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Why You Need to Start Using UnBoxing Videos to Increase Your Ad Performance

DimNiko | Unboxing Video

We all know that Facebook is tending to more consolidated audiences targeting broad or almost broad. And the main focus of the marketers shifted from finding specific niches to finding the best creative angles.

The Facebook algorithm can find the best audience for you but it can’t help you with the creatives obviously haha. And since Facebook users are so much disposed to ads every day, your offer should look like something outstanding.

That’s why I would like to discuss one type of videos that is rarely used by marketers but can improve the performance significantly.

Unboxing Videos!

Imagine you’re waiting for your parcel to be delivered or you just bought a new product in a shop. Or your friends are bringing presents to your birthday party!

And what’s the most exciting part?? Opening the box! 

So ideally you want to share this amazing experience with your future customers.

Think about the fact that they have never seen your product in real life, they can’t touch it, they don’t know what’s coming in the box. And of course everyone hesitates once in a while about the quality of the product.

So the main idea of your unboxing video is building trust for your business and your product specifically.

Besides generating trust you help the customer feel what it’s like to purchase your product which increases the chances of an actual purchase.

I think at this point it’s quite obvious why you should be using unboxing videos so let’s talk about the best practices:

1. The Video Should Look Natural

This means that it should be shot in a natural spot where the customer will be unpacking the box himself. For example, on the kitchen table or near the entrance to the house or outside in the yard and so on.

2. Choose a Nice Background, Nice Music, Nice Lights.

In other words make your customer feel cozy.

3. Start with Exposing Your Brand.

A brand which is exposed in the first 3-5 seconds sticks to a customer’s memory for a long time. In case of unboxing videos put a sticker with your brand on the package.

4. Properly Edit the Video to Make it Look More Dynamic.

Use jump cuts and speed changes so the video looks dynamic. Show the whole process of unboxing from A to Z but don’t forget to edit the results so the video doesn’t look boring and isn’t too long.

You should find the golden middle so you can present the product in all the details but you should still remember that it’s an ad at the end of the day.

5. Use Love to Sell Your Product

This is the last but not the least important advice. Present your product with love so the customer will want to get this piece of love when they choose your shop.

Of course unboxing videos require a lot of work from the production team but trust me it’s worth it!

If you want to get more insights about the creatives we’re using

Book a call below:

https://dimniko.com/msp-apply

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How to Set Up Campaigns with Very Different Products and Sales Funnels

DimNiko | Product Funnel

Hi Guys, It’s Monika here again. 

We covered a couple times that ideally when you have a brand you want to have an ad funnel that converts the best and focuses on new customer acquisition. 

This is a very general strategy. Having a winning offer will actually make your advertising simple as you only have to perfect that irresistible offer. 

Often we see brands running ads to so many different products, offers and landers that testing each of them with different creatives is a very expensive experience. 

However there are situations when this strategy is not executable. 

Either because you have too many products / offers that are not connected to each other or front end profitability is your first priority and customer acquisition comes second. In this case, it will indicate that your backend is not strong enough or developed at all and you don’t have offers that can be used for up-selling, cross-selling or even for re-selling. 

Of course ideally I would start working on this issue but it doesn’t mean you cannot run ads in the meantime. 

Checking Pixel Events

First and most important thing is to check your pixel events on all landers. I often see that different sales funnels have different pixel events set up which means the data the pixel receives is all mixed up. 

This will make it very hard for the algorithm to optimize your campaigns. 

Once you understand what steps the user takes for each funnel and each step is tracked by the pixel and across the funnels these events are sort of consistent, you can segment your audiences for each funnel.

TOF audiences 

MOF audiences 

BOF audiences – for that specific funnel

Cross-sell audiences 

If needed use url filtering, FB analytics, or dynamic parameters, such content ID to create these audiences. 

Read More: How to Successfully Build a Facebook Ad Funnel for an Ecommerce Store

Campaign Breakdown

For each funnel that you want to run or test, set up all 4 campaigns. 

For example: for TOF campaigns will only target people that have not purchased from your store, have not visited the specific offer’s landing page or purchased anything else from your store.  

For MOF choose IG and FB engagers and video viewers (only those videos that are related to the offer) and exclude everyone again who have ever been on your website.

