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What is an Average Order Value? & How Do You Calculate it?

average order value

Some of the most successful businesses think about their long term strategy. 

To do this there’s a couple of metrics brand owners need to take a look at. 

The main one is your customer acquisition cost. 

But if you want to get ahead in today’s competitive market, focusing on increasing your AOV is key. 

The higher your AOV, the more profit generated per customer. 

This can then be reinvested into your marketing for acquisition or retention. 

It may seem like an easy task, but it can take some planning and effort from time to time. 

So, let’s start with what is AOV? 

The AOV means, Average Order Value. It is an essential metric of overall business health, and can be used as a lever to pull when you need more cash flow for other areas in your company.

To calculate your AOV, use this simple formula: 

Total revenue / number of orders = average order value. 

Often, AOV is calculated monthly, but it’s also possible to do so weekly or even daily!

Let’s see it in practice! 

For example, your store had 1,000 orders and earned $23,000 in June 2022. 

$23,000 divided by 1,000 is $23. This means that your AOV in June was $23.

$23,000 in revenue / 1,000 orders = $23 AO

Increasing the AOV will have a significant impact on your business. 

If we use our example above, an increase by just $5 per order will result in a total gain/improvement from such action at 5k!

Why is knowing your AOV important?

Your AOV is one of the most critical metrics for eCom brands to track. 

By knowing your AOV, you’re able to identify buying behaviors and trends to improve your marketing / sales strategy. 

Without it, it’s hard to determine whether or not an expense on conversion costs and ad spend is worthwhile. 

Keeping records is a simple way to understand shopping habits. You’ll notice there are certain items consistently bought together. 

Knowing your AOV will give you insight to break through your pricing strategy and make it more effective by showing how much customers are willing to spend per order. 

By increasing your AOV will help you understand how far you can go with the increased customer acquisition costs associated with paid advertisements. 

For some tips on how you can increase your AOV, read our article here: 

Or if you’d rather let us advise you, book a call with our team! 

This can be the difference your business needs to help beat out your competition. 

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How To Create Dynamic Content On Instagram – PART 3

DimNiko | How To Create Dynamic Content On Instagram - PART 3

If you have never used Reels, it can be scary at the beginning – how to start with it?

Well, it said that “Reels are the TikTok’s of Instagram.” They’re full-screen. Short videos that give you everything letting your creativity shine through!

You can record up to 30 seconds with no ad breaks in Reel mode and share it customized!

Read More: How to Create Dynamic Content on Instagram – PART 2

You will have a lot of editing possibilities. You can adjust the speed, add effects, and touch up your creativity.

If you want more than 10 seconds of Reel, add music!

Reels are like having Insta stories on your feed. If you have a business, post a mix of Reels and regular posts (videos & images) and use it as a marketing tool.

Instagram has around 500 million daily users. Imagine that potential.

Unique content will increase engagement, improve your brand awareness, and boost your sales. The best trick is using a viral song as background music.

Reels can appear in 3 different places: on your feed, on the Reel tab, and the account’s grid view. This means that you have to prepare for these three dimensions. The Reels videos have the “usual” Story ad dimensions: 1080×1920. Your followers will see this version in your Reels tab, the Explore page, and Hashtag Pages.

The other dimension your Reed will show up is the normal feed zone. The system will show only 1080×1350 size. Fit all the texts you want your followers to read into this dimension.

Show your Reels in your main feed by adding a cover image, don’t forget that the grid size is 1080×1080 square.  You have to make sure that your text fits inside this square.  

This may sound not very easy, but believe me, it will take only 1-2 tries, and you will create Reels like a Pro!

Start using Reels to boost your business. Start with at least 1 Reels/ week to understand its effect on your numbers.

Don’t forget to build a thematic plan. Design your content in advance. Use Reels for a certain kind of content.

You also can share testimonials and user-generated content on your “Reels-days.”

