 

Loyalty Program Launching

It’s a matter of fact that earning the customer’s trust is somewhat hard to earn, and at the same time, rewarding the same customer for you is somewhat easy. It doesn’t matter which specific system you are running. Every system’s strategy remains almost the same as every time you keep gathering information and tracking your customer’s activity while making purchases at your shop (e-commerce store). 

Hence, with the help of already collected data from shopping through discounts, free products, or exclusive offers, you can run a loyalty program by keeping your customers bated and giving you an abated edge. Furthermore, you can also turn these repeat sales into an easy referral opportunity.

Promoting Pop-Up Sales

The second best method to prevent your losses in the months of slow sales is to run pop-up sales that have an effective role in generating more sales for your products or business. It has a great effect on shoppers. So if you are not sure about the sales, which method is going to be making your sales appeal of an international zeitgeist, it’s suggested to run or announce pop-up sales with the help of your social media followers. 

Indeed, even in a month when money/cash is tight, pop-up deals are necessary and can give the ideal shot in the arm for somebody unhappy.

Reinforcing New Year’s Resolutions

As January stays as the month of slow sales in the eCommerce world, your brand or business should develop new resolutions and determinations to reinforce your brand/business. With these new year’s resolutions, you can come up with discounting certain seasonally-oriented items or shining your marketing lens on trendy products reaching your cost-effective but output giving milestones. 

This new year’s resolution for your business or e-commerce store is putting off your site’s SEO refresh with the new year because with the update of the new year; you will have to update and change the old-fashioned styles, product listings, and content updating.

Supplementing Past Purchases

Another best technique to prevent losses in your eCommerce sales or business in the down months of sales is not to waste most of the time on the customer who’s unlikely to get back to your product or business. Here, the better option for you is to focus on the customer who once purchased one product. Then with that product, he also placed additional orders for some other orders relevant or irrelevant to that product. 

So you can offer affordable accessories to your past customers to enhance sales. Furthermore, you can update your product listings and pages with curated lists of add-ons. Hence, when your customer purchases your one product while putting a review or giving feedback on the products in the same listings that he’ll see, his mind will urge him to make another purchase on the relevant product. 

Running Teasers for Products

Setting up and running teasers for your fresh or new products in the dead months of eCommerce sales/businesses is another effective strategy that will help you come up and generate more sales than your competitors. Therefore, it’s recommended for you to load up your social media accounts under your brand/business with teaser videos and snaps that prove very effective for different businesses as different studies have revealed amazing benefits. 

When running teasers for your new year products or old products on a new year with some fresh touch, you can earn maximum profit compared to your other competitor businesses. 

Making Your Product Pages Perfect

Making your product pages perfect by updating them and making the content fully-optimized with catchy and better-looking images, titles, and descriptions as January is considered the only downtime that urges you to make the critical updates to overcome the slow in sales. 

The little effort you’ll make to optimize your product listing will have long-term positive implications for your brand or business or the product you are looking to generate sales or leads for. The more optimized, fresh-looking, visually appealing, and easy to navigate your products are, the higher ranking is guaranteed. This activity will fuel up your online store with serious buyers and ultimately more selling power even in the dead months of sales. This way, you can prevent losses. 

Curtailing Cart Abandonment

Furthermore, in these dead months of eCommerce sales, you can curtail cart abandonment by working on your product listings effectively. Different estimates and studies show that there are many chances to boost your sales up to 70% by just doing little modifications in the abandoned shopping carts on your eCommerce sites or stores. 

Hence, by following the techniques shared above, you can avoid a sales slowdown in January as January is very disturbing and a month of depression for the eCommerce businesses because sales fall abruptly and create a huge vacuum that’s somewhat full of losses to eCommerce businesses. Swallowing and making unique, cost-effective strategies, and the ones to attract the customers, you can generate more and more sales. 

In a Nutshell

So what are you worried about now? Don’t feel panic as you have an effective checklist now to make your eCommerce sales strong by making your site 100% matching the points discussed in this guide. This way, success will be guaranteed for your eCommerce store.

Posted on

How I Scaled Pinterest Ads From 0 to 300k in Revenue in Less Than 21 Days (PART 1)

DimNiko | Pinterest Ads

Ok, this article is going to need 2 parts! 

