Blog Archives - Page 10 of 17

Posted on November 16, 2020January 14, 2021 by admin

Kicking Off a New Brand in Late 2020?

You’ve probably heard about a lot of success stories about people launching a successful brand in 2020

This is 100% true, a lot of brands that we’ve seen and currently work with have only started in early 2020 as a side project that became successful throughout the year.

The 2020 Ecommerce Rush

In April 2020 there was a huge spike of new advertisers and new brands that took advantage of the e-com rush.

The direct translation for this event is basically a gold rush and it was at this point where many brands succeeded and failed.

The reason why we see that some brands failed was due to scaling too fast without being able to support themselves in the back end, which is why the mighty have failed.

The brands that were able to succeed at the end of the day took their time to set up their infrastructure to be able to benefit from the scaling rush.

Most of the brands don’t have the knowledge of running Facebook ads at the scale they are currently at, which is why an agency such as ours gets approached.

But what if you missed the initial 2020 rush and you want to launch a new brand in late 2020?

It’s possible, and might be a good time to start since in late 2020 we’re approaching Black Friday and Cyber Monday.

How does a person approach this then?

Here are a few key areas you should look out for and implement before kicking off your advertising.

1. Product & Logistics

Personally I wouldn’t recommend starting a Dropshipping Brand, these fail most of the time and are hard to manage with everything from Product Quality to Shipping.

Having a good product at your disposal is a great way to manage product quality and making sure you have a real product you can put your name behind.

The logistics behind it an effective way to manage customer expectations and speedy delivery times. Both these aspects prepare you for the following point.

2. Perception of experience.

This point goes hand in hand with your product quality and logistic management with your brand.

It establishes your brand before customers could even think about the age of your company.

We mentioned in a previous article “How having a large number of likes on your page can have a negative impact on marketing performance.”

It is important to build a following, not too big, but a big enough following with real people in order to have the perception of experience for your brand.

Recently consumers have become more vigilant about pages with fake followers. Establishing your brand provides you with the opportunity to have the authority to sell products online without worrying about “how legitimate” you look.

At the end of the day, you want your brand to look like it’s been lived in, ask a few friends or colleagues to provide you with some UGC and reviews.

They’ll always be happy to help.

3. Backdate Organic Facebook Posts

This is a great way to add to the perception of the experience to your brand.

Currently you are able to backdate your Facebook posts.

Adding these post to you pages and boosting the posts is a great way to gaining social proof to your Facebook page.

4. Prepare for Kick-Off.

Here’s where the right account strategy comes into play with you ad accounts.

Setting up a couple of view content campaigns get your website active and your pixel warm and collecting data.

Launching with the view content campaigns with post engagement campaigns targeting the post id’s. This will build social proof on your new ads, obviously and you can start collecting some customer feedback like that as well.

At the end of the day, the most important factor that puts yourself in front of your competition is to be prepared for scaling, in order to keep up with your upcoming demand.

What really ads value to your brand is that perception of experience since you can’t really “cheat” the system.

These few steps will be able to push you in the right direction and you can start launching your campaigns and prepare for the final push for Q4.

And this only works if you have the right agency partnered with you!

If you are spending over $500 a day and you want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

And that’s a wrap!

I’m Quintin, Media Buyer at DimNiko

Posted on November 11, 2020January 15, 2021 by admin

What Facebook Changes Do We Expect to See in 2021

2020 has been a challenging year for all of us, and advertising on Facebook has also had its ups and downs but finally we made it to Q4, which is expected to be the best quarter of the whole year.

Facebook was pushing out a lot of changes and updates this year, but as we know Facebook is not resting and is continuously working and rolling out new updates and policy restrictions.

So, let’s have a look of what is coming.

Improving Ad Performance Through Ad Volume Guidance

It was announced in October 2019 that it will be introduced ad limits per page in order to control the volume. The reason is to reduce the number of ads, as if advertisers have too many ads running (e.g. 10 in a dynamic ad) most of them won’t exit the learning phase.

