News - Page 9 of 19 - DimNiko Agency

Posted on December 23, 2020March 26, 2021 by admin

Are You Spending Too Much On Retargeting?

I know. You’re probably thinking ‘Hell no! That’s where my best margins are!’ but hear me out.

I grant you that Facebook’s native reporting, which is pretty reliable, will show much better numbers for your middle and bottom funnel campaigns as long as you’re doing them right.

But what else are you doing to reach out to your audience?

How to Reduce Spend on Retargeting

Here, I’m gonna tell you some important ways to wring every last bit of efficiency out of your retargeting so you can free up more spend for prospecting.

If you send emails, make regular social posts, deploy influencers or advertise on other platforms then how can you be sure that the attribution you’re seeing on Facebook really reflects the value of the ad?

What if they got an email about their abandoned cart, clicked through and purchased. But earlier that same day they were shown one of your retargeting ads, which now scoops up the attribution for that purchase, despite the fact that it was your CRM that did all the work!

Maybe your retargeting ad collected a whole load of clicks and a good number of conversions but then a perfectly-crafted and timed social post pushed just a few more of the clickers to convert. Your retargeting ads are gathering more attributions that don’t rightfully belong to them!

Each and every interaction between your brand and your customers and prospective customers represents a marketing effort.

“But how can we possibly tally these? How can I know whether my retargeting ads are actually generating the revenue they say they are?” I hear you ask.

Attribution Model

The first thing to consider is your attribution model. If you are using Google Analytics, for example, and your attribution model is ‘last click’, then 100% of the conversion will be attributed to the final click before purchase. This ignores all of the preceding interactions with the customer.

What nurtured this lead into a purchase? What other channels influenced their journey?

Each brand is different, has a different purchase consideration time, utilises different channels and speaks to their audience in their own way; so there is no one-size-fits-all model.

There are some pricey tools out there for bespoke cross-channel attribution calculation, but you can get some very useful data with just the attribution models on Google Analytics:

Time Decay, for example, will give the touchpoints closest in time to the conversion most of the credit. So the first click will be given much less importance than the last.

Position-Based models will assign a percentage of the credit to the first and last interactions and split the remaining percentage between the interactions that occurred in between. If the customer clicked on a Facebook ad and later googled you and added to cart, then abandoned cart and later converted from an email reminder, Facebook and email would receive equal credit, with the remainder going to paid search.

These are just two of many ways that you can change how you compile data on your cross-channel marketing efforts. It’s important to find the one that best reflects the way in which you interact with your customers and the way in which they interact with you.

The Hold-Out Test

Another way to determine the true effectiveness of your Facebook and Instagram retargeting would be to run a ‘Hold-Out Test’. This is where you use Facebook’s own A/B testing tools to compare people who saw your Facebook ads to a ‘hold-out’ group of 10% who did not.

From here you can compare the lift in the rate of conversion between the two groups and decide whether the percentage your retargeting ads achieve is worth the investment. How much of the work is done by the retargeting ads? Do your customers prefer emails, SMS marketing, social posts? Do they like to google the companies they intend to purchase from and take it from there?

Finally, there are ways that you can arrange your campaigns to complement other channels. Let’s say your remarketing emails achieve an open rate of 25%, and an overall conversion rate of 10%. What about the other 75%? What about the people who opened and didn’t convert?

If you use Klaviyo, you can link this to your Facebook business manager and use these audiences of lapsed email recipients in their own special retargeting campaigns. If you don’t use Klaviyo, you can still upload customer lists and create the audiences that way. You’re able to address this audience specifically with ads just for them.

Used together, everything here will give you a much better idea of where every dollar of ad spend goes and will enable you to streamline your retargeting efforts and pump more money into the acquisition of new leads.

Accurate attribution is absolutely essential for maximising your ROAS and quickly scaling your ad spend. Using these tools and techniques you should test, test, test! There is no textbook for your brand and your growth, so you have to find out for yourself.

A bit overwhelming? Understandable. Attribution analysis is one of the tougher aspects of media buying. It takes an instinct developed through a lot of experience to read the data accurately and know what to do with it.

We have the most experienced media buyers out there, managing millions of dollars a month in ad spend and utilising know-how like this to scale eCommerce brands to the moon.

