admin, Author at DimNiko Agency

Posted on November 9, 2020January 14, 2021 by admin

How to Build Up a Successful Brand on The Internet?

If you decide to run a business online, you probably don’t plan to have an offline store, where customers can touch & feel your product, right? If you want to maximise your success, you have to use all the possible platforms and channels to reach your clients to convince them to choose your brand and product. We make many buying decisions every day, but how do you find out what your future customers prefer?

How to Define Your Target Audience

First of all, and preferably still before launching your brand, evaluate your product. Do customers need it? Why? What problems are you solving with your offer?

If your product seems relevant, try to define which type of people you consider a possible customer.

Think about their typical life, family status, education, age, even their financial situation. Then you should have a look at their habits. What kind of media do they use? Think about their inspirations since this will help you match offers with your customers desires.

If you are sure, you can offer value for them, launch the business: this group of future customers will be the first audience you have to locate & reach online. The right approach is trying to offer a solution before they even think about whether they need it! 🙂

With time, you will have some data to analyze. Remember, data is our best friend! 🙂 I suggest analyzing your customer behaviour time by time – so you can follow the changes, and you can adapt your offers to the present situation. Stay flexible!

Don’t forget, you are not alone on the market! Consumers are influenced by so many different factors. You need to fight with several competitors, online and also offline. The best you can do is deliver a good brand image, capture attention and to build an emotional connection with your customers.

How to Reach Your Target Audience

Ok, you defined your customers, but how do you reach them?

Nowadays, reaching potential customers is made easier through the power of digital marketing. Habits are changing, TV is losing audience, print is moving to the digital direction. If you’re already one of our clients, your digital marketing is in good hands. We deliver the best results possible.

But exceptional media buying is just 1 piece of the puzzle.

What can you do yourself to reach a synergy effect with your paid advertisements, and to boost even more your sales?

10 Tips to Boost Your Online Sales

Here are some tips which are essential for the best results:

Build a bullet-proof home-page. Quick loading times, non-blurry images, and clear communication are essential. Make the life of your future customers easy by comforting them on your site.
UX matters! Try to go (or click) along the customer journey. Is the road towards purchase clear?
Be informative: provide enough information for your visitors, about the benefits of your product.
Use keywords and SEO for cheaper and organic visitors.
Run social media pages for your brand.
Post valuable content on your page and on your social media channels.
Build up a community – this improves brand loyalty and engagement.
Provide exceptional claim handling and customer service – this is much more important than you would think it is.
Boost your organic engagement with activating your followers. Organising a small sweepstake on your IG or FB page can deliver you tons of organic, cheap traffic, with little cost.
Keep in touch – build up an email database, so you can keep your subscribers up to date about your brand and products.

Do you think it’s too much for one person? You are right. At a certain point, the critical factor of growth and success becomes to delegate tasks to professionals. We can take over your Social media advertising, so you can take care of all the rest. What a relief, huh?

Book a call below:

https://dimniko.com/msp-apply

Thanks for reading, Zsoka

Posted on November 4, 2020January 14, 2021 by admin

Preparing Your Facebook Ad Accounts for Black Friday Cyber Monday

Black Friday & Cyber Monday, the top buzz words for Q4 for store owners, media buyers and consumers.

The first time the term Black Friday was used was due to a financial crisis for the US. gold and cash market back in 1869 on September 24th.

It’s a little ironic since we are currently in sort of the same situation with the global economy due to the crazy ear that 2020 has been.

The story of the term Black Friday has a lot of myths surrounding it, but the main story that stuck according to history.com is the following.

“The result was the “red to black” concept of the holiday mentioned earlier, and the notion that the day after Thanksgiving marked the occasion when America’s stores finally turned a profit.”

This retail tradition has morphed into a 4 day shopping bonanza over a weekend that also spawned the day of Cyber Monday.

This tradition mainly applied to retail stores and customers had to get early to the stores really early in the morning in order to benefit from the major discounts.