For this reason, is implemented a limit on the number of ads each page can run at once, and to get more optimized and stable results with less spend.

If an advertiser has multiple ad accounts tied to the same page, will need to be careful and avoid too many ads in one account because it will limit or completely block the other ad accounts as the maximum number of ads it was reached. One effective solution will be consolidation of the campaigns, which we noticed already from a while ago that the algo prefers broader and larger audience size.

So, let’s have a look at the Ad limits per page and how it will be limited and categorized.

Based on the page size it will be segmented in the following categories:

Small to medium size businesses advertising <$100K in their highest spending month in the last 12 months 250 ads
Medium to large sized Pages advertising $100K to $1M in their highest spending month in the last 12 months 1,000 ads
Larger Pages advertising $1M to $10M in their highest spending month in the last 12 months 5,000 ads
Largest Pages advertising >$10M in their highest spending month in the last 12 months

It is expected to roll out from 2021 through summer 2021.

Apple IOS 14 privacy change that applies to Facebook

As most must have heard about this announcement from Apple that on IOS 14, apps will be required to receive user permission to track users across apps or websites or to access the device’s advertising identifier, so basically the user will now have the ability to allow or reject tracking. This is something amazing from a user point of view, but not so great from advertisers’ point of view.

Re-targeting will be very difficult as most of the users are browsing from their mobile, and the audience network will be out of the game as it’s also used by third party apps.

This will affect many advertisers, especially the small businesses as it is expected a potential drop of 50% or more, however Facebook started preparing businesses for the update and made some suggestions.

It will be released a new version of Facebook SDK to support IOS 14 will provide support for Apple’s SKAdNetwork API
Advertisers will need to create also a new ad account dedicated to IOS app installs.

We are looking forward to seeing how all these changes will impact Facebook Ads in 2021. However, all brands and marketers will need to cope with the new changes and adapt quickly to the tighter rules.

If you have any questions please feel free to contact us.

Also, if you’re spending over $500 a day on paid advertising and want to scale your brand you can book a call below:

https://dimniko.com/msp-apply

Have a great week!

Ago from the DimNiko Team 🙂

Posted on November 10, 2020February 6, 2021 by admin

Facebook Ad Copy Is Useless In eCommerce Ads

When you are selling physical products the video or image of your ad is significantly more important to acquiring customers versus ad copy.

You need to understand that consumers buy a product once they see it, understand how it works, see how it will fit into their life and see why they need it.

The best way to do this is through video creatives or image creatives NOT with ad copy.

Try and explain what a product looks like, how a product feels, try and explain how to use a product, try and use words to show how a product helps.

It is very difficult to do this in eCommerce.

But, with video and images you can showcase what a product looks like, explain and show how it feels, explain how to use it and physically show how it helps.

With the vast majority of the ad accounts we manage, we tell the client to put much more time and effort into the video/image creative vs ad copy.

Ad Copy is Better in Niches Such as Lead Generation VS. eCommerce.

People will buy when they trust a brand, when they understand how the product will fit into their life and their objections have been handled. All of which are much easier to convey in a video vs text.

You are much better off spending the time you are writing copy, creating extra videos or images.

You will see a much bigger uplift in results if you spend more time working on new videos and new images for your brand.

The best strategy suggestion I have for you is to create multiple images and videos, use a dynamic creative campaign, keep the ad copy and headlines brand generic and I am sure your results will improve as your core focus is now the image / video.

Just think about it for a second, are you more likely to buy a product after reading about it or watching a video explaining and showing it?

That is why you buy from image/video ads from Facebook, Youtube or TV vs the newspaper or magazines.

That is why you want to physically see a product vs just read about it.

So next time you are thinking about copywriting for your ads, turn that attention to your video / images as you will see much better results.

If you are spending over $500 a day and struggling to scale past that lets have a chat.

Book a call here: https://dimniko.com/msp-apply

Chat soon,

Dan

Posted on November 9, 2020January 14, 2021 by admin

How to Build Up a Successful Brand on The Internet?

