Squeezing Revenue Out of Q2 eCom Holidays

Hello everyone,

Q2 has just started!

And let’s be honest, it might not seem as exciting as Q4 or even Q1.. 

But the truth is, there are plenty of opportunities to increase your sales over the months of April, May and June.

Read More: How I Scaled Pinterest Ads From 0 to 300k in Revenue in Less Than 3 Weeks – Part 2

Let’s go over some of the main holidays that are happening over the next quarter and how you can take advantage of them:

The major holiday during this period is probably Easter. Dates vary every year depending on the paschal full moon.

However, it is celebrated around the month of April.

This year, it just passed last week. 

Easter is not known as a big gift-giving type of celebration, but more and more businesses use this event to promote special offers or bundles.

You can push an “Easter basket” bundle offer or even create your own “Find the egg” promo.

It depends on the type of your business. It can be applied to many different products and especially those businesses selling items for kids. This could work really well!

Earth Day, happening on April 22nd

Is a celebration that is hugely growing, as more people are becoming environmentally friendly and conscious about the products they purchase, as well as their origin and manufacture.

If your audience has an eco-friendly lifestyle, this is your holiday! 

You should not miss running a small promo for Earth Day, a sale, or even just an email marketing campaign with a nice reminder of the day that is it and to show that you care!

Mother’s Day

Celebrated on the 9th of May in the USA. Dates vary depending on the country.

It is the main holiday to honour the mother of the family.

It is not only the children who buy gifts for their moms anymore, many husbands also buy gifts for their wives during this day.

Something that can work very well for this day are gift cards!

Memorial Day

Happening on the last Monday of May is a federal holiday in the United States for honoring and mourning the military personnel who have died while serving in the United States Armed Forces.

If this is a holiday that is relevant to your ecom brand and decide to create a special promo for it, both ad copy and creatives should reflect appreciation. 

Inspiring quotes and thank you notes can work very well in a special promo for Memorial Day.

Father’s Day

Dates vary based on the country, however in the USA it is celebrated on the 21st of June.

Father’s Day is a day of honoring fatherhood and paternal bonds, as well as the influence of fathers in society.

Same as Mothers Day, Gifts cards or discount codes with ‘Love you Dad, Father, Husband, Amazing Dad, Best Human” theme can work very well on this day.

And these are some of the main holidays and celebrations happening in the next three months.

If you have any questions about any of the above or if you’re interested in working with us to grow your eCommerce brand. Find out if we’re the right fit for you!

Book a call below: https://dimniko.com/msp-apply

Until next time 😉

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