If you’re spending over $500 a day and want to scale your brand, book a call below!

https://dimniko.com/msp-apply

Posted on December 22, 2020January 15, 2021 by admin

How I Scaled Pinterest Ads From 0 to 300k in Revenue in Less Than 21 Days (PART 1)

Ok, this article is going to need 2 parts!

In Part 1 I will talk about Pinterest platform, how you set ads manager, how you invite media buyers in, how you setup pixel, and how you launch campaigns for the best ROI.

In Part 2 I will tell you how to look at data, how to optimize and how to test aggressively.

The confession I need to make is that 1 month ago I didn’t know anything about Pin ads. After 3 weeks, I guess I know something as I managed to scale our client’s account to 250k in revenue.

Pinterest’s Budget & Conversion Tracking

The budget is only 1k per day! ROI is crazy. Around 8.76 for the last 3 weeks. And CPA is $6.44.

For same product conversions I get on FB 2x more expensive conversions. But, we need to take into consideration – Pinterest tracks different conversions. Their conversion window can be 30 days after first click, and even if they triggered the sale they won’t take credits. This means you will see no conversions from Pinterest inside Google Analytics, because GA is only seeing 1 day conversion.

Here’s how their conversion tracking works: When somebody sees an add on Pinterest and click, if he or she doesn’t buy immediately, probably conversion will be credited to FB, or YouTube, or IG, Natives, etc, depends on what other channels you are advertising this product.

So this was my first issue and all my worries of what is going on, had been generously explained by my Pinterest rep. Who if I can say, is more much efficient than most of the reps you will get on FB. They just provide better support and that is 100% true. Believe me.

When you start running ads on Pinterest, they will take care for you.

The Client Backstory

But let’s go back to how all started.

I’m running FB ads for this client now for about 8 months. Right now I’m pushing around 15k budgets per day. They are making around 3MM per month in Shopify.

Awesome products, awesome brand, and awesome company.

We suggested we try Pinterest ads and they said yes, let’s see what we can do.

How to Integrate Your Pinterest Account into Your Clients

After we successfully integrated their account into ours, the main issue was how me (and other media buyers) will access their ads. There were few hick-ups but after a few days, we had successfully solved several issues.

To run Pinterest ads through a client’s account, you need to open your Business account. That is very easy – you just log into your personal Pinterest account and create a business account. Then you can ask the client to invite you into their account and set up right access.

Our integration was a little more complex, as we wanted to do it all through our agency account. But it is pretty much the same procedure. Agency needs to invite your business account in, and your client needs to invite the agency in to control their ads.

After integration is completed, you can see clients’ accounts in your Business profile. But, there is a catch. You don’t see it anywhere in the dashboard, so you need to bookmark the link when they make integration.

I won’t go into details here, but I would just say that it is a little weird all this of what you see and what you don’t.

Setting Up the Pinterest Pixel

My next step was to analyze their past ads performance (they tested something half year ago at small budget) and I also had to set up my column preferences in the dashboard.

When you open a fresh dashboard, you will see all kinds of columns there and most of it you don’t need. So I removed almost all except 10 columns that made me see clicks, CPMs, and CPAs.

The next step was to check if the pixel is installed correctly on their website. I added Pinterest Tag Helper (same as FB Tag helper) plugin to my Chrome. Then I went through the purchase funnel and checked if it triggers on steps I want.

We had some issues there and because they are running Shopify, I suggested to install Pinterest add on. You have to manually fix some code here so I suggest talking to your developer as it can get a little complicated.

After the pixel was tracking everything correctly, the next step was to throw some campaigns on the wall and test a few different pins.

Setting Up Pinterest Ad Campaigns

If you don’t know, Pins they call Ad creatives. You can use as many Pins as you want in your campaigns, but the best way is up to 4, according to our Pinterest rep.

We also have few campaigns to this date that has 50 pins, and it converts just OK. So not sure about that. For me if it’s working, I won’t kill it even if the rep says I should do it.

In the stage of starting test campaigns, I created around 10 very different campaigns. Budget for each was $50 and each one had one ad set.