If you decide to run a business online, you probably don’t plan to have an offline store, where customers can touch & feel your product, right? If you want to maximise your success, you have to use all the possible platforms and channels to reach your clients to convince them to choose your brand and product. We make many buying decisions every day, but how do you find out what your future customers prefer?

How to Define Your Target Audience

First of all, and preferably still before launching your brand, evaluate your product. Do customers need it? Why? What problems are you solving with your offer?

If your product seems relevant, try to define which type of people you consider a possible customer.

Think about their typical life, family status, education, age, even their financial situation. Then you should have a look at their habits. What kind of media do they use? Think about their inspirations since this will help you match offers with your customers desires.

If you are sure, you can offer value for them, launch the business: this group of future customers will be the first audience you have to locate & reach online. The right approach is trying to offer a solution before they even think about whether they need it! 🙂

With time, you will have some data to analyze. Remember, data is our best friend! 🙂 I suggest analyzing your customer behaviour time by time – so you can follow the changes, and you can adapt your offers to the present situation. Stay flexible!

Don’t forget, you are not alone on the market! Consumers are influenced by so many different factors. You need to fight with several competitors, online and also offline. The best you can do is deliver a good brand image, capture attention and to build an emotional connection with your customers.

How to Reach Your Target Audience

Ok, you defined your customers, but how do you reach them?

Nowadays, reaching potential customers is made easier through the power of digital marketing. Habits are changing, TV is losing audience, print is moving to the digital direction. If you’re already one of our clients, your digital marketing is in good hands. We deliver the best results possible.

But exceptional media buying is just 1 piece of the puzzle.

What can you do yourself to reach a synergy effect with your paid advertisements, and to boost even more your sales?

10 Tips to Boost Your Online Sales

Here are some tips which are essential for the best results:

Build a bullet-proof home-page. Quick loading times, non-blurry images, and clear communication are essential. Make the life of your future customers easy by comforting them on your site.
UX matters! Try to go (or click) along the customer journey. Is the road towards purchase clear?
Be informative: provide enough information for your visitors, about the benefits of your product.
Use keywords and SEO for cheaper and organic visitors.
Run social media pages for your brand.
Post valuable content on your page and on your social media channels.
Build up a community – this improves brand loyalty and engagement.
Provide exceptional claim handling and customer service – this is much more important than you would think it is.
Boost your organic engagement with activating your followers. Organising a small sweepstake on your IG or FB page can deliver you tons of organic, cheap traffic, with little cost.
Keep in touch – build up an email database, so you can keep your subscribers up to date about your brand and products.

Do you think it’s too much for one person? You are right. At a certain point, the critical factor of growth and success becomes to delegate tasks to professionals. We can take over your Social media advertising, so you can take care of all the rest. What a relief, huh?

Book a call below:

https://dimniko.com/msp-apply

Thanks for reading, Zsoka

Posted on November 4, 2020January 14, 2021 by admin

Preparing Your Facebook Ad Accounts for Black Friday Cyber Monday

Black Friday & Cyber Monday, the top buzz words for Q4 for store owners, media buyers and consumers.

The first time the term Black Friday was used was due to a financial crisis for the US. gold and cash market back in 1869 on September 24th.

It’s a little ironic since we are currently in sort of the same situation with the global economy due to the crazy ear that 2020 has been.

The story of the term Black Friday has a lot of myths surrounding it, but the main story that stuck according to history.com is the following.

“The result was the “red to black” concept of the holiday mentioned earlier, and the notion that the day after Thanksgiving marked the occasion when America’s stores finally turned a profit.”

This retail tradition has morphed into a 4 day shopping bonanza over a weekend that also spawned the day of Cyber Monday.

This tradition mainly applied to retail stores and customers had to get early to the stores really early in the morning in order to benefit from the major discounts.

This has changed a lot since the dawn of E-Commerce and especially this year, it’s going to be one to remember.

Due to the impact on consumer behavior from Covid-19, most predictions show that this might be one of the biggest e-commerce events of the decade.

Consumers have gotten more comfortable with online shopping since they were basically forced to take on that learning curve.

