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Single Product Advertising vs Multiple Product Advertising

DimNiko Agency | Single Product Advertising vs Multiple Product Advertising

Today I’d like to discuss the pros and cons of single and multi-product advertising.

This post is obviously highly recommended for business owners who have multiple products in their shops but can also help entrepreneurs who are looking forward to expanding their product line.

We have several clients with multiple products in the shop and I am going to share the best strategies we’ve developed from them.

Read More: How Often Should I Change My Product Offers?

Whenever we start working with multiple product brands, we analyze the backend data in order to understand the best-performing product.

Afterward, we go through the ad account and search for the campaigns sending traffic to this product.

Only after confirming the best performing product with the client (sometimes clients have different perspectives on this question) do we analyze the strategy the client has been using for advertising this product and put together ideas for our strategy.

So why do we usually start with 1 product?

This is the most efficient way to build a sustainable base in the ad account.

Why? Because you have an opportunity to clearly test your media buying strategies since you know that the product shouldn’t be an issue since it proved to be the best performing.

You can obviously use catalog sales for the retargeting traffic but start pushing prospecting traffic just for this top product.

Another advantage of this type of testing is very accurate and conservative budget testing.

Since you’re not spreading the budget across all the multiple products, your testing budget can be quite conservative. 

So this is the best moment for testing audiences (interests, lookalikes), different GEOs, budget, bid, and other types of campaign settings.

While you’re looking for the winning combinations, you should also be testing different types of creatives and creative angles.

As I said, all of these tests will help you depict a clear winning strategy. In the end, you will know which audiences work best for the business and which type of creatives resonate with your audience.

Once you have stable campaigns which bring enough revenue for you to start scaling them, you can proceed with product testing.

Use the findings that you got from the previous tests and start going through the products.

Test 1 product at a time. If the campaigns are not performing well, the main conclusion will be that this specific product is not worth advertising.

After several rounds of testing, you will define a list of best-performing products and will be able to advertise them successfully and profitably.

Another tip you can use after you have this list is creating bundles based on the best-selling products – this will increase your average order value and will help you continue scaling your campaigns.

You can also use upsells for promoting the top products and again increasing the AOV.

We find these procedures much more effective than testing multiple products at a time. The main reason is that you’ll never know whether the product is not performing or your media buying strategies don’t apply to this account and this brand.

So my main piece of advice will be – ALWAYS TEST SMARTLY =)

If you want to know more about our smart testing,

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How to Properly Test Your Android Users

DimNiko | How to Properly Test Your Android Users

After the iOS14 update, we’re all driving ourselves crazy trying to find audiences that really work for our brands…😓 

Lookalikes based on custom events have been affected. Facebook is no longer able to track people as it did before due to the increase of opt-outs. 

Of course, these changes are affecting attribution and reporting, but not the deliverability of the ads. Therefore we need to focus on the quality of the whole setup of our ads, looking into audiences, placements, and creatives.

Read More: Don’t Trust Your Facebook Rep, Always Trust the Testing Data

Today, I want to share a recent test I’ve been doing in some of our accounts and it’s been effective so far: targeting Android Devices Only.

If you haven’t tested it yet, it’s something you definitely need to consider as you might be able to find some stability in your ad account!👌

Here’s how I set it up:

Countries

Since you’re just targeting Android users, your audiences will be smaller so it’s important to select your best-performing countries where you know the ads will be delivered efficiently. If you are targeting worldwide and it’s performing well, then continue targeting Worldwide.

Audiences

Choose your best performing 3-5 audiences and place them in a CBO with a minimum ad spend per day.

You can even split them by campaign so that you are targeting one interest or lookalike at a time.

It’s important to test cold traffic audiences first, as you will have more data than on retargeting.

Placements

Select all platforms so that the ads get more deliverability.

Creatives

Choose your best 3 best post ids that have quite a lot of social proof for better results. You can also use your 3 best creatives if you still don’t have enough social proof on your ads.

I have tested this in several accounts and in most cases, I’ve been able to scale the campaigns on the first 5-7 days.

For scaling, I recommend slowly raising the budget 20% when hitting the KPIs, instead of duplicating the campaign or ad set, as the audience might not be big enough.