Your customer will like the value you provide. Just try not to repeat yourself. 

In the next chapter, I will come back with some IGTV tips – stay tuned!

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How to Create Dynamic Content on Instagram – PART 2

DimNiko | How to Create Dynamic Content on Instagram - PART 2

In this chapter, we will speak about Instagram Stories. 

Read More: How to Create Dynamic Content on Instagram – PART 1

Instagram Stories

When it comes to Instagram Stories, you have to think about building a sustainable strategy. 

Since Stories disappear after 24 hours, you can have a lighter approach or be more ad-hoc with your content creation. With a bit of planning, you can complete your normal posts with quality content stories and create highlights for visitors to browse. 

What kind of content is the best choice for Stories?

  • The story surface is great to get more personal. You can create stories based on your IG feed posts and save information on your highlight for people to revisit when looking at your profile.
  • Engage your follower base! Ask an open question or start poll about colors, styles, and improvements of your product. 
  • You can create a weekly routine, like a “Sweepstake – Sunday”, or a “Tell-your-story Tuesday” or even a “Flash-sale Friday” –  your followers will wait for these events and will be more and more active every week!
  • Feature a follower’s post or story, showing your audience how often your customers mention you, and also to showcase positive customer reviews. 
  • You can answer customer questions – and save the post into a FAQ / Q&A story highlight.
  • Interact & involve – In the morning, ask people what they plan for the day, share your plans and in the evening you can inform them about the week’s schedule you are planning. (promotion, sweepstake, live etc)
  • Use location stickers, date & time stickers, and insert poll stickers to get your followers involved. Ask questions about the content your followers want and create that content the day after!
  • “Ask me anything” day –  you can get valuable input about the topics your customers are interested in. Replying on these questions will increase brand awareness, and will make your brand likable. 
  • Promote your fresh content: New blog post, new events, upcoming promotions – or a countdown until the new product arrives.

If you start implementing these tips, you’ll easily fill your IG story with valuable content. 

Try to post at least 3x / week, or if you can build out a thematic plan – try every day! Your customer will like the value you provide. Just try not to repeat yourself.  

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How to Create Dynamic Content on Instagram – PART 1

DimNiko | How to Create Dynamic Content on Instagram

Dynamic content makes you stop while scrolling – and after all, that’s the ultimate goal. 

You have 4 options on Instagram posting dynamic content: simple video posts, Reels, Stories, and IGTV. 

Today, we will speak about the Video posts and Stories and give you many new ideas for your content creation! 

Read More: How to Build an Instagram Plan – Part 2 

If you want to create a video post, upload your pre-recorded video from your mobile device’s media library, or film an immediate video right during posting. Don’t overthink it, just record something interesting, which you think resonates well with your audience. 

If you run a business, there are plenty of ideas that can help you provide information about your product – and still look like easy native content. 

Here is a quick summary about the content which will convert the best:

  • Brand awareness / Lifestyle: record a video while someone is using your product, in different situations!
  • Behind the scenes: show your warehouse – walk around the shelves with your camera, film how the goods arrive, how you or your colleagues prepare the tons of orders for delivery.
  • Educational: explain in detail, and also show how your product is being used! 
  • Tips & tricks: Share your best insider tips – who could give better suggestions if not the brand itself? You can create a separate video per tip – so you have content for a weekly post routine.
  • Influencer or user-generated content: you can repost videos made by influencers or customers – User-generated content is always the best!
  • Something funny: just light & entertaining content, a funny moment, or a challenge – if you are lucky, this can go viral, and your brand awareness can grow a lot. Don’t forget the hashtags!
  • Promotional: If you are running a sale, or promotion –  feel free to post a video about it! You will increase your conversion rate a lot!
  • FAQ: reply to frequently asked questions in a video!

Don’t forget, your IG feed posts can be found on search result pages, on Explore & hashtag pages as well. This is how new followers will find you! As the posts will stay on your feed, try to create “long-term” valid content – keep the very light videos for your story!