In Part 1 I will talk about Pinterest platform, how you set ads manager, how you invite media buyers in, how you setup pixel, and how you launch campaigns for the best ROI.

In Part 2 I will tell you how to look at data, how to optimize and how to test aggressively.

The confession I need to make is that 1 month ago I didn’t know anything about Pin ads. After 3 weeks, I guess I know something as I managed to scale our client’s account to 250k in revenue.

Pinterest’s Budget & Conversion Tracking

The budget is only 1k per day! ROI is crazy. Around 8.76 for the last 3 weeks.  And CPA is $6.44.

For same product conversions I get on FB 2x more expensive conversions. But, we need to take into consideration – Pinterest tracks different conversions. Their conversion window can be 30 days after first click, and even if they triggered the sale they won’t take credits. This means you will see no conversions from Pinterest inside Google Analytics, because GA is only seeing 1 day conversion.

Here’s how their conversion tracking works: When somebody sees an add on Pinterest and click, if he or she doesn’t buy immediately, probably conversion will be credited to FB, or YouTube, or IG, Natives, etc, depends on what other channels you are advertising this product.

So this was my first issue and all my worries of what is going on, had been generously explained by my Pinterest rep. Who if I can say, is more much efficient than most of the reps you will get on FB. They just provide better support and that is 100% true. Believe me.

When you start running ads on Pinterest, they will take care for you.

The Client Backstory

But let’s go back to how all started.

I’m running FB ads for this client now for about 8 months. Right now I’m pushing around 15k budgets per day. They are making around 3MM per month in Shopify.

Awesome products, awesome brand, and awesome company.

We suggested we try Pinterest ads and they said yes, let’s see what we can do.

How to Integrate Your Pinterest Account into Your Clients

After we successfully integrated their account into ours, the main issue was how me (and other media buyers) will access their ads. There were few hick-ups but after a few days, we had successfully solved several issues.

To run Pinterest ads through a client’s account, you need to open your Business account. That is very easy – you just log into your personal Pinterest account and create a business account. Then you can ask the client to invite you into their account and set up right access.

Our integration was a little more complex, as we wanted to do it all through our agency account. But it is pretty much the same procedure. Agency needs to invite your business account in, and your client needs to invite the agency in to control their ads.

After integration is completed, you can see clients’ accounts in your Business profile. But, there is a catch. You don’t see it anywhere in the dashboard, so you need to bookmark the link when they make integration.

I won’t go into details here, but I would just say that it is a little weird all this of what you see and what you don’t.

Setting Up the Pinterest Pixel

My next step was to analyze their past ads performance (they tested something half year ago at small budget) and I also had to set up my column preferences in the dashboard.

When you open a fresh dashboard, you will see all kinds of columns there and most of it you don’t need. So I removed almost all except 10 columns that made me see clicks, CPMs, and CPAs.

The next step was to check if the pixel is installed correctly on their website. I added Pinterest Tag Helper (same as FB Tag helper) plugin to my Chrome. Then I went through the purchase funnel and checked if it triggers on steps I want.

We had some issues there and because they are running Shopify, I suggested to install Pinterest add on. You have to manually fix some code here so I suggest talking to your developer as it can get a little complicated.

After the pixel was tracking everything correctly, the next step was to throw some campaigns on the wall and test a few different pins.

Setting Up Pinterest Ad Campaigns

If you don’t know, Pins they call Ad creatives. You can use as many Pins as you want in your campaigns, but the best way is up to 4, according to our Pinterest rep.

We also have few campaigns to this date that has 50 pins, and it converts just OK. So not sure about that. For me if it’s working, I won’t kill it even if the rep says I should do it.

In the stage of starting test campaigns, I created around 10 very different campaigns. Budget for each was $50 and each one had one ad set.

But before that, I also created a few Custom Audiences and AALs. (yes, they don’t call them LLAs, but Actalike audiences)

As our client has more than half of a million emails from their buyers, I gave them instructions on how they can import them to make an Audience.

Then I created 1-10% AALs based on these emails. And I also created 3, 7, 15, 30, 90, 180, and 365d website visitors audiences.

For retargeting purposes. All who viewed their website after they clicked a Pin, will be retargeted with new Pins. So after all this was done, it was time for Phase 1 testing.

Phase 1 Testing

In Phase 1 I just wanted to test different stuff, so I can see what converts and at what CPA. (One note here – Pinterest doesn’t have any conversions, but it calls them Checkouts.)