*You can also run an A/B test targeting Android Users vs All Mobile Devices, leave it for approximately one week and analyze the results to decide if it’s worth testing it with more audiences.

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How to Create Dynamic Content on Instagram – PART 2

DimNiko | How to Create Dynamic Content on Instagram - PART 2

I am back with some more tips about dynamic content on Instagram! 

In this chapter, we will speak about Instagram Stories. 

Read More: How to Create Dynamic Content on Instagram

Instagram Stories

When it comes to Instagram Stories, you have to think about building a sustainable strategy. 

Since Stories disappear after 24 hours, you can have a lighter approach or be more ad-hoc with your content creation. With a bit of planning, you can complete your normal posts with quality content stories and create highlights for visitors to browse. 

What kind of content is the best choice for Stories?

  • The story surface is great to get more personal. You can create stories based on your IG feed posts and save information on your highlight for people to revisit when looking at your profile.
  • Engage your follower base! Ask an open question or start poll about colors, styles, and improvements of your product. 
  • You can create a weekly routine, like a “Sweepstake – Sunday”, or a “Tell-your-story Tuesday” or even a “Flash-sale Friday” –  your followers will wait for these events and will be more and more active every week!
  • Feature a follower’s post or story, showing your audience how often your customers mention you, and also to showcase positive customer reviews. 
  • You can answer customer questions – and save the post into a FAQ / Q&A story highlight.
  • Interact & involve – In the morning, ask people what they plan for the day, share your plans and in the evening you can inform them about the week’s schedule you are planning. (promotion, sweepstake, live etc)
  • Use location stickers, date & time stickers, and insert poll stickers to get your followers involved. Ask questions about the content your followers want and create that content the day after!
  • “Ask me anything” day –  you can get valuable input about the topics your customers are interested in. Replying on these questions will increase brand awareness, and will make your brand likable. 
  • Promote your fresh content: New blog post, new events, upcoming promotions – or a countdown until the new product arrives.

If you start implementing these tips, you’ll easily fill your IG story with valuable content. 

Try to post at least 3x / week, or if you can build out a thematic plan – try every day! Your customer will like the value you provide. Just try not to repeat yourself.  

In the next chapter, I will come back with some Reels & IGTV tips – stay tuned! 

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Here’s How We Managed to Reduce Ad Spend and Increased Our Revenue at the Same Time.

DimNiko | Reduce Ad Spend and Increased Our Revenue

There is always room for improvement when it comes to optimizing your ad account, it’s a law that’s written in the algorithm of the Facebook ads manager. 

With the recent changes of iOS14 and all the struggles that came with it, it’s easy to just blame everything on iOS14 and wait for a miracle to happen to increase your revenue and performance. 

Since we launched the supplement brand about 6 months before writing this piece, we have been on a steady path of growth and customer acquisition within this period, ideally, this shouldn’t stop. 

Read More: Why Scaling Back On Your Ad Spend Can Actually Help You Scale

Throughout this time we managed to get a good understanding of the customer behavior and trends weekly and we were able to build a solid strategy with the marketing dynamics.

Typically with the customers, we see that we see a huge drop in sales and conversion rate every second week of the month relative to the payday cycle. This is usually because people don’t have money to spare, at least with our customer base. 

We understand that our demographic likes to spend money as soon as they get it which is why we typically see a spike at around the 15th of every month and the last week when payday hits. The first week of the month was based on some educated guessing, they settled all their bills and have a little extra left to ‘treat’ themselves. 

Typically we lose a lot of our margin in the second week of the month since we don’t usually scale down the account and the ads keep on spending, which eats away our margins. 

To combat this, we implemented a few changes to our strategy and added some new tactics in our marketing and advertising strategy to get those sales up and keep all the numbers green. 

Here’s what we did.

1. New Creatives

I can’t stress enough how important creatives are. I have written a few posts about how you can test creatives, this was back when Facebook was still performing relatively normal, but it still applies.

I think there are a lot of times one neglects the creatives, I am sometimes guilty of this as well, but the results speak for themselves. As soon as we refresh our creatives and angles, we see a big improvement in both conversion rate and overall ad performance. 