Instagram Stories

When it comes to Stories, you have to think even more about building a sustainable strategy. As the Stories disappear after 24 hours, you can go towards a lighter thematic here and can even follow a bit more ad-hoc content creation. Besides, with a bit of planning, you can complete your normal posts with quality content stories, which worths being thematically saved on your account. 

What kind of content is the best choice for Stories?

  • The story surface is great to get more personal. You can create stories based on your IG feed posts, and you can complete the shared information there.
  • Activate your follower base! Ask an open question or start voting about colors, styles, improvements of your product. 
  • You can create a weekly routine, like a “Sweepstake – Sunday”, or a “Tell-your-story Tuesday” or even a “Flash-sale Friday” –  your followers will wait for these events and will be more and more active every week!
  • You can also feature a follower’s post or story, showing your people how often your customers mention you and showcase positive customer reviews. 
  • You can answer customer questions – and save the post into a FAQ / Q&A story collection.
  • Interact & involve – In the morning, ask people what they plan for the day, share your plans and in the evening you can inform them about the week’s schedule you are planning. (promotion, sweepstake, live, etc)
  • Use location stickers, date & time stickers, and insert poll stickers to get your followers involved. Ask questions about the content your followers want and create that content the day after!
  • “Ask me anything” day –  you can get valuable input about the topics your customers are interested in. Replying to these questions will increase brand awareness, and will make your brand likable. 
  • Promote your fresh content: New blog posts, new events, upcoming promotions – or a countdown until the new product arrives.

If you start implementing these tips, you will easily fill with content your IG Story. Try to post at least 3x a week, but if you can build a thematic plan – even every day! Your customers will like that you provide value – without repeating yourself. 

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How to Build an Instagram Plan – Part 2

DimNiko Marketing | How to Build an Instagram Plan - Part 2

Value How to Build an Instagram Plan - Part 2

Zsoka here from DimNiko Agency. 

As promised, I’m back with part 2 on building a stress-free instagram plan. 

If you haven’t read my first article, you already know the importance of creating a solid base for your content strategy. 

It takes time, but it’ll be the cornerstone of sustainable growth. 

From the first article, you already learned how to create a monthly instagram plan and what type of content to create to keep your feed interesting and engaging. 

Read More: FACEBOOK VS INSTAGRAM, What is best for your business?

In part 2, I’ll provide insight into the Instagram Algorithm and how it works. 

Not that anyone knows exactly how it works since it’s a well-guarded secret to keep the playing field even. 

After working with 100s of eCommerce brands, we’ve learned a thing or two about how the algorithm works. 

Let’s start with Hashtags


If you don’t have a significant follower base, it’s very important what hashtags you choose. 

Hashtags will help increase visibility and show your post to your target audience. 

How do you find the best ones to use? 

Research – research – research!

For example, let’s say you’re selling a digital course on painting. 

  1. Start typing your main keywords into the search field of Instagram. Make a list of the best ones. Select not only the big follower based hashtags (these will be the most competitive), but also the medium sized ones as well. Perhaps even less, this will depend on your niche.

    Save your selection into a note on your phone, so next time when you post it can be easily selected and choose a mix of relevant keywords for the day. 

Tip: Don’t forget to mix the hashtags. Use a mix of keywords so your content can be seen further. 

Never use hashtags like ‘follow4follow’, ‘like4like’, etc. These are red flags telling Instagram that you want to grow fast and not necessarily organically. 

  1. Look at your competitors, famous influencers, brands, or industry leaders who are working in your niche. Their top posts will have insight into hashtags to use and might allow you to reach their followers. 

  1. Build your own hashtag! Use your own keywords with all your posts. For example: #learn2paint – then encourage your followers to post with the hashtag for a chance to be featured in your stories. This is an easy way of spreading your main message. 

Now let’s say you followed everything above and your post was displayed to a bunch of people – who are your future customers. 