So I created 10 campaigns with $50, 1 adset. Something as outlined below:

  • CAMPAIGN 1 – INTEREST – KEYWORDS – 40 NICHE KEYWORDS – 3x VIDEO PIN
  • CAMPAIGN 2 – INTEREST – 2x BROAD NICHE KEYWORDS – 3x VIDEO PIN
  • CAMPAIGN 3 – INTEREST – 5x VERY NICHE KEYWORDS – 3x VIDEO PIN
  • CAMPAIGN 4 – INTEREST – 5x BROAD  NICHE KEYWORDS NARROWED DOWN WITH 40 KEYWORDS – 3x VIDEO PIN
  • CAMPAIGN 5 – INTEREST – MANUAL BIDDING TEST – 3x VIDEO PIN
  • CAMPAIGN 6 – INTEREST – AUTO KEYWORD TEST – 3x VIDEO PIN
  • CAMPAIGN 7 – INTEREST – AALs – 1-10% TEST – 3x VIDEO PIN
  • CAMPAIGN 8 – INTEREST – AALs – ALL TOGETHER – 3x VIDEO PIN
  • CAMPAIGN 9 – INTEREST – RETARGETING WEB VISITORS – 40 IMAGE PINS 
  • CAMPAIGN 10 – INTEREST – RETARGETING EMAIL BUYERS AUDIENCE – 3x VIDEO PIN

My main focus here was to see how the account will react to video pins I decided to test, and which audiences will start to perform the best.

Next phase was to start tweaking things (optimization) and to put more campaigns on. As this can be an easy overload for most of you, I will go into that section in my second article.

So stay tuned – coming very soon!

If you’re into FB (or if you want to try Pinterest), we can do it for you.

If you’re spending at least 1k a day, book a call with us here  ==> https://dimniko.com/msp-apply

Let’s see if we’re the right fit.

Hope to see you inside.

Have a wonderful day,

Matej

Posted on

How to Build Broad Audience Pools to Effectively Test a Product | DimNiko

DimNiko | Product Testing

So are you looking to build broad audience pools to effectively test your products with the help of Facebook ad campaigns, or you’re aiming to hit the right people with your Facebook ads?

Well, it’s evident for eCommerce and other businesses to build a broad audience because almost 95% of product launches fail.

95% of product launches fail— even regularly in light of the fact that a brand pushes them to dispatch ceaselessly to see whether the item is something individuals really need. Indeed, even the most experienced leaders battle to settle on the correct decisions without contribution from their intended interest group.

So if you’re going to launch your product and want its effective testing, you’ll discover how to build a target audience for your Facebook ads in this article.

Broad Audience Pool

With a broad audience pool or right targeting implies that a marketer, product launcher, or you (looking to test your product) can reach individuals who are interested or showed some interest in your products before. These products can be similar to the product you’re going to test, even if they haven’t visited your website or app yet.

At the point when you focus on a larger audience, people in this crowd naturally observe items from your index that are likely applicable/relevant to them.

This broad audience pool assists you in checking the Audience Insights or ad reporting. You can learn more about the people of different countries, demographics, and behaviors to test your product. You can find the people how they reacted to your ads.

For instance, a business running an enormous scope brand mindfulness mission might need to target comprehensively. It could target individuals 18-65 years of age in the United States.

Kinds of Pool Audience

Facebook Ads campaigns make you eligible to make your pool of audience targeting the men, women, and the people of different ages, countries, and broad interests or past behaviors of the people.

For anyone whose product has variations or differs and is based on age, for instance, health and insurance companies, you’re probably targeting the people of specific age or gender and demography. And if not, time to get started! Select different age ranges for your Facebook ad of a product, and point them at either women or men.

You can Target the Pool Audience by customizing the following options available while setting the Facebook ads.

● Location
● Age
● Language
● Gender
● Industries
● Interests

From the above list, you can see how to change the location, language, and demography for your product testing. Click on each option/segmentation one by one and enter your desired location and other credentials to run your Facebook ad campaign to attract many people/customers and effectively test your product.

Read More: How to Set Up Campaigns with Very Different Products and Sales Funnels

Requirements for broad Facebook Product Ad Audiences

● Facebook pixel: You’ll need a Facebook pixel executed on your site and should utilize standard occasions to report which item IDs from your list are being seen, added to the bin, and bought. You may need to work with a site designer to set up your Facebook pixel and standard occasions.