For BOF campaigns, include only audiences that visited the specific funnel, added to cart or initiated checkout.   

For the Retention cross-sell campaign choose audiences that haven’t seen your offer yet but have visited other funnels, purchased something else. 

Read More: Budget Distribution Between the Funnel Stage

Once you have all 4 campaigns set up for each of your offers you will be able to separate the traffic more efficiently and monetise on the data that you collected. 

This method is also very good for testing sales funnels 🙂

Hope you enjoyed the read and don’t forget,

If you’re spending over $500 a day and want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

Cheers, 

Monika 

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Kicking Off a New Brand in Late 2020?

DimNiko | Launching Ecom Brand in Late 2020

You’ve probably heard about a lot of success stories about people launching a successful brand in 2020

This is 100% true, a lot of brands that we’ve seen and currently work with have only started in early 2020 as a side project that became successful throughout the year. 

The 2020 Ecommerce Rush

In April 2020 there was a huge spike of new advertisers and new brands that took advantage of the e-com rush.

The direct translation for this event is basically a gold rush and it was at this point where many brands succeeded and failed. 

The reason why we see that some brands failed was due to scaling too fast without being able to support themselves in the back end, which is why the mighty have failed. 

The brands that were able to succeed at the end of the day took their time to set up their infrastructure to be able to benefit from the scaling rush. 

Most of the brands don’t have the knowledge of running Facebook ads at the scale they are currently at, which is why an agency such as ours gets approached.

But what if you missed the initial 2020 rush and you want to launch a new brand in late 2020?

It’s possible, and might be a good time to start since in late 2020 we’re approaching Black Friday and Cyber Monday. 

How does a person approach this then?

Here are a few key areas you should look out for and implement before kicking off your advertising. 

1. Product & Logistics 

Personally I wouldn’t recommend starting a Dropshipping Brand, these fail most of the time and are hard to manage with everything from Product Quality to Shipping. 

Having a good product at your disposal is a great way to manage product quality and making sure you have a real product you can put your name behind.

The logistics behind it an effective way to manage customer expectations and speedy delivery times. Both these aspects prepare you for the following point. 

2. Perception of experience.

This point goes hand in hand with your product quality and logistic management with your brand. 

It establishes your brand before customers could even think about the age of your company.

We mentioned in a previous article “How having a large number of likes on your page can have a negative impact on marketing performance.”

It is important to build a following, not too big, but a big enough following with real people in order to have the perception of experience for your brand. 

Recently consumers have become more vigilant about pages with fake followers. Establishing your brand provides you with the opportunity to have the authority to sell products online without worrying about “how legitimate” you look. 

At the end of the day, you want your brand to look like it’s been lived in, ask a few friends or colleagues to provide you with some UGC and reviews.

They’ll always be happy to help. 

3. Backdate Organic Facebook Posts

This is a great way to add to the perception of the experience to your brand.

Currently you are able to backdate your Facebook posts.

Adding these post to you pages and boosting the posts is a great way to gaining social proof to your Facebook page. 

4. Prepare for Kick-Off. 

Here’s where the right account strategy comes into play with you ad accounts. 

Setting up a couple of view content campaigns get your website active and your pixel warm and collecting data. 

Launching with the view content campaigns with post engagement campaigns targeting the post id’s. This will build social proof on your new ads, obviously and you can start collecting some customer feedback like that as well. 

At the end of the day, the most important factor that puts yourself in front of your competition is to be prepared for scaling, in order to keep up with your upcoming demand. 

What really ads value to your brand is that perception of experience since you can’t really “cheat” the system. 

These few steps will be able to push you in the right direction and you can start launching your campaigns and prepare for the final push for Q4.

And this only works if you have the right agency partnered with you!

If you are spending over $500 a day and you want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

And that’s a wrap! 

I’m Quintin, Media Buyer at DimNiko 

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How to Build Up a Successful Brand on The Internet?

DimNiko | How to Build a Successful Brand Online

If you decide to run a business online, you probably don’t plan to have an offline store, where customers can touch & feel your product, right? If you want to maximise your success, you have to use all the possible platforms and channels to reach your clients to convince them to choose your brand and product. We make many buying decisions every day, but how do you find out what your future customers prefer?