But before that, I also created a few Custom Audiences and AALs. (yes, they don’t call them LLAs, but Actalike audiences)

As our client has more than half of a million emails from their buyers, I gave them instructions on how they can import them to make an Audience.

Then I created 1-10% AALs based on these emails. And I also created 3, 7, 15, 30, 90, 180, and 365d website visitors audiences.

For retargeting purposes. All who viewed their website after they clicked a Pin, will be retargeted with new Pins. So after all this was done, it was time for Phase 1 testing.

Phase 1 Testing

In Phase 1 I just wanted to test different stuff, so I can see what converts and at what CPA. (One note here – Pinterest doesn’t have any conversions, but it calls them Checkouts.)

So I created 10 campaigns with $50, 1 adset. Something as outlined below:

CAMPAIGN 1 – INTEREST – KEYWORDS – 40 NICHE KEYWORDS – 3x VIDEO PIN
CAMPAIGN 2 – INTEREST – 2x BROAD NICHE KEYWORDS – 3x VIDEO PIN
CAMPAIGN 3 – INTEREST – 5x VERY NICHE KEYWORDS – 3x VIDEO PIN
CAMPAIGN 4 – INTEREST – 5x BROAD NICHE KEYWORDS NARROWED DOWN WITH 40 KEYWORDS – 3x VIDEO PIN
CAMPAIGN 5 – INTEREST – MANUAL BIDDING TEST – 3x VIDEO PIN
CAMPAIGN 6 – INTEREST – AUTO KEYWORD TEST – 3x VIDEO PIN
CAMPAIGN 7 – INTEREST – AALs – 1-10% TEST – 3x VIDEO PIN
CAMPAIGN 8 – INTEREST – AALs – ALL TOGETHER – 3x VIDEO PIN
CAMPAIGN 9 – INTEREST – RETARGETING WEB VISITORS – 40 IMAGE PINS
CAMPAIGN 10 – INTEREST – RETARGETING EMAIL BUYERS AUDIENCE – 3x VIDEO PIN

My main focus here was to see how the account will react to video pins I decided to test, and which audiences will start to perform the best.

Next phase was to start tweaking things (optimization) and to put more campaigns on. As this can be an easy overload for most of you, I will go into that section in my second article.

So stay tuned – coming very soon!

If you’re into FB (or if you want to try Pinterest), we can do it for you.

If you’re spending at least 1k a day, book a call with us here ==> https://dimniko.com/msp-apply

Let’s see if we’re the right fit.

Hope to see you inside.

Have a wonderful day,

Matej

Posted on December 21, 2020January 14, 2021 by admin

This is What We’ve Learned from Launching a Brand New E-Commerce Brand and Store in Late 2020!

Where do you start and how do you listen to what your audience is actually saying? And how can you give them what they want?

To put in context, this only covers minor adjustments we did in order to optimize the website, landing page and creatives. This is based on initial testing of campaigns and the product.

Did you know you can extract direct information just based on the comments on your ads?

Take Time to Read The Comments

Well we’ve done this and it worked really well with kicking off the brand. We’ve recently launched a supplement brand and within the first day we weren’t getting any conversions from the campaigns.

We started looking at the comments on the ads to figure out what is going on. In fact the problem was right there. The top question overall being asked was “how do I buy?”. Keep in mind this is a country that doesn’t have a ton of experience in com shopping.

We started replying to comments and some sales actually came through. After this the concept was proven and we adjusted the landing page with information on literally a step by step guide on how to shop through Shopify.

After this on the creatives itself, we added the click here to buy options to the image as well. Another point came across in the comments was that most of the prospecting customers were asking what the price is. This is a bit silly since you want to get them on your website and convert.

Test Creatives

We decided to add a price to the creatives as well and launched the campaign.

This made a night and day difference on the ad performance, within the first day we received a ton of sales and we reached our goal for breaking at least even with testing the ad and actually made a little profit.

The weird thing that we started seeing was that the campaigns started underperforming as they continued to run, this might be due to creative fatigue and comments going unanswered.

The CPC’s on these campaigns were really low and we received a ton of engagement and it started getting hard to respond to all the emails and comments.

This is where we decided now is the time to expand and grow in order to be able to work with these customers in an efficient way.

The only way you can make this happen is to bring someone onboard to handle customer queries and run the social media pages.