● Catalog/Inventory: You’ll need a list to utilize dynamic promotions. If you don’t have one yet, figure out how to make an index. Much of the time, you can utilize a current channel from other internet shopping gateways with one of Facebook’s outsider reconciliations.

Read More: Ideal Audience Size for Facebook Ads

Broad Audience Product Testing for eCommerce Retailers

Generally, Facebook Dynamic Ads have been more qualified to bigger eCommerce stores as they have more site traffic to build a broad Facebook ad audience range. This has demonstrated prohibitively for those with little amounts of traffic or less brand mindfulness.

Since the update permits eCommerce giants or retailers to discover new audiences, this helps both littler and bigger eCommerce locales. The litter retailers with less traffic going to their site can contact new individuals that they would not have conventionally had the option to reach. This assists with advancing the items available to be purchased just as building brand mindfulness.

Bigger retailers can likewise profit as they can contact new crowds that might not have interfaced with something else, permitting the other retailer audience to go after their items.

Frequently Asked Questions

  1. What kind of products are good for testing on broad audiences

    Usually health, beauty, home & garden, sport, cars, pets niches are the products that most marketers work to build a broad audience.
  2. Why to segment

    Market Segmentation is a process of splitting buyers into distinct measurable groups according to their wants and needs. It is very important in marketing as it assists marketers to be more efficient in terms of time, money, and other resources. Market segmentation enables the companies to learn better about their customers, and so they gain a better understanding of customer’s needs and wants and, therefore, can tailor campaigns to customer segments most likely to purchase products.

    Segmentation provides valuable and useful information about prospective customers, so it allows marketers to effectively allocate the marketing resources for the maximization of cross and up-selling opportunities.
  3. When to use gender, age, country, placement pools

    You can use gender, age, country, and placement tools for the products that are specific for gender, age of a group of people, or that has sales in a country. While running Facebook ads, you need to keep in mind that men and women traditionally approach burying decisions differently and so set your ads accordingly.
  4. How to overview and analyze results

    Go into your FB reports and observe your campaigns in detail. Breakdown by age, gender, location, placements, dynamics. See how different pools are reacting based on your message and creatives.

If you’re spending over $500 a day

And also want to scale your brand

Book a call below:
https://dimniko.com/msp-apply

Posted on

How and Why to Start (and Kill) 1K Per Day Campaigns

DimNiko | How to Build Big Budget Campaigns

Maybe you launched a 1k budget campaign in the past, maybe you didn’t.

In this article I want to give you few insights, how I launch and how I kill big budget campaigns. Also why to even launch 1k campaigns. 🙂

Topic can be useful for beginners and advanced marketers.

Why You Should Launch a Big Budget Campaign

While most marketers and entrepreneurs are probably scared of big budget campaigns, I must admit that I was too. Many times. And I still am, when I don’t give enough time to understand the account.

You can obviously test and see what will happen, but probably 90% of the time you won’t do it again. CPC will go up, CTR down, CPA up, ROAS down. FB will quickly spend 50% of budget and results will suck.

You will kill it at 30% of budget spend probably, as you will see CPA 3-5x than what you used to have. Or you will wait till the budget is spent, and next day or third day you will kill it as it will make no sense for you. And yes, I believe 70% big budget campaigns will not work. Probably 80%.

Depends on the campaign budget, ad account data, pixel, product, landing page. But 20% of campaigns can work, and those 20% will make more revenue than all the lost 80%!

So is it worth trying?  Depends on your business model and your cash flow. By business model I mean that you need to decide which path you want to go. You can sell 1000 items per month with $10 profit or 10.000 items with $1 profit.

What is your goal and how you want to move?

Example above will give you the same profit, but here is the catch. Second option which was made with a big budget will also give you 9x more customers.

Now the question: Which list size is more profitable, the 1k list or the 10k list?

If the conversion on emails is 1%, you can get 10 or 100 more sales on top of the above example. If the profit is now $20 as you don’t have to pay for ads, then the second option is obviously more profitable. You will get 2k on top of your 10k profit. And I believe if you hire a good email marketer who can do a 4% offer instead of 1%, your profit will now be 8k on top of your FB revenue.