This has changed a lot since the dawn of E-Commerce and especially this year, it’s going to be one to remember.

Due to the impact on consumer behavior from Covid-19, most predictions show that this might be one of the biggest e-commerce events of the decade.

Consumers have gotten more comfortable with online shopping since they were basically forced to take on that learning curve.

This also means that the Black Friday and Cyber Monday ad space is going to be highly competitive.

So here’s 8 steps you can follow to prepare for Black Friday & Cyber Monday.

Before you can prepare your ad account, you have to prepare your website.

Load test your website

Making sure that your website can handle the amount of traffic coming through on these days is extremely important.

Run speed and optimization tests in order to find areas where you can improve site speed since, slow website = slow sales.

Test your purchase procedure and UI (user interface) regularly in order to be 100% sure it is working properly and is easy to navigate.

Prepare Your Black Friday & Cyber Monday Landing Page

Using a custom landing page for these two events are crucial to stand out from your competitors, these have to be striking while also being user friendly.

The page has to be optimized to be able catch customers and crab their attention and have them make the purchase decision as quick as possible.

Now you can start preparing your ad account

Urgency & Relevance Creatives

This is the most important touch point for your customers. The creative strategy you implement should create urgency for your customers.

This first contact of your creatives should only show and mention exactly what the product name is, the percentage discount and a benefit of the product.

Test Your New Black Friday and Cyber Monday Creatives

Black Friday and Cyber Monday creatives need to be eye catching and creative.

Since these days are time sensitive it is important to test your creatives for the campaigns early on and sending them through reviews before Black Friday and Cyber Monday.

This will allow you to identify problems before the big day and address any problems that might come up with the review process.

Brand Awareness & Reach Campaigns to Build Anticipation

Running a few brand awareness campaigns and reach campaigns are a great way to prepare you prospecting customers for the up and coming Big Day.

This campaign should land on your Black Friday & Cyber Monday landing pages in order to collect the customer data.

Get The Data From the Previous Year.

Even though consumer behaviour has changed for 2020, this is a good starting point for your campaigns to kick-off you initial campaigns.

Using lookalikes, similar interests and creatives from successful campaigns will allow you to hit the ground running.

Bigger Discounts For Returning Customers

Even though you have converted these customers prior to Q4 period, preparing retention campaigns with larger discounts is an easy way to retain customers and get cheap conversions

Campaign Structure & Audience

You campaign structure should still follow the guidelines for having a well functioning sales funnel including top funnel, middle funnel and bottom funnel & retention

With this set-up your Black Friday and Cyber Monday campaigns should only use audiences that are relevant to this exact period.

Your Top Funnel will look standard & excluding customers from the relevant period of engagement based on when you launched your brand awareness and reach campaigns.

Your Middle Funnel will target engagers from the brand awareness and reach campaigns.

Your Bottom Funnel Campaigns will target users from the brand awareness and reach campaigns that landed on your custom landing pages.

Here you can provide extra discounts for people that added to cart, or initiated checkout etc. with special discounts to incentivize them to complete their purchase.

Your retention campaigns will provide previous customers and email subscribers with special discounts to award them for supporting your business.

Most E-Commerce owners believe that with Black Friday and Cyber Monday, all you need is a big discount in order to have success.

But this couldn’t be less true. Competition is extremely high and everyone is fighting for the same ad space.

Having a clear understanding of your customer behavior and planning and exact strategy for Black Friday and Cyber Monday is crucial to the success of your campaigns

If this is something you might be struggling with and if you are spending over $500 a day and you want to scale your brand.

Book a call below, to have the best of the best work on your brand.

https://dimniko.com/msp-apply

And that’s a wrap!

I’m Quintin, Media Buyer at DimNiko

Posted on November 2, 2020January 14, 2021 by admin

How to Maximize Your Facebook Advertising Efforts During the Holiday Season.

This year has been one crazy rollercoaster ride, without a doubt, and while all of us advertisers embrace the Q4 rush, some of you might be unsure how to proceed with your Facebook advertising efforts and cash in on this peak time of the year.

