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Improving Your Page’s ATC to Improve Conversion

DimNiko | Improving Your Page’s ATC to Improve Conversion

Today I’d like to talk about how you can improve the conversion rate on your website.

Do you know what % your site is converting at?

This is a very important metric to know.

Read More: What You Need to Improve to Increase Your Conversion Rate

You can have the best creatives and a great media buying strategy.

But if you are sending traffic to a site that is not converting, it is all pointless!

A good eCommerce site should be converting at around 2-3%.

Anything under that percentage means that you are losing clients across the funnel.

Recently, we provided some suggestions for one of our clients.

The store is selling electronic gadgets, great products, and good creatives that provide a very high CTR.

However, the page conversion rate was averaging at around 1,5%.

We noticed that we were losing a lot of clients from the add-to-cart to purchase.

We analyzed the store, and we noticed that there was a lot of room for improvement within the add to cart section of the page.

Firstly, once you landed on the main product landing page, you had to scroll all the way down until you could find a CTA button that said BUY NOW.

We suggested adding more CTAs across the page, one at the start, one in the middle, and one last button at the bottom of the page.

Once you made it to the add to cart section, the button was small and underneath the product, we suggested then readjusting the product image to the left side of the page, and a big Add to Cart button on the right side.

The price is clear on top of the button and underneath there is a list of the features of the product, clean and simple.

Reviews and product images could still be found at the bottom of the page.

We recommended adding as well a pop-up that appears every time the user clicks to add the product to the cart.

On this pop-up, you can now see a list of “usually bought together” products and a 20% discount for any additional product added into the cart.

Any of the products on the list can be added into the cart without exiting the pop-up, once you are done adding products, you can click “go to checkout”.

If the user does not wish to add any additional products, there is a second button “No, thank you” that will exit you from the pop-up.

This way, very easily, the average order value increased.

Previously, in order to purchase several items together, you needed to click into each one of them on the top menu of the page, add one, move into the menu again, and a second one, etc.

By adding an “upsell” type of pop-up, we increased the number of products purchased at once, and the AOV of each purchase.

Another improvement added by the client was setting up Afterpay, offering users the possibility to pay in installments. 

Considering that some of these electronic gadgets have a high price after payday makes it easier for customers to make the decision to purchase them, helping again to improve the conversion rate.

With these very easy adjustments, the conversion rate on the store increased to 3%.

Nothing within the media buying strategy was changed, but the ROAs improved across the account.

And you? Have you analyzed your store and if you can improve anything across the funnel in order to simplify the process and improve the conversion rate?

If you have any questions about any of the above or if you’re interested in working with us to grow your eCommerce brand, find out if we’re the right fit for you!

Book a call below: https://dimniko.com/msp-apply

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Squeezing Revenue Out of Q2 eCom Holidays

DimNiko Marketing | Squeezing Revenue Out of Q2 eCom Holidays

Hello everyone,

Q2 has just started!

And let’s be honest, it might not seem as exciting as Q4 or even Q1.. 

But the truth is, there are plenty of opportunities to increase your sales over the months of April, May and June.

Read More: How I Scaled Pinterest Ads From 0 to 300k in Revenue in Less Than 3 Weeks – Part 2

Let’s go over some of the main holidays that are happening over the next quarter and how you can take advantage of them:

The major holiday during this period is probably Easter. Dates vary every year depending on the paschal full moon.

However, it is celebrated around the month of April.

This year, it just passed last week. 

Easter is not known as a big gift-giving type of celebration, but more and more businesses use this event to promote special offers or bundles.

You can push an “Easter basket” bundle offer or even create your own “Find the egg” promo.

It depends on the type of your business. It can be applied to many different products and especially those businesses selling items for kids. This could work really well!

Earth Day, happening on April 22nd

Is a celebration that is hugely growing, as more people are becoming environmentally friendly and conscious about the products they purchase, as well as their origin and manufacture.

If your audience has an eco-friendly lifestyle, this is your holiday! 

You should not miss running a small promo for Earth Day, a sale, or even just an email marketing campaign with a nice reminder of the day that is it and to show that you care!

Mother’s Day

Celebrated on the 9th of May in the USA. Dates vary depending on the country.

It is the main holiday to honour the mother of the family.

It is not only the children who buy gifts for their moms anymore, many husbands also buy gifts for their wives during this day.

Something that can work very well for this day are gift cards!