Now we are talking about 18k compared to 10k and few email sales with your 1k list. But the story doesn’t end here. Here is the advanced course. 🙂

What if you send 5 emails per week to your existing email list? Do you know what can happen after 30 days? You can figure out or you can test on your own if you want.

I guarantee that you will be close to 30 or even 50k of revenue. Compared to the 1k list I think your revenue will double with big budget campaigns. But, I know. We’re all afraid of spending a lot on FB if we get lower margins. And the cash flow is always the biggest struggle since banks just don’t trust us or can’t raise the limit quickly.

Now let’s go back to the main topic and how to launch and kill a big budget campaign.

Read More: The Magical Secret to Scaling Clients to 10MM Per Year

How to Launch a 1K/Day Facebook Ad Campaign

I assume that by now you realized that more customers equals more profit. So when you have spent some money and time in your account, then it’s time for testing with $500 – 1k.

I believe in this FB DNA, you have 3 levels of budgets. 

  1. Below or equal $100
  2. Below or equal $500
  3. Below or equal $1000

We start testing campaigns most of the time at $100. After a while we know where we are and how much we can scale those $100 campaigns.

Many times we see the CPA go nuts when we come near $300 or $500. So we stop and go back. We repeat the testing, scaling, downscaling and turning off.

If we can work at 2nd level below the $500 budget on campaign, we can scale the account pretty big.

Read More: Striking Emotion to Bring In 2MM Revenue

Scaling to 10K/Day in Facebook Ad Spend

If we want to scale even more (10k or more per day), obviously we will have to start testing 1k campaigns.And launching a 1k campaign is pretty simple. You put the budget at 1k and launch it. Then you wait for 30-50% spend and you react.

If you’re below 2x of regular CPA, we leave it run and don’t touch. If we see a huge increase or no sales, we leave it at 50% and then turn off.

Next day’s results will probably be better but if still low, kill. If after 3 days you are near where your KPI is, then let it run. You found a 20% campaign! Congrats. Let it run and analyze what works.

If CPA is way below your KPI, scale it to 2k or even 5k. If CPA is just a little below, scale it by 20% daily. Now you already see what is working, so try to duplicate and try other interests and creatives.

Launch 10 more 1k campaigns!  (I know, don’t tell me… but, you’re a big man / company by now)

Next day kill 80% and scale 20%. At the end of the week you can have 5-10 big budget campaigns easily. Then all you need to do daily is ride the wave of CPA to be near or under your desired KPI.

I scaled one account by this method from 5k to 15k in just 2 days. It was easy but I was scared as hell! And it was not my money. Imagine how scared I would be if I had to put all my savings in. But, this is the risk and you know this right – ‘Big risk takers will someday made it’. Or not. Depends on many factors. 

I don’t want you to risk with ‘empty’ head as so many young entrepreneurs and marketers do, but please educate yourself first, analyze your account, and then start testing. Slowly. See how your account reacts.

When you will learn the pixel algo and account whispering, then you’ll be able to decide when is the right time to launch and scale big budget campaigns.

If you’re still scared, then sign up with us and we can do the nitty gritty launching and scaling for you!

Book a call with us here  ==> https://dimniko.com/msp-apply

Hope to see you inside, so we can scale your biz to the next level.

Have a wonderful day,

Matej

Posted on

How to Use Video Viewed Custom Audiences for The Highest ROAS (SECRET METHOD)

DimNiko - Video Viewed Custom Audiences

We all know video ads work. If you don’t use video creatives to tell your brand story, you’re missing a lot.

But you also know that it’s pretty hard to come up with very awesome videos for cold traffic that will convert at your desired ROAS or CPA. You have to constantly test them to find the best CTR, CPM and CPC.

Testing Video Creatives

When you have a very promising video, you need to analyze it and re-edit to create even better performance of it. You need to change scroll-stopping thumbnails with custom made graphics or weird screenshot extracts from your videos. You also need to re-edit the first 3s many times, so you find a winning combination for clicks.

You also need to add in a few happy customers screenshots from your website, a few customer satisfaction pics and statements, and also few sayings like ‘We’ve just sold 100k of this product!’ 

(If you really sold many, if not please don’t. Trying to over potent your brand if you’re just making few sales everyday, will probably ruin your brand image.)

But yes, try to show them success data as relevant as possible, and as many times as possible in that one video. And when you find your winning video creative, that is doing an amazing job on the cold traffic, you need to push it as much as you can.