As many countries still experience lockdown restrictions, online shopping will continue to boom. It will be an important time for people to be together with their loved ones and share the perfect gifts, putting you as the brand owner in the spotlight.

Here are a few things to keep in mind to make the most of your Facebook marketing efforts:

Re-Evaluate Your Budget.

It is important to know how much money you want to spend on ads during this holiday period, and you might have to consider changing your budget to spend more on Facebook ads and capitalize on the thousands of active shoppers.

If you have ticked all the right boxes to find your winning holiday campaigns, you will want to scale and spend more aggressively to maximize your results. This means you also have to take into account what your ad account spending limit is. Many people don’t even know what their account spending limit is and it is a good idea to double-check if you are planning to spend more money.

Create a Compelling Product Offer

During Q4, advertisers rush to the Facebook ad platform and spend a lot of money to make the best of the final stretch of the year. Some businesses only advertise during the holiday season and competing against the storm of advertisers means you will need a clear and compelling offer for your customers.

If you are offering discounts, 20% or more is the only way to go as everyone out there will offer massive deals or discounts. Free expedited shipping is a nice way to ensure your customers that they will get their products early on in time for Christmas. Although these big discounts can cut into your profit margins, adding freebies or a free gift is another way to successfully convert more customers! You can buy these free gift items in bulk and save more than dropping a big percentage on your selling price.

Target More Warmer Audiences

One thing you don’t want to do is spend the majority of your holiday advertising budget on targeting cold audiences. If you are spending money throughout the year to acquire new customers, this period is a great time to shift your budget towards targeting warmer audiences such as your Facebook/Instagram engagers as well video viewers.

Putting more of your budget towards retargeting will also ensure that you don’t waste money on people who are not familiar with your brand and that might not be interested in your products or services. Focus on the customers that you have already acquired as this is the time to cash in on them.

Use Automatic Placements for Ads

More advertisers means more competition.This means that your normal preferred ad placements will be saturated with more advertisers and your ads will compete against a lot more people! If you narrowed down to specific ad placements during the year, now would be a great time to test Facebook’s Automatic Placements as there might be additional selling opportunities on other placements.

One of these placements which is often overlooked, is Instagram story ads. If done right, Instagram story ads can bring amazing results and be very profitable, so be sure to test it.

Test Campaigns and Get Ads Approved in Time.

You can test your Christmas campaigns early on to see how they will convert closer to the time. For this test time period you can position your offer as an early Christmas sale and see how your creative efforts, ad copies and compelling product offer affect your sales.

This might seem like an obvious thing to do, but you definitely don’t want to kick off your campaign around Christmas and find that your specially designed creatives and ad copies do not work!

Keep an eye out for your ad relevance score and watch those CPM’s closely. A low relevance score will result in higher CPM’s and this will give you a good indication if you are targeting the right people or if there are faults in your creatives and ad copy.

With all the BFCM and Christmas deals on its way, make sure that your ads get approved far in advance to avoid the clutter closer to the holiday. More ads will have to go through the reviewing process and we have already seen a slower ad approve rate at the beginning of November.

Goodluck to all the advertisers in the last couple of weeks in 2020. If you have any additional holiday advertising tips you want to share with everyone, please add them in the comments below and let’s hope this is a great advertising holiday for all of us!

If you’re spending over $500 a day and want to scale your brand. Book a call below:
https://dimniko.com/msp-apply

Posted on November 2, 2020January 14, 2021 by admin

How and Why to Start (and Kill) 1K Per Day Campaigns

DimNiko | How to Build Big Budget Campaigns

Maybe you launched a 1k budget campaign in the past, maybe you didn’t.

In this article I want to give you few insights, how I launch and how I kill big budget campaigns. Also why to even launch 1k campaigns. 🙂

Topic can be useful for beginners and advanced marketers.