This also means that the Black Friday and Cyber Monday ad space is going to be highly competitive.

So here’s 8 steps you can follow to prepare for Black Friday & Cyber Monday.

Before you can prepare your ad account, you have to prepare your website.

Load test your website

Making sure that your website can handle the amount of traffic coming through on these days is extremely important.

Run speed and optimization tests in order to find areas where you can improve site speed since, slow website = slow sales.

Test your purchase procedure and UI (user interface) regularly in order to be 100% sure it is working properly and is easy to navigate.

Prepare Your Black Friday & Cyber Monday Landing Page

Using a custom landing page for these two events are crucial to stand out from your competitors, these have to be striking while also being user friendly.

The page has to be optimized to be able catch customers and crab their attention and have them make the purchase decision as quick as possible.

Now you can start preparing your ad account

Urgency & Relevance Creatives

This is the most important touch point for your customers. The creative strategy you implement should create urgency for your customers.

This first contact of your creatives should only show and mention exactly what the product name is, the percentage discount and a benefit of the product.

Test Your New Black Friday and Cyber Monday Creatives

Black Friday and Cyber Monday creatives need to be eye catching and creative.

Since these days are time sensitive it is important to test your creatives for the campaigns early on and sending them through reviews before Black Friday and Cyber Monday.

This will allow you to identify problems before the big day and address any problems that might come up with the review process.

Brand Awareness & Reach Campaigns to Build Anticipation

Running a few brand awareness campaigns and reach campaigns are a great way to prepare you prospecting customers for the up and coming Big Day.

This campaign should land on your Black Friday & Cyber Monday landing pages in order to collect the customer data.

Get The Data From the Previous Year.

Even though consumer behaviour has changed for 2020, this is a good starting point for your campaigns to kick-off you initial campaigns.

Using lookalikes, similar interests and creatives from successful campaigns will allow you to hit the ground running.

Bigger Discounts For Returning Customers

Even though you have converted these customers prior to Q4 period, preparing retention campaigns with larger discounts is an easy way to retain customers and get cheap conversions

Campaign Structure & Audience

You campaign structure should still follow the guidelines for having a well functioning sales funnel including top funnel, middle funnel and bottom funnel & retention

With this set-up your Black Friday and Cyber Monday campaigns should only use audiences that are relevant to this exact period.

Your Top Funnel will look standard & excluding customers from the relevant period of engagement based on when you launched your brand awareness and reach campaigns.

Your Middle Funnel will target engagers from the brand awareness and reach campaigns.

Your Bottom Funnel Campaigns will target users from the brand awareness and reach campaigns that landed on your custom landing pages.

Here you can provide extra discounts for people that added to cart, or initiated checkout etc. with special discounts to incentivize them to complete their purchase.

Your retention campaigns will provide previous customers and email subscribers with special discounts to award them for supporting your business.

Most E-Commerce owners believe that with Black Friday and Cyber Monday, all you need is a big discount in order to have success.

But this couldn’t be less true. Competition is extremely high and everyone is fighting for the same ad space.

Having a clear understanding of your customer behavior and planning and exact strategy for Black Friday and Cyber Monday is crucial to the success of your campaigns

If this is something you might be struggling with and if you are spending over $500 a day and you want to scale your brand.

Book a call below, to have the best of the best work on your brand.

https://dimniko.com/msp-apply

And that’s a wrap!

I’m Quintin, Media Buyer at DimNiko

Posted on November 2, 2020January 14, 2021 by admin

How to Maximize Your Facebook Advertising Efforts During the Holiday Season.

This year has been one crazy rollercoaster ride, without a doubt, and while all of us advertisers embrace the Q4 rush, some of you might be unsure how to proceed with your Facebook advertising efforts and cash in on this peak time of the year.

As many countries still experience lockdown restrictions, online shopping will continue to boom. It will be an important time for people to be together with their loved ones and share the perfect gifts, putting you as the brand owner in the spotlight.

Here are a few things to keep in mind to make the most of your Facebook marketing efforts:

Re-Evaluate Your Budget.