How? Create 10 – 50 campaigns with it and boost it with PPE to get lots of engagements.

Why PPE? We experienced that ad IDs with over 50 comments starts to bring great performance.

Next step then is that when you get 1MM or more views on all combined videos, you create few special custom audiences.

Of course you can do them before and retarget with smaller budgets, but things start to change with lots of people in those campaigns. And for that you need to first spend some money to get views. 

(Beware: Top notch secret from here on!)

Read More: Are You Really Testing Creatives On Facebook or Is It Luck of the Draw?

Creating Custom Audiences From Successful Video Creatives

Create a custom audience with 95% of people who viewed all your cold traffic videos together in the last 180 days. Also make 95% for the last 30 and 90 days, 75% for 30, 90 and 180 days, 50% for 30 and 90, and 25% for 30 days. (We see based on the past days those audiences react very differently.)

Then the last audience you will need is the ThruPlay audience in the last 180 days.

What Creatives to Use with Your Custom Audiences

Now before you will start uploading all those audiences, let me tell you what creatives you will use in them.

First and most popular are UGC creatives. Pics works great here but you should also have videos.

I’m sure if you sold lot’s of products on your website, and if you have a review app installed, then you can take screenshots and use them.

If not, you can get them by sending a few emails to your buyers list and giving away some discount codes as a way to say thank you.

Or you can make them by asking a few friends or family members to try or wear your product with a big happy smile on their faces. 🙂 They will of course do this for free and you will also have a great time doing this together with them. Maybe this can be your social thing every month? (just saying)

In ad copy you will obviously say something great to potential buyers. Something that you find out they all like and what changes their thoughts after they bought it.

You will put it in “…”, so we all know that they really said that. 🙂

Then you will make two types of retargeting video viewers campaigns. 

Read More: What Creative Works Best In In-Stream Video Ad Placement?

Building the Campaigns

One will be dynamic ads and the other will be regular ads.

In dynamics you will put 10 pics, or vids, or both combinations in, together with 5 ad copies and few subject descriptions. So FB can show different creatives to that audience based on their daily performance.

Same you will do with standard solo ads, but you need to have it at least 5-10 in each ad set. More the better, as FB will also show them based on daily performance.

Then at the last but not the least, you have to upload all these campaigns on your account. And start testing, and optimizing, and scaling best performers.

Here you can do three approaches:

  1. Upload all audiences in one ad set and start with a bigger budget. (you will have one dynamic ad campaign and one solo ad campaign)
  2. Upload all audiences in several ad sets with each audience in separate ad set (2 campaigns – yes each ad set will have one dynamic or multi solo ads)
  3. Upload all audiences in separate campaigns (Many campaigns – currently my preferred way)

This of course will differ based on your past account data, so I would go one by one and test all slowly.

When you find your winning combination, you will also find that this strategy is pure gold. It can bring your average CPA down a lot.  Usually these campaigns work at a half or a third TOF CPA cost! So use it smart in different segments of your product funnels!

(Hint: You can take same approach also in other audiences)

If you think this is too advanced or too hard for you, you can always sign up with us and make your life easier. And your business will grow more as this can be pretty time consuming. 

Yes, we will upload all that and more for you!

How you can join us is by booking a call ==> https://dimniko.com/msp-apply

Then if we figure out we’re a good fit, we take you in.

Have a wonderful day and hope to see you inside.

Matej 

Posted on

3 Must Use Facebook Ad Strategies for Ecommerce Businesses | DimNiko

DimNiko | Facebook Strategies

Many marketers and e-commerce entrepreneurs are familiar with different Facebook Ads strategies. From basic cold traffic campaigns to sophisticated retargeting and upsell/cross sale campaigns. Their basic goal is to get conversion at the cost that is still profitable for your business, after you exclude all the other costs that you have with your advertising product or service.

Running Facebook ad campaigns for your e-commerce business in 2020 is so competitive, that it requires a lot of special skills if you want to make them work in your business. However, what many people don’t realize is that with setting up the right Facebook  structure of your campaigns, results will out beat your competition.

With 1.39 billion monthly active users & with typical ROI from Facebook ads at 152%, Facebook ads are the tool every business needs if they want to grow big today. If an e-commerce business is not advertising on their platform, then that business is on a huge mistake and lost in the desert.

