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Predictive Text: Our 2022 Predictions on Ad Copy Trends

DimNiko | Predictive Text: Our 2022 Predictions on Ad Copy Trends

It’s the end of the year once again, and as it normally goes during this time of the year, we make predictions on what we think will happen in the next. So here goes our fearless forecast on what the best practices in copywriting will be in 2022.

Read More: The Top 3 Trends We Expect to See in eCommerce Marketing Throughout 2021

The medium is the message…and the audience!

Much has been said about the importance of writing for your audience. And when we say this, we normally think of our tone of voice. Does the copy use the language and style that our audience normally uses? Is it relatable, understandable, and conversational?

But another aspect of this that we also need to consider is how native our language is to the medium that our ad copy will be on. This might not be as pertinent to the usual ad placements, but it’s very important when it comes to native ads. 

Native ads are kind of like the digital versions of the newspaper advertorial. These are headlines and articles in news sites and blogs that look like ordinary articles but are actually sponsored posts. Basically, it’s long-form ad copy disguised as a native article. For these kinds of ads, it’s very important that your ad “fits in” well with the rest of the site’s contents. 

Generally speaking…

With the continued tightening of data privacy laws, it became increasingly difficult this year to make hyper-targeted campaigns. We don’t see this changing anytime soon, so we might need to take a page out of the ole copywriting book and write for more general audiences. 

Yes, we understand that it’s a difficult balance. First we tell you to write in the specific voice of your audience, and now we tell you to write for a more general audience. But such is the challenge of our times, and the key is to find that sweet spot.

Write content, not copy

As digital advertising continues to expand, our audiences are more likely to continue maturing as well. No matter how deftly we camouflage our ads (see native ads above), there will be an increasing number of consumers who will be able to spot an ad or know that we’re selling them something.

Sometimes, for smarter audiences, the solution isn’t to improve your native ad’s disguise but to actually be truer to yourself–to be a plain and simple ad. The more honest and transparent your copy is, the better.

Apart from honesty, there is also the power of story. People don’t consume ads; they consume content. So don’t be afraid of rattling on with long copy or a video testimonial. It might actually be the raw, very personal stories that people will gravitate towards more.

Prediction, not premonition

As with most year-end forecasts, there needs to be a caveat. These predictions are not set in stone are simply observations of trends–estimations of where the wind might take us and how to set our sails.

We hope that these thoughts give you some ideas on what we can do in 2022. 

As the old copy goes, have a prosperous new year!

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Engage Your Customers – Don’t Let Them Go

DimNiko | Engage Your Customers - Don't Let Them Go

We all agree on one fact that most people nowadays spend a good part of their time on social platforms. Regarding traffic, organic traffic on social media it’s very valuable.

These days, every business has a social media presence. Only half of them, if not more, are creating engaging organic content for their pages.

The competition is getting harder especially on the paid media side.

Read More: How To Optimize Your Ad Creatives?

Talking now about organic, each business should have an engaging organic social presence.

You need to figure out your audience – what they are looking for and what would capture their attention.

Content is the first thing to test is to understand your audience’s preferences – images, videos, simple text posts, and memes. These are all important to know to increase the engagement rate.

It also depends on the product, but generally speaking, the idea is the same for each business model.

Once you understand your audience, you have enough data to take further steps. Optimize your profile, and encourage interaction even more.

To analyze your audience data, it is perfect to set google analytics. You’ll have the most insights – the time they spend on-site, when, and their demographics.

It’s recommended to fill out all your business information. This will show more trust, upload branded profile images, and covers.

In your organic posts, relevant hashtags should be included. It helps make your content more discoverable on searches. It reaches people interested in your post/product.

Once you reach this point, it is time to think of a community, as more and more people start to roll in. Communities are beneficial. It can increase sales. Some businesses may not fit this.

Running only paid ads with no organic presence is very hard, and most of the time, unsuccessful.

Start asap as this is crucial to a successful business.

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Top 5 Visual Trends We Expect To See In eComm For 2022

DimNiko | Top 5 Visual Trends We Expect To See In eComm For 2022

There is a widespread opinion that 2022 is going to top up 2021. And we agree with that. Now that we’ve switched to a digital way of living, we aren’t going back for millennia. Ask yourselves; is my eComm brand competitive?

