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Facebook Ad Vs Google Ad: Which is Better?

DimNiko - Facebook vs Google

Is it better to advertise on Google or Facebook? And what is the difference between Google ads and Facebook ads and why do some brands choose Google, others choose Facebook and some choose both. Firstly to determine which is better Facebook ads or Google Ads, we need to understand the difference between Google Ads and Facebook Ads.

Google Ads

Google Ads are a search based platform showing ads based on Keywords. Meaning ads are shown to people looking for specific items or very closely related items to the search. If you are actually searching on google for ‘blue light blocking glasses’ you will see ads related to blue light blocking glasses. Google ads are shown to people that are already intending to buy or looking for items. So the ads are usually very relevant to the search.

Read More: Facebook Ads & Google Analytics Reporting Discrepancies

Facebook Ads

Facebook Ads are different. They work on the method called interruption marketing. Meaning the ad is actually interrupting your social media time as you are not on the platform actively looking for items. Facebook holds a lot of data on its users, and advertisers utilise that data to show you ads related to what you are interested in.

If you have recently been browsing websites or doing research on blue light blocking glasses, Facebook gets access to that data and therefore the advertisers target interests similar to what you are searching and that is how ads related to what you are searching for show up on your Facebook feed.

There are Positives and Negatives to Both Platforms So Let’s Dive into Facebook Ads vs Google Ads.

Google Ads are very specific to what someone is searching for so typically they will have a higher return on ad spend compared to Facebook Ads as the ad will only show up if people are searching for specific keywords. Google Ads are great for very specific or niched products that have low competition. A negative of Google Ads is that you have a limited budget as there are only so many people at one time actually actively searching for your related keywords you are advertising for. Another negative is you can only convey your product or service with words on Google.

Facebook has a much larger potential buyer pool. Meaning you can have much larger budgets on Facebook and acquire many more customers compared to Google. But typically Facebook Ads will have a lower return on ad spend compared to Google Ads. Facebook allows you to show images and videos so you are able to showcase your brand much easier compared to Google. You can show customers using your products, how the product works and even show your brand message.

So ultimately is it better to advertise on Facebook than Google Ads?

95% of eCommerce brands are better to be using Facebook Ads and only a small percentage of brands are better off on Google Ads. But there is merit to running both platforms at the same time. If you are looking to scale a brand to higher levels of spend, revenue and profits Facebook is the way to do that. If you are looking for higher returns on every dollar spent with lower ad budgets use Google Ads.

If you want help scaling your brand with Facebook Ads make sure to book a call with our team and we can show you what opportunities you are missing & how to grow the brand.

https://dimniko.com/msp-apply

Good luck out there,

Dan (Head of Partnerships at DimNiko)

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How Having a Large Number of Likes on Your Page Can Have a Negative Impact on Marketing Performance

DimNiko - Facebook Page Likes

First question, does growing your social community still matter? The short answer is yes, to a degree! Great! So what now?

Marketing plays a huge role in media buying and for one to compliment the other, certain facts need to be considered. In the past, the more page likes you had on your Facebook or Instagram page, the more legitimate your business seems to be. This also led to increased organic engagement on your page which led to more likes. The reliance on the perception of the legitimacy of your Facebook and Instagram page meant that this was the main goal for many businesses. However social media marketing has evolved over the years and businesses started popping up to fulfill these needs, this caused a surge in illegitimate Facebook likes, or Instagram followers that could be purchased which many brands happily did.

Read more: How to Use a Facebook Group to Grow Your Business

Those metrics of Facebook likes or Instagram follows aren’t as important today, especially when those metrics compete for finite amounts of space and budget. AKA your own ads. But this can start to work against you, because consumers have started to validate the brand by their amount of likes, but not in the way you think. There are many more social proof signals that need to be met for a potential customer to trust your brand.

This biggest factor, your page likes vs your organic engagement, for example. Like if you have more than 50k likes on your page but only get about 50 or 60 likes on your post and 5 comments on average. The customer will think that something is up, when they quickly check your page when they see an ad… Well…atleast I do.