It is important to know how much money you want to spend on ads during this holiday period, and you might have to consider changing your budget to spend more on Facebook ads and capitalize on the thousands of active shoppers.

If you have ticked all the right boxes to find your winning holiday campaigns, you will want to scale and spend more aggressively to maximize your results. This means you also have to take into account what your ad account spending limit is. Many people don’t even know what their account spending limit is and it is a good idea to double-check if you are planning to spend more money.

Create a Compelling Product Offer

During Q4, advertisers rush to the Facebook ad platform and spend a lot of money to make the best of the final stretch of the year. Some businesses only advertise during the holiday season and competing against the storm of advertisers means you will need a clear and compelling offer for your customers.

If you are offering discounts, 20% or more is the only way to go as everyone out there will offer massive deals or discounts. Free expedited shipping is a nice way to ensure your customers that they will get their products early on in time for Christmas. Although these big discounts can cut into your profit margins, adding freebies or a free gift is another way to successfully convert more customers! You can buy these free gift items in bulk and save more than dropping a big percentage on your selling price.

Target More Warmer Audiences

One thing you don’t want to do is spend the majority of your holiday advertising budget on targeting cold audiences. If you are spending money throughout the year to acquire new customers, this period is a great time to shift your budget towards targeting warmer audiences such as your Facebook/Instagram engagers as well video viewers.

Putting more of your budget towards retargeting will also ensure that you don’t waste money on people who are not familiar with your brand and that might not be interested in your products or services. Focus on the customers that you have already acquired as this is the time to cash in on them.

Use Automatic Placements for Ads

More advertisers means more competition.This means that your normal preferred ad placements will be saturated with more advertisers and your ads will compete against a lot more people! If you narrowed down to specific ad placements during the year, now would be a great time to test Facebook’s Automatic Placements as there might be additional selling opportunities on other placements.

One of these placements which is often overlooked, is Instagram story ads. If done right, Instagram story ads can bring amazing results and be very profitable, so be sure to test it.

Test Campaigns and Get Ads Approved in Time.

You can test your Christmas campaigns early on to see how they will convert closer to the time. For this test time period you can position your offer as an early Christmas sale and see how your creative efforts, ad copies and compelling product offer affect your sales.

This might seem like an obvious thing to do, but you definitely don’t want to kick off your campaign around Christmas and find that your specially designed creatives and ad copies do not work!

Keep an eye out for your ad relevance score and watch those CPM’s closely. A low relevance score will result in higher CPM’s and this will give you a good indication if you are targeting the right people or if there are faults in your creatives and ad copy.

With all the BFCM and Christmas deals on its way, make sure that your ads get approved far in advance to avoid the clutter closer to the holiday. More ads will have to go through the reviewing process and we have already seen a slower ad approve rate at the beginning of November.

Goodluck to all the advertisers in the last couple of weeks in 2020. If you have any additional holiday advertising tips you want to share with everyone, please add them in the comments below and let’s hope this is a great advertising holiday for all of us!

If you’re spending over $500 a day and want to scale your brand. Book a call below:
https://dimniko.com/msp-apply

Posted on November 2, 2020January 14, 2021 by admin

How and Why to Start (and Kill) 1K Per Day Campaigns

DimNiko | How to Build Big Budget Campaigns

Maybe you launched a 1k budget campaign in the past, maybe you didn’t.

In this article I want to give you few insights, how I launch and how I kill big budget campaigns. Also why to even launch 1k campaigns. 🙂

Topic can be useful for beginners and advanced marketers.

Why You Should Launch a Big Budget Campaign

While most marketers and entrepreneurs are probably scared of big budget campaigns, I must admit that I was too. Many times. And I still am, when I don’t give enough time to understand the account.

You can obviously test and see what will happen, but probably 90% of the time you won’t do it again. CPC will go up, CTR down, CPA up, ROAS down. FB will quickly spend 50% of budget and results will suck.