Memorial Day

Happening on the last Monday of May is a federal holiday in the United States for honoring and mourning the military personnel who have died while serving in the United States Armed Forces.

If this is a holiday that is relevant to your ecom brand and decide to create a special promo for it, both ad copy and creatives should reflect appreciation. 

Inspiring quotes and thank you notes can work very well in a special promo for Memorial Day.

Father’s Day

Dates vary based on the country, however in the USA it is celebrated on the 21st of June.

Father’s Day is a day of honoring fatherhood and paternal bonds, as well as the influence of fathers in society.

Same as Mothers Day, Gifts cards or discount codes with ‘Love you Dad, Father, Husband, Amazing Dad, Best Human” theme can work very well on this day.

And these are some of the main holidays and celebrations happening in the next three months.

If you have any questions about any of the above or if you’re interested in working with us to grow your eCommerce brand. Find out if we’re the right fit for you!

Book a call below: https://dimniko.com/msp-apply

Until next time 😉

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Does Your Team Have a Marketing Roadmap?

DimNiko | Roadmap

If you’re a marketer or have been running your own ads, you’re probably already familiar with the term roadmap… or at least should be. 

If not… 

The basic definition of a roadmap, doesn’t matter what the roadmap is based on, it’s a way to make sure your strategy stays organized, making sure you and your team reach your targets or goals.

Does your team need a marketing roadmap?

Short answer: Yes!

A roadmap is a great tool for your team to refer to while accomplishing daily, weekly or monthly tasks.

It gives your team a structure and shows your clients your organization and focus.

Step 1: Set Your Goals Straight. 

What are you planning to achieve? What are the main goals? And when do you plan to get it done? 

Setting the right goals and realistic timelines is the main and most important step in a roadmap.

Those goals or targets must be measurable, so you can easily keep track if you are working in the right direction.

Step 2: Set the Necessary Steps / Actions You Need to Achieve Each Goal

These actions must be completed in a specific amount of time, generally giving you a shorter timeline while working along the roadmap.

Read More: Case Study: Why You Need To Be On The Same Page As Your Client

Step 3: Connect Your Roadmap to Your Marketing Strategy

Some people think that having a general strategy is enough, but working on a strategy while following a roadmap will help you make sure that you are on the right track.

A roadmap will help you connect the main points of your marketing plan while giving a better understanding for your clients as well as your team, giving more clarity.

Marketers sometimes feel that they are working on creating new campaigns blindly, without a real understanding on how they are affecting the customer’s business.

Once you’ve set up a roadmap, it’s extremely important that all team members involved are aware of the steps to follow and the goals to achieve.

Your team must follow the roadmap on a daily basis, they must be aware of the tasks or actions to take next in order to achieve the specific goals.

On the other side, your customers must be well aware and informed on which part of the roadmap you are at each specific moment in time.

Do you have any questions about how to work on your own roadmap?

If you’re interested in working with us to grow your eCommerce brand, find out if we’re the right fit for you

Book a call below:

https://dimniko.com/msp-apply

Until next time 😉

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How Does Your Landing Page Affect Your Campaigns Performance?

DimNiko | Landing Page

Have you ever considered how much your landing page affects your campaign’s performance?

Landing pages are those sites that the customers are redirected to when they click in your ad. And they must represent your brand or business as well as your product or service. 

Most advertising platforms will take into consideration the relevance and quality of your landing page and this will directly impact your ads performance.

For example, Google Adwords uses the Quality Score in order to assess the quality or level of the different points involved in your marketing campaign.

It is well known that the landing page is a very important part of the calculation in the Quality Score.

And what do you need to look for in order to rank high on the landing page Quality Score?

  • -Relevance, interesting and useful content where the main keywords used in your Google campaigns are widely present.
  • Easy to navigate both on pc or mobile.
  • Promoting transparency about your business and product/service.
  • Optimize the speed across the site, with fast loading times.

The information above mentioned can be found in more detail on the policy page of Google Adwords.

However, do other advertising platforms also give your landing page a similar score?

The short answer is, yes.

For example, on Facebook Ads, there’s a different metric called Facebook Ads Relevance and it has three main components:

Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking.

The main difference with Google’s Quality Score when it comes to the landing page ranking is that Facebook does not rely on keywords when it comes to targeting but in audiences.

Therefore, Facebook bases their scores on the engagement and interactions from the users in order to decide if your ad is relevant.