Why You Should Launch a Big Budget Campaign

While most marketers and entrepreneurs are probably scared of big budget campaigns, I must admit that I was too. Many times. And I still am, when I don’t give enough time to understand the account.

You can obviously test and see what will happen, but probably 90% of the time you won’t do it again. CPC will go up, CTR down, CPA up, ROAS down. FB will quickly spend 50% of budget and results will suck.

You will kill it at 30% of budget spend probably, as you will see CPA 3-5x than what you used to have. Or you will wait till the budget is spent, and next day or third day you will kill it as it will make no sense for you. And yes, I believe 70% big budget campaigns will not work. Probably 80%.

Depends on the campaign budget, ad account data, pixel, product, landing page. But 20% of campaigns can work, and those 20% will make more revenue than all the lost 80%!

So is it worth trying? Depends on your business model and your cash flow. By business model I mean that you need to decide which path you want to go. You can sell 1000 items per month with $10 profit or 10.000 items with $1 profit.

What is your goal and how you want to move?

Example above will give you the same profit, but here is the catch. Second option which was made with a big budget will also give you 9x more customers.

Now the question: Which list size is more profitable, the 1k list or the 10k list?

If the conversion on emails is 1%, you can get 10 or 100 more sales on top of the above example. If the profit is now $20 as you don’t have to pay for ads, then the second option is obviously more profitable. You will get 2k on top of your 10k profit. And I believe if you hire a good email marketer who can do a 4% offer instead of 1%, your profit will now be 8k on top of your FB revenue.

Now we are talking about 18k compared to 10k and few email sales with your 1k list. But the story doesn’t end here. Here is the advanced course. 🙂

What if you send 5 emails per week to your existing email list? Do you know what can happen after 30 days? You can figure out or you can test on your own if you want.

I guarantee that you will be close to 30 or even 50k of revenue. Compared to the 1k list I think your revenue will double with big budget campaigns. But, I know. We’re all afraid of spending a lot on FB if we get lower margins. And the cash flow is always the biggest struggle since banks just don’t trust us or can’t raise the limit quickly.

Now let’s go back to the main topic and how to launch and kill a big budget campaign.

How to Launch a 1K/Day Facebook Ad Campaign

I assume that by now you realized that more customers equals more profit. So when you have spent some money and time in your account, then it’s time for testing with $500 – 1k.

I believe in this FB DNA, you have 3 levels of budgets.

Below or equal $100
Below or equal $500
Below or equal $1000

We start testing campaigns most of the time at $100. After a while we know where we are and how much we can scale those $100 campaigns.

Many times we see the CPA go nuts when we come near $300 or $500. So we stop and go back. We repeat the testing, scaling, downscaling and turning off.

If we can work at 2nd level below the $500 budget on campaign, we can scale the account pretty big.

Scaling to 10K/Day in Facebook Ad Spend

If we want to scale even more (10k or more per day), obviously we will have to start testing 1k campaigns.And launching a 1k campaign is pretty simple. You put the budget at 1k and launch it. Then you wait for 30-50% spend and you react.

If you’re below 2x of regular CPA, we leave it run and don’t touch. If we see a huge increase or no sales, we leave it at 50% and then turn off.

Next day’s results will probably be better but if still low, kill. If after 3 days you are near where your KPI is, then let it run. You found a 20% campaign! Congrats. Let it run and analyze what works.

If CPA is way below your KPI, scale it to 2k or even 5k. If CPA is just a little below, scale it by 20% daily. Now you already see what is working, so try to duplicate and try other interests and creatives.

Launch 10 more 1k campaigns! (I know, don’t tell me… but, you’re a big man / company by now)

Next day kill 80% and scale 20%. At the end of the week you can have 5-10 big budget campaigns easily. Then all you need to do daily is ride the wave of CPA to be near or under your desired KPI.

I scaled one account by this method from 5k to 15k in just 2 days. It was easy but I was scared as hell! And it was not my money. Imagine how scared I would be if I had to put all my savings in. But, this is the risk and you know this right – ‘Big risk takers will someday made it’. Or not. Depends on many factors.