You will kill it at 30% of budget spend probably, as you will see CPA 3-5x than what you used to have. Or you will wait till the budget is spent, and next day or third day you will kill it as it will make no sense for you. And yes, I believe 70% big budget campaigns will not work. Probably 80%.

Depends on the campaign budget, ad account data, pixel, product, landing page. But 20% of campaigns can work, and those 20% will make more revenue than all the lost 80%!

So is it worth trying? Depends on your business model and your cash flow. By business model I mean that you need to decide which path you want to go. You can sell 1000 items per month with $10 profit or 10.000 items with $1 profit.

What is your goal and how you want to move?

Example above will give you the same profit, but here is the catch. Second option which was made with a big budget will also give you 9x more customers.

Now the question: Which list size is more profitable, the 1k list or the 10k list?

If the conversion on emails is 1%, you can get 10 or 100 more sales on top of the above example. If the profit is now $20 as you don’t have to pay for ads, then the second option is obviously more profitable. You will get 2k on top of your 10k profit. And I believe if you hire a good email marketer who can do a 4% offer instead of 1%, your profit will now be 8k on top of your FB revenue.

Now we are talking about 18k compared to 10k and few email sales with your 1k list. But the story doesn’t end here. Here is the advanced course. 🙂

What if you send 5 emails per week to your existing email list? Do you know what can happen after 30 days? You can figure out or you can test on your own if you want.

I guarantee that you will be close to 30 or even 50k of revenue. Compared to the 1k list I think your revenue will double with big budget campaigns. But, I know. We’re all afraid of spending a lot on FB if we get lower margins. And the cash flow is always the biggest struggle since banks just don’t trust us or can’t raise the limit quickly.

Now let’s go back to the main topic and how to launch and kill a big budget campaign.

How to Launch a 1K/Day Facebook Ad Campaign

I assume that by now you realized that more customers equals more profit. So when you have spent some money and time in your account, then it’s time for testing with $500 – 1k.

I believe in this FB DNA, you have 3 levels of budgets.

Below or equal $100
Below or equal $500
Below or equal $1000

We start testing campaigns most of the time at $100. After a while we know where we are and how much we can scale those $100 campaigns.

Many times we see the CPA go nuts when we come near $300 or $500. So we stop and go back. We repeat the testing, scaling, downscaling and turning off.

If we can work at 2nd level below the $500 budget on campaign, we can scale the account pretty big.

Scaling to 10K/Day in Facebook Ad Spend

If we want to scale even more (10k or more per day), obviously we will have to start testing 1k campaigns.And launching a 1k campaign is pretty simple. You put the budget at 1k and launch it. Then you wait for 30-50% spend and you react.

If you’re below 2x of regular CPA, we leave it run and don’t touch. If we see a huge increase or no sales, we leave it at 50% and then turn off.

Next day’s results will probably be better but if still low, kill. If after 3 days you are near where your KPI is, then let it run. You found a 20% campaign! Congrats. Let it run and analyze what works.

If CPA is way below your KPI, scale it to 2k or even 5k. If CPA is just a little below, scale it by 20% daily. Now you already see what is working, so try to duplicate and try other interests and creatives.

Launch 10 more 1k campaigns! (I know, don’t tell me… but, you’re a big man / company by now)

Next day kill 80% and scale 20%. At the end of the week you can have 5-10 big budget campaigns easily. Then all you need to do daily is ride the wave of CPA to be near or under your desired KPI.

I scaled one account by this method from 5k to 15k in just 2 days. It was easy but I was scared as hell! And it was not my money. Imagine how scared I would be if I had to put all my savings in. But, this is the risk and you know this right – ‘Big risk takers will someday made it’. Or not. Depends on many factors.

I don’t want you to risk with ‘empty’ head as so many young entrepreneurs and marketers do, but please educate yourself first, analyze your account, and then start testing. Slowly. See how your account reacts.

When you will learn the pixel algo and account whispering, then you’ll be able to decide when is the right time to launch and scale big budget campaigns.

If you’re still scared, then sign up with us and we can do the nitty gritty launching and scaling for you!