What’s next? 

These people can do a variety of things which will tell Instagram how good your content is. 

The more visitors engage, the better. 

They can like, comment, share, or save – all of these actions will tell the IG algorithm to show it to more people since it’s considered valuable content. 

And, if more engagement continues – IG will place your post at the top of similar hashtags or the explore page bringing a huge influx of followers. 

And what about content? 

Again, you already learned from our “Stress-free Instagram” post, which post types you can use to keep your Instagram feed fresh and diverse. 

Once you’ve started this strategy, you’ll want to start analyzing results. 

Check what posts received the most likes, comments, shares, and try to understand what caused the success. 

Was it the ‘behind the scenes’ post? ‘Tip of the week’ post? Personal Insight? 

Knowing what caused the engagement will help you create similar posts that your followers will resonate with to the same degree. 

The quality of your account will grow and will cause more publicity from the Instagram side. 

More followers = more business. 

Next time, I’ll share some tips on dynamic content, video posts, and will come back with some IGTV tips – stay tuned! 

If you followed our instagram plan outline, hit the reply button and let us know! 


Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands. 


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How to Build a Monthly IG Plan

DimNiko Marketing | Building IG Monthly Plan

Your IG page can help you get sales just as much as your website. 

It’s common that users, who are your possible future customers – search for brands on Instagram. 

We all know that posting quality content frequently is not easy at all. 

Read more: FACEBOOK VS INSTAGRAM, What is best for your business?

Instagram is a highly creative platform, where you have to follow actual trends in order to keep up with the flow. 

I collected some tips & tricks on how you can organize your efforts while keeping in step with the most relevant trends.

Let’s have a look!

1. Start at the Basics

I suggest spending some hours thinking again about the basics. 

What is your goal with your account? 

Do you want to grow your brand awareness? 

Do you want to sell directly from Instagram? 

Do you want to create a community, which you can grow to a great performing target group? 

If you successfully (re)defined your goal, you made a big step forward in deciding the type of posts you want to create.

2. Planning is Everything

Did you ever feel the “posting-day” stress? 

The feeling when you know that you should post something, but still no idea, no content, no photo… it is really disturbing.

But you also know, that if you want a sustainable & growing IG channel for your brand, you cannot afford inconsequent posting. 

The solution for your problem is called planning. If you take your time, sit down and write your next month’s post plan, your life will be so much easier and relaxed. 

Believe me, relieving this stress will also boost your creativity!

3. Create Thematic Directions

Writing your monthly planning will be way easier if you define 5-6 directions and you just keep on posting them after each other. I collected some options for this: 

  • Brand awareness / Lifestyle: show your product in different situations, tag places, people, pages with a lot of followers (like magazines) It’s key important, to choose such a thematic, which matches your brand quality and core values!
  • Behind the scenes: share some backside information with your followers. Show your warehouse, introduce your people, make a video about how an order is packed, and follow its way until posting…
  • Educational: show how your product is being used. Speak about benefits, and how customers can maximize their user experience with your brand.
  • Tipps&tricks: Share your best insider tips – who could give better suggestions if not the brand itself? Expert advice is always welcomed by followers!
  • Influencer or user-generated content: the real social prof is really convincing. Post happy customers, share influencer posts –  they are very much liked by customers. 
  • Easy and fun: Entertaining content. Share your everyday experience with the product, showing your cat, or dog. Non-promotional content improves the overall brand.
  • Promotional: Sometimes feel free to post about ongoing or upcoming promotions. This will allow your follower base to prepare for shopping! 
  • FAQ: reply to frequently asked questions in a post
  • Contest: start a small sweepstake to get new followers and to grow rapidly! Don’t forget to keep everything legal, and to post the terms of participation.

4. Prepare Labeled Boxes for Your Ideas.

Place a block of post-it on your desk. Write it on a piece of paper when an idea pops. Drop it into the matching thematic box. You don’t need to create the posts right away… your ideas are waiting for you at your next monthly planning session!