We dived deep into the comments of previous ads, the reviews, and the typical questions customers have surrounding the product. Based on the information we gathered, we did more research on the types of questions and found new pressure points. 

We used this to create new angles for the ad copies and implemented them with the actual creatives. We were able to do this all with free content found on Canva, which means you don’t have an excuse not to do it as well

2. Landing Page Updates

We used this “slow period” to focus on updating the landing page, by adding fresh content, updating the reviews on the product images, and just giving the website a little overhaul. 

We already built the page to be optimal for conversions but as I mentioned above, there is also room for improvement even if it’s minor, we started seeing an increase in our conversion rate.

3. Diversify Your Product Offers & Ads

We decided as well to start implementing dedicated campaigns to our lower down the line products since we focus and scale our flagship offers and products. 

We did just as much work with our lower down the line products regarding research, creatives, and ad angles to start focusing on these products just as much as the flagship products.

Since we had to reduce ad spend during the second week of the month for our main campaigns, we were able to diversify the budget and run multiple campaigns at the same time with different offers and stabilize sales. 


The overall AOV was lower but we were able to maintain a steady stream of sales. 

4. Push An Exciting Offer 

This might sound very generic, but hear me out. 

During the slower week of the month, we implement a new offer to the customers and added it to our email marketing campaigns on all the social media channels and ads as well. 

With the previous offers, we typically implemented a new bundle on offer, ran a buy one get one free offer, or added a free product with orders above a certain value, free shipping, etc. 

We decided to try something a little different; since customers don’t really have money to spend we decided to implement a discount offer with the pair of cheapest products, but with an overall lower average order value. 

We priced it just under the free shipping point, which means customers can either add something to their cart (increasing the AOV) or will have to pay to ship themselves, reducing our costs. 

With this, we managed to reduce our ad spend overall for the month and actually increase our revenue since the margin on the lower-priced product is higher. 

A lot more customers started buying compared to previous months. We ran the offer for a little bit longer than we typically do, but to keep it exclusive, you have to remove it, which we did.

5. Be Prepared To Scale!

After implementing these changes and updates to the account, ad account strategy, website, and creatives, we weren’t too focused on the account during the second week of the month and created a lot of new creatives. 

This left us ready to scale the account in the fourth week, and we did! We used the second and third weeks to test which angles and creatives performed the best, which prepared us for the big week.

We already know which of the new stuff works, when buying behavior is lower, when it’s higher they should be able to perform even better in theory. As I am writing this piece we are currently in this fourth week and so far this strategy has paid off well. 

Focusing on the smaller things has already given us a big step up in the strategy of the brand and we will continue to test and tweak until we have the perfect recipe. 

Sometimes you can do more with less

But this only works if you have the right agency partnered with you!

If you are spending over $500 a day and you want to scale your brand

Book a call below: https://dimniko.com/msp-apply

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Improving Your Page’s ATC to Improve Conversion

DimNiko | Improving Your Page’s ATC to Improve Conversion

Today I’d like to talk about how you can improve the conversion rate on your website.

Do you know what % your site is converting at?

This is a very important metric to know.

Read More: What You Need to Improve to Increase Your Conversion Rate

You can have the best creatives and a great media buying strategy.

But if you are sending traffic to a site that is not converting, it is all pointless!

A good eCommerce site should be converting at around 2-3%.

Anything under that percentage means that you are losing clients across the funnel.

Recently, we provided some suggestions for one of our clients.

The store is selling electronic gadgets, great products, and good creatives that provide a very high CTR.

However, the page conversion rate was averaging at around 1,5%.

We noticed that we were losing a lot of clients from the add-to-cart to purchase.

We analyzed the store, and we noticed that there was a lot of room for improvement within the add to cart section of the page.

Firstly, once you landed on the main product landing page, you had to scroll all the way down until you could find a CTA button that said BUY NOW.

We suggested adding more CTAs across the page, one at the start, one in the middle, and one last button at the bottom of the page.

Once you made it to the add to cart section, the button was small and underneath the product, we suggested then readjusting the product image to the left side of the page, and a big Add to Cart button on the right side.

