I recently started working at DimNiko as a junior media buyer, and to no surprise, I have learned a lot in the past month working with a team of expert media buyers.
Before getting stuck into the ins and outs of media buying, it was important for the team to make sure my knowledge of Facebook and its endless capabilities are up to standard.
Facebook’s Certified Media Buying Professional Exam Course was the answer, among others. As I delved in and completed this course, I will outline the key takeaways for you and you can decide if this is something you want to pursue and invest in.
Overview of the Facebook Blueprint, And Is It Worth It?
With the ever-evolving advertising landscape, we can expect that Facebook will be a leader in innovation and advancing the platform’s advertising capabilities. You need to stay on top of the advances in custom audience targeting, new ad types and changes in rules and regulations in order to stay competitive in the field.
If you have completed any other certifications for other platforms such as Google Adwords or google Analytics, you will know that they are challenging, however with some decent preparation you should be capable of passing.
There are currently 8 different Facebook Blueprint Certifications which costs between $99 – $150 per exam so that you can become officially certified in a certain Facebook advertising area. If you complete and pass the exam, you will receive a certification badge which you can put up on your resume, LinkedIn or your own personal website.
The Facebook Blueprint Certifications:
- 100 – 101 Facebook Certified digital marketing associate
- 200 – 101 Facebook Certified marketing science professional
- 300 – 101 Facebook Certified creative strategy professional
- 400 – 101 Facebook Certified media planning professional
- 410 – 101 Facebook Certified media buying professional
- 500 – 101 Facebook Certified ads product developer I
- 510 – 101 Facebook Certified ads product developer II
- 520 – 101 Facebook Certified ads product developer III
Key Media Buying Professional Exam Takeaways
If you are an experienced media buyer, you can definitely still benefit from what the Media Buying Certification has to offer and fill the gaps in your knowledge with an up to date collection of 14 lessons that you have to go through in order to take the exam.
A quick look at the study guide for this certification will give you insights into how much of the knowledge you already know, or in which areas you could expand your current knowledge which might make the certification valuable to you.
If your knowledge is up to standard, the exam will be much easier and it gives you another reason to do it and get the qualification!
The exam’s preparation lessons take between 15 and 35 minutes to complete (however some could take longer depending on your understanding of the topic), with questions throughout to test your knowledge right off the bat. These questions are presented in multiple choice form, drag and drop as well as other effective question methods.
A nice thing about the lessons is that they include real-world scenarios and case studies, as well as fictitious case studies which makes the completion of these lessons a bit more exciting and more relevant.
Topics in the course include Ads Manager, Business Manager, Ad policies, Ad Auction and Delivery, Reach and Frequency Campaigns, Measurement and Reporting, Pixels and Creative Planning for Formats and Placements.
There are also more topics that cover the business side of things and the media buyer’s approach to campaigns and strategies, such as Brand Best Practises, From Business Goal to Creative Strategy and Delivering Actionable Media Recommendations.
That’s it in a nutshell, I would definitely recommend doing the Facebook Media Buying Professional Exam not only to ensure that your knowledge is up to standard, but that you have another certification that you can use to make yourself stand out when needed in a competitive world of media buying professionals.
If Media Buying doesn’t sound like your jam, then no sweat. We’re happy to help. Just book a call with us and we’ll be happy to discuss how we can work together.
Stay safe and have a good week 🙂