From here we can start focusing our attention on running the ads on Facebook. There is still some research that needs to be done in order to have a scalable concept, what we’ve learned is that you can’t scale right from the start, especially within a market that tends to spend $100 total per day.

The art in the form is to learn your target customer behaviour, know where they are in line with online shopping and the learning curve for them to make the purchase.

But it comes to show that sometimes listening to your customers and adding a few pointers on a creative can be the difference between ROAs 1.0 and ROAs 10.0.

And this only works if you have the right agency partnered with you!

If you are spending over $500 a day and you want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

And that’s a wrap!

I’m Quintin, Media Buyer at DimNiko

Posted on December 15, 2020February 6, 2021 by admin

How to Build Effective Retargeting Campaigns for Ecommerce Stores

Retargeting is all about utilising the data you collect in different touch points of your business. It can be online, offline, paid and organic as well.

Using Facebook we often forget about other channels or off of Facebook touchpoints that sometimes can boost sales tremendously. It doesn’t matter where or when you reach your audiences if you are able to do so.

Television advertising relies heavily on retargeting as whatever they are advertising is just the 1st touchpoint of their marketing strategy. Once you are at the retail store they will remind you of the ad and reason why you connected to the ad.

On Facebook or on online channels retargeting is very similar, but with 2 extremely important factors that are on our side.

It is trackable. You can measure who visited your page, product page, when, how long they looked at it, what they were doing on the page and when they left.
You can offer an instant opportunity to buy your product. You don’t need people to visit your store, or remind them in the aisles to buy it. They get on with it right away.

How To Make Sure Your eCommerce Retargeting Campaigns Are Effective?

The first step is to track it. Make sure you place a pixel event – a tag – on every step leading up to making a purchase decision. From viewing your video, engaging your post through adding to cart a specific product. Analyse all touchpoints in the customer journey and find a way to be able to create audience segments for each of them. Don’t be afraid to step out of FB. Your customer might click on your ad because he saw your product on Pinterest, maybe a friend of them tweeted about it. It doesn’t matter as long as you are aware of it and able to track and segment your audiences.

Build customer friendly landing pages and sales funnels. Analyse what information are users looking for throughout the customer journey, when they opt out, how can you prevent it and make sure they can easily go through the funnel without any doubt in their mind about the purchase. You can use tools tracking user behaviors on the website, you can ask friends to go through the buying process, or you can conduct surveys. The more information you get the better changes you will make to improve user experience.

Give them the offer they want! Once you make a seamless landing page and target, retarget users that were initially interested in the offer, you may find yourself in a position when the offer does still not convert. Rethink the offer.

What is the specification of each audience segment? What is their motivation? What is their goal? Can you give them an offer they’d want? If yes custome the deals.

Maybe users that keep coming back to the page without a purchase are looking for a great discount. Someone that dropped out at checkout might need some reassurance about shipping times. Know your customers and provide what they need or meet them halfway. Your conversion rates will radically increase.

Don’t forget about existing customers. Existing customers are often excluded from FB ads, promotions. Email marketing is the best way to reach out to existing customers, but sometimes opening emails requires a form of loyalty. If it’s about a 2nd time purchase you may not have it yet. Try to create some special offers for customers that aren’t loyal and run via FB on low budget.

You can also try a unique offline approach and send a DM via direct mail. Since they ordered from you, you have their postal address. Send them a catalog with the latest products, or a coupon code and see if they react to it. In some cases it is cheaper than online advertising.

Organic reach can be also utilised with existing customers as they will likely to Follow you page or IG account.

Set the right exclusions. When you work with retargeting audiences CPM’s are likely to be higher than on TOF / cold campaigns because the advertising platforms know that you want that specific user. Make sure you don’t create unnecessary duplicates or forget to exclude overlaps because it will hurt the performance of your campaigns and will overall increase CPA’s.

Hope you enjoyed the read! If you’re spending over $500 a day and need help with your retargeting campaigns book a call below:

https://dimniko.com/msp-apply

Posted on December 14, 2020January 14, 2021 by admin

How to Minimize Your Losses During the Holiday Season and What to Look at First

Hello Folks,

We are now in one of the busiest seasons and all business owners are now trying to push all types of offers and pushing to get the best advertising placements, especially on FB. I am sure if you run your business ads you have been facing difficult times from September on.