The price is clear on top of the button and underneath there is a list of the features of the product, clean and simple.

Reviews and product images could still be found at the bottom of the page.

We recommended adding as well a pop-up that appears every time the user clicks to add the product to the cart.

On this pop-up, you can now see a list of “usually bought together” products and a 20% discount for any additional product added into the cart.

Any of the products on the list can be added into the cart without exiting the pop-up, once you are done adding products, you can click “go to checkout”.

If the user does not wish to add any additional products, there is a second button “No, thank you” that will exit you from the pop-up.

This way, very easily, the average order value increased.

Previously, in order to purchase several items together, you needed to click into each one of them on the top menu of the page, add one, move into the menu again, and a second one, etc.

By adding an “upsell” type of pop-up, we increased the number of products purchased at once, and the AOV of each purchase.

Another improvement added by the client was setting up Afterpay, offering users the possibility to pay in installments. 

Considering that some of these electronic gadgets have a high price after payday makes it easier for customers to make the decision to purchase them, helping again to improve the conversion rate.

With these very easy adjustments, the conversion rate on the store increased to 3%.

Nothing within the media buying strategy was changed, but the ROAs improved across the account.

And you? Have you analyzed your store and if you can improve anything across the funnel in order to simplify the process and improve the conversion rate?

If you have any questions about any of the above or if you’re interested in working with us to grow your eCommerce brand, find out if we’re the right fit for you!

Book a call below: https://dimniko.com/msp-apply

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Three Lookalike Audience Hacks Dropping Our Client’s CPA’s

DimNiko | Add New Post Edit with Elementor Save draft Preview Publish Add title Three Lookalike Audience Hacks Dropping Our Client’s CPA’s In the ever-changing world of Facebook Ads, finding new media buying tactics that help drop your CPA and increase your ROAS is what we love to see. Recently I have noticed three lookalike audiences that are performing extremely well for accounts, but it’s not as simple as you think. Read More: Why You Should Utilize Your Lookalike Audience Let me explain the 3x audiences you should set up and how to implement this strategy into your account. Firstly you want to create these 3x custom audiences in the audience section of the ad account: Purchasers in the last 90 Days Facebook Engagers in the last 180 Days 10 Second Video Viewers in the last 90 Days Now comes the interesting part… You need to create 10x lookalike audiences for each custom audience you made earlier. To be extremely clear you will create: 1% Lookalike Purchasers in the last 90 Days 2% Lookalike Purchasers in the last 90 Days 3% Lookalike Purchasers in the last 90 Days 4% Lookalike Purchasers in the last 90 Days 5% Lookalike Purchasers in the last 90 Days 6% Lookalike Purchasers in the last 90 Days 7% Lookalike Purchasers in the last 90 Days 8% Lookalike Purchasers in the last 90 Days 9% Lookalike Purchasers in the last 90 Days 10% Lookalike Purchasers in the last 90 Days And then do the same thing for the Facebook Engagers and Video Views audiences. So there will be 30x lookalike audiences in total. Now jump into the ads manager section and when you create a new campaign, select all the purchase lookalikes you created at the ad set level for campaign #1 Then create campaign #2 with the 10x lookalikes audiences of the FB Engagers audience and then create campaign #3 with the last 10x lookalike audience of the 10 Second Video Viewers. So at this point, you will have 3x new campaigns running. The next part is crucial to ensure the success of the campaigns. You should go back to the last 3 months' results and find the top 5 creatives that have been performing over that time period. You will add these 5 creatives into the 3x campaigns. So the structure of each campaign will be as follows. 1x Campaign → 1x Ad Set → 5 Ads Let the campaigns spend at least $60 - $100 before you determine to start scaling them, optimizing them, or turning them off. If you see the campaign is unprofitable, jump into the ad level and see which creative is getting the most spend that is not performing and turn it off so facebook can spend on the other ads. Implementing this tactic into our accounts has seen a reduction in CPA of about 30% which has allowed us to scale up the ad spend much further for clients. Try this out and let me know how you go! If you have enjoyed this and it has helped your brand feel free to book a call with us and we can discuss how to take your brand to the next level. You can book here: https://dimniko.com/msp-apply ▲ ✌️ Toggle panel: Quick Page/Post Redirect Make Redirect Active. Open in a new window. Add rel="nofollow" to link. Show Redirect URL in link. Redirect / Destination URL: Type of Redirect: 301 Permanent NOTE: For a Page or Post (or Custom Post) Redirect to work, it may need to be published first and then saved again as a Draft. If you do not already have a page/post created you can add a 'Quick' redirect using the Quick Redirects method. 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In the ever-changing world of Facebook Ads, finding new media buying tactics that help drop your CPA and increase your ROAS is what we love to see.