How to Define Your Target Audience

First of all, and preferably still before launching your brand, evaluate your product. Do customers need it? Why? What problems are you solving with your offer? 

If your product seems relevant, try to define which type of people you consider a possible customer. 

Think about their typical life, family status, education, age, even their financial situation. Then you should have a look at their habits. What kind of media do they use? Think about their inspirations since this will help you match offers with your customers desires. 

If you are sure, you can offer value for them, launch the business: this group of future customers will be the first audience you have to locate & reach online. The right approach is trying to offer a solution before they even think about whether they need it! 🙂 

With time, you will have some data to analyze. Remember, data is our best friend! 🙂 I suggest analyzing your customer behaviour time by time – so you can follow the changes, and you can adapt your offers to the present situation. Stay flexible!

Don’t forget, you are not alone on the market! Consumers are influenced by so many different factors. You need to fight with several competitors, online and also offline. The best you can do is deliver a good brand image, capture attention and to build an emotional connection with your customers.

How to Reach Your Target Audience

Ok, you defined your customers, but how do you reach them?

Nowadays, reaching potential customers is made easier through the power of digital marketing. Habits are changing, TV is losing audience, print is moving to the digital direction. If you’re already one of our clients, your digital marketing is in good hands. We deliver the best results possible. 

But exceptional media buying is just 1 piece of the puzzle. 

What can you do yourself to reach a synergy effect with your paid advertisements, and to boost even more your sales? 

Read More: Do Your Ads Actually Speak to Your Target Audience?

10 Tips to Boost Your Online Sales

Here are some tips which are essential for the best results: 

  • Build a bullet-proof home-page. Quick loading times, non-blurry images, and clear communication are essential. Make the life of your future customers easy by comforting them on your site. 
  • UX matters! Try to go (or click) along the customer journey. Is the road towards purchase clear? 
  • Be informative: provide enough information for your visitors, about the benefits of your product.
  • Use keywords and SEO for cheaper and organic visitors. 
  • Run social media pages for your brand.
  • Post valuable content on your page and on your social media channels.
  • Build up a community – this improves brand loyalty and engagement.
  • Provide exceptional claim handling and customer service – this is much more important than you would think it is. 
  • Boost your organic engagement with activating your followers. Organising a small sweepstake on your IG or FB page can deliver you tons of organic, cheap traffic, with little cost. 
  • Keep in touch – build up an email database, so you can keep your subscribers up to date about your brand and products.

Read More: How to Successfully Build a Facebook Ad Funnel for an Ecommerce Store

Do you think it’s too much for one person? You are right. At a certain point, the critical factor of growth and success becomes to delegate tasks to professionals. We can take over your Social media advertising, so you can take care of all the rest. What a relief, huh? 

Book a call below:

https://dimniko.com/msp-apply

Thanks for reading, Zsoka

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How and Why to Start (and Kill) 1K Per Day Campaigns

DimNiko | How to Build Big Budget Campaigns

Maybe you launched a 1k budget campaign in the past, maybe you didn’t.

In this article I want to give you few insights, how I launch and how I kill big budget campaigns. Also why to even launch 1k campaigns. 🙂

Topic can be useful for beginners and advanced marketers.

Why You Should Launch a Big Budget Campaign

While most marketers and entrepreneurs are probably scared of big budget campaigns, I must admit that I was too. Many times. And I still am, when I don’t give enough time to understand the account.

You can obviously test and see what will happen, but probably 90% of the time you won’t do it again. CPC will go up, CTR down, CPA up, ROAS down. FB will quickly spend 50% of budget and results will suck.

You will kill it at 30% of budget spend probably, as you will see CPA 3-5x than what you used to have. Or you will wait till the budget is spent, and next day or third day you will kill it as it will make no sense for you. And yes, I believe 70% big budget campaigns will not work. Probably 80%.

Depends on the campaign budget, ad account data, pixel, product, landing page. But 20% of campaigns can work, and those 20% will make more revenue than all the lost 80%!

So is it worth trying?  Depends on your business model and your cash flow. By business model I mean that you need to decide which path you want to go. You can sell 1000 items per month with $10 profit or 10.000 items with $1 profit.

What is your goal and how you want to move?

