
What is an Average Order Value? & How Do You Calculate it?
Some of the most successful businesses think about their long term strategy. To do this there’s a couple of metrics brand owners need to take
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Some of the most successful businesses think about their long term strategy. To do this there’s a couple of metrics brand owners need to take
Your average order value helps your understand your customer’s buying behaviour. Lately, we’ve noticed a lot of our clients are focusing on driving as much
As an e-comm business owner, you’ve probably heard this before: reduce your COGS. Your cost of goods sold are most likely our most basic expense.
Your eCom COGs (cost of goods) are the main cost of your brand. In this article we dig into a few ways to lower them to increase your margins.
They may not be digital natives, but 55-75 years old, technology is close behind. They are more digital and consume more online than you think.
A while ago we started working with a new client. They sell elegant leather notebooks with different paper refills. I will tell you how the
We already spoke about the importance of creating dynamic content on Instagram. Until now, we covered the following topic.– How To Create Dynamic Content On
The idea is to not show a direct sales impact to the user but to make them enter your funnel more friendly through a blog
Creative testing depends on a few things: How much “excess fat” you have in your blended ROAS (every new asset you test is going to
Suppose you’re new to setting up Facebook & Instagram ad campaigns. You might realize that Facebook chooses the “Automatic Placements” option by default. You’d be
Do you feel stuck with your Lead Generation Strategy? Everything has a season. It’s not always summer but if you take some measures, you can
A few weeks ago I was working with a client on their organic content to help compliment the work we’re doing on the ad side.
Instagram Shopping has been around for a while now. It was first introduced in 2017. Yet, we are still finding tons of businesses that are
Lots of times clients don’t know what is the realistic KPI they need to follow when they are observing FB ads. They are still comparing
Heads up fellow Google Advertisers / Media Buyers! The platform is updating its systems to prepare for the Smart Shopping to Performance Max transition. Google
A lot has been said about how ads should tell stories, but there’s also a lot of storytelling happening in the actual process of making
Read More: How Does Your Landing Page Affect Your Campaigns Performance? Today I’m gonna share with you some of the main key points you need
Everything is marketing, and marketing is for every business. We are all a part of a marketing circle consciously or unconsciously. Marketing never stops, it
Today I’ve decided to discuss a topic that is a bit outside of the regular topics I usually talk about, but I thought that it
How essential smaller social media networks like TikTok are to remain highly competitive 2022 and how it can complement your Facebook ad performance. One thing
In November of 2021, Google announced that Performance Max Campaigns would be coming out of beta. It will be rolling out to advertiser accounts worldwide.
Running Ads for financial companies is challenging; it requires a different approach, extra accuracy and a limited vocabulary. We faced this challenge when we started
While the plot of the Metaverse is written and still in the process of production, we’ve already seen some episodes of this virtual movie. The
🎙 eCommerce Titans 🎙 📌How To Test Your Facebook Ad Creatives: Part 1 📌How You Should Use Dynamic Creative For Middle: Bottom Of Funnel 📌The
If you want to scale your brand this year, your priority should be to build a long-term and faithful community. When you build a community,
Online marketers felt the effect of the changes implemented by different platforms due to the policy restrictions introduced by Apple’s iOS14 update. So let’s discuss
It’s the end of the year once again, and as it normally goes during this time of the year, we make predictions on what we
We all agree on one fact that most people nowadays spend a good part of their time on social platforms. Regarding traffic, organic traffic on
There is a widespread opinion that 2022 is going to top up 2021. And we agree with that. Now that we’ve switched to a digital
If you have never used Reels, it can be scary at the beginning – how to start with it? Well, it said that “Reels are
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