Read More: The Top 3 Trends We Expect to See in eCommerce Marketing Throughout 2021

Better visuals will dominate in 2022. All these TikTok trends and Reels have reinvented the perception of creatives. 

Thus, It’s worth spending more time and investment to create better visuals.

Here are the top 5 visual tactics you can consider using: 

1. Create 360-degree images or videos of your top-selling products.

2. Invest in a visual search tool to allow customers to search for products using images.

3. Repurpose user-generated content on your product pages to boost conversion rate.

4. Use QR tagging to connect and blend offline and online content.

5. Create an interactive 3D visual, often functional with highly configurable products.

You can jump on these trends, and if you need quality help from eComm professionals, shoot us a message.

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How To Create Dynamic Content On Instagram – PART 3

DimNiko | How To Create Dynamic Content On Instagram - PART 3

If you have never used Reels, it can be scary at the beginning – how to start with it?

Well, it said that “Reels are the TikTok’s of Instagram.” They’re full-screen. Short videos that give you everything letting your creativity shine through!

You can record up to 30 seconds with no ad breaks in Reel mode and share it customized!

Read More: How to Create Dynamic Content on Instagram – PART 2

You will have a lot of editing possibilities. You can adjust the speed, add effects, and touch up your creativity.

If you want more than 10 seconds of Reel, add music!

Reels are like having Insta stories on your feed. If you have a business, post a mix of Reels and regular posts (videos & images) and use it as a marketing tool.

Instagram has around 500 million daily users. Imagine that potential.

Unique content will increase engagement, improve your brand awareness, and boost your sales. The best trick is using a viral song as background music.

Reels can appear in 3 different places: on your feed, on the Reel tab, and the account’s grid view. This means that you have to prepare for these three dimensions. The Reels videos have the “usual” Story ad dimensions: 1080×1920. Your followers will see this version in your Reels tab, the Explore page, and Hashtag Pages.

The other dimension your Reed will show up is the normal feed zone. The system will show only 1080×1350 size. Fit all the texts you want your followers to read into this dimension.

Show your Reels in your main feed by adding a cover image, don’t forget that the grid size is 1080×1080 square.  You have to make sure that your text fits inside this square.  

This may sound not very easy, but believe me, it will take only 1-2 tries, and you will create Reels like a Pro!

Start using Reels to boost your business. Start with at least 1 Reels/ week to understand its effect on your numbers.

Don’t forget to build a thematic plan. Design your content in advance. Use Reels for a certain kind of content.

You also can share testimonials and user-generated content on your “Reels-days.”

Your customer will like the value you provide. Just try not to repeat yourself. 

In the next chapter, I will come back with some IGTV tips – stay tuned!

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How To Optimize Your Ad Creatives?

DimNiko | How To Optimize Your Ad Creatives?

As you already know, Facebook Ad Creatives are an essential part of your ads nowadays. They’re what stops your audience from scrolling in their feed. But do you know which creatives work best at each stage of the funnel?

Read More: Where to Get Ideas for Your Ad Creatives

First, it’s essential to identify which types of creatives perform best. Not all the accounts need the same ones. We want to give you some tips and ideas on what you can use:

TOF – Top of the Funnel

The primary purpose of the top-of-the-funnel creatives is to engage your audience. As we are targeting new customers, we need to be super engaging and eye-catching at this stage.

Below are some elements that should be included in the TOF videos. Not every single niche will consist of all the details below, but it’s essential to have as many as you can.

  • Show your products’ features and explain how it works.
  • Highlight problems/issues that your product will solve. Draw emotions from your customer.
  • Show your audience what they are missing out on by not having this product.
  • Highlight the benefits of the product.
  • Include photos and videos from your customers using your product.
  • Showcase many products of a collection in one video.

Make a problem-solution video showing the benefits of the products, social proof, and a CTA at the end.

MOF – Middle of the Funnel

The main goal of the middle of the funnel creatives is to build trust. Encourage people to buy. Use user-generated content (UGC) and trust-building content about your brand. At this stage, we are targeting people that have engaged at the top of the funnel.

Use user-generated content at this stage. It’s based on content that was filmed or photographed by your customers. You can create content for MOF yourself with the help of friends or family, and it will still convert.