Example above will give you the same profit, but here is the catch. Second option which was made with a big budget will also give you 9x more customers.

Now the question: Which list size is more profitable, the 1k list or the 10k list?

If the conversion on emails is 1%, you can get 10 or 100 more sales on top of the above example. If the profit is now $20 as you don’t have to pay for ads, then the second option is obviously more profitable. You will get 2k on top of your 10k profit. And I believe if you hire a good email marketer who can do a 4% offer instead of 1%, your profit will now be 8k on top of your FB revenue.

Now we are talking about 18k compared to 10k and few email sales with your 1k list. But the story doesn’t end here. Here is the advanced course. 🙂

What if you send 5 emails per week to your existing email list? Do you know what can happen after 30 days? You can figure out or you can test on your own if you want.

I guarantee that you will be close to 30 or even 50k of revenue. Compared to the 1k list I think your revenue will double with big budget campaigns. But, I know. We’re all afraid of spending a lot on FB if we get lower margins. And the cash flow is always the biggest struggle since banks just don’t trust us or can’t raise the limit quickly.

Now let’s go back to the main topic and how to launch and kill a big budget campaign.

Read More: The Magical Secret to Scaling Clients to 10MM Per Year

How to Launch a 1K/Day Facebook Ad Campaign

I assume that by now you realized that more customers equals more profit. So when you have spent some money and time in your account, then it’s time for testing with $500 – 1k.

I believe in this FB DNA, you have 3 levels of budgets. 

  1. Below or equal $100
  2. Below or equal $500
  3. Below or equal $1000

We start testing campaigns most of the time at $100. After a while we know where we are and how much we can scale those $100 campaigns.

Many times we see the CPA go nuts when we come near $300 or $500. So we stop and go back. We repeat the testing, scaling, downscaling and turning off.

If we can work at 2nd level below the $500 budget on campaign, we can scale the account pretty big.

Read More: Striking Emotion to Bring In 2MM Revenue

Scaling to 10K/Day in Facebook Ad Spend

If we want to scale even more (10k or more per day), obviously we will have to start testing 1k campaigns.And launching a 1k campaign is pretty simple. You put the budget at 1k and launch it. Then you wait for 30-50% spend and you react.

If you’re below 2x of regular CPA, we leave it run and don’t touch. If we see a huge increase or no sales, we leave it at 50% and then turn off.

Next day’s results will probably be better but if still low, kill. If after 3 days you are near where your KPI is, then let it run. You found a 20% campaign! Congrats. Let it run and analyze what works.

If CPA is way below your KPI, scale it to 2k or even 5k. If CPA is just a little below, scale it by 20% daily. Now you already see what is working, so try to duplicate and try other interests and creatives.

Launch 10 more 1k campaigns!  (I know, don’t tell me… but, you’re a big man / company by now)

Next day kill 80% and scale 20%. At the end of the week you can have 5-10 big budget campaigns easily. Then all you need to do daily is ride the wave of CPA to be near or under your desired KPI.

I scaled one account by this method from 5k to 15k in just 2 days. It was easy but I was scared as hell! And it was not my money. Imagine how scared I would be if I had to put all my savings in. But, this is the risk and you know this right – ‘Big risk takers will someday made it’. Or not. Depends on many factors. 

I don’t want you to risk with ‘empty’ head as so many young entrepreneurs and marketers do, but please educate yourself first, analyze your account, and then start testing. Slowly. See how your account reacts.

When you will learn the pixel algo and account whispering, then you’ll be able to decide when is the right time to launch and scale big budget campaigns.

If you’re still scared, then sign up with us and we can do the nitty gritty launching and scaling for you!

Book a call with us here  ==> https://dimniko.com/msp-apply

Hope to see you inside, so we can scale your biz to the next level.

Have a wonderful day,

Matej

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Why Facebook Shops Are A Major Game Changer for Ecommerce Stores?

DimNiko | Facebook Shops

Facebook Shops were introduced just a couple of months ago but it already seems that this new platform is going to be the game changer of ecommerce advertising!

This feature helps you set up an online shop right on your Facebook or Instagram page! The customer doesn’t have to visit your website and can purchase your product right from the platform. This decreases the time the customer spends on the purchase which increases the conversion rate significantly.