And with the help of the Facebook pixel installed on your site, it will also take into consideration the engagement and conversion rate on your website or landing page.

Read More: How Creating Blog Posts About Your Product Can Boost The Performance!

How to Optimize Your Landing Page to Be Relevant and High Quality

Speed!

Speed nowadays is everything, most users will lose interest in your brand or product if they need to wait just about a few seconds in order to fully load your landing page or website. 

Any landing page that takes over 3 seconds to load will lose as much as 50% of the users that were potentially customers. That is how important speed is.

Quality content

While having a landing page that is easy to navigate and that leads the users into converting, it is important to mention that the content that we present to those users is extremely important.

We don’t want to drive traffic into a very basic landing page, without information or content that only focuses on getting them to convert. 

If a user clicks on your ad it is because they are interested in your product and/or brand. Work on the content that you are providing those users and make sure that it properly represents your brand.

Design

It is extremely important to update landing pages into the most updated design in order to keep up with the trends. 

We don’t want to drive traffic into a landing page that looks old or that it has not been updated in ages. 

Most importantly, use a design that talks to your user persona. Think who is your ideal customer and adjust the landing page in a way that it speaks to them.

Simplicity

Nobody wants to spend time scrolling through a landing page that is too complicated or that it has too much information on it.

The same that most customers will leave if your page is not loading within the first few seconds, they will do the same if they cannot navigate easily though it and they cannot find the information that they are looking for.

Make it simple and user friendly and you’ll see your conversions improve.

These are just some of the main important things to keep in mind when optimizing or creating your landing page.

If you are just interested to know more about this topic or us, to find out if we are the right fit for you and if you are spending over $500 a day and you want to scale your brand.

Book a call below:

https://dimniko.com/msp-apply

Until next time 😉

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How We Improved Our Client’s ROAS Using Story Ads

DimNiko | Instagram Story Placement

Either if you work as an advertiser for an agency or if you run ads for your own brand, I am sure you will agree with me on the fact that this 2020 has been one of the most volatile and unpredictable years than we can remember.

Of course that makes total sense, considering that the current situation around the world is not any less crazy/unpredictable.

All of this has pushed us to become extra creative, try many different things and approaches by testing and putting into effect everything in our power to improve the performance of the campaigns.

How We Found the Variables to Test

As an example, one of our client’s, a sports clothing brand, saw a huge decrease in performance gradually and steadily starting in August and continuously for several weeks.

One of the first metrics we looked at was the difference in performance for each platform. 

What we realized was, that Instagram purchases were converting at a much higher ROAs than Facebook, and in regards to the placement, specifically, the Instagram Stories.

Testing Instagram Story Placements

We’ve decided to run some tests selecting only in the Instagram Story placement.

On average, the comparison to this first test campaign’s results with the other prospecting  campaigns, was a 3x times higher ROAs.

We then took the decision to focus the biggest part of our prospecting budget purely into Story Ads.

There are different reasons why Instagram Story Ads worked especially good for this client.

Read More: What Creative Works Best In In-Stream Video Ad Placement?

What We Learned From the Test

  • The main target audience for this specific brand is young females, age range 18 – 30, which is, in percentage, a huge part of the general Instagram users.
  • Fitness is one of the strongest content topics on Instagram, increasing the chances of conversion for a sport’s brand.
  • We adjusted the ads into catchy videos that grabbed the user’s attention within the first seconds.
  • We created ad copies that represented the core values of the brand and differentiate them from the competitors.

The competition among the fitness market in general and the fitness clothing in particular is immense.

However, by putting our focus into optimizing and adjusting the Story ads of our campaigns, we managed to stabilize the account’s performance in some of the most volatile and difficult weeks of the year, preceding Black Friday.

The takeaway from this example is, if you are having trouble getting your campaigns to stay stable, study your metrics, analyze your campaign’s results and put the focus into optimizing your campaigns by the best converting platform and placement. 

If you are interested to know more about us, to find out if we are the right fit for you and if you are spending over $500 a day and you want to scale your brand.

Book a call below:

https://dimniko.com/msp-apply

Until next time 😉

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What To Look For When Hiring An Agency

DimNIko | Agency

Are you an ecommerce brand owner?

If so, you are probably already aware that running the marketing for your brand is not always easy. We are in 2020, the competition is higher than ever and the classic old methods just don’t seem to work anymore.