In recent times, Facebook algorithm has tanked the organic reach of normal page posts, this is an important factor to consider. This is due to the competition for space in the news feed, which has rapidly increased as the user base grew. So far, this means that at the moment, a low percentage of your community is selected to see your post. And those who have been selected by the algorithm, have to compete against a news feed that favors ads and their friend’s posts. This can get frustrating, from what I explained above “this makes your brand seem fake” due to the balance between organic engagement and the total likes/follows. It’s not as prominent on Instagram, but we’re focusing on Facebook for now, because many company pages look like graveyards.

Read more: Facebook VS Instagram, What is best for your business?

Page likes don’t really matter as they used to, this might seem a bit harsh, but this is the reality that we live in. The sweet spot is, finding that balance where the organic engagement can compliment the total amount of likes, in order to seem more legitimate to those users who check and care. Less might mean more in this case. Lowering the total amount of likes from “dead” facebook pages, inactive users are those who don’t fall under your demographic, is a good start. This will get you to the point where the discrepancy between your engagement and total likes gets less. You want this.

Encourage your community to engage with your post, and come back weekly or daily to check out the latest deal or next giveaway, you can get creative here. Like Boosted posts – that’s what they are there for, unfortunately, because you’re competing for newsfeed space. You’ll need to pay for that, because at the end of the day, your phone is a little portable billboard. From here when your community has reached that level which might mean smaller, you can restart your community growth as you continue to grow your brand on the business and advertising side. But this only works if you have the right agency partnered with you!

If you are spending over $500 a day and you want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

And that’s a wrap!

I’m Quintin, Media Buyer at DimNiko

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What Columns to Look at for Ads Manager Reporting

DimNiko - Facebook Ads Reporting

Hi All, Monika here the lead media buyer at DimNiko Agency.

Today I’d like to share with you how I like to set up the reporting tabs in Ads Manager, so when I check several ad accounts I can quickly understand the most important data and identify the key indicators that need attention.

The Basic Columns

In the first couple of tabs I like seeing the basic information, such as Campaign /Adset / Ad Name, Errors, Bid Strategy, Last Significant Edit, so I know what the default settings are. All this followed by the Budget, Amount Spent, Results, Cost per Result, ROAS, Website purchases (often the same as results in ecom) and Purchase conversion value, which instantly gives me an idea of what is the current performance.

I usually check today/ last 7 days/ last 14 days and last 30 days data when analysing the recent performance. Comparing each of them to the previous periods. I love Facebook onsite comparing features. It really helps finding a specific metric that might cause an overall drop or increase in the ad account performance. When I do a larger audit on an ad account I compare results on quarter to quarter and year on year basis, together with the Shopify metrics as well so I can get a better perspective of the business and the Paid Traffic.

Traffic and CPA Columns

After the basic performance metrics, I will look more deeply into the traffic and what actually determined the CPA. Impression, Reach and Frequency is going to indicate how the ad is being served to the selected audience. This is getting more and more important over time.

For example if you are running the same campaign for months it’s useful to check these numbers on a month view compared to a last 6 months view. However higher frequency is not always bad. In fact for retargeting campaigns we often see better results on higher frequency, but it’s a metric that needs to be closely monitored.

Not just for choosing the right audience, but to understand how your ads attract the right prospects. If your audiences keep clicking your ads but are not moving down the sales funnel then your ad message needs to be adjusted.

Read More: Facebook Ads & Google Analytics Reporting Discrepancies

Performance Columns

The next metrics I will be looking at are:
– The CPM, which will show how much we are paying for 1000 impressions,
– CTR (link clicks) which will show what percentage of those impressions got clicked at.
– Then the CPC (link click) which will show how much that click cost us.

In ecommerce these metrics or changes in these metrics does not always predict the performance on a sales level, as expensive clicks can bring more sales and cheap clicks can come out more expensive with no sales. However, looking at the data is still important to identify if something is wrong or see whether there is an opportunity for improvement.

Content Specific Columns

After the Traffic specific tabs I will look at the Content views, Cost of Content view, Unique Content view, and cost of unique content view, and the same for Add to carts and Initiated checkouts. To make it easier to compare I often have a tab here for Cost or purchase and unique purchases, cost of unique purchases.

I think analysing the data from step to step in the customer journey can help fine tuning the sales funnel and improve customer experience along the way.

In the end of my ads manager reporting I will add Ad and video specific metrics such Relevance Core, Quality, Engagement, Conversion Rate Rankings, Cost per Post Engagement, Thruplays, Video Play per 25%, 50%, 75%, 96% and Cost of Thruplay. Checking these metrics on ad level is probably the most useful, however looking on campaign and adset level still gives valuable insights.