From March approximately when the Pandemic started, many advertisers minimized their spend or stopped completely but Q4 is the busiest time of the year and costs are increasing again.

There are a few tips that I’d suggest you’d pay attention to in order to minimize losses and try to get the most out of your ads.

Rules

Firstly when setting up your campaigns make sure you’ll add rules, certainly, I am talking about high-budget campaigns, and double-check in the Automated rules sections if the rule is truly running has been created and it’s working.

Something unusual happened recently that I set up a rule and the rule wasn’t created. If you don’t double-check you might be spending too much without results.

I’d suggest adding 3 rules Campaign level / Ad Set level / Ad level – to make sure that rules fire even if FB is glitching and for “some reason” one of the rules won’t apply.

Read More: How Message Campaigns Can Bring Down The Cost of Your Results By 2x – Untapped Strategy

Optimization

Make sure you choose the right placements, as different ad Placements will have different costs, and right now that the competition is high, get ready to pay a higher amount.

Higher costs also come into a relation of course with the bidding strategy you use, so if you have a certain manual bid strategy you used make sure the bids are high enough to enter the auction and you don’t miss out.

The first 2-3 days are critical and you should pay close attention to all metrics and see if it’s worth running the campaign. As I mentioned above, expect to see higher CPC, CPM so don’t cut off just because of these metrics but look at the big picture calculating other actions (create custom columns -if you don’t have yet any).

It’s super important to have a clear strategy set to switch quickly and not lose time on thinking what’s the next step.

ADS RELEVANCE

Many people ignore these metrics but it’s important to determine different rankings of your ads which contributes to increased or lowered costs.

FB has 3 separate metrics to determine the quality of your ad: Engagement ranking, Quality ranking, and conversion ranking.

Having a low score will increase your costs. I’ve seen ads working well while not having all 3 rankings at their highest rate, but if all 3 of them are low then definitely you should look into more details.

I hope these little tweaks will help you get better results.

Good luck!

Also, if you are spending over $500 a day and want to scale your brand.

Book a call below:
https://dimniko.com/msp-apply

Have a great Day!
Ago,

Posted on December 8, 2020January 21, 2021 by admin

The Top 3 Trends We Expect to See in eCommerce Marketing Throughout 2021

As we all know 2020 was a crazy year for online shopping due to the pandemic. The pandemic has allowed a lot of people to consider selling and buying online. With all the lockdowns happening around the world, consumers where left with no other choice to satisfy their wants and needs through online shopping.

The pandemic has accelerated years worth of growth in the commerce space in just a couple of months and 2021 is going to be an even more unpredictable year compared to 2020. Through experience and knowledge we can build the following assumption of what we can expect to seen in eCommerce marketing throughout 2021.

Fierce Competition For The Market

Due to big retail brands and stores that had to adapt to selling online, we can expect to see that the overall CPA (cost per acquisition) is going to be higher than average compared to previous years. We are already seeing this at the end of Q4 in 2020 and this will continue to be the trend in 2021.

This is due to already existing stores and brands that had to start selling online since the start of the pandemic. These companies have established branding and followings that help accelerate their position in the online space normally dominated by SME’s.

A combination of higher budgets and bigger margins will allow these companies to start dominating the ad space such as Facebook, Instagram, TikTok etc. These companies are equipped with advanced customer service experience and the ability to provide a better service compared to your average eCommerce store.

Overall Consumer Behaviour Change

If you have run any ads through the 2020 year, you will know that it had been difficult to control the volatility of the Facebook Ads Campaigns. Overall consumers have changed the way they shop online.

As a standard, eCommerce stores mainly focused on what you would consider as luxury goods items and eCommerce store have become custom to this consumer behaviour, and the Facebook Ads Algorithm as well.

For 2021 we can expect that consumers will adjust to purchase more essential goods and services from eCommerce stores such as groceries, health and home products. This leads back to the first trend as well.

This is mainly the reason why we will see more retail stores moving into the eCommerce and Facebook ads space. Consumer behaviour will change with this as well since they will be more inclined to purchase goods for the space they spend the most of their time, which will be their homes.