Not all of the accounts are eligible for advertising through Facebook shops yet but we got a chance to test it out.

Setting Up Facebook Shops

In order to set up the ecommerce Facebook shop you will have to set up a product catalog via Commerce Manager. You can set it up manually, based on the data feed, or using the Facebook pixel. If you have more than 50 products, it is recommended to use the data feed or  pixel instead of uploading all the products one by one. But if you’re uploading the products manually, the process is very easy.

You upload a specific product, add an image, description, price and you’re good to go! There are other fields that can be filled in but they are optional so this is just your decision if you want to make the catalog look more interesting or not.

After your catalog is ready you can go ahead and set up a new Facebook Shop campaign. 

Setting Up a Facebook Shop Campaign

The process is similar to setting up a regular website conversion campaign. But instead of choosing website as the conversion event location you will get the option to choose Shops. There are also different options for setting up the ads for Facebook Shops.

You can be using single images or videos in addition to collection and catalogs. All of them will be leading to a Facebook shop using the checkout set on the platform. 

Read More: 3 Must Use Facebook Ad Strategies for Ecommerce Businesses

Benefits to Commerce Manager and Facebook Shops

So let’s circle back to the main benefits of Commerce Manager and why Facebook Shops are actually the next Game Changer!

First of all, by using the secure Facebook checkout, you’re offering your customers a quick and easy way to purchase your products and improving their shopping experience.

Secondly, it is a very convenient way to track your products because everything is synchronized in the catalog where you can see all your past and pending sales.

Third advantage of the Facebook Shops is that you can create financial reports which will help your bookkeeping and organising your cash flow.

And the last but not the least is getting customer insights from Commerce Manager. 

The platform provides you with actionable recommendations for your business. There are definitely other very valuable features in Facebook Shops.

All of them are going to change Facebook advertising in the ecommerce sphere! So we highly recommend testing Commerce Manager and all the tools which will help you manage your business across Facebook and Instagram.

If you’re spending over $500 per day and want to get more tips about running your Facebook ads

Book a call below:

https://dimniko.com/msp-apply

Thanks!

Maryana from DimNiko 🙂

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Community: The Missing Piece of the Growth Puzzle

DimNiko | Building a Community

Contrary to what the gurus tell you, and what too many ecom business owners often believe, there is no one-size-fits-all formula for growth, known only to a select few high priests of digital marketing. There are no magic campaigns or audiences or even creatives that will take your brand from 0-60 in under 4 seconds. 

But let’s say you have an awesome product, quick fulfilment, your customer service people are shit-hot and your marketing is generating interest in your offer. Growth should just happen, right? Those are essentially all of the main things. 

But it won’t. 

And if it does, it won’t happen quickly. 

And if it does, it won’t be sustainable. 

Offering Something More Than a Product

If you’re operating in a competitive marketplace, where people have other options besides your product, you need to offer something more, something to give them a personal connection with your brand. The ideal situation is not to be selling products to customers, but a relationship with your brand. This is how you guarantee lifetime values and sustain growth beyond finding more and more new audiences to sell to once and never hear from again.

Gymshark is the oft-touted example of how effective community management helped grow a brand from some dude’s garage into a global superstar. But affiliate marketing is only one particle of your community strategy – and sometimes it’s not even an essential one. 

It’s not about having a trustpilot, a blog or customer reviews on all your products either. These are just essential tools for demonstrating social proof. What’s so often missing is that crucial X factor that keeps customers coming back, telling their friends about you and posting about you on their social media accounts. 

Let’s say you sell lemonade. You might have a few things that separate you from your competitors – maybe it’s cloudy, maybe your production methods are eco-friendly or you use half the sugar for the same taste. Okay, but the high price point and waiting for deliveries will begin to bite after a while, especially when a similar thing is available for next to nothing in the supermarket. People lose interest.

Read More: How to Use a Facebook Group to Grow Your Business

How do we stop this drop off?

How do we maintain these customers so we can focus on growing into new audiences? 

The thing is, this isn’t offering anything new. Even if all the criteria mentioned above are met. Your customers don’t feel any connection to your brand, just a short-lived delight in your product. So why not talk to them? Why not make yourself a hub for lemonade connoisseurs?