I hope you enjoyed reading about my way of setting up reporting tabs in Ads Manager, which is very useful in my opinion if you run ads for ecommerce businesses with conversion campaign objectives.

If you’re spending over $500 a day and want to scale your brand
Book a call below:
https://dimniko.com/msp-apply

Cheers,
Monika

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Benefits of Facebook Advertising

DimNIko - FB Ad Success

Facebook became a powerful advertising platform in recent years. Many small and big companies are growing tremendously using the advantages of facebook advertising. And also many companies are dying and losing money every day, because they don’t have a proper knowledge about how Facebook ads work.

There are many gurus online who will teach you how to create successful campaigns that will make thousands of revenue in just a few days. They had some success when the ecom craziness appeared near 2015 and seduced many young and old online entrepreneurs. Some of them are running great brands today, selling thousands of products everyday. And some of them decided to continue as online teachers and educators, as this is their best bang for their buck.

In recent years Facebook changed a lot. They are growing big that is for sure, but they are also taking care of their customers. There are many benefits of Facebook advertising but if you are not prepared to lose some money at the beginning for testing and learning, then you will not succeed.

Read More: Do Your Ads Actually Speak to Your Target Audience?

So Is It Worth Advertising on Facebook?

Yes it is.

There are many advantages of using Facebook for marketing in your company. Proper strategy will help you to sell more of your products or services. It will also help you to get followers on different social media platforms, if you re-engage with them after you show them your ads.

We got asked almost everyday if facebook advertising is still effective. For sure it’s not so easy as back in 2015, where you can pop up whatever product on a feed and there will be many hungry buyers who will buy it. As the whole advertising game changed a lot in recent years because of many fake businesses and products, companies who want to market on Facebook today need to come up with a detailed strategy and creative plan.

As many online marketers in the past took advantage of their platform and started to promote bad quality China products with long shipping terms, buyers started to complain on Facebook about inappropriate videos, product quality and long shipping times. They also started to complain about the quantity of ads they saw everyday in their news feeds.

So Facebook started to ban accounts and companies who were not shipping fast, were using stolen or branded creatives, and in general were not selling under Facebook advertising terms. This term became very strict in 2020 and many companies are struggling with their advertising accounts to not being banned.

Read More: Factors Influencing the Cost of Facebook Ads

Sometimes just a little mistake in ad copy can get you out of Facebook advertising platform.

So the answer to all you who are still thinking if the Facebook ads are worth jumping on it in 2020, is – hell-yea. With the right mindset, plan of action and the right experts behind your back, you can grow your company exponentially in a very short period of time.

For sure you must be careful what and how you advertise, what creative you upload and how your website is made, but in general if you pay attention to Facebook advertising terms which sometimes can be little ‘unrealistic’, you’re on a good path and you can make some crazy scaling.

But of course there are also companies that don’t want to advertise on Facebook. The biggest reason why you or your company should not be on facebook is still privacy. Many people and businesses are afraid to show their faces, or to share private moments.

But as our technology and society evolves very fast, privacy is something we should take into consideration as good and bad at the same time.

If you’re hiding something or you’re not prepared for the consequences, for sure it can harm your life or business. But if you’re well educated and prepared, transparency about your life and business can bring so much more from the promotional point of view.

Let’s make an example: Business owner of a small company shares funny photos of his family while they took a road trip on the company’s Facebook page. Followers of his brand see them and engage with him personally.

You think his company would sell less or more during the engagement time on Facebook? Depends on the product but in 99% the answer will be yes. We’ve seen it so many times and we believe your business strategy in 2020 should include some kind of ‘human engagement’ on Facebook. With ads or without. Depends how much ‘more’ you want to sell.

With the help of Facebook algorithm learning machine, called Facebook pixel, you can sell a lot more after you leave this pixel to optimize and learn about your customers.

And you can put all your followers and engagers into small buckets, from where you can then remarket them with special ads. Depending on the journey they went with you, you can make so many combinations as no other advertising platform can. And that is really powerful.

If you don’t know how to start and plan the right strategy, contact us and we’ll be glad to help you. Also if you’re already spending 5 or 10k per day, we can make your ROAS even higher.