Book a call with us here ==> https://dimniko.com/msp-apply

Hope to see you inside, so we can scale your biz to the next level.

Have a wonderful day,

Matej

Posted on October 28, 2020January 14, 2021 by admin

Why Facebook Shops Are A Major Game Changer for Ecommerce Stores?

Facebook Shops were introduced just a couple of months ago but it already seems that this new platform is going to be the game changer of ecommerce advertising!

This feature helps you set up an online shop right on your Facebook or Instagram page! The customer doesn’t have to visit your website and can purchase your product right from the platform. This decreases the time the customer spends on the purchase which increases the conversion rate significantly.

Not all of the accounts are eligible for advertising through Facebook shops yet but we got a chance to test it out.

Setting Up Facebook Shops

In order to set up the ecommerce Facebook shop you will have to set up a product catalog via Commerce Manager. You can set it up manually, based on the data feed, or using the Facebook pixel. If you have more than 50 products, it is recommended to use the data feed or pixel instead of uploading all the products one by one. But if you’re uploading the products manually, the process is very easy.

You upload a specific product, add an image, description, price and you’re good to go! There are other fields that can be filled in but they are optional so this is just your decision if you want to make the catalog look more interesting or not.

After your catalog is ready you can go ahead and set up a new Facebook Shop campaign.

Setting Up a Facebook Shop Campaign

The process is similar to setting up a regular website conversion campaign. But instead of choosing website as the conversion event location you will get the option to choose Shops. There are also different options for setting up the ads for Facebook Shops.

You can be using single images or videos in addition to collection and catalogs. All of them will be leading to a Facebook shop using the checkout set on the platform.

Benefits to Commerce Manager and Facebook Shops

So let’s circle back to the main benefits of Commerce Manager and why Facebook Shops are actually the next Game Changer!

First of all, by using the secure Facebook checkout, you’re offering your customers a quick and easy way to purchase your products and improving their shopping experience.

Secondly, it is a very convenient way to track your products because everything is synchronized in the catalog where you can see all your past and pending sales.

Third advantage of the Facebook Shops is that you can create financial reports which will help your bookkeeping and organising your cash flow.

And the last but not the least is getting customer insights from Commerce Manager.

The platform provides you with actionable recommendations for your business. There are definitely other very valuable features in Facebook Shops.

All of them are going to change Facebook advertising in the ecommerce sphere! So we highly recommend testing Commerce Manager and all the tools which will help you manage your business across Facebook and Instagram.

If you’re spending over $500 per day and want to get more tips about running your Facebook ads

Book a call below:

https://dimniko.com/msp-apply

Thanks!

Maryana from DimNiko 🙂

Posted on October 27, 2020January 14, 2021 by admin

Community: The Missing Piece of the Growth Puzzle

Contrary to what the gurus tell you, and what too many ecom business owners often believe, there is no one-size-fits-all formula for growth, known only to a select few high priests of digital marketing. There are no magic campaigns or audiences or even creatives that will take your brand from 0-60 in under 4 seconds.

But let’s say you have an awesome product, quick fulfilment, your customer service people are shit-hot and your marketing is generating interest in your offer. Growth should just happen, right? Those are essentially all of the main things.

But it won’t.

And if it does, it won’t happen quickly.

And if it does, it won’t be sustainable.

Offering Something More Than a Product

If you’re operating in a competitive marketplace, where people have other options besides your product, you need to offer something more, something to give them a personal connection with your brand. The ideal situation is not to be selling products to customers, but a relationship with your brand. This is how you guarantee lifetime values and sustain growth beyond finding more and more new audiences to sell to once and never hear from again.

Gymshark is the oft-touted example of how effective community management helped grow a brand from some dude’s garage into a global superstar. But affiliate marketing is only one particle of your community strategy – and sometimes it’s not even an essential one.

It’s not about having a trustpilot, a blog or customer reviews on all your products either. These are just essential tools for demonstrating social proof. What’s so often missing is that crucial X factor that keeps customers coming back, telling their friends about you and posting about you on their social media accounts.