Are you ready to get started with Facebook Advertising strategies for your e-commerce business? Well, let’s dive into the core … 

Cold Traffic, Up-Sell and Cross-Sell Campaigns

The first thing you need to do for running campaigns for your e-commerce business on Facebook, is to set up Facebook ads on an already established or a new business page. Fulfill all the basic ad requirements before running an ad campaign. These basic requirements are: content, stunning video or catchy image, well-detailed product description, call to action, and good headline and description. It’s suggested to run first cold traffic ads that will target an audience based on selected keywords that you think are related to your product or service. These types of ads will introduce your brand to the general public and show them reasons why they need to buy or contact you.

Furthermore you will need to create also retargeting ads that will catch the audience who viewed your website or view social media profiles in different time segments. This we call retargeting (or remarketing), and can be highly profitable if used in the right way.
Will go more into detail later.

And then you have upsell and cross-sale campaigns, that will try to sell to your existing buyers more of your product or services. Mission about those is to spike your AOV (average order value), so you can spend more on the cold traffic successfully.

Example: If someone visits your site and purchases green t-shirts, you can cross-sell complementary socks or shoes to that customer.

One more clear example, say a visitor purchases an airline ticket for a vacation in New York; you have access to cross-sell him a hotel or a car rental, making his/her further plan their trip more comfortable. Then you can grow to keep in view the customer’s views.

Video Ads vs Picture Ads

Today, your Facebook ads for e-commerce should be in a video format, and it is because Facebook says that most of the users on Facebook watch videos rather than other content. This is why Facebook suggests and ranks those ads higher than others.

According to reports:

  • 39% of e-commerce businesses and marketers say Facebook is the number one social media site that enables them to generate more interactions with video content.
  • 34% of e-commerce businesses pick Instagram as another alternative and the best social media website for generating a return on investment.

But images can work too! It’s always good to test both as some businesses will benefit more with picture ads. Especially if you use them in the right segment of your funnel.

Create Custom Audiences & Stay In Touch With Customers 24/7

When a visitor visits a specific product page, or collection, or posts a message to your Facebook page, you can add them to a little ‘bucket’ called custom audience.  

Since it’s more expensive to find new customers than to retain current customers, retargeting is an essential strategy for any online store/e-commerce business that wants to grow their revenue. Retargeting campaigns are way cheaper to get a conversion, and they can also increase engagements and build an audience in real-time.

However, when it comes to retargeting on Facebook, Custom Audiences are a core feature that allows e-commerce businesses to portray their Facebook ads to an audience from any online or offline marketing channel. 

For instance, by setting up a Pixel for your website or SDK on your app, you can create a list of customers and show them your ads relevant to their behaviors as per the searches.

In addition to above, you have further opportunities to:

  • Upload a list of customers as a file or submit this data manually
  • Add offline activity data like sales or phone calls 
  • Create a list from new Instagram & Facebook users

The Custom Audiences feature has a little cousin called Lookalike Audiences that is mainly based on any Custom Audience you specify. It’s the best method to find prospecting customers who have the best intentions to buy products as per the previous engagement history and site behaviors according to AI. 

Will Facebook Acquisition Imply Your eCommerce Business?

For boosting your e-commerce business sales, Facebook acquisition is one of the best techniques that you need to go through as it’ll make you grab more customers. There are many facebook acquisition strategies, like posting and boosting Facebook ads, but with paid media advertising you can get best results in a very short time.

And we as a Facebook performance agency can help you on every step of your journey. From simple cold traffic campaigns to highly advanced retargeting strategies that will skyrocket your sales.
The only issue we have right now is that we don’t take everybody inside. We’re very specific about what kind of businesses we want to work with.

But as they say: What we don’t know we can’t help…
So knock on our doors to find out more about how we can work together!

Posted on

3 Must Use Facebook Ad Strategies for Ecommerce Businesses | DimNiko

DimNiko | Ecommerce

Many marketers and e-commerce entrepreneurs are familiar with different Facebook Ads strategies. From basic cold traffic campaigns to sophisticated retargeting and upsell/cross sale campaigns. Their basic goal is to get conversion at the cost that is still profitable for your business, after you exclude all the other costs that you have with your advertising product or service.