5. Create in Advance! 

You can use apps to write and schedule the next month’s posts in advance.

You can plan 1-2-3 posts per week, and you need only to take care of replying to comments and watching your profile grow. 

Planning will help you avoid most of the stress. If you don’t succeed to complete everything on the planned day, just let it go.

Nothing will change, and this will not spoil your long-term success! Just relax and try to enjoy it! 

6. Try to Have Fun – in the end, it’s very important not to take everything too seriously.

To be continued…! 

If you like our ideas, keep on following us for the best ideas and latest trends! 

And if you need some professional support in delivering the best possible ads to your clients, just book your call here

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How to Set Up Retargeting Campaigns with Limited Data Due to iOS14 Update

DimNiko | iOS14 Retargeting

I am sure that everyone who runs an e-business, or works in digital advertisement already met (or at least heard about) the new iOS 14 changes, which were implemented by Apple. The iOS14 update will ask users for permission to track their activities across the web. In case the user does not give permission, third-party data collectors like Google, Facebook, Pinterest, Snapchat, etc will not be able to get user data for targeting, optimization, and reporting. 

In the U.S. more than 50% of mobile users have iOS, (which number is approximately 30% in Europe.) In the worst case scenario, 50% of the conversions may not be reported – so the effect of the update can be significant. Due to these changes, Facebook also has to implement some changes, trying to support its advertisers’ efforts to run effective campaigns even with the changed data-environment. Although it is not fully clear yet what the full impact will be, it already seems that everyone has to adapt to less data, limited targeting precisity and higher costs. 

There will be several changes,  which need to be adapted in further strategies. 

Where We Will See Changes

  • Only 8 events can be tracked, and will be reported after the priority level. This will affect utmost those products and services, where the customer’s decision-making time is longer than 7 days. This case if a customer clicks to an ad but purchases only later than 7 days, this purchase can not be connected to the Fb campaign.  
  • Conversion data from mobile web will be delayed up to three days. This means that remarketing audiences are not fully updated in real-time.
  • Dynamic Ads audience sizes will decrease
  • You will only be allowed to use 1 pixel per catalog.
  • Offline conversion events will be reported based on the time the conversions occur and not the time of ad impressions.
  • From late February, ads metrics data older than 37 months will no longer be reported.

Aggregated Event Measurement will be introduced, which results in partial event reporting. For every visit, only the highest priority event will be reported. So if someone arrives at your page, checks a product, adds to cart, and goes through checkout ending with a purchase, from this 5 pixel event (page view, ViewContent, ATC, IC and Purchase) only the Purchase event, as highest priority one will be displayed. 

What does it mean in everydays? You may see a decrease in the number of reported conversions and some of your ads may be paused or could stop being delivered to certain devices. 


Also the Facebook app itselves is affected by the changes. As 80% of Facebook traffic is mobile-only (with iOS domination in device-profile). The users, who do not give permission for the FB app, might / or will drop out from such remarketing lists and audiences which are used by advertisers. Without the necessary user approval it will be difficult or even impossible to aggregate the following of customers. This means smaller and incomplete remarketing audiences. 

There are a lot of brands and businesses, who can not afford to spend ten-or hundred thousand dollars for facebook ads –  so it is essential for them to minimize wasted money on false audiences. So if you ask, if retargeting will be possible in the future? The answer is: Yes, but prepare for less effective retargeting and higher advertising costs!