To make converting MOF videos include the following:

  • Unboxing Videos – Showing how the product gets delivered. Show the brand experience.
  • Reaction Videos – Show people’s reactions to receiving the product themselves. Capturing the excitement from these moments is super engaging content.
  • Competitor Review Videos – Show your product versus a competitor’s product. Show the person on camera talking about why your product is superior vs. a competitor.
  • Product in Use Videos – Show different angles and features of the product.
  • Full Product Experience Videos – These are videos from the customers of how they receive the item. Talking about the brand experience

Why do they buy the product
What made them believe it
How it compares to competitors
What they love about it
How it solves a problem for them
Highlights the key features and benefits
Them using the product for its intended use.

BOF – Bottom of the Funnel

At the bottom of the funnel, creatives’ goal is to drive your audience to buy. Make use of user-generated content and trust-building content about your brand.

Target people that have been to your landing page but never purchased your product.

This is different from your MOF ads.

You can test dynamic product ads (DPA). Generally, work well as they’re showing the products again.

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5 Ways To Scale Up Your Campaigns

DimNiko | 5 Ways To Scale Up Your Campaigns

We are going to talk about different ways to scale your campaigns.

It would be terrific if you could increase your ROI, right?

It’s essential to learn how to scale. You will have the ability to make more money and do a lot of cool things.

Read More: Here’s How We Managed to Reduce Ad Spend and Increased Our Revenue at the Same Time

You should know what you’re doing or else you can lose a lot of money fast. 

Below are 5 methods of how you can scale up your campaigns.

1. Vertical Scaling 

Considered to be the most straightforward method. 

Let us say you have an asset spending $10 a day at a 100% return on your investment. You would need to increase the budget. 

If you are spending $10 a day, you can increase it by 20% or 50% every other day to increase it vertically. Play with the numbers and see what works.

If you see that your ROI is diminishing, you can scale it back down to where it was profitable. Turning off the adset when you see it’s not working is a big mistake.

The downside of vertical scaling is it takes a long time to scale up.

2. Horizontal Scaling

Duplicate it out 3x to 5x at the original budget of the adset. 

If your adset’s initial budget is $10, duplicate it 3x to 5x, changing NOTHING. Just duplicate it. Make sure to label each adsets for reference. 

The next thing to do is monitor it. You will see some are performing well with impressive ROI. Those are the ones you can scale vertically.

For the ones that didn’t yield good results, turn it off.

You will identify what’s not working fast.

Duplicate your adset 3x to 5x higher.

3. Manual Bidding

Duplicate your winning adset.

Choose a manual bid.

Decide what you’re willing to pay to get a customer. Let’s say for your original adset; your CPA is $10. You will need to duplicate that adset and bid 3x to 5x higher, making a manual bid of $30.

If your manual bid is $30, you have to multiply it by 3 or 5. For this example, we will multiply it by 3. Your budget adset will be $90.

Track the ad performance. Duplicated the winners and turn off the rest.

4. Shotgun Method

If an asset is performing well at 9 am, double the budget right away. Check again at noon. Not doing well? Double it again. At midnight, set it back to the original budget to start the day again. 

5. Scaling Method Combination

  • Vertical Scaling and Horizontal Scaling
  • Horizontal Scaling and Shotgun Method
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Facebook Ad and Google Ads Work Better Together!

DimNiko | Facebook Ad and Google Ads Work Better Together!

How to combine efforts in the different advertising platforms to get better performance? 

Many businesses decide to run ads on two or three different platforms. But, their strategy is not combined but completely separate.

The best solution is to unite forces to see better results. 

Read More: Basic Elements That Make A Good Converting Ad – Regardless of The Structure of Your Ad

We should not think about Google vs. Facebook, but Google AND Facebook.

And what are some of the steps to take to combine your advertising across the different channels? Here are some ideas:

Set up Google display retargeting campaigns to help you close the deal.

If Facebook is your primary platform when acquiring new users. Retargeting by Google Display helps improve the conversion rate of your customers.

Use your brand as a keyword in your search campaigns.

There is more to it than that. Customers jump right to Google Search to look for the brand’s name they have seen on a Facebook Ad. 

Make your brand name show on the headlines of your Facebook ads. Set up your Google Search headlines the same way. 

So when people lookup for it, your google ad will show right on the top of the screen.

Target audiences on Google based on the main interests and behavior. 