I don’t want you to risk with ‘empty’ head as so many young entrepreneurs and marketers do, but please educate yourself first, analyze your account, and then start testing. Slowly. See how your account reacts.

When you will learn the pixel algo and account whispering, then you’ll be able to decide when is the right time to launch and scale big budget campaigns.

If you’re still scared, then sign up with us and we can do the nitty gritty launching and scaling for you!

Book a call with us here ==> https://dimniko.com/msp-apply

Hope to see you inside, so we can scale your biz to the next level.

Have a wonderful day,

Matej

Posted on October 28, 2020January 14, 2021 by admin

Why Facebook Shops Are A Major Game Changer for Ecommerce Stores?

Facebook Shops were introduced just a couple of months ago but it already seems that this new platform is going to be the game changer of ecommerce advertising!

This feature helps you set up an online shop right on your Facebook or Instagram page! The customer doesn’t have to visit your website and can purchase your product right from the platform. This decreases the time the customer spends on the purchase which increases the conversion rate significantly.

Not all of the accounts are eligible for advertising through Facebook shops yet but we got a chance to test it out.

Setting Up Facebook Shops

In order to set up the ecommerce Facebook shop you will have to set up a product catalog via Commerce Manager. You can set it up manually, based on the data feed, or using the Facebook pixel. If you have more than 50 products, it is recommended to use the data feed or pixel instead of uploading all the products one by one. But if you’re uploading the products manually, the process is very easy.

You upload a specific product, add an image, description, price and you’re good to go! There are other fields that can be filled in but they are optional so this is just your decision if you want to make the catalog look more interesting or not.

After your catalog is ready you can go ahead and set up a new Facebook Shop campaign.

Setting Up a Facebook Shop Campaign

The process is similar to setting up a regular website conversion campaign. But instead of choosing website as the conversion event location you will get the option to choose Shops. There are also different options for setting up the ads for Facebook Shops.

You can be using single images or videos in addition to collection and catalogs. All of them will be leading to a Facebook shop using the checkout set on the platform.

Benefits to Commerce Manager and Facebook Shops

So let’s circle back to the main benefits of Commerce Manager and why Facebook Shops are actually the next Game Changer!

First of all, by using the secure Facebook checkout, you’re offering your customers a quick and easy way to purchase your products and improving their shopping experience.

Secondly, it is a very convenient way to track your products because everything is synchronized in the catalog where you can see all your past and pending sales.

Third advantage of the Facebook Shops is that you can create financial reports which will help your bookkeeping and organising your cash flow.

And the last but not the least is getting customer insights from Commerce Manager.

The platform provides you with actionable recommendations for your business. There are definitely other very valuable features in Facebook Shops.

All of them are going to change Facebook advertising in the ecommerce sphere! So we highly recommend testing Commerce Manager and all the tools which will help you manage your business across Facebook and Instagram.

If you’re spending over $500 per day and want to get more tips about running your Facebook ads

Book a call below:

https://dimniko.com/msp-apply

Thanks!

Maryana from DimNiko 🙂

Posted on October 27, 2020January 14, 2021 by admin

Community: The Missing Piece of the Growth Puzzle

Contrary to what the gurus tell you, and what too many ecom business owners often believe, there is no one-size-fits-all formula for growth, known only to a select few high priests of digital marketing. There are no magic campaigns or audiences or even creatives that will take your brand from 0-60 in under 4 seconds.

But let’s say you have an awesome product, quick fulfilment, your customer service people are shit-hot and your marketing is generating interest in your offer. Growth should just happen, right? Those are essentially all of the main things.

But it won’t.

And if it does, it won’t happen quickly.

And if it does, it won’t be sustainable.

Offering Something More Than a Product

If you’re operating in a competitive marketplace, where people have other options besides your product, you need to offer something more, something to give them a personal connection with your brand. The ideal situation is not to be selling products to customers, but a relationship with your brand. This is how you guarantee lifetime values and sustain growth beyond finding more and more new audiences to sell to once and never hear from again.