Celebrate your customers – post about them on your social feeds, ask for their own content to use in ads, poll them on what they want to see. A switch from bottles to cans? New flavours? Which flavours? If you need models – ask your customers! Everyone has an opportunity to get involved and feel that they contributed to your brand’s success. Offer a prize for whoever can write the best or funniest description of your hero product and post it on the website. 

Read More: How to Use Social Media For Increasing Brand Awareness

You could make them feel like they are members of an elite club. Offer memberships for discounts or exclusive early product launches, present your product as the real deal, the one for the connoisseurs or the hardcore

Creating customers who feel like they own a bit of your brand doesn’t make them entitled or ungrateful but loyal and obsessed. They want the latest offering every time. They want to keep up, to show off, to be hooked up to the community and have their say on what they want you to do next. These customers will voluntarily sell your brand for you

Whether you create a community of loyalists like Apple, a community of hobbyists, like Gymshark, or a community of cheerleaders like Snag Tights, you’re ensuring the survival and vitality of your brand. 

Want to learn more about sustainable growth and how we can help build your brand into a genuine powerhouse? 

Book a call below:

https://dimniko.com/msp-apply

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Retargeting Offer Test: FREE Shipping or Discount?

DimNiko - Free Shipping

Hi Everyone,

Today I am going to share with you a retargeting offer test result that I’ve been testing for a while.

Typically e-comm businesses have an average CV% between 2% to 4%, and of course if there’s no retargeting the CV% is even lower.

However, if you have built out a solid retargeting strategy likely your store conversion rate is good.

Why People Abandon Cart

Most of the high intent buyers leave the store at the Add to Cart stage. Some shoppers may need more time to understand and research your products, some might mind the shipping fee so they leave, and some might just consider research more for better price range, some lazy to complete the checkout process or get distracted for different reasons. These are some of the reasons why people leave without buying, and this is why retargeting is essential and works as people need to become more comfortable with your brand.

Retargeting campaigns are converting like charm, because at this stage you give them a good reason to buy now by showing them an offer to those who abandoned the cart.

The Retargeting Offer Test

I’ve been testing % discount codes vs Free Shipping?

Turned out that people preferred the free shipping code instead of discount on the product.

Of course, this depends on your shipping fees and how much your products cost. This type of offer will give the users the feeling of emergency to buy. So in the test I ran the ROAs on the discount code it was just double, while Free shipping had 3 ROAs. That’s pretty cool to understand what your customers prefer and so you know in order to scale.

There as well another version I tried but failed is a fixed amount of discount for example $5 OFF. People tend to like more a certain % OFF the full price or the Free Shipping

Definitely this test doesn’t mean that it will work magic for all e-com stores, this is my experience, but I can strongly recommend implementing it and let it run for a month and observe the changes.

The Audience We Tested

The Audiences used in my retargeting strategy were visitors for the past 30 days, in a consolidated campaign and another one excluding the past 30 days but targeting the last 180 days. Especially now in Q4 when the buyer intent is significantly increasing.

The Creatives We Tested

As for the ads showcase your products, make multi-products carousel ads as these ones can be very effective in retargeting, however if the store has a few products single ads are working very well as well, review ads are gold.

Take advantage of your retargeting campaigns and get the most out of it in this Q4.

Also, if you are spending over $500 a day and want to scale your brand.

Book a call below:

https://dimniko.com/msp-apply

Have a Great Day!

Ago,

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Is Your Low Average Order Value Stopping You From Scaling?

DimNiko | Average Order Value

Anyone struggling to scale up their Facebook Ads should take a look at their AOV.

I jumped off a call with a brand owner who had an AOV of $25 US and was spending $1500 a day on ads. He couldn’t scale to that next level of spend and was stuck.

When we broke down the metrics the breakeven CPA was about $10. Meaning he had to spend less than $10 on his ads to acquire a customer profitably.

Anything more than a $10 CPA was unprofitable which makes it much harder to scale when your AOV is so low.

He has a few options if he wants to scale the brand.

Obviously he can improve his media buying, improve his creatives or increase his website conversion rate but a great opportunity is to improve the AOV.

This can be done with a price increase, offering to buy multiple of the same item, introducing other products as bundles to name a few.

