Many marketers and e-commerce entrepreneurs are familiar with different Facebook Ads strategies. From basic cold traffic campaigns to sophisticated retargeting and upsell/cross sale campaigns. Their basic goal is to get conversion at the cost that is still profitable for your business, after you exclude all the other costs that you have with your advertising product or service.
Running Facebook ad campaigns for your e-commerce business in 2020 is so competitive, that it requires a lot of special skills if you want to make them work in your business. However, what many people don’t realize is that with setting up the right Facebook structure of your campaigns, results will out beat your competition.
With 1.39 billion monthly active users & with typical ROI from Facebook ads at 152%, Facebook ads are the tool every business needs if they want to grow big today. If an e-commerce business is not advertising on their platform, then that business is on a huge mistake and lost in the desert.
Are you ready to get started with Facebook Advertising strategies for your e-commerce business? Well, let’s dive into the core …
Cold Traffic, Up-Sell and Cross-Sell Campaigns
The first thing you need to do for running campaigns for your e-commerce business on Facebook, is to set up Facebook ads on an already established or a new business page. Fulfill all the basic ad requirements before running an ad campaign. These basic requirements are: content, stunning video or catchy image, well-detailed product description, call to action, and good headline and description. It’s suggested to run first cold traffic ads that will target an audience based on selected keywords that you think are related to your product or service. These types of ads will introduce your brand to the general public and show them reasons why they need to buy or contact you.
Furthermore you will need to create also retargeting ads that will catch the audience who viewed your website or view social media profiles in different time segments. This we call retargeting (or remarketing), and can be highly profitable if used in the right way.
Will go more into detail later.
And then you have upsell and cross-sale campaigns, that will try to sell to your existing buyers more of your product or services. Mission about those is to spike your AOV (average order value), so you can spend more on the cold traffic successfully.
Example: If someone visits your site and purchases green t-shirts, you can cross-sell complementary socks or shoes to that customer.
One more clear example, say a visitor purchases an airline ticket for a vacation in New York; you have access to cross-sell him a hotel or a car rental, making his/her further plan their trip more comfortable. Then you can grow to keep in view the customer’s views.
Video Ads vs Picture Ads
Today, your Facebook ads for e-commerce should be in a video format, and it is because Facebook says that most of the users on Facebook watch videos rather than other content. This is why Facebook suggests and ranks those ads higher than others.
According to reports:
- 39% of e-commerce businesses and marketers say Facebook is the number one social media site that enables them to generate more interactions with video content.
- 34% of e-commerce businesses pick Instagram as another alternative and the best social media website for generating a return on investment.
But images can work too! It’s always good to test both as some businesses will benefit more with picture ads. Especially if you use them in the right segment of your funnel.
Create Custom Audiences & Stay In Touch With Customers 24/7
When a visitor visits a specific product page, or collection, or posts a message to your Facebook page, you can add them to a little ‘bucket’ called custom audience.
Since it’s more expensive to find new customers than to retain current customers, retargeting is an essential strategy for any online store/e-commerce business that wants to grow their revenue. Retargeting campaigns are way cheaper to get a conversion, and they can also increase engagements and build an audience in real-time.
However, when it comes to retargeting on Facebook, Custom Audiences are a core feature that allows e-commerce businesses to portray their Facebook ads to an audience from any online or offline marketing channel.
For instance, by setting up a Pixel for your website or SDK on your app, you can create a list of customers and show them your ads relevant to their behaviors as per the searches.
In addition to above, you have further opportunities to:
- Upload a list of customers as a file or submit this data manually
- Add offline activity data like sales or phone calls
- Create a list from new Instagram & Facebook users
The Custom Audiences feature has a little cousin called Lookalike Audiences that is mainly based on any Custom Audience you specify. It’s the best method to find prospecting customers who have the best intentions to buy products as per the previous engagement history and site behaviors according to AI.
Will Facebook Acquisition Imply Your eCommerce Business?
For boosting your e-commerce business sales, Facebook acquisition is one of the best techniques that you need to go through as it’ll make you grab more customers. There are many facebook acquisition strategies, like posting and boosting Facebook ads, but with paid media advertising you can get best results in a very short time.
And we as a Facebook performance agency can help you on every step of your journey. From simple cold traffic campaigns to highly advanced retargeting strategies that will skyrocket your sales.
The only issue we have right now is that we don’t take everybody inside. We’re very specific about what kind of businesses we want to work with.
But as they say: What we don’t know we can’t help…
So knock on our doors to find out more about how we can work together!