Gymshark is the oft-touted example of how effective community management helped grow a brand from some dude’s garage into a global superstar. But affiliate marketing is only one particle of your community strategy – and sometimes it’s not even an essential one.

It’s not about having a trustpilot, a blog or customer reviews on all your products either. These are just essential tools for demonstrating social proof. What’s so often missing is that crucial X factor that keeps customers coming back, telling their friends about you and posting about you on their social media accounts.

Let’s say you sell lemonade. You might have a few things that separate you from your competitors – maybe it’s cloudy, maybe your production methods are eco-friendly or you use half the sugar for the same taste. Okay, but the high price point and waiting for deliveries will begin to bite after a while, especially when a similar thing is available for next to nothing in the supermarket. People lose interest.

How do we stop this drop off?

How do we maintain these customers so we can focus on growing into new audiences?

The thing is, this isn’t offering anything new. Even if all the criteria mentioned above are met. Your customers don’t feel any connection to your brand, just a short-lived delight in your product. So why not talk to them? Why not make yourself a hub for lemonade connoisseurs?

Celebrate your customers – post about them on your social feeds, ask for their own content to use in ads, poll them on what they want to see. A switch from bottles to cans? New flavours? Which flavours? If you need models – ask your customers! Everyone has an opportunity to get involved and feel that they contributed to your brand’s success. Offer a prize for whoever can write the best or funniest description of your hero product and post it on the website.

You could make them feel like they are members of an elite club. Offer memberships for discounts or exclusive early product launches, present your product as the real deal, the one for the connoisseurs or the hardcore.

Creating customers who feel like they own a bit of your brand doesn’t make them entitled or ungrateful but loyal and obsessed. They want the latest offering every time. They want to keep up, to show off, to be hooked up to the community and have their say on what they want you to do next. These customers will voluntarily sell your brand for you.

Whether you create a community of loyalists like Apple, a community of hobbyists, like Gymshark, or a community of cheerleaders like Snag Tights, you’re ensuring the survival and vitality of your brand.

Want to learn more about sustainable growth and how we can help build your brand into a genuine powerhouse?

Book a call below:

https://dimniko.com/msp-apply

Posted on October 26, 2020January 14, 2021 by admin

Retargeting Offer Test: FREE Shipping or Discount?

Hi Everyone,

Today I am going to share with you a retargeting offer test result that I’ve been testing for a while.

Typically e-comm businesses have an average CV% between 2% to 4%, and of course if there’s no retargeting the CV% is even lower.

However, if you have built out a solid retargeting strategy likely your store conversion rate is good.

Why People Abandon Cart

Most of the high intent buyers leave the store at the Add to Cart stage. Some shoppers may need more time to understand and research your products, some might mind the shipping fee so they leave, and some might just consider research more for better price range, some lazy to complete the checkout process or get distracted for different reasons. These are some of the reasons why people leave without buying, and this is why retargeting is essential and works as people need to become more comfortable with your brand.

Retargeting campaigns are converting like charm, because at this stage you give them a good reason to buy now by showing them an offer to those who abandoned the cart.

The Retargeting Offer Test

I’ve been testing % discount codes vs Free Shipping?

Turned out that people preferred the free shipping code instead of discount on the product.

Of course, this depends on your shipping fees and how much your products cost. This type of offer will give the users the feeling of emergency to buy. So in the test I ran the ROAs on the discount code it was just double, while Free shipping had 3 ROAs. That’s pretty cool to understand what your customers prefer and so you know in order to scale.

There as well another version I tried but failed is a fixed amount of discount for example $5 OFF. People tend to like more a certain % OFF the full price or the Free Shipping

Definitely this test doesn’t mean that it will work magic for all e-com stores, this is my experience, but I can strongly recommend implementing it and let it run for a month and observe the changes.