Let’s say you sell lemonade. You might have a few things that separate you from your competitors – maybe it’s cloudy, maybe your production methods are eco-friendly or you use half the sugar for the same taste. Okay, but the high price point and waiting for deliveries will begin to bite after a while, especially when a similar thing is available for next to nothing in the supermarket. People lose interest.

How do we stop this drop off?

How do we maintain these customers so we can focus on growing into new audiences?

The thing is, this isn’t offering anything new. Even if all the criteria mentioned above are met. Your customers don’t feel any connection to your brand, just a short-lived delight in your product. So why not talk to them? Why not make yourself a hub for lemonade connoisseurs?

Celebrate your customers – post about them on your social feeds, ask for their own content to use in ads, poll them on what they want to see. A switch from bottles to cans? New flavours? Which flavours? If you need models – ask your customers! Everyone has an opportunity to get involved and feel that they contributed to your brand’s success. Offer a prize for whoever can write the best or funniest description of your hero product and post it on the website.

You could make them feel like they are members of an elite club. Offer memberships for discounts or exclusive early product launches, present your product as the real deal, the one for the connoisseurs or the hardcore.

Creating customers who feel like they own a bit of your brand doesn’t make them entitled or ungrateful but loyal and obsessed. They want the latest offering every time. They want to keep up, to show off, to be hooked up to the community and have their say on what they want you to do next. These customers will voluntarily sell your brand for you.

Whether you create a community of loyalists like Apple, a community of hobbyists, like Gymshark, or a community of cheerleaders like Snag Tights, you’re ensuring the survival and vitality of your brand.

Want to learn more about sustainable growth and how we can help build your brand into a genuine powerhouse?

Book a call below:

https://dimniko.com/msp-apply

Posted on October 26, 2020January 14, 2021 by admin

Retargeting Offer Test: FREE Shipping or Discount?

Hi Everyone,

Today I am going to share with you a retargeting offer test result that I’ve been testing for a while.

Typically e-comm businesses have an average CV% between 2% to 4%, and of course if there’s no retargeting the CV% is even lower.

However, if you have built out a solid retargeting strategy likely your store conversion rate is good.

Why People Abandon Cart

Most of the high intent buyers leave the store at the Add to Cart stage. Some shoppers may need more time to understand and research your products, some might mind the shipping fee so they leave, and some might just consider research more for better price range, some lazy to complete the checkout process or get distracted for different reasons. These are some of the reasons why people leave without buying, and this is why retargeting is essential and works as people need to become more comfortable with your brand.

Retargeting campaigns are converting like charm, because at this stage you give them a good reason to buy now by showing them an offer to those who abandoned the cart.

The Retargeting Offer Test

I’ve been testing % discount codes vs Free Shipping?

Turned out that people preferred the free shipping code instead of discount on the product.

Of course, this depends on your shipping fees and how much your products cost. This type of offer will give the users the feeling of emergency to buy. So in the test I ran the ROAs on the discount code it was just double, while Free shipping had 3 ROAs. That’s pretty cool to understand what your customers prefer and so you know in order to scale.

There as well another version I tried but failed is a fixed amount of discount for example $5 OFF. People tend to like more a certain % OFF the full price or the Free Shipping

Definitely this test doesn’t mean that it will work magic for all e-com stores, this is my experience, but I can strongly recommend implementing it and let it run for a month and observe the changes.

The Audience We Tested

The Audiences used in my retargeting strategy were visitors for the past 30 days, in a consolidated campaign and another one excluding the past 30 days but targeting the last 180 days. Especially now in Q4 when the buyer intent is significantly increasing.

The Creatives We Tested

As for the ads showcase your products, make multi-products carousel ads as these ones can be very effective in retargeting, however if the store has a few products single ads are working very well as well, review ads are gold.

Take advantage of your retargeting campaigns and get the most out of it in this Q4.

Also, if you are spending over $500 a day and want to scale your brand.

Book a call below:

https://dimniko.com/msp-apply

Have a Great Day!

Ago,