The digital world keeps changing, getting more and more competitive and that is the main reason why most ecommerce brands turn into agencies in order to run their ads.

But how can an agency help you increase your sales and grow your business?

For a starter, agencies have access to the newest tools, as well as the knowledge about different advertising platforms, which keep changing all the time. As an entrepreneur, it is very difficult to stay on top of the newest trends in the digital world, as well as learning and mastering the platforms to run your ads profitably.

Here are some of the main points to keep into consideration when searching for an agency:

1. Experience

Once you find an agency that you are interested in, the first thing to look at is their portfolio. Check out their client’s page, read their reviews and testimonials. Any information regarding past work they did for other brands will give you a good insight into their work and expertise.

2. Connection

And by connection I mean, finding the right fit for your business. The agency culture and personality is extremely important when you start working with a new agency. Making sure you understand each other and you share the same goals, because only then can a partnership be successful.

3. Cost

Agencies can be pricey, but you should always consider how the agency can help you increase your brand based on reports and analytics, and work a budget around that. 

Going for the cheapest agency might cost your brand a lot in the long run, very low costs might also imply a low quality service. Make sure you understand how exactly your budget will be used and what results you should expect based on the strategy provided by the agency.

4. Business Knowledge

Choose an agency that understands your business, that is familiar with the field you are in and that it takes the time to study, learn and get to know your audience.

The more involved an agency is with every little detail of your business, the more successful will be the cooperation.

5. Proactivity

One of the main reasons to hire an agency is to get their professional input.

Agencies work with hundreds of clients and they get to have a very experienced eye to understand what will or will not perform well when it comes to advertising. Look for an agency that is proactive and it leads you into taking the right actions for your marketing strategy. Offering you guidance as well as providing you with the information related to the latest trends to put into practice.

These above are just a very few examples of what to look for when you want to hire an agency. And one thing is for sure, the right agency is out there for you and your brand. 

If you are interested to know more about us, to find out if we are the right fit for you and if you are spending over $500 a day and you want to scale your brand.

Book a call below:

https://dimniko.com/msp-apply

Until next time 😉

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How Ecommerce Stores Can Take Advantage of Chatbot Integration with Facebook Ads

DimNiko - Chatbots

Would you like to know how your ecommerce brand can take advantage of a chatbot to increase sales?

First Things First, What Is a Chatbot?

Chatbot is a software that simulates interactions and conversations with the users, previously set up based on specific questions or triggers, in order to offer a service.

Using an automated chatbot gives you some advantages when comparing it to manually answering all of your page messages, like the consistency of the answers and the speed. Also, chatbots can be used across many different platforms and it will help you collect data and learn a lot from it.

Although chatbots can be used as a regular tool to help you with your customer support, they can also be utilized by running advertising campaigns in order to improve your performance.

And as mentioned above, chatbots can help you increase your sales, but how?

How Can Chatbots Help Increase Your Sales?

A chatbot not only helps you collect information from your customers but it also provides them information about your business, which allows you the possibility to create personalized offers for them. 

The speed in which a business answers to their customers once they send a message is essential to increase conversion. Nowadays, nobody likes waiting, and the faster you respond, the higher are the possibilities that the user will convert.

On Facebook ads there is an objective called Messages, this type of campaign objective will help you increase engagement and overall collect data from your visitors at a lower cost than a conversions campaign.

There are many chatbot softwares out there to choose from and by integrating your preferred one with Facebook ads, you will be able to set up a Messages campaign and use it on it. 

Read More: Why Should You Be Using Messenger Ads

With this type of campaign objective, the algo will find you the people among your audience that will most likely press the CTA button to send you a message.

And the good news is, if a user has contacted your page on Facebook messenger once, you can retarget and message them anytime.

That is why Click-to-Messenger campaigns are a great tool for ecommerce to include in the advertising strategy in order to increase engagement on Facebook ads and to retarget them later with special offers or deals.

Sending them a customized message will allow you to start meaningful conversations that look more natural via the direct message inbox as opposed to a regular ad on their feed, and that will help you boost your sales. 

And because of all of that, chatbots are a great tool for ecommerce brands to increase their sales.

Are you already using chatbots in your Facebook ads? Let us know in the comments below.

And If you have any questions about this or any other topic or you need help to scale your brand and you are spending over $500 a day.