The Audience We Tested

The Audiences used in my retargeting strategy were visitors for the past 30 days, in a consolidated campaign and another one excluding the past 30 days but targeting the last 180 days. Especially now in Q4 when the buyer intent is significantly increasing.

The Creatives We Tested

As for the ads showcase your products, make multi-products carousel ads as these ones can be very effective in retargeting, however if the store has a few products single ads are working very well as well, review ads are gold.

Take advantage of your retargeting campaigns and get the most out of it in this Q4.

Also, if you are spending over $500 a day and want to scale your brand.

Book a call below:

https://dimniko.com/msp-apply

Have a Great Day!

Ago,

Posted on October 21, 2020January 14, 2021 by admin

Is Your Low Average Order Value Stopping You From Scaling?

Anyone struggling to scale up their Facebook Ads should take a look at their AOV.

I jumped off a call with a brand owner who had an AOV of $25 US and was spending $1500 a day on ads. He couldn’t scale to that next level of spend and was stuck.

When we broke down the metrics the breakeven CPA was about $10. Meaning he had to spend less than $10 on his ads to acquire a customer profitably.

Anything more than a $10 CPA was unprofitable which makes it much harder to scale when your AOV is so low.

He has a few options if he wants to scale the brand.

Obviously he can improve his media buying, improve his creatives or increase his website conversion rate but a great opportunity is to improve the AOV.

This can be done with a price increase, offering to buy multiple of the same item, introducing other products as bundles to name a few.

Giving your customer the opportunity to spend more at checkout doesn’t mean all of them will, but a percentage will and this leads to a nice increase in AOV.

Let’s hope he implements the advice I gave him and his AOV increaseds from $25 to $35.

His breakeven CPA now increases too, allowing him to spend MORE money on advertising to acquire a customer profitably.

As Facebook Ads are essentially an auction between advertisers, the advertiser that is willing to pay the most to acquire a customer will win (we don’t want to spend the most but that is how the Facebook ad platform works)

You can try for days, weeks or even years to improve your ad account CPA by using media buying tactics to maybe drop the CPA from $8 to $6. Or by simply increasing the AOV you now improve your profit on the first touch point and you can spend more to acquire that same customer.

This will allow you to scale your ads past where you are stuck.

I could also dive into LTV and how that allows you to spend more on your Facebook ads but it’s crucial to be as profitable on the front end as possible so you can scale.

Got any thoughts on this? Would love to hear them.

Dan

Posted on October 20, 2020January 14, 2021 by admin

Facebook’s Certified Media Buying Professional Exam Courses Key Takeaways

I recently started working at DimNiko as a junior media buyer, and to no surprise, I have learned a lot in the past month working with a team of expert media buyers.

Before getting stuck into the ins and outs of media buying, it was important for the team to make sure my knowledge of Facebook and its endless capabilities are up to standard.

Facebook’s Certified Media Buying Professional Exam Course was the answer, among others. As I delved in and completed this course, I will outline the key takeaways for you and you can decide if this is something you want to pursue and invest in.

Overview of the Facebook Blueprint, And Is It Worth It?

With the ever-evolving advertising landscape, we can expect that Facebook will be a leader in innovation and advancing the platform’s advertising capabilities. You need to stay on top of the advances in custom audience targeting, new ad types and changes in rules and regulations in order to stay competitive in the field.

If you have completed any other certifications for other platforms such as Google Adwords or google Analytics, you will know that they are challenging, however with some decent preparation you should be capable of passing.

There are currently 8 different Facebook Blueprint Certifications which costs between $99 – $150 per exam so that you can become officially certified in a certain Facebook advertising area. If you complete and pass the exam, you will receive a certification badge which you can put up on your resume, LinkedIn or your own personal website.