We overview 2MM of monthly spend through different accounts and we know a thing or two about Facebook. At the end of the day what is important is the advertising partner, who will listen, execute and help you to grow your business exponentially.

Book a call with us below:
https://dimniko.com/msp-apply

We can make things happen.

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Facebook Conversion vs Value Optimization Ad Delivery

DimNiko - Conversion vs. Value Optimization

Today I’d like to share with you a piece of strategy that I’ve been testing the past week. It might be too early to make any assumptions and each business is different but could be worth a try. I started testing the optimization ad delivery conversion vs value again, last time I tested this, it wasn’t successful but now I see better results.

How to Set Up

So here is the deal: 4 testing campaigns in total – but surely you can add more. Two campaigns for the top of the funnel including the same 3 to 5 ad sets, Lookalikes and broad interests. It’s up to you what type of audiences you’d like to add, it can be only Lookalikes if you prefer.

One of the campaigns is set to optimizing for conversion and the other for value – the only difference is that the campaign which is optimizing for value will be switched to value-based lookalikes. As a side note, soon anyway it will be obligatory to use only value-based lookalikes with value optimization. The daily budget shouldn’t be more than twice your CPA (the product I am testing is a low ticket item so I didn’t have to spend much).

Once the winning campaigns are found for the top of the funnel you can start scaling them. Two campaigns for retargeting as well and the same strategy applies. The audiences you’d like to retarget should be segmented in 3 to 5 ad sets as per your preference and one campaign should be set for conversion optimization and the other for value optimization.

Note: these campaigns should be tested with proven creatives!

Read More: Factors Influencing The Cost of Facebook Ads

What Were the Results?

The results I got so far based on the optimization event is the following: Top of the funnel value optimization didn’t show good results yet CTRs are low and cost per add to cart is double compared to the conversion campaign.

On retargeting however, the value optimization shows better results compared to the conversion. If you have tested this recently let us know what were the results you’ve got and if you are going to implement it – we would love to hear what was the outcome.

Read More: How Facebook Ads Split Testing Works

If you are spending over $500 a day and want to scale your brand.

Book a call below:
https://dimniko.com/msp-apply

Have a Great Day!
Ago,

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Factors Influencing The Cost Of Facebook Ads

DimNiko - Ad Cost

Facebook has become one of the main platforms that businesses consider when preparing their advertising strategy. But most business owners probably ask themselves the question, “What is the cost of Facebook Ads?”. The reality is that there are many factors that influence your Facebook advertising cost. Among them are the bidding model, the target audience, the placement, and the ad quality and relevance.

Let’s review some of the top factors to consider when it comes to the cost of Facebook Ads.

The Bidding Model

When it comes to the bid strategy, Facebook offers a few options that will basically be divided between automatic or manual. Those options are: Highest value or lowest cost, cost cap, target cost or bid cap. There is not a universal bid strategy that works for every type of business, but understanding the bid model that works best for your campaigns will determine your ad delivery and its cost.

Related Articles: How Message Campaigns Can Bring Down The Cost of Your Results By 2x Untapped Strategy

The Target Audience

One of the main factors that will increase the cost of your campaigns is related to the audience you are trying to reach. If there are many other advertisers targeting the same audience, your cost will raise as the ad space is limited. It is recommended to create a specific audience rather than targeting a very broad one. Testing different audiences will help you understand which ones are the right audiences for your brand.

Placements

There are many placements to choose from, Facebook and Instagram news feed, stories, Audience Network, Messenger… Facebook’s recommendation is to select automatic placements, which means advertising in all of them, and by doing so the cost per result will lower. However, it is highly recommended to do an analysis to understand which are the placements that perform best for your campaigns. By avoiding those placements that do not bring you any conversions, you will avoid extra costs.

The Ad Quality and Relevance

The quality and relevance of your ad will most definitely have an effect on the cost. Your ad relevance will be rated with a score from 1 to 10, being 10 the highest possible score. Facebook will give a relevance score based on the positive or negative ad feedback your ad receives. It is extremely important to create ads that are relevant to your audience. Facebook will show your ads more than those with a lower relevance score, therefore you will pay less to reach more of your audience. There are other factors that will also affect the general cost of your Facebook ads.

For example, you should also take into consideration the time of the year, there are periods of time where the competition will be much higher. Black Friday and Cyber Monday, Christmas, Thanksgiving…  During the holiday seasons in general your cost will be higher because of high competition.