Do not hesitate to book a call below:
https://dimniko.com/msp-apply

See you next time 😉

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Preparing Your Creative Strategy For Q4

DimNiko - Black Friday Cyber Monday

The most important part of the year for any ecommerce business is almost here.

Did you start working on your creative strategy yet? 

Today we review each holiday and bring you some tips for you to consider when planning your creative and content strategy.

September & October

During these two months we want to work on awareness. The main focus will be warming the pixel by having a high reach and creating engagement among your audience. We will build awareness and reach an audience as broad as possible in order to retarget those users during the sales period to increase conversions.

The ads during this period of the year should focus on helping people identify which products meet their preferences and are most relevant by focusing the message on quality, utility or affordability. 

In order to create a good ad, list all the reasons that should encourage users to buy your product, as well as the product’s benefits and motives and present it all together.

Read More: 5 Best Practices for Ecommerce Facebook Ad Creatives

November

The month of November will be all about conversion.

The Black Friday Shopping Week starting on the 23rd of November and ending with Cyber Monday on the 30th is the biggest sales period of the year. 

Due to the Covid19, this Q4 is expected to be more digitized than ever. Product discovery and purchases will occur online at a higher percentage than previous years.

Some of the main points to keep in mind when preparing your creative strategy for BFCM are:

  • Relevance: In the case of BFCM that relevance is the percentage off, by mentioning an specific percentage off or discount, you can increase the relevance of your ads.
  • Clarity: Make the ad clear and straightforward.
  • Urgency: Add urgency to your ads by adding flash sales or by showing the product is limited in stock.
  • Distraction: Remove any kind of distraction from your ad. Instead of explaining what the product is about, mention exactly the product name, the percentage off, and a benefit.
  • Value: Create ads showing the product qualities, features, and benefits. You can create different ads based on each element and combine it with the discount or offer.
  • Powerful words: Include words in your ads such as free, black friday, promotion, deal, discounts

Read More: Killer eCommerce Facebook Ad Examples in 2020

December & January

And finally December and January, including several holidays which are as important to ecommerce such as:

  1. Free Shipping Day, on the 14th of December of 2020, please take into consideration that the items must be delivered before Christmas Eve, as this is the main incentive for users to purchase during this day and not being delivered on time might cause your business bad reviews.
  2. Boxing Day is December’s highest traffic day on mobile, the day right after Christmas, and it is a fun time. Take advantage of the excitement that comes from sharing the Christmas gifts on social media. 

    Create photo competitions and have customers share photos of their gift, or offer a % off on Boxing day to anyone who shares a Christmas photo.
  3. After Christmas Sales, one offer that can incentivize users to purchase more right after Christmas is offering a “buy one, give one” special that delivers one item to a known charity. This can inspire shoppers to be generous and spend more.

    Another offer is “free gift with each purchase” consider offering a small giveaway with each purchase, a t-shirt, a mug, a sample.. And even better add your logo on it.
  4. In New Year, do it all over again, after holiday sales, free shipping, discounts.. Keep the momentum going and bring back the customers for a second round of sales.

    Offer a “loyalty reward”, give your most loyal customers the opportunity to try a new product first hand and offer a discount. 

    Take advantage of the “New year’s resolutions”:
    – Focus on promoting health, exercise, diet plans… 
    – Encourage users to reinvent themselves by using ad copies like: “new year, new you”
    – Promote productivity and fulfillment: “do more of what makes you happy”, “treat yourself”.

    Use the New year sales to promote new upcoming products, build urgency and anticipation.

And this is it for me, please do not hesitate to ask if you have any questions and remember, 

if you are spending over $500 a day and you want to scale your brand.

Book a call below:

https://dimniko.com/msp-apply

Until next time 😉

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How to Use In-Stream Video Ads To Drive Conversions

DimNiko - In-Stream Video Ads

Back in 2017 Facebook launched a new placement option for advertisers called in-stream videos. 

When selecting the in-stream video placement, your ad will appear within another video a user is watching across the platform. As per Facebook definition “your ad will appear in videos from familiar publishers and digital-first creators that tailor their content to Facebook audiences”. The ad will only be played after 1 minute into the video and because the user is already watching a video, in-stream video ads are automatically played with sound, they can have a length of up to 120 seconds and they are non-skippable.For all these reasons, in-stream videos have a completed view rate of 70%, which is a much higher rate compared to regular video ads. In-stream video ads can be used with the following objectives: Video Views, Brand Awareness, Reach, and Post Engagement.