The Facebook Blueprint Certifications:

100 – 101 Facebook Certified digital marketing associate
200 – 101 Facebook Certified marketing science professional
300 – 101 Facebook Certified creative strategy professional
400 – 101 Facebook Certified media planning professional
410 – 101 Facebook Certified media buying professional
500 – 101 Facebook Certified ads product developer I
510 – 101 Facebook Certified ads product developer II
520 – 101 Facebook Certified ads product developer III

Key Media Buying Professional Exam Takeaways

If you are an experienced media buyer, you can definitely still benefit from what the Media Buying Certification has to offer and fill the gaps in your knowledge with an up to date collection of 14 lessons that you have to go through in order to take the exam.

A quick look at the study guide for this certification will give you insights into how much of the knowledge you already know, or in which areas you could expand your current knowledge which might make the certification valuable to you.

If your knowledge is up to standard, the exam will be much easier and it gives you another reason to do it and get the qualification!

The exam’s preparation lessons take between 15 and 35 minutes to complete (however some could take longer depending on your understanding of the topic), with questions throughout to test your knowledge right off the bat. These questions are presented in multiple choice form, drag and drop as well as other effective question methods.

A nice thing about the lessons is that they include real-world scenarios and case studies, as well as fictitious case studies which makes the completion of these lessons a bit more exciting and more relevant.

Topics in the course include Ads Manager, Business Manager, Ad policies, Ad Auction and Delivery, Reach and Frequency Campaigns, Measurement and Reporting, Pixels and Creative Planning for Formats and Placements.

There are also more topics that cover the business side of things and the media buyer’s approach to campaigns and strategies, such as Brand Best Practises, From Business Goal to Creative Strategy and Delivering Actionable Media Recommendations.

That’s it in a nutshell, I would definitely recommend doing the Facebook Media Buying Professional Exam not only to ensure that your knowledge is up to standard, but that you have another certification that you can use to make yourself stand out when needed in a competitive world of media buying professionals.

If Media Buying doesn’t sound like your jam, then no sweat. We’re happy to help. Just book a call with us and we’ll be happy to discuss how we can work together.

https://dimniko.com/msp-apply

Stay safe and have a good week 🙂

Cheers!

Jaco.

Posted on October 19, 2020January 14, 2021 by admin

The Importance of Two-Factor Authentication

Recently one of our personal ad accounts has been restricted from advertising. If this has ever happened to you before then you know how frustrating it can be. You’re trying to upload a new campaign but it continues showing an error. And when you’re hovering over the error, it shows that your personal advertising access has been restricted. A real bummer when this is what you do for living.

But We Finally Found The Reason For Such Blocks!

I contacted Facebook support and they sent me the regular form for appealing your personal account. The form consists of reasons why you think you should get your account back. There are a couple of points which you can choose or you can explain in your own words why you think you should get your personal account back. I filled in that form but an error popped out that the account wasn’t actually restricted. For further information it was recommended to visit the Account Quality page.

And the solution was there! It occurred that the actual solution for this restriction was enabling the two-factor authentication. Which I immediately did and got that personal account back.

Since I was still chatting with Facebook I continued investigating why these kinds of things could happen. And the main reason occurred to be working from different Business managers at the same time. When you’re doing that, Facebook can flag your activity and consider it as a robot or spam.

How Does The Two-Factor Authentication Save You From That?

After you enable this feature, Facebook starts asking you for additional ways of verification when entering your account from different browsers which makes the process more legit.

You will also get alerts when somebody tries to access your account from another device which makes it easier to exclude stealing it.

So How Do You Turn It On? Copying An Instructions From a Facebook representative:

Go to your Security and Login Settings.
Scroll down to Use two-factor authentication and click Edit.
Choose the security method you want to add and follow the on-screen instructions.

When you set up two-factor authentication on Facebook, you’ll be asked to choose one of two security methods:

Login codes from a third party authentication app.
Text message (SMS) codes from your mobile phone.

This will make it much more easy for you to switch between accounts, business managers, browsers and devices without worrying about getting restricted!

If you want to know other tricks and tips we use for protecting our accounts

Book a call below:

https://dimniko.com/msp-apply

Thanks!