Recently I have noticed three lookalike audiences that are performing extremely well for accounts, but it’s not as simple as you think.

Read More: Why You Should Utilize Your Lookalike Audience

Let me explain the 3x audiences you should set up and how to implement this strategy into your account.

Firstly you want to create these 3x custom audiences in the audience section of the ad account:

  1. Purchasers in the last 90 Days
  1. Facebook Engagers in the last 180 Days
  1. 10 Second Video Viewers in the last 90 Days

Now comes the interesting part…

You need to create 10x lookalike audiences for each custom audience you made earlier.

To be extremely clear you will create: 

1% Lookalike Purchasers in the last 90 Days

2% Lookalike Purchasers in the last 90 Days

3% Lookalike Purchasers in the last 90 Days

4% Lookalike Purchasers in the last 90 Days

5% Lookalike Purchasers in the last 90 Days

6% Lookalike Purchasers in the last 90 Days

7% Lookalike Purchasers in the last 90 Days

8% Lookalike Purchasers in the last 90 Days

9% Lookalike Purchasers in the last 90 Days

10% Lookalike Purchasers in the last 90 Days

And then do the same thing for the Facebook Engagers and Video Views audiences. So there will be 30x lookalike audiences in total.

Now jump into the ads manager section and when you create a new campaign, select all the purchase lookalikes you created at the ad set level for campaign #1

Then create campaign #2 with the 10x lookalikes audiences of the FB Engagers audience and then create campaign #3 with the last 10x lookalike audience of the 10 Second Video Viewers.

So at this point, you will have 3x new campaigns running. 

The next part is crucial to ensure the success of the campaigns.

You should go back to the last 3 months’ results and find the top 5 creatives that have been performing over that time period.

You will add these 5 creatives into the 3x campaigns.

So the structure of each campaign will be as follows.

1x Campaign → 1x Ad Set → 5 Ads

Let the campaigns spend at least $60 – $100 before you determine to start scaling them, optimizing them, or turning them off.

If you see the campaign is unprofitable, jump into the ad level and see which creative is getting the most spend that is not performing and turn it off so facebook can spend on the other ads.

Implementing this tactic into our accounts has seen a reduction in CPA of about 30% which has allowed us to scale up the ad spend much further for clients.

Try this out and let me know how you go!

If you have enjoyed this and it has helped your brand feel free to book a call with us and we can discuss how to take your brand to the next level.

You can book here: https://dimniko.com/msp-apply

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Facebook’s Carousel Catalog Feed System is on Fire

DimNiko | Facebook’s Carousel Catalog Feed System is on Fire

Lately, I’ve been testing Catalog Sale campaigns for both prospecting and retargeting audiences. 

70% of the time, they work superbly on retargeting, especially on PV3-30 and ATC+IC7 or 30.

90% of the time, they work if the product is good and you have a lot of variations. Or if your store has hundreds of products relating to the main product your customer just bought. They work even better on retention campaigns. 

Read More: Built-In Solutions to Customize Your Catalog Sales Ads

Retention Audiences 

For those who don’t know, Retention = Customers who bought from your brand 1, 2, 3, or 4+ times.

You can create one specific campaign and put these 4 audience segments into 4 ad sets. It works like crazy! 

Prospecting Audiences

Only 30% of Catalog Sale campaigns I would say will work on cold prospecting audiences. 

But as always, it might be a larger % if you test a lot and if you know what you are doing.

For those who don’t know, Prospecting = Audiences that don’t know your product(s).