A Focus On Customer Retention

As mentioned in the first trend, eCommerce stores will be focusing more on running Retention campaigns as customer acquisition costs sky rocketed through Q4 for 2020 and what we can expect to see for 2021.

The main focus for established online brands will be to retain their customers through exploring new channels and funding this through their retention efforts. This push towards retention will only be a band aid for a larger existing problem for 2021.

A good model we can see is eCommerce stores introducing loyalty points for coming back to the stores. This marketing strategy will mainly be seen implemented through other channels such as native advertising, email marketing etc.

Overall the new marketing trends in 2021 will be extremely different from what you see from data from pre Covid-19. We believe that the volatility of the Facebook Ads campaigns will settle down for the most part since the algorithm has had enough time to gather enough data.

Facebook Ads Media Buyers know how to read these changes and adjust their campaign strategies in order to stay as profitable as possible during volatility of campaign performance and it’s imperative to be able to do this for your eCommerce store as well.

But This only works if you have the right agency partnered with you!

If you are spending over $500 a day and you want to scale your brand.

Book a call below, to have the best of the best work on your brand.

https://dimniko.com/msp-apply

And that’s a wrap!

I’m Quintin, Media Buyer at DimNiko

Posted on December 7, 2020January 14, 2021 by admin

How We Improved Our Client’s ROAS Using Story Ads

Either if you work as an advertiser for an agency or if you run ads for your own brand, I am sure you will agree with me on the fact that this 2020 has been one of the most volatile and unpredictable years than we can remember.

Of course that makes total sense, considering that the current situation around the world is not any less crazy/unpredictable.

All of this has pushed us to become extra creative, try many different things and approaches by testing and putting into effect everything in our power to improve the performance of the campaigns.

How We Found the Variables to Test

As an example, one of our client’s, a sports clothing brand, saw a huge decrease in performance gradually and steadily starting in August and continuously for several weeks.

One of the first metrics we looked at was the difference in performance for each platform.

What we realized was, that Instagram purchases were converting at a much higher ROAs than Facebook, and in regards to the placement, specifically, the Instagram Stories.

Testing Instagram Story Placements

We’ve decided to run some tests selecting only in the Instagram Story placement.

On average, the comparison to this first test campaign’s results with the other prospecting campaigns, was a 3x times higher ROAs.

We then took the decision to focus the biggest part of our prospecting budget purely into Story Ads.

There are different reasons why Instagram Story Ads worked especially good for this client.

Read More: What Creative Works Best In In-Stream Video Ad Placement?

What We Learned From the Test

The main target audience for this specific brand is young females, age range 18 – 30, which is, in percentage, a huge part of the general Instagram users.
Fitness is one of the strongest content topics on Instagram, increasing the chances of conversion for a sport’s brand.
We adjusted the ads into catchy videos that grabbed the user’s attention within the first seconds.
We created ad copies that represented the core values of the brand and differentiate them from the competitors.

The competition among the fitness market in general and the fitness clothing in particular is immense.

However, by putting our focus into optimizing and adjusting the Story ads of our campaigns, we managed to stabilize the account’s performance in some of the most volatile and difficult weeks of the year, preceding Black Friday.

The takeaway from this example is, if you are having trouble getting your campaigns to stay stable, study your metrics, analyze your campaign’s results and put the focus into optimizing your campaigns by the best converting platform and placement.

If you are interested to know more about us, to find out if we are the right fit for you and if you are spending over $500 a day and you want to scale your brand.

Book a call below:

https://dimniko.com/msp-apply

Until next time 😉

Posted on December 2, 2020January 21, 2021 by admin

Built-In Solutions to Customize Your Catalog Sales Ads

As the busiest sales period of the year just began, it’s very important to provide unique ads and angles separating you from your competition

You should aim to personalise the visuals you use, so they don’t get boring, and seem always up-to-date! You can add branding to your pics, a sticker, or even a seasonal frame – all will help you to get out of the crowd and make yourself conspicuous.

Today I will show you how to customise your catalogue ads to look much cooler than your competitor’s. Be different & take action!

Did you know you can use frames in your ads? Even if you don’t have a creative team behind, you can create some really nice layouts with minimal efforts by using the tips below.