Running Facebook ad campaigns for your e-commerce business in 2020 is so competitive, that it requires a lot of special skills if you want to make them work in your business. However, what many people don’t realize is that with setting up the right Facebook structure of your campaigns, results will out beat your competition.

With 1.39 billion monthly active users & with typical ROI from Facebook ads at 152%, Facebook ads are the tool every business needs if they want to grow big today. If an e-commerce business is not advertising on their platform, then that business is on a huge mistake and lost in the desert.

Are you ready to get started with Facebook Advertising strategies for your e-commerce business? Well, let’s dive into the core …

Cold Traffic, Up-sell and Cross-sell Campaigns

The first thing you need to do for running campaigns for your e-commerce business on Facebook, is to set up Facebook ads on an already established or a new business page. Fulfill all the basic ad requirements before running an ad campaign. These basic requirements are: content, stunning video or catchy image, well-detailed product description, call to action, and good headline and description. It’s suggested to run first cold traffic ads that will target an audience based on selected keywords that you think are related to your product or service. These types of ads will introduce your brand to the general public and show them reasons why they need to buy or contact you.

Furthermore you will need to create also retargeting ads that will catch the audience who viewed your website or view social media profiles in different time segments. This we call retargeting (or remarketing), and can be highly profitable if used in the right way.
Will go more into detail later.

And then you have upsell and cross-sale campaigns, that will try to sell to your existing buyers more of your product or services. Mission about those is to spike your AOV (average order value), so you can spend more on the cold traffic successfully.

Example: If someone visits your site and purchases green t-shirts, you can cross-sell complementary socks or shoes to that customer.

One more clear example, say a visitor purchases an airline ticket for a vacation in New York; you have access to cross-sell him a hotel or a car rental, making his/her further plan their trip more comfortable. Then you can grow to keep in view the customer’s views.

Read More: How Message Campaigns Can Bring Down The Cost Of Your Results By 2X – Untapped Strategy!

Video Ads vs Picture Ads

Today, your Facebook ads for e-commerce should be in a video format, and it is because Facebook says that most of the users on Facebook watch videos rather than other content. This is why Facebook suggests and ranks those ads higher than others.

According to reports:

39% of e-commerce businesses and marketers say Facebook is the number one social media site that enables them to generate more interactions with video content.
34% of e-commerce businesses pick Instagram as another alternative and the best social media website for generating a return on investment.

But images can work too! It’s always good to test both as some businesses will benefit more with picture ads. Especially if you use them in the right segment of your funnel.

Read More: Secret Facebook Cold Traffic Funnel AV Sequencing Strategy 2020

Create Custom Audiences & Stay in Touch with Customers 24/7

When a visitor visits a specific product page, or collection, or posts a message to your Facebook page, you can add them to a little ‘bucket’ called custom audience.
Since it’s more expensive to find new customers than to retain current customers, retargeting is an essential strategy for any online store/e-commerce business that wants to grow their revenue. Retargeting campaigns are way cheaper to get a conversion, and they can also increase engagements and build an audience in real-time.

However, when it comes to retargeting on Facebook, Custom Audiences are a core feature that allows e-commerce businesses to portray their Facebook ads to an audience from any online or offline marketing channel.

For instance, by setting up a Pixel for your website or SDK on your app, you can create a list of customers and show them your ads relevant to their behaviors as per the searches.

In addition to above, you have further opportunities to:

Upload a list of customers as a file or submit this data manually
Add offline activity data like sales or phone calls
Create a list from new Instagram & Facebook users

The Custom Audiences feature has a little cousin called Lookalike Audiences that is mainly based on any Custom Audience you specify. It’s the best method to find prospecting customers who have the best intentions to buy products as per the previous engagement history and site behaviors according to AI.

Will Facebook Acquisition Imply Your eCommerce Cusiness?

For boosting your e-commerce business sales, Facebook acquisition is one of the best techniques that you need to go through as it’ll make you grab more customers. There are many facebook acquisition strategies, like posting and boosting Facebook ads, but with paid media advertising you can get best results in a very short time.

And we as a Facebook performance agency can help you on every step of your journey. From simple cold traffic campaigns to highly advanced retargeting strategies that will skyrocket your sales.
The only issue we have right now is that we don’t take everybody inside. We’re very specific about what kind of businesses we want to work with.

But as they say: What we don’t know we can’t help…
So knock on our doors to find out more about how we can work together!