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What is an Average Order Value? & How Do You Calculate it?
Some of the most successful businesses think about their long term strategy. To do this there’s a couple of metrics brand owners need to take
July 5, 2022
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Our strategies, case studies, and updates on everything we know about eCommerce and brand building.
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Why Your Average Order Value Matters for Your Brand
Your average order value helps your understand your customer’s buying behaviour. Lately, we’ve noticed a lot of our clients are focusing on driving as much
June 29, 2022
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Savings on COGs? Here’s where to spend it
As an e-comm business owner, you’ve probably heard this before: reduce your COGS. Your cost of goods sold are most likely our most basic expense.
June 22, 2022
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How To Decrease COGs to Increase Margins?
Your eCom COGs (cost of goods) are the main cost of your brand. In this article we dig into a few ways to lower them to increase your margins.
June 8, 2022
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Reasons Why You Should Include Zenners In Your Ads Strategy
They may not be digital natives, but 55-75 years old, technology is close behind. They are more digital and consume more online than you think.
May 24, 2022
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How To Work With A New Brand And Its Creative Process
A while ago we started working with a new client. They sell elegant leather notebooks with different paper refills. I will tell you how the
May 17, 2022
How To Create Dynamic Content On Instagram – PART 4 – IGTV Tips
We already spoke about the importance of creating dynamic content on Instagram. Until now, we covered the following topic.– How To Create Dynamic Content On
May 10, 2022
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How To Boost Sales In A Less Direct Way
The idea is to not show a direct sales impact to the user but to make them enter your funnel more friendly through a blog
May 3, 2022
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How To Structure Your Creative Testing
Creative testing depends on a few things: How much “excess fat” you have in your blended ROAS (every new asset you test is going to
April 26, 2022
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How To Choose The Right Placements For Your Facebook And Instagram Ads
Suppose you’re new to setting up Facebook & Instagram ad campaigns. You might realize that Facebook chooses the “Automatic Placements” option by default. You’d be
April 19, 2022
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Revamping Your Lead Generation Marketing Strategy
Do you feel stuck with your Lead Generation Strategy? Everything has a season. It’s not always summer but if you take some measures, you can
April 15, 2022
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5 Organic Growth Hack to Make Your Audience Fall At Your Feet
A few weeks ago I was working with a client on their organic content to help compliment the work we’re doing on the ad side.
April 12, 2022
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Why Instagram Shopping Is Crucial For Your Business
Instagram Shopping has been around for a while now. It was first introduced in 2017. Yet, we are still finding tons of businesses that are
April 5, 2022
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How To Calculate Your Conversion Rate On Facebook To Know Your KPI
Lots of times clients don’t know what is the realistic KPI they need to follow when they are observing FB ads. They are still comparing
March 29, 2022
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Are You Running Google Shopping Campaigns?
Heads up fellow Google Advertisers / Media Buyers! The platform is updating its systems to prepare for the Smart Shopping to Performance Max transition. Google
March 22, 2022
How To Create Your Customer’s “Hero’s Journey”
A lot has been said about how ads should tell stories, but there’s also a lot of storytelling happening in the actual process of making
March 15, 2022
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How To Create A Good Landing Page?
Read More: How Does Your Landing Page Affect Your Campaigns Performance? Today I’m gonna share with you some of the main key points you need
March 8, 2022
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Marketing Circle: Is Your Business In?
Everything is marketing, and marketing is for every business. We are all a part of a marketing circle consciously or unconsciously. Marketing never stops, it
March 8, 2022
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What To Ask A Potential Client On A Qualifying Call
Today I’ve decided to discuss a topic that is a bit outside of the regular topics I usually talk about, but I thought that it
March 1, 2022
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Will Social Media Networks Remain Competitive This 2022?
How essential smaller social media networks like TikTok are to remain highly competitive 2022 and how it can complement your Facebook ad performance. One thing
February 22, 2022
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Google Ads Performance Max Campaigns – Latest addition to Google Ads
In November of 2021, Google announced that Performance Max Campaigns would be coming out of beta. It will be rolling out to advertiser accounts worldwide.
February 15, 2022
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Dabbling in Lead Generation as an eCommerce Agency
Running Ads for financial companies is challenging; it requires a different approach, extra accuracy and a limited vocabulary. We faced this challenge when we started
February 10, 2022
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Metaverse in eCommerce. What to expect?
While the plot of the Metaverse is written and still in the process of production, we’ve already seen some episodes of this virtual movie. The
February 8, 2022
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DimNiko’s Top 5 Most Listened Podcast
🎙 eCommerce Titans 🎙 📌How To Test Your Facebook Ad Creatives: Part 1 📌How You Should Use Dynamic Creative For Middle: Bottom Of Funnel 📌The
January 27, 2022
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Building A Community Has To Be Your Number One Priority For 2022
If you want to scale your brand this year, your priority should be to build a long-term and faithful community. When you build a community,
January 25, 2022
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Online Marketing Trends We Need To Be Aware Of In 2022
Online marketers felt the effect of the changes implemented by different platforms due to the policy restrictions introduced by Apple’s iOS14 update. So let’s discuss
January 18, 2022
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Predictive Text: Our 2022 Predictions on Ad Copy Trends
It’s the end of the year once again, and as it normally goes during this time of the year, we make predictions on what we
January 11, 2022
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Engage Your Customers – Don’t Let Them Go
We all agree on one fact that most people nowadays spend a good part of their time on social platforms. Regarding traffic, organic traffic on
January 4, 2022
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Top 5 Visual Trends We Expect To See In eComm For 2022
There is a widespread opinion that 2022 is going to top up 2021. And we agree with that. Now that we’ve switched to a digital
December 28, 2021
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How To Create Dynamic Content On Instagram – PART 3
If you have never used Reels, it can be scary at the beginning – how to start with it? Well, it said that “Reels are
December 21, 2021
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