How to Design a Custom Frame?

You can use any image editing software, like Canva, or PicMonkey. Just open it, and choose FB post, or a simple 1:1 dimension from the pre-sets. Don’t forget, to set the background to transparent, as you will add the frame to your catalogue / or post as an extra layer. Your product will be in the centre of the square!

Then you can choose from several thematic free images, like snowflakes, Xmas present boxes, mistletoes… and you also can upload your brand logo, or any custom vector graphic and place it to a corner.

Here is an example of a simple design

If you don’t want to use graphics, but want to display your key message – just write your best offer below the product area – it will be displayed on every single catalogue card. Use coloured text, as the product background will be white.

Basically, that’s all!

Save your frame design in PNG format, (that’s important because only the Png format will preserve the transparent background) and you can already upload it to the Ads manager.

Here we go… You are ready to start creating your brand-new festive catalogue ad-designs!

How to Set Up Your Campaign?

Its really easy, just follow these steps:

Open your ads Manager and create a new Facebook campaign. Select Catalog Sales as your campaign objective.
Select your catalogue, which you want to promote.
Set up your budget, audience, placement, and don’t forget to choose the goal: purchase on ad set level.
Its time to create your ad. You can choose the carousel format, or you can switch on Dynamic formats and creative.
Scroll down to Creative Tools and click on Edit creative. You will customize your catalogue look here, and create your unique offer in seconds!

What Are Your Options Here?

Catalogue information: You can place information on the catalogue cards about price, percentage off, delivery information, as you can see in the picture below! You can customise the colour, but also the shape of the info-box, and you can also select where the chosen information should appear!

Frame: you can add your brand new catalogue frame here! Just click upload, and select your design. The system will place it as an overlay, on top of your products. Here we go!

As mentioned before, you also can place a frame of text as promo information about your limited time offers, Black Friday or Xmas sale length.

When your offer finishes, you just switch your border to a new one.

Here is an example of a limited time offer:

What else can you do to make your ad even nicer?

You can add an intro card, which is basically a first catalogue card – with custom image, functioning like a catalogue cover photo.

And – for the last card, you can add your profile picture of your business’ Fb page. You also can customise the website link that people visit when they interact with the card. How cool is that?

Now, as you are ready with the creative part, you still need to define the texts and headlines as usual, and your ad is ready to go!

I suggest you to start to use these ad overlays, and watch how your Click-through-rate, Conversion and ROAS increases! Just in time for Xmas sales!

If you are interested, but still not sure how to set up things correctly, we can move this weight from your shoulder and create the best campaigns for you! Just book your call below:

https://dimniko.com/msp-apply

Liked the topic? There are also other great ways to make your ads a little bit more personalised! These I will show you in my next blog post! See you next time!

Posted on November 30, 2020January 8, 2021 by admin

Why You Need to Start Using UnBoxing Videos to Increase Your Ad Performance

We all know that Facebook is tending to more consolidated audiences targeting broad or almost broad. And the main focus of the marketers shifted from finding specific niches to finding the best creative angles.

The Facebook algorithm can find the best audience for you but it can’t help you with the creatives obviously haha. And since Facebook users are so much disposed to ads every day, your offer should look like something outstanding.

That’s why I would like to discuss one type of videos that is rarely used by marketers but can improve the performance significantly.

Unboxing Videos!

Imagine you’re waiting for your parcel to be delivered or you just bought a new product in a shop. Or your friends are bringing presents to your birthday party!

And what’s the most exciting part?? Opening the box!

So ideally you want to share this amazing experience with your future customers.

Think about the fact that they have never seen your product in real life, they can’t touch it, they don’t know what’s coming in the box. And of course everyone hesitates once in a while about the quality of the product.

So the main idea of your unboxing video is building trust for your business and your product specifically.

Besides generating trust you help the customer feel what it’s like to purchase your product which increases the chances of an actual purchase.

I think at this point it’s quite obvious why you should be using unboxing videos so let’s talk about the best practices:

1. The Video Should Look Natural

This means that it should be shot in a natural spot where the customer will be unpacking the box himself. For example, on the kitchen table or near the entrance to the house or outside in the yard and so on.