Read More: How IOS14 Might Affect Your Facebook Ads and Ecommerce Brand


  • Delay in event reporting, due to the Aggregated Event Measurement: this means you can react slower, and actually running “blind” during  the first days of the new campaigns
  • Less qualified reach: as your targeted audience partly (or even mostly if you are not lucky) will not give permission for data sharing, the size of highly relevant audiences will shrink. 
  • Less effective retargeting campaigns: Due the limited data, it will be more difficult to reach the most relevant group of people for your business. 
  • Difficulties in the exclusions: if the reported data is delayed for 3 days, you will keep on targeting the purchasers for an extra 3 days. This decreases effectiveness and increases CPA. In case your customer chose not to provide data – you can not even exclude them at all after they completing any events. 
  • Shrinking Audience sizes: some audience sizes can shrink to that level, which makes them quite impossible to target. 

Read More: What Facebook Changes Do We Expect to See in 2021

What Can We Do to Solve This? 

We do not have a lot of options so far… but as this affects simply too many companies and businesses, we can trust that the industry will find different solutions to minimize the effect of the changes. The Aggregated Events Measurements of Facebook, and  Google’s Consent Mode (still Beta) will use algorithm-modelled data for completing the missing data-gaps. Even with this, we cannot expect to get the exact precisity as before, but the trends are supposed to be correct. 

Some Tips to Try: 

  • Split cost and risk due advertising also on additional channels
  • Try using independent measurement tools
  • Prioritize your events
  • Try to implement broader / consolidated audiences for event-based campaigns
  • Try to reach your audience through email campaigns, improve their commitment and loyalty to make them purchase again. 

Don’t forget, not only you, but the whole industry is facing the same challenges. There will be plenty of information about the topic, and sooner-or later there will be a solution. Even if not perfect –  everyone will adapt to the new circumstances. 

Follow us for more information in the topic!


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Built-In Solutions to Customize Your Catalog Sales Ads

DimNiko | Holiday Creatives

As the busiest sales period of the year just began, it’s very important to provide unique ads and angles separating you from your competition

You should aim to personalise the visuals you use, so they don’t get boring, and seem always up-to-date! You can add branding to your pics, a sticker, or even a seasonal frame – all will help you to get out of the crowd and make yourself conspicuous.

Today I will show you how to customise your catalogue ads to look much cooler than your competitor’s. Be different & take action! 

Did you know you can use frames in your ads? Even if you don’t have a creative team behind, you can create some really nice layouts with minimal efforts by using the tips below.

Read More: 5 Best Practices for Ecommerce Facebook Ad Creatives

How to Design a Custom Frame?

You can use any image editing software, like Canva, or PicMonkey. Just open it, and choose FB post, or a simple 1:1 dimension from the pre-sets. Don’t forget, to set the background to transparent, as you will add the frame to your catalogue / or post as an extra layer. Your product will be in the centre of the square! 

Then you can choose from several thematic free images, like snowflakes, Xmas present boxes, mistletoes… and you also can upload your brand logo, or any custom vector graphic and place it to a corner. 

Here is an example of a simple design

If you don’t want to use graphics, but want to display your key message – just write your best offer below the product area – it will be displayed on every single catalogue card. Use coloured text, as the product background will be white. 

Basically, that’s all! 

Save your frame design in PNG format, (that’s important because only the Png format will preserve the transparent background)  and you can already upload it to the Ads manager. 

Here we go… You are ready to start creating your brand-new festive catalogue ad-designs!

How to Set Up Your Campaign?

Its really easy, just follow these steps: 

  1. Open your ads Manager and create a new Facebook campaign. Select Catalog Sales as your campaign objective.
  2. Select your catalogue, which you want to promote.
  3. Set up your budget, audience, placement, and don’t forget to choose the goal: purchase on ad set level. 
  4. Its time to create your ad. You can choose the carousel format, or you can switch on Dynamic formats and creative. 
  5. Scroll down to Creative Tools and click on Edit creative. You will customize your catalogue look here, and create your unique offer in seconds! 

What Are Your Options Here? 

  • Catalogue information:  You can place information on the catalogue cards about price, percentage off, delivery information, as you can see in the picture below! You can customise the colour, but also the shape of the info-box, and you can also select where the chosen information should appear!