Using In-Stream Videos to Drive Conversions

Generally speaking video ads have been proven to have a higher performance than regular image ads and to drive a higher amount of clicks per impression. By increasing the reach and awareness of your brand, you will automatically increase your conversions. And non-skippable videos in particular have a better performance at capturing and holding the user’s attention.

In order to use in-stream videos to drive more conversions into your website, start by creating a powerful and interesting video that will grab people’s attention. The recommended length would be between 5 to 30 seconds, since these types of ads will disrupt the content a user is watching, it’s recommended to keep your ads short and compelling.

Create a campaign to drive engagement or awareness among the different available objectives for in-stream video placements. Select the right audience, it is recommended to create a custom audience to show your videos to the right people and keep your ads relevant, better than showing your video ads to a very broad audience. Once you have a minimum amount of video views, you can then create a custom audience of video viewers. Use this video viewers audience to create a retargeting conversions campaign and target the audience with relevant and similar content to the one used in the in-stream video.

By following this strategy you will manage to lower your ad cost, since you will be acquiring lower cost cold traffic by using objectives like reach and video views, and showing your more relevant content to an already warm audience in your retargeting campaigns. It is also recommended to tailor your content based on which part of the funnel your audience is at.

You can create different custom audiences for those who have watched 25% of your video, 50% or 70%. The longer they have watched your video, the more they know about your brand. You can then adjust the content of your retargeting campaigns based on that.

The more you understand your audience, the more relevant content you can create, and the lower will be your cost per acquisition. Take into consideration that it might take some time and a few videos to create both awareness and engagement, but once you have achieved that, your conversions will increase.

And one last thing before I finish, if you are spending over $500 a day and you want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

That is it from me until next time 😉

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How to Use Social Media For Increasing Brand Awareness

DimNiko - How to Use Social Media to Increase Brand Awareness

Regardless if your business is offering a service or a product, brand awareness goes hand in hand with your sales. It goes without saying that the more people know about your brand, the higher your sales will increase. And there is no better place to increase your brand awareness than social media.

Having a social media strategy in place in order to increase your brand awareness should be part of your overall marketing strategy. However many advertisers struggle to find the best solutions to achieve this goal.

There are several ways to increase brand awareness on social media, and here are some of them:

Find The Right Platform

There are plenty of platforms where you can advertise your brand. Based on your product or service, some will have a bigger impact than others.

For example, if your business is B2B, you should consider having a presence on Linkedin, while if your product is targeting teens, you should focus on platforms like Instagram, Snapchat or TikTok. Once you have decided which platforms work best for your brand, you should personalize your social media marketing for each one of them. Don’t post the same content across all channels, take into consideration the type of audience you will be reaching in each platform and mold your content based on it.

While your content should be different across channels, your profile should be recognizable in any case. The main objective of brand awareness is for your brand to be recognized. From your profile image, your bio, to the content you post, everything should match your brand and your followers should be able to recognize you.

Connect with Your Audience

There are plenty of ways in which you can connect and engage with your followers. Answering their questions and providing information, the faster you react to the comments, the higher engagement you will create. Creating polls or contests, people love to participate and compete, and contests or giveaways are a great free tool to ensure your content will be shared. Creating posts to initiate conversations or debates, if the topic is interesting enough it will reach non followers that might become one. Doing live videos, live-streaming is here to stay, and is one of the most successful ways to engage with your audience.

Work Hard on Your Content

Brand awareness is not only based on the amount of content that you share, but the quality of it. In order to increase brand awareness through your social media, your content must be interesting and useful. Whether it’s a video or a blog, your content must catch your audience’s attention, that is the only way to create engagement and therefore awareness.

Keep your content relevant, search for the latest news or topics and adjust those that are relevant to your brand in order to follow the trend. Include images in your content, visual posts have generally a higher impact across any channel since are easier to catch by the eye while scrolling down the platform. Considering Corporate Social Responsibility content, more and more people prefer brands that have a social responsibility program, either giving back to the community, volunteering or donations. If your brand offers any type of social program, make sure you include it in your social media content.

The above are just some of the actions to take into consideration when preparing your social media marketing to increase your brand awareness. If you have any questions about this or any other topic or you need help to scale your brand and you are spending over $500 a day.

Do not hesitate to book a call below:

https://dimniko.com/msp-apply

See you next time 😉