As well as the industry you are in, to name a couple finance or insurance are two with the highest advertising cost. By taking all of the above into consideration and testing the different options that Facebook provides to advertisers you will be able to lower your total cost.

And if you have any questions about this or any other topic or you need help to scale your brand and you are spending over $500 a day. Do not hesitate to book a call below:

https://dimniko.com/msp-apply

See you next time 😉

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KILLER eCommerce Facebook Ad Examples 2020

DimNiko - Ecommerce Ads

Facebook Ads are the best way to scale any Brand in 2020. You have more customers than ever that are wanting to buy products, you just need to make sure your ads are speaking directly to them.

If you are an established brand or dropshipper this will help improve your ad results. I am going to focus on video examples as they convert the best for our clients and in the eCom space. Being able to showcase different elements of your product, features, benefits, solutions, and customers using it with video is a big advantage compared to static images.

At the DimNiko Agency we manage just over $2.5 Million a month in ad spend so we see exactly what is working and we have 10 calls a week with high-level brands wanting to work with us so we get access to a lot of data right now.

Read More: The Ultimate Facebook Ecommerce Integration Guide 2020

Here are 12 Brands that are Absolutely Dominating Their Ad Creatives in 2020:

First Day – Supplement Company

Cuup – Clothing Company

Fabletics – Sports Apparel Brand

Lumin – SkinCare Brand

Barner – Bluelight Blockers Brand

Dollar Shave Club – Shaving Brand

Fittrack – Fitness Item Brand

Black Wolf Nation – Skincare Brand

The Oodie – Clothing Brand

Goose Creek Candles – Candle Company

Notecube – Giftable Brand

BarkBox – Dog Brand

We are personally working with some of these brands so you are seeing the best converting eCommerce Facebook ad examples at high levels of spend right here.

Go through each one of these brands and learn from the very best right now. You will start to see trends and patterns of content. The major point you need to take away is to test many different creative ideas and angles and measure what converts best. These world class ads give you the best starting point possible.

If you want help scaling your brand with Facebook Ads make sure to book a call with our team and we can show you what opportunities you are missing & how to grow the brand.

https://dimniko.com/msp-apply

Enjoy.

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Tips For Building Effective Social Media Marketing Strategies

DimNiko - Social Media Strategy

Creating a devoted community around your brand is a very important step in your social media marketing strategy. There are different social media marketing strategies examples but today I would like to tell you how to build an effective one.

So What Should a Social Media Strategy Include?

First of all you need to choose the main social media platform you’ll be using for your business. In order to do that you need to figure out who is your target audience. So the second important social media marketing technique is understanding your audience. This will help you answer all the questions about when, where and what to post. And last but not the least in order to build a marketing strategy using social media is analyzing your competitors. You need to get into their minds and figure out the social media marketing outline they are using in order to create better strategies.

Now that you’re done with all the analysis, let’s move on to content creation.

Read More: Facebook vs. Instagram, What’s Better For Your Business?

How Do You Create a Social Media Content Strategy?

First of all you need to diversify your content. If your main creatives are images, time to start uploading videos. If you’re mainly using videos, switch your efforts to images. Posting the same type of content can easily make your audience bored. Plus diversifying the content can bring much more engagement from different types of audiences.

Secondly you should always remember that your audience is with you not only to purchase your product but also to get additional value from your posts. In order to boost your social media marketing strategy try to educate your followers. If you’re selling some beauty products, don’t forget to post tutorials. Always post stories from satisfied customers, user generated content increases trust to your brand.

What Makes a Piece of Social Media Content Successful?

In order to build an effective social media marketing strategy, you need to reflect all the changes which are going on not only in your business but in the world or on the social media platform you’re using. You need to speak the same language your customer is speaking.

Since the main goal of a successful media content is to go viral, it is very important to make it shareable among users. You can add different hashtags and call to action buttons, initiate contests and giveaways. Successful social media content goes viral if it sparks strong emotions. If you create a funny, sad, sorrow, angry video, it will engage people with your content much easily. Just remember that if your business is serious, your content doesn’t necessarily need to be serious as well, it can be funny and attractive.

I hope all these tips will help you build a strong and effective social media marketing strategy.

If you’re spending over $500 a day and want to scale your brand, book a call below:

https://dimniko.com/msp-apply

Thanks!