  • Frame: you can add your brand new catalogue frame here! Just click upload, and select your design. The system will place it as an overlay, on top of your products.  Here we go! 

As mentioned before, you also can place a frame of text as promo information about your limited time offers, Black Friday or Xmas sale length. 

When your offer finishes, you just switch your border to a new one. 

Here is an example of a limited time offer: 

What else can you do to make your ad even nicer? 

You can add an intro card, which is basically a first catalogue card – with custom image, functioning like a catalogue cover photo.

And – for the last card, you can add your profile picture of your business’ Fb page. You also can customise the website link that people visit when they interact with the card. How cool is that?  

Now, as you are ready with the creative part, you still need to define the texts and headlines as usual, and your ad is ready to go! 

I suggest you to start to use these ad overlays, and watch how your Click-through-rate, Conversion and ROAS increases! Just in time for Xmas sales!

If you are interested, but still not sure how to set up things correctly, we can move this weight from your shoulder and create the best campaigns for you! Just book your call below:

Liked the topic? There are also other great ways to make your ads a little bit more personalised! These I will show you in my next blog post! See you next time! 

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How to Build Up a Successful Brand on The Internet?

DimNiko | How to Build a Successful Brand Online

If you decide to run a business online, you probably don’t plan to have an offline store, where customers can touch & feel your product, right? If you want to maximise your success, you have to use all the possible platforms and channels to reach your clients to convince them to choose your brand and product. We make many buying decisions every day, but how do you find out what your future customers prefer?

How to Define Your Target Audience

First of all, and preferably still before launching your brand, evaluate your product. Do customers need it? Why? What problems are you solving with your offer? 

If your product seems relevant, try to define which type of people you consider a possible customer. 

Think about their typical life, family status, education, age, even their financial situation. Then you should have a look at their habits. What kind of media do they use? Think about their inspirations since this will help you match offers with your customers desires. 

If you are sure, you can offer value for them, launch the business: this group of future customers will be the first audience you have to locate & reach online. The right approach is trying to offer a solution before they even think about whether they need it! 🙂 

With time, you will have some data to analyze. Remember, data is our best friend! 🙂 I suggest analyzing your customer behaviour time by time – so you can follow the changes, and you can adapt your offers to the present situation. Stay flexible!

Don’t forget, you are not alone on the market! Consumers are influenced by so many different factors. You need to fight with several competitors, online and also offline. The best you can do is deliver a good brand image, capture attention and to build an emotional connection with your customers.

How to Reach Your Target Audience

Ok, you defined your customers, but how do you reach them?

Nowadays, reaching potential customers is made easier through the power of digital marketing. Habits are changing, TV is losing audience, print is moving to the digital direction. If you’re already one of our clients, your digital marketing is in good hands. We deliver the best results possible. 

But exceptional media buying is just 1 piece of the puzzle. 

What can you do yourself to reach a synergy effect with your paid advertisements, and to boost even more your sales? 

Read More: Do Your Ads Actually Speak to Your Target Audience?

10 Tips to Boost Your Online Sales

Here are some tips which are essential for the best results: 

  • Build a bullet-proof home-page. Quick loading times, non-blurry images, and clear communication are essential. Make the life of your future customers easy by comforting them on your site. 
  • UX matters! Try to go (or click) along the customer journey. Is the road towards purchase clear? 
  • Be informative: provide enough information for your visitors, about the benefits of your product.
  • Use keywords and SEO for cheaper and organic visitors. 
  • Run social media pages for your brand.
  • Post valuable content on your page and on your social media channels.
  • Build up a community – this improves brand loyalty and engagement.
  • Provide exceptional claim handling and customer service – this is much more important than you would think it is. 
  • Boost your organic engagement with activating your followers. Organising a small sweepstake on your IG or FB page can deliver you tons of organic, cheap traffic, with little cost. 
  • Keep in touch – build up an email database, so you can keep your subscribers up to date about your brand and products.