The advantage of Facebook allows targetting based on interests, behavior, or lifestyle. Google doesn’t have this option. 

But, you can create an audience on Facebook and it on a retargeting Google campaign.

A few more things to keep in mind when combining your advertising across platforms are:

  • Make sure that your message is consistent across all platforms.
  • Your Facebook and Google campaigns must complement each other.
  • Use UTM parameters to have a more clear picture through Google Analytics.
  • Exclude the relevant audience from the different remarketing campaigns. Avoid overlapping across platforms.
  • People need to see your ads an average of 7 times before deciding to buy. That’s why it is so important to advertise across different platforms.

And what about you? How are your advertising campaigns going?

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Customer Acquisition For App Creators

DimNiko | Customer Acquisition For App Creators

Today we’re talking about the app development process. How to build your user base? We hope it provides some value to you!

What a ride! We’ve mastered the pitch and understood the functionality of Facebook’s Ad Manager. The customer acquisition funnel and buying motives have become like breathing to me.

There was the impression that the funnel was only for e-comm brands. It’s becoming a lot clearer. Customer acquisition is a massive part of any business.

Read More: Are You Utilizing the Full Extent of Catalog Display and Retargeting Options Post iOS14?

Today we’re exploring how we tailor this funnel to your business requirements. How do we increase user bases? How do we boost engagement and build out a consumer-facing app that people love?

Developing, designing, and testing an app is a long journey. Your creative team has put through the wringer. App updates happen often. Growth is a slow process. At this stage, many start-up founders and investors come to an impasse.

Do you continue making things look and feel pretty? Do you invest time and resources into building out your app community?

The answer? BOTH.

Developing your app is a journey that never stops. There’ll always be room for improvement—a bug to squash. The design and testing process itself can take months.

When to focus on building a community?

The answer: RIGHT NOW!

An app is meaningless without an engaged user base. All your monetization streams mean nothing without users. All that hard work is all in vain if you don’t have consumers using your tech.

At Dimniko, we tell our app clients to budget for acquisition early on. It’s vital to your app’s success in the conceptualization phase. While grabbing attention at the same time you’re also building the desire in your community. Attract ACTION!

An active, engaged user base means you can showcase the value of your app. It will allow you to monetize revenue streams. Testing, optimizing, and scaling your customer acquisition is fundamental to any business’ success.

Focus on adding value to your user base. User base, new territories, and captivating market segments are your primary goal.

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Basic Elements That Make A Good Converting Ad – Regardless of The Structure of Your Ad.

DimNiko | Basic Elements That Make A Good Converting Ad (Regardless of The Structure of Your Ad.)

Running Facebook ads can be confusing. Especially with all the new implementations and regulations in tracking customer behavior.

Most inexperienced media buyers rely on their skills. A little bit of luck trying to find new and existing audiences that give consistent results. If it doesn’t work, they think they are doing it wrong, which isn’t the fact in a lot of cases.

From the first touchpoint, many variables come to entice customers to buy. It all impacts their behavior. But I want to focus on the ad itself. It’s the first and last thing a prospecting customer sees before they land on the page.

Read More: What To Do When Running Ads on a New Ad Account

Create prominent and simple CTA

It’s essential to be clear and direct with the intention of your ad. If you want to sell something, “BUY NOW” is perfect. If you’re going to generate a Lead, “SIGN UP” works like a charm.

Direct response marketing means having your prospects take explicit action. Make it as simple as possible. Ensure that your potential customers don’t waste their time thinking.

Use your description!

I’ve seen ads that don’t take advantage of the description. I’ve been guilty of this in the past. The description allows you to clear up any confusion that customers may have. It should be short, simple, and sweet. If your specific product has free shipping, make it clear here.

The description gives you a significant advantage over your competitors. Small steps can add a lot of value to your ad.

Listen to your customers.

As mentioned above, customers may have objections even before they land on your page. It’s something to focus on a lot when creating new ads.
So how do you address these objections?

Include it into your ad copy, creative, and, as mentioned above, in your description. Irrelevant comments hurt the audiences in the middle funnel.

Once we started addressing this, the performance improved. We started getting better quality engagement with our ads.

Creative Formatting for Placements

I’ve seen tons of ads that are not optimized for the placements. Not only the dimensions but the length of videos and ad copies. Especially the ones I see on story placements.