Success


After testing dozens of accounts with Catalog Sales campaigns, I can easily predict how successful my CS campaigns will be.

The success of these campaigns will reflect many things. But here are a few:

  • How many products you have in your store
  • How great images/videos you have for your products
  • How your products are sorted
  • How special and unique are your products
  • How good ad copy and/or discounts you have
  • and more.

Action Steps

If you have hundreds of products in your store, you need to follow these 3 steps:

STEP 1 – Sort products by category, vibe, or angle, and create several collections on your website with cool names

STEP 2 – Go into Commerce Manager in FB and create several Product Sets based on your collections

STEP 3 – Go into Commerce Manager in FB and create one Product Sets with all products you have and put filter ‘available’ just to be sure

Then you need to start TESTING.

Retargeting System

First, set up the retargeting campaigns and figure out what ‘product sets’ and formats are working in your store.

You can test the ‘All products’ set on all retargeting segments, and you can test ‘specific collections’ sets based on visitors who browsed specific web pages or collection pages on your website.

Under format, you can test Single Image or Video, Carousel, and a Collection.

In the beginning, put all 3 in each ad set to see which format across all testing will be the winner.

These are very simple basics that will add lots of sales to your cart easily.


Prospecting

Then you have cold traffic or prospecting testing.

Same thing. First test ‘all products’ set and then test all ‘collections sets’ in all 3 formats.

Test first on fairly broad audiences to see what catches attention and brings conversions under your KPI.

After you see what ‘collection’ and ‘format’ outperform others, you can start optimizing campaigns and launch more testing campaigns.

The scaling process here is by launching tons of interests in all kinds of combinations.

Test LLAs and test Interests.

Optimization  

Then after 7-14 days analyze results and go into the optimization process.

Your goal is to have one collection ‘set’ and one ‘format’ that works well on as many campaigns as possible.


For one client I run half of the prospecting campaigns with catalog sales.

Only CAROUSELS because they work like crazy.

When campaigns stop performing, I change the filter in ‘product set’ to get more or fewer products.

Sometimes I also change the collection set with new creatives or add some new products IN.

Conclusion 

I see in this account I manage and spend 15k per day, I can push my catalog sales from $300 – $1k easily. Same on retargeting.

They are all less fragile about budgets than regular campaigns with images or videos.

At one point all my cold traffic was based on catalog sales and CPA was ½ cheaper than with regular conversion campaigns.

So I suggest you start finding out how you can add CATALOG SALES campaigns to your account right now.

If you are not using them, you’re leaving lots of advertising $$$ on the table. 🙂

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What Is A 360 Marketing Approach?

DimNiko | What Is A 360 Marketing Approach?

In recent weeks, we’ve been working to understand what the iOS14 update really means, and how we make up for losing access to important data points, tracking users and conversions. 

We still live in a data-centered era and the iOS14 update won’t change that. 

This requires marketers and advertisers to gain insight into their customers and audiences. This includes their motivations, needs, desires, preferences, and behaviors. 

The data and insights we have access to is the main reason why the 360-degree concept was developed in digital marketing. 

It really WORKS to increase business revenue – way more than any other marketing channel alone could do. 

Read More: Do You Need a Digital Marketing Plan?

What is 360-degree marketing? 

360-degree approach is a holistic view of the whole customer journey. Including all channels; organic and paid media, and inbound and outbound marketing (plus more).

Think integrated marketing communications – but at a much higher level where an individual customer can be followed through every step of the customer journey and can be reached with personalized marketing messages and offers to acquire them or increase their customer value. 

It doesn’t focus only on conversions, but on customer experience, engagement, brand loyalty, and awareness, and so much more that will help brands scale. 

All this is possible because of the data and digital technology. 

How can data and technology help you? 

Recent years using cookies or/and s2s tracking analytics platforms provided so many data points that could give insight on critical questions to your business, such as: 

  • Where can you find your customers? 
  • Who are your customers? 
  • How to engage with your customers?
  • What offers / products do your customers want?

And to make things even easier, everything happens in real-time!

Yes, iOS14 is making things harder but overall we still have so many advantages that we can appreciate. 