2. Choose a Nice Background, Nice Music, Nice Lights.

In other words make your customer feel cozy.

3. Start with Exposing Your Brand.

A brand which is exposed in the first 3-5 seconds sticks to a customer’s memory for a long time. In case of unboxing videos put a sticker with your brand on the package.

4. Properly Edit the Video to Make it Look More Dynamic.

Use jump cuts and speed changes so the video looks dynamic. Show the whole process of unboxing from A to Z but don’t forget to edit the results so the video doesn’t look boring and isn’t too long.

You should find the golden middle so you can present the product in all the details but you should still remember that it’s an ad at the end of the day.

5. Use Love to Sell Your Product

This is the last but not the least important advice. Present your product with love so the customer will want to get this piece of love when they choose your shop.

Of course unboxing videos require a lot of work from the production team but trust me it’s worth it!

If you want to get more insights about the creatives we’re using

Book a call below:

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Posted on November 23, 2020January 21, 2021 by admin

How to Keep the Sales Momentum Going Through 2021

2020 has been the most unpredictable and volatile year ever for eCommerce marketing. A pandemic-induced depression coupled with mandatory stay-at-home orders changed audience sizes, drove costs down and then up, and permanently shifted users’ priorities.

As we come to the end of Q4 with the year’s largest sales events, it’s crucial to think ahead to 2021. For many eCom brands, maintaining or building on the sales activity at the end of the year could be a matter of survival. The past 10 months have shown us how important it is to be able to pivot and adapt to circumstances outside of our control and there’s no reason to think that 2021 is going to be any easier! So here, I am going to lay out three important steps you can take to carry your sales momentum into the new year and beyond.

First: Amp Up Your Empathy.

The brands that have survived and thrived this year have understood the value of placing the customer at the centre of their adaptations to the crisis of 2020. The marketing adage ‘Focus on benefits, not features’ should be tattooed on the inside of your head. How do we benefit the customer? If you have to develop new products or change the way you present your offer, it has to be an organic response to the needs of the customer – not a quick-fix adaptation to make your offer appear more relevant to present circumstances. The question you ask is ‘How can we help?’

Second: Social Media is a Sales Channel.

Another lesson from 2020 has been the importance of brand storytelling. People need to feel a connection with your brand and to understand that ‘we’re all in this together’ isn’t just a glib slogan but the essence of your offer. Social media is the best place for you to disseminate brand stories to generate buzz about what you’re doing and keep existing customers interested. You can show off how your processes have had to adapt to the new normal, what #wfh life has been like for your company and elevate customer stories to celebrate their achievements and personal milestones. Combining this relatability with product promotions in regular updates will help keep your sales volume up into 2021. Along with your Facebook Ads and paid search, your social feeds should always form one of the most vital parts of your eCommerce marketing strategy.

Finally: Test and Measure. Then Test Again.

Keep optimising your approach. Momentum is movement – a function of mass and velocity. You have to be improving constantly or you’re not actually going anywhere. In terms of a sales funnel we can break this down into volume, conversion and velocity.

Volume: Make sure you’re not slowing down on prospecting. Maintain an ‘always-on’ approach to optimising campaigns: testing new offers, creatives, audiences and bidding strategies to grow the number of quality leads entering the top of the funnel.

Conversion: Understand the indicators of best performance as leads move through the funnel. Pay attention to the changes made at the top of the funnel (volume) and move quickly to understand how to nurture these prospects through your retargeting not just with Facebook Ads but with CRM, social media and other channels.

Velocity: How long should your customer journey from introduction to purchase take? Are they moving fast enough? The longer they take, the higher the cost of sale.

Momentum is a constant cycle of measuring, testing and optimising, moving incrementally closer to the optimal formulation for volume, conversion and velocity. In times of crisis and universal change, it’s more important than ever to observe and refine the micro and macro of your strategy.

Taken together, these three factors should help you kick your eCommerce marketing engine into high gear for 2021. Stay focused on the needs of the end user, build community and loyalty with brand storytelling and constantly measure and adjust your approaches to maximise efficiency.

If you want to chat and see if we can help grow your business, you can click below and see if you qualify for a call!

https://dimniko.com/msp-apply