Maryana from DimNiko 🙂

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3 Effective Facebook Ads Remarketing Strategies You Must Know

DimNiko - Remarketing

Facebook remarketing is one of the most important forms of advertising. It allows you to show ads specifically for those audiences that had some sort of previous contact with your brand.

This also means that your ROI is significantly higher on the Facebook retargeting campaigns, which overall makes your business more profitable.

When we talk about Facebook retargeting strategy the most important step is to find the people that have engaged with your business and then identify the audiences and audience groups that can be retargeted. So first we need to check what kind of previous visits and actions can be tracked and retargeted.

Website Traffic – Pixel Retargeting

With Facebook advertising it is essential to place a pixel code to your website, which will track visitors and collect data on the actions visitors take on the website. It can track which page was visited, how many times, by how many visitors. Creating product catalogs will also give you data on which product was added to cart, purchased and so on.
Analysing this data allows you to create custom audiences which will be the core of your Facebook remarketing Strategy and retargeting Ads.

Social Media Accounts

Most social media platforms provide statistical reports for business accounts about user engagement. Facebook allows you to create audiences about business page likers, organic and paid post engagements, message senders and video viewers.
You can also look at the data with demographic breakdown and if the pixel is placed on your website, you can analyse the social engagement data together with the pixel data. For example showing what percentages of your customers liked your Instagram or Facebook Business Page and vice versa.

This will allow you to retarget all of these audiences and convert them to purchasers or upsell, cross-sell and resell to them.

Customer Lists

Facebook allows you to upload custom lists to your Business Account and retarget them. You can create these custom lists based on any customer data that you have collected within your business. It can be customers that visited your physical store, signed up to your newsletters, attended an event or purchased from your store.

While pixel data is dynamic data that normally gets updated automatically, custom lists are often static lists, meaning they only get updated when you reupload them. However, in certain cases you can integrate other platforms with Facebook Audiences and create custom lists based on actions that were taken on other platforms. For example you can integrate Facebook with Klavyio and create a list based on an audience segment that opened a newsletter, which can be retargeted with Facebook Ads.

After you identified and created the available audiences that can be retargeted by Facebook Ads, your Facebook remarketing strategy needs to specify those audiences that you want to retarget.

Planning your Facebook retargeting strategy will mainly depend on your business goals and resources. On Facebook we normally recommend to spend 20-40% of your advertising budget on retargeting, so you can create enough ads that are relevant to people based on where they are in their customer journey or buying circle.

Facebook Remarketing Strategy 1.

One of the most popular Facebook retargeting strategies when you create 2 separate campaigns.

One for retargeting website data which is the most valuable as the customers are further down the customer journey. We often call it bottom of funnel (BOF) or Hot traffic. It is hot because they are the easiest to convert them into purchasers. You will segment your audiences based on pixel events, frequency and recency. For example: Page viewers last 3 day, Page viewers last 4-7 days, Added to Cart in the past 7 days, and you add audiences as detailed as you can, as long as your adsets perform.

The second campaign is called middle of the funnel (MOF) or warm traffic and includes audiences that haven’t been on the website yet, so they are not yet close to purchase but had some kind of contact with the brand before. These are usually the Social Media Engagers, Video viewers or any Custom lists that are created for audiences prior to visiting the website. On this campaign you also separate the audience as much details you can. For example Everyone who liked your FB Page in the last 30 days, everyone who watched 90% of your videos in the last 7 days…

Both of these campaigns can be set up with Campaign Budget optimisation and with Adset Budget Optimisation. Advantages of CBO is that the algorithm will decide how to distribute the budget across adsets / audiences, potentially spending it in the most efficient way. It works very well when you have a campaign running for long term with a relatively fixed budget, without any significant promotions or seasonal periods. ABO is better to use when the ad account and pixel doesn’t have so much previous history as you manually select how much budget would be spent daily on a specific adset / audience. It also works very well when there are promotions, for example during Black Friday as you need to increase budget on a very specific audience, not on the whole campaign. This way you hae more control over the adsets.

You can read more about the best BOF and MOF audiences here.

Facebook Remarketing Strategy 2.

The other very effective Facebook retargeting strategy is when you consolidate your audiences into 1-3 adsets only. For example on BOF campaign you only set up an adset for Page Viewers in the last 30 days and Added to Carts in the last 30 days. And on MOF you set up an adset for IG and FB engagers in the past 365 days, and an adset for video viewers in the past 90 days.