How can you apply 360 marketing? 

  1. Integrate your marketing activities

Your consumers are going to expect consistency. Whether they see a Facebook Ad, your website, Facebook Page or they are shopping in-store they will expect the same message, offer, and even creative themes. 

The best thing you can do is to make your message, offer, and themes complement each other. If you’re able to reach the same customer on multiple channels, it’s more likely that they’ll purchase and stay loyal to your brand. 

  1. Use data-driven approach to find customers 

Using data and analytics can help you target your audience in the right place and time with the right message. This not only saves you time and money, but you can allocate focus to the part of the business that is bringing you the most revenue and grow faster. 

  1. Use digital trends to your advantage

There is still huge growth in mobile technology and social media. New platforms and channels allow you to communicate with your customers in so many different ways. 

It’s frightening sometimes to change or emerge into new territory but if your customers are there and you are the first advertiser it cannot go wrong. 

  1.  Don’t underestimate a customer

In the digital world, post-purchase is more important than ever. Not only because a bad review can destroy brands, but because a happy customer can become a loyal fan and ambassador helping your business grow. 

In 360 marketing you not only focus on acquiring new customers but to retain them and keep them happy and loyal. 

Here at DimNiko Agency, we help clients apply 360 marketing that helps them scale their business.

If you’re interested in working with use to align your 360 marketing, book a call below. 

https://dimniko.com/msp-apply

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How to Create Dynamic Content on Instagram – PART 1

DimNiko | How to Create Dynamic Content on Instagram

Dynamic content –  show yourself!

I am sure you agree, videos simply catch more attention than still images. Dynamic content makes you stop while scrolling – and after all, that’s the ultimate goal. 

You have 4 options on Instagram posting dynamic content: simple video posts, Reels, Stories, and IGTV. 

Today, we will speak about the Video posts and Stories and give you many new ideas for your content creation! 

Read More: How to Build an Instagram Plan – Part 2 

If you want to create a video post, upload your pre-recorded video from your mobile device’s media library, or film an immediate video right during posting. Don’t overthink it, just record something interesting, which you think resonates well with your audience. 

If you run a business, there are plenty of ideas that can help you provide information about your product – and still look like easy native content. 

Here is a quick summary about the content which will convert the best:

  • Brand awareness / Lifestyle: record a video while someone is using your product, in different situations!
  • Behind the scenes: show your warehouse – walk around the shelves with your camera, film how the goods arrive, how you or your colleagues prepare the tons of orders for delivery.
  • Educational: explain in detail, and also show how your product is being used! 
  • Tips & tricks: Share your best insider tips – who could give better suggestions if not the brand itself? You can create a separate video per tip – so you have content for a weekly post routine.
  • Influencer or user-generated content: you can repost videos made by influencers or customers – User-generated content is always the best!
  • Something funny: just light & entertaining content, a funny moment, or a challenge – if you are lucky, this can go viral, and your brand awareness can grow a lot. Don’t forget the hashtags!
  • Promotional: If you are running a sale, or promotion –  feel free to post a video about it! You will increase your conversion rate a lot!
  • FAQ: reply to frequently asked questions in a video!

Don’t forget, your IG feed posts can be found on search result pages, on Explore & hashtag pages as well. This is how new followers will find you! As the posts will stay on your feed, try to create “long-term” valid content – keep the very light videos for your story!

Instagram Stories

When it comes to Stories, you have to think even more about building a sustainable strategy. As the Stories disappear after 24 hours, you can go towards a lighter thematic here and can even follow a bit more ad-hoc content creation. Besides, with a bit of planning you can complete your normal posts with quality content stories, which worths to be thematically saved on your account. 

What kind of content is the best choice for Stories?