I know it is a lot of work having to design a creative for each placement, but it is worth it.

What about Instagram, Stories, and Audience Network? It’s essential to keep in mind each placement and adjust it to the order. Add what you’re missing out on your creative or in your ad copy.

Your ads should have an LTV!

The whole point of setting up a good sales funnel is to have a customer journey. In an ideal world, all your ads are top-of-funnel that go straight to conversion. It isn’t impossible, but you need good sales to funnel to fuel your ad account in most cases.

Here’s why you need to look at your funnels as an LTV cycle. Long-term planning for your creative strategy is so important. Customers need some convincing to convert at the end. That’s why we put so much effort into creating the perfect funnels, landing pages, email flows, and ads. It all should work together in conjunction. For example, giving a discount on the first touchpoint might give you good initial sales. But it takes away the power from the rest of the customer journey.

Design ads with the end goal in mind as well. We want them to convert at the beginning. It’s essential to give little by little with each touchpoint as they move along the funnel. It can come in many forms without the need to cut profits.

Consider customer journey in your ads. It’s essential to understand the customer journey for compelling creatives.

The Facebook advertising environment is competitive. It’s essential to have basic principles down to the tee. Less is sometimes more. Improving how you plan your creative strategy can make a difference.

It might seem like a lot of work to do on your own, as you gain more insight into what works, it becomes easier. You can focus more on scaling your account.

But this only works if you have the right agency partnered with you! 🤝

And that’s a wrap!

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Increase MOF Audience For Better Retargeting During BFCM

DimNiko | Increase MOF Audience For Better Retargeting During BFCM

As we all know the key to having a profitable Black Friday weekend is building up valuable audiences in advance!

There are many different ways to do this. We’ve discussed some in previous posts and podcasts, but today, I’m going to talk about another smart approach. 

Let’s say we’re selling books. Different genres, different authors, different languages. 

Read More: Are You Utilizing the Full Extent of Catalog Display and Retargeting Options Post iOS14?

Buying a book is a very intentional purchase. People are usually looking for a specific title or casually browsing (think wandering around a bookstore) trying to find something to spark their interest. And, of course, they’re great presents to consider for the holidays. 

The question is: how to engage with the audience and make them warm for future purchases. 

Currently, we’re facing these exact issues with one of our clients. 

The strategy we’ve found to work best is this:

We started to create different types of posts that raise questions to spark interest in their audience. 

For example: Who’s your favorite author? What’s your favorite genre? How many books have you read this year? What was the last book you’ve read? And so on…

In order to get more engagement on these posts, we added them to a campaign optimized for page post engagement.

The audience is very broad since everybody might be reading books so no specific demographics are needed.

By running this campaign we initiate discussions. 

People might be even talking to each other if they find other fans of their favorite author or genre. They might be exchanging titles of their favorite books with each other. 

We’re trying to initiate a small book club in our comments. 

It’s important to understand that this campaign is not optimized for conversions, so most likely you won’t be getting any purchases. But it’s definitely not a reason to switch it off.

The purpose of this campaign is to build the right audience for retargeting.

These people are definitely interested in books if they’re taking the time to answer the questions. They might not be ready to purchase right now because they don’t need a new book, but they might return to your store when you show them a nice offer. 

And you’re going to show them a nice offer on the Black Friday Cyber Monday weekend by retargeting this audience in your Middle of Funnel Campaign – which is based on the Facebook or Instagram engagers.

This audience might also be a very good core audience for building lookalikes. This is even better than targeting specific interests because we know that these people already have books as their interests.


It’s very important to constantly monitor the comments under the posts in order to understand the intentions of the users. Let’s say your question is «How many books have you read this year?» And all the answers are: «None», «Hate books», «Never opened one», «This year was awful enough, books would’ve made it worse» and so on. 

Obviously, this is not the perfect audience to retarget, the engagement might be high but these people will never change their mind and won’t purchase a book even if you show them the best sale ever.

In this case, I would recommend deleting this post from the campaign and focusing on those which have more relevant answers.

This tactic might obviously work for absolutely different products. The key is finding the correct questions or topics that can initiate the correct discussions.

In other words good luck in building up your audiences before BFCM and Christmas!

If you’d like to know more about the tactics we’re using in the agency in order to acquire new users.