Read More: Difference Between Cross-Selling and Upselling – Why You Should Set It Up Right Now!

Giving your customer the opportunity to spend more at checkout doesn’t mean all of them will, but a percentage will and this leads to a nice increase in AOV.

Let’s hope he implements the advice I gave him and his AOV increaseds from $25 to $35.

His breakeven CPA now increases too, allowing him to spend MORE money on advertising to acquire a customer profitably. 

As Facebook Ads are essentially an auction between advertisers, the advertiser that is willing to pay the most to acquire a customer will win (we don’t want to spend the most but that is how the Facebook ad platform works)

You can try for days, weeks or even years to improve your ad account CPA by using media buying tactics to maybe drop the CPA from $8 to $6. Or by simply increasing the AOV you now improve your profit on the first touch point and you can spend more to acquire that same customer. 

This will allow you to scale your ads past where you are stuck.

I could also dive into LTV and how that allows you to spend more on your Facebook ads but it’s crucial to be as profitable on the front end as possible so you can scale. 

Got any thoughts on this? Would love to hear them.

Dan

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Facebook’s Certified Media Buying Professional Exam Courses Key Takeaways

Facebook's Certified Media Buying Professional Exam Courses

I recently started working at DimNiko as a junior media buyer, and to no surprise, I have learned a lot in the past month working with a team of expert media buyers.

Before getting stuck into the ins and outs of media buying, it was important for the team to make sure my knowledge of Facebook and its endless capabilities are up to standard. 

Facebook’s Certified Media Buying Professional Exam Course was the answer, among others. As I delved in and completed this course, I will outline the key takeaways for you and you can decide if this is something you want to pursue and invest in.

Overview of the Facebook Blueprint, And Is It Worth It?

With the ever-evolving advertising landscape, we can expect that Facebook will be a leader in innovation and advancing the platform’s advertising capabilities. You need to stay on top of the advances in custom audience targeting, new ad types and changes in rules and regulations in order to stay competitive in the field. 

If you have completed any other certifications for other platforms such as Google Adwords or google Analytics, you will know that they are challenging, however with some decent preparation you should be capable of passing.

There are currently 8 different Facebook Blueprint Certifications which costs between $99 – $150 per exam so that you can become officially certified in a certain Facebook advertising area. If you complete and pass the exam, you will receive a certification badge which you can put up on your resume, LinkedIn or your own personal website.

The Facebook Blueprint Certifications:

Read More: Facebook Certified Media Buying Professional Exam Course Key Takeaways

Key Media Buying Professional Exam Takeaways

If you are an experienced media buyer, you can definitely still benefit from what the Media Buying Certification has to offer and fill the gaps in your knowledge with an up to date collection of 14 lessons that you have to go through in order to take the exam.

A quick look at the study guide for this certification will give you insights into how much of the knowledge you already know, or in which areas you could expand your current knowledge which might make the certification valuable to you.

If your knowledge is up to standard, the exam will be much easier and it gives you another reason to do it and get the qualification!

The exam’s preparation lessons take between 15 and 35 minutes to complete (however some could take longer depending on your understanding of the topic), with questions throughout to test your knowledge right off the bat. These questions are presented in multiple choice form, drag and drop as well as other effective question methods.

A nice thing about the lessons is that they include real-world scenarios and case studies, as well as fictitious case studies which makes the completion of these lessons a bit more exciting and more relevant.

Topics in the course include Ads Manager, Business Manager, Ad policies, Ad Auction and Delivery, Reach and Frequency Campaigns, Measurement and Reporting, Pixels and Creative Planning for Formats and Placements.

There are also more topics that cover the business side of things and the media buyer’s approach to campaigns and strategies, such as Brand Best Practises, From Business Goal to Creative Strategy and Delivering Actionable Media Recommendations.

That’s it in a nutshell, I would definitely recommend doing the Facebook Media Buying Professional Exam not only to ensure that your knowledge is up to standard, but that you have another certification that you can use to make yourself stand out when needed in a competitive world of media buying professionals.

If Media Buying doesn’t sound like your jam, then no sweat. We’re happy to help. Just book a call with us and we’ll be happy to discuss how we can work together.

https://dimniko.com/msp-apply

Stay safe and have a good week 🙂

Cheers! 

Jaco.