  • The story surface is great to get more personal. You can create stories based on your IG feed posts, and you can complete the shared information there.
  • Activate your follower base! Ask an open question or start a voting about colors, styles, improvements of your product. 
  • You can create a weekly routine, like a “Sweepstake – Sunday”, or a “Tell-your-story Tuesday” or even a “Flash-sale Friday” –  your followers will wait for these events and will be more and more active every week!
  • You can also feature a follower’s post or story, showing your people how often your customers mention you and showcase positive customer reviews. 
  • You can answer customer questions – and save the post into a FAQ / Q&A story collection.
  • Interact & involve – In the morning, ask people what they plan for the day, share your plans and in the evening you can inform them about the week’s schedule you are planning. (promotion, sweepstake, live etc)
  • Use location stickers, date & time stickers, and insert poll stickers to get your followers involved. Ask questions about the content your followers want and create that content the day after!
  • “Ask me anything” day –  you can get valuable input about the topics your customers are interested in. Replying on these questions will increase brand awareness, and will make your brand likable. 
  • Promote your fresh content: New blog post, new events, upcoming promotions – or a countdown until the new product arrives.

If you start implementing these tips, you will easily fill with content your IG Story. Try to post at least 3x a week, but if you can build a thematic plan – even every day! Your customers will like that you provide value – without repeating yourself. 

In the next chapter, I will come back with some Reels & IGTV tips – stay tuned! 

If you followed our instagram plan outline, hit the reply button and let us know! 

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The importance of Knowing Your Buyer Persona In-Depth

DimNiko | The importance of Knowing Your Buyer Persona In-Depth

When we own a business, we tend to only think about the product, and often leave aside who’s it actually aimed at and whether it’s the solution that solves their problems or needs.

This is why it’s so important to have a well defined ‘buyer persona’, to know what their needs and interests are, and to connect in a more direct way.

Read More: How to Build Broad Audience Pools to Effectively Test a Product

What is a Buyer Persona?

Buyer personas are those who have a series of common characteristics and specific needs, pains or desires to be solved by a product or service offered by the company. It’s an ideal customer who defines the group of people that the product is addressed to.

For example, let’s say we sell women’s mountain sports shoes.

In this case, we will have to find out what specific characteristics this ideal customer has and ask ourselves a series of questions to find out what they’re looking for in our product:

  • what do they value in a pair of mountain shoes?
  • Is the design important or are they only looking for comfort?
  • What average price are they willing to pay?
  • What are the biggest problems they’ve had with previous shoes?

These and many more questions are important to ask to understand the messaging to convey when advertising directly to your ideal customer.

If our buyer persona are women between 30 and 40 years of age, who like mountain sports, are looking for comfortable shoes but also for a nice design and want them for frequent excursions with friends. We agree that by creating an ad with the image of a woman (30-40 years old), walking in the mountains, surrounded by a group of people in the background and a headline stating “Comfort and style for walking in the mountains”.

This will create a stronger connection, than if we put the image of a couple in their 20s, saying “The best sneakers to do sports with your partner”.

There must be a prior investigation to collect all that information. Having a technical sheet of the buyer persona helps greatly segment our target audience, to create the copy and creativities of the ads.

Buyer persona information sheet

Demographic

Age
Gender
Civil situation
Country or countries
City or cities (more specific if is necessary)

More concrete profile

Level of studies
Job position
Salary range
They have children?
Civil status
Do they buy online?

Interests and behaviors

Interests
Influencers or referents
Movies, TV series, TV shows

Magazine or books

Wishes, pains, what do they value

What do they value most in a purchase?
Customer issues
Dreams and wishes
Objections to the purchase
Tried before without success?

*The more extensive the information, the more you will have for the content creation.

Ways to research the ideal customer:

  • Reviews are testimonials of the customer who have already tested the product. If you don’t have a lot of reviews, you can check out your competition and see what their customers are saying.

With reviews we know the reasons why they have consumed the product, the expectations they had before consuming the product and what they value about that product.

Reviews from Google, website, Amazon, Facebook, Instagram and Youtube are the biggest source of information.

  • Surveys are a very good way to extract information. Google Forms allows us to  easily create surveys to send to all those friends, acquaintances or trusted customers who fit the ideal customer profile to get information.
  • Forums and blogs that talk about the same product you sell. There is a lot of valuable information out there. The writer goes into detail about his opinion, the pros, cons, and sometimes even what you can do better.

Without researching your ideal customer, it’s difficult to properly understand our ideal customer leaving a gap in your advertising.

Understanding the buyer persona is crucial for selling more effectively.