This is Patri and today I want to talk about how a Facebook Group can help you grow your business. With the changes made to the Facebook algorithm in the past year, the organic reach your Facebook page used to have back in the day is far less now. This is the first reason why you should consider creating a Facebook group for your business, as groups have a lot more engagement than pages do. Inside a Facebook group, the members can start conversations more freely compared to a page. This is exactly what Facebook wants. For us to have real interactions with our users, and a Business group will help you do exactly that.
Apart from that, Facebook groups are cost-free and a very effective way to reach your target audience. It is true that a Facebook group might not be for every kind of business, but if you think your type of product might do well with one, a group will certainly help increase your revenue.
Another aspect to consider before creating one is, if you have the time that it requires to maintain it. Facebook groups work as a community built around common interests and they encourage their members to participate and share their thoughts. It is this sense of community which will help you increase the trust between your brand and your consumers.
In order to create a group you can do so directly through your Facebook Business Page, and then your Group will appear directly on your page. Once your group has been created, a good tip in order to encourage your Page followers to join your group would be to change the click through action button on your business page to “Visit group”.
If you are already consider creating a Facebook group but you are not sure how it can help you, here are some examples:
- To establish authority, share your blog posts, articles and show yourself as an expert.
- To build relationships and grow a community.
- To grow your email list and drive traffic to your site.
- To test new products among your consumers.
But a group will not help you with any of the above unless it is successful, meaning there are interactions among users as well as with your shared content.
And how can you encourage your users to interact in the group?
- Create polls: Polls are a great way to understand your audience and what they like.
- Host events: Use the watch party feature and interact with your users in real time.
- Create challenges: Design a challenge and ask your users to join it.
- Welcome your new members: Create a welcome post whenever you have a certain growth in the group members.
And this is it from me today. I hope you enjoy the read and hopefully it has helped some of you consider the creation of your own Facebook Business Group. Please do not hesitate to ask if you have any questions and remember,
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