This strategy can be only used in CBO as the algorithm will allocate budget between the audiences, and find the conversion within the consolidated adsets. Other advantage of this strategy is that you more likely meet the 50 conversion / adset / week criteria that Facebook recommends. However it is not recommended to use for businesses where the repurchasing cycle is shorter than 30 days, or when the pixel doesn’t have significant event history.

We wrote about an interesting case study about testing this Facebook remarketing strategy, that you can read here

Facebook Remarketing Strategy 3.

Another popular retargeting strategy is using Facebook dynamic ads with Catalog Sales objective. To be able use this strategy you will need to create a catalog and connect it with your pixel. You can read here about this.

This strategy allows you to retarget audiences with product ads based on their browsing history. Meaning if a website visitor looked at one of your products, but left without purchasing it, you can retarget this user with a dynamic product ad, so the person will see the same product as an ad that was visited previously on your website. You can also use this strategy to cross-sell or upsell products if you create product sets that are usually sold together.

I would also recommend including Retention campaigns in your Facebook remarketing Strategy as Facebook is not only a customer acquisition channel, but it can help increase retention, and the lifetime value of a customer. You can read here about the Importance of retention campaigns here.

Hope you enjoyed the read! If you’re spending over $500 a day and need help with your retargeting campaigns book a call below:

https://dimniko.com/msp-apply
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How To Use Facebook Lead Ads For Ecommerce 2020

DimNiko - Facebook Lead Ad Example 3

One of the best tools that Facebook offers for businesses to grow their fans and customers are Lead Ads.

What Is One of the Major Benefits of Facebook Lead Ads?

They allow advertisers to collect information from prospects directly from mobile ads. That’s key for Facebook’s 88 percent share of mobile users–especially since it typically takes 40 percent longer to complete forms on desktop.

With lead ads you don’t send traffic to an external webpage where you show lead opt-in and then customers must fill that form and press submit, but you make an ad where prospect’s information (name and email) is pre-populated so they just have to hit submit.

Another advantage Facebook lead generation ads offer is that generated leads can be synced directly with your company’s customer-relationship management system or downloaded as a .CSV file. This allows marketers to follow-up more efficiently, which is vital for closing the deal.

How Do I Optimize Lead Ads on Facebook?

If you’ve created some campaigns till now on Facebook, then you know that optimization is everything. Process to optimize lead campaigns is the same as with conversion campaigns or with any other objective.

Usually we start with some general targeting based on the audience we want to reach. We upload one piece of content and we add some text. Depending on the budget, we have to wait to see what kind of performance we will get.

If we get bad CPC, then we know something is wrong with our ad or targeting and we need to tweak it. Same is with CPL (cost per lead). If we get too high CPL that is not profitable or breakeven for our business, then we need to optimize it.

There are many strategies on how to lower CPL and our media team has swiss-knife for every situation, but in general is very simple. Test, test, test. Till you don’t find a perfect combination of good creative and good ad copy that is giving good CPL at desired budget.

How Much Do Facebook Lead Ads Cost?

Every year from 2015 we see cost per leads or conversions are slightly increasing. This is due to Facebook growing and becoming a better tool, with millions of advertisers who are competing for their clicks. Same happened with Google in early days when CPC went from few cents to few dozen cents.

With Facebook we assume it’s gonna be a very similar story, so be ready to spend more for your leads in upcoming years.
Our lead campaigns for clients are very different. We’ve had clients whose CPL was below $5, and we have clients who are happy with CPL around $30. That all depends on what product or service you’re selling and how much is your CLV (customer lifetime value).

Example: If you know that your CLV is $90, but your product you sell costs only $45, then you know that you can spend more than $45 to acquire a new customer. How much more is based on your other costs and processes in your business.

How Do I Download Lead Ads from Facebook?

When your Lead campaign is live and is bringing you leads, you need to download those leads and import them into your CRM or email marketing tools. How you do this is pretty simple.

You just need to go to the Publishing Tools tab at the top of your Facebook page and click Forms Library on the left side of the screen. You need to have administrator access to view forms. After that you just select Form Library to access your forms.

Facebook Leads Ad Examples

Below are a few different examples of lead forms found online, just to generate a few ideas of how you can use this tool in your business.

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