Read More: How to Successfully Build a Facebook Ad Funnel for an Ecommerce Store

Do you think it’s too much for one person? You are right. At a certain point, the critical factor of growth and success becomes to delegate tasks to professionals. We can take over your Social media advertising, so you can take care of all the rest. What a relief, huh? 

Book a call below:

Thanks for reading, Zsoka

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Facebook Certified Media Buying Professional Exam Courses Key Takeaways

DimNiko - Facebook Media Buying Certification

How do you start your journey of becoming a Media Buying Professional?

Are you thinking of changing or upgrading your career, or would like to work at a Social Media Agency?  Maybe you just want to boost your own business? The best you can do to start off with is to complete the Facebook Blueprint courses and gain the Facebook certification.  Once you’ve got certified, every employer and client will see your competency in designing a complete Facebook marketing strategy.

I’m going to share with you the insights and experiences I got while doing the course. 🙂 Let’s check them out together! 

The Facebook Blueprint

The Facebook Blueprint is a free e-learning platform, where you can start your journey to become a professional Media Buyer. The courses provide a step-by-step module-based learning route. The beginner course is available in several languages, which makes a little bit easier for non-English natives to get introduced to the basics. But, as you aim for the professional level,  I would suggest starting already from the beginning in English.  

The Facebook Certified Media Buying Professional Training

The Facebook Certified Media Buying Professional training is the highest level of FB certification (except the developer courses). To get there, I suggest starting from the beginning to have a concrete base to build on. Even if you are working as a Media Buyer currently,  you should go through at least the 400-101 module.  Believe me – you will need this while doing the tests! 🙂 

The training is divided into four main topics. First, as an introduction, you will learn to get started in Ads- and Business manager. You will familiarise yourself with the ad review process; realise what content is acceptable for your ad’s text, landing pages, and also will learn about targeting restrictions. 

The “Planning your campaign” module is the essence of the whole course. You will learn here how to create, publish, and purchase ads. This lesson teaches you also about Ad Auction and Delivery Overview, explains how reach and frequency buying works, and how to reach your audience in the most effective way. 

As measurement, reporting and optimisation are all essential for a Media buyer, the program makes sure you understand all the necessary background. 

Success is all about choosing the best marketing objective that maps to your business needs. What’s your goal, and how will you measure if you achieved it? 

While finishing your studies – you will know the answer. 🙂

Takeaways for an Effective Exam

Some key takeaways from me for an effective exam course: 

  • Arm yourself! 🙂 Download (and read through) the official Study guide from HERE. The guide will help you to prepare for the Exam. Note that the videos, transcripts and the study guide are not always matching each other completely, so grab both for the best outcome!
  • Be patient and leave yourself enough time to understand every detail. The learning modules show a suspected reading time …. Don’t worry if you would seem slow: those are clearly underestimated at several topics. 🙂 Take your time and relax!  If you rush through the modules, you can face some surprisingly tricky questions on the test. 
  • Practice! If you can, try the learned competencies on a live account. You can create and run some campaigns for practising even with minimal spending.
  • Make notes or some screenshots of the essential parts. Although you can come back any time, it will be difficult to remember in which module / which video you met the critical information.  
  • Apply the “dry theories” to practice. Case studies will help you to understand real business’ problems. Later, when your business client comes to you with similar challenges, this will help you to focus on goals and outcomes. 
  • Take action – but wisely! As the exam costs approx 150USD per module, I recommend testing your skills several times before starting the certification procedure. Also, with learning through all of the modules, you will find a lot of brand new topics and question-types in the practice-your-skills test.

Remember that the certificate has to be renewed every year. Even if you choose not to go for “the paper”- the Blueprint studies give you a complete overview of the advertising options and help you to explore how to navigate your business through the Facebook products.

Curious? Start your journey HERE

Or, inquire with us to do your advertising:

Wish you all the best, and enjoy your brand new skills!