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How to “Create” a Problem Solving Angle When Your Product Doesn’t Solve a Problem?

DimNiko - Problem Solving Angle

Problem solving is the easiest angle a brand can come up with when it comes to giving a the consumer a reason to buy your product. This week I’m going to share how to apply ad angles, ad copies and landing page examples for products that don’t solve a problem, such jewelry, apparel and other trendy, novelty products.

It is a very rational idea, therefore it is easy to build the advertising message around it. However with most novelty products, when the shopping is mainly impulsive, especially when you are acquiring new customers, it’s hard to find the best angle or problem that would get the attention of your prospects.

Your message needs to appeal to the consumer based on your product’s online proposition value. It doesn’t have to solve a problem, as long as you know your product’s value, which is ideally the reason why the customer chose your product over another brand, or over another product. Once you are aware of the reason’s, in most cases it will even solve an underlying problem for them that you may not even have thought of.

For example, some people buy certain products because the advertiser gives them perspective of where and how the product can be worn. Giving the customer that purchasing experience that they are looking for, or what they are actually trying to avoid. I am not a stylist, I don’t want to match pieces together in my head, nor I want to think hard whether that dress is appropriate to dinner. When advertisers build their messages around the accurate sizing, the softness of the material, all those product or brand specific benefits have been pain points before for someone. All these reasons somewhere hide a problem that the customer might be facing, even without them knowing that until someone shows them the perfect ad.

Another example, when we talk about jewelry you might find it hard to angle it around a problem, but believe me there could be several. It can be a couple simple one, like hard to find quality pieces, with quick delivery and easy return. But that’s just too easy when most online companies can provide it.

People could buy themselves jewelry for a specific occasion or just to a specific outfit that might make the best post on Instagram. Or to boost their self confidence to ask a girl out, or just to look like someone cool they fancy. It all hides a very good reason, which is your perfect content angle for ads, offers and landing pages.

I hope you enjoed the read! If you’re spending over $500 a day and want to scale your brand

Book a call below:


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6 Reasons Why Your Email Marketing Is Under Performing

DimNiko - Email Marketing

Depending on how you manage your email marketing, it can be either very rewarding, or it can end in failure. Special attention needs to be paid to your open rate, CTR rate, the number of people who unsubscribed from your newsletters, and, of course, ROI.

You have to make sure all of these are being kept in check, and in this blog post, we will point out some things that might be the reasons your email marketing is under performing.

Subject Line

It is extremely important how you phrase your subject lines. Subject lines are the first thing that the recipient sees. If they don’t draw their attention, your emails will stay unread.

It is important that they contain two key elements: what your emails are about and why they are worth opening. Therefore, subject lines that are not recommended are the ones that:

• Are too long – the recommended length is between 61 and 70 characters. The shorter, the better.
• Are misleading – if they make a promise that the content of your email doesn’t fulfill, or don’t provide anything beneficial to the reader.
• Contain spam words, or are with uppercase letters.
• Contain your company’s name.
• Start with a greeting, such as “Hi” or “Hey”.
• Have grammatical mistakes and misspellings.
• Have too many emojis.
• Do not awaken interest and create a sense of urgency – which works in cases when you want to emphasize expiring deals or products running out of stock.

So, if you are practicing any of the things above, now is the time to stop.

Irrelevant Email Preheader

The next thing a person sees is your email preheader. Preheaders are basically extensions to your subject lines. They serve as a preview of what your email is about. Perhaps they are not enticing enough and have no real connection to either what the subject line says or what the body of your email says. Also, be mindful of grammar at all times.

If your subject lines and preheaders have these flaws, please fix them so that they are enticing, grammatically correct, and make them in accordance with the rest of the email

Bad Send Time and Frequency

Another drawback to your campaign could be the sending time and sending frequency of your emails.

It is important to know when exactly your target audience checks their emails. For example, if your target audience are office workers, send them emails when they have the time to check them, or on weekends.

Also, don’t send your emails too often or too rarely. Aim to find the compromise between the two. In order to do that, see which segment can sustain higher, and which one lower frequency. You don’t want your subscribers to be fed up with you or to completely forget about you.

Not Following Click-Through Rates

Do your subscribers open your emails, but your campaigns are still underperforming? It is now time to look at your click-through rate (CTR).

CTRs denote that the recipient not only opened your email, but clicked on any link that was within that email. If your audience does not relate to your content fully, that means your CTR is low. Here are the factors that might affect your CTR:

• Your email copy doesn’t communicate anything to the audience – it may altogether speak to the wrong audience.
• The design/imagery of your emails is not interesting or relevant enough.
• Your call-to-action isn’t enticing or important enough.
• In the age of vast usage of mobile phones, your campaigns are not mobile optimized.

All of these can discourage your subscribers from clicking on anything within your emails. They simply aren’t drawn to the content and they are not interested in discovering more about what you have to offer.

Not Segmenting Your List

One of the main reasons your audience isn’t connecting might be due to the bad segmentation. You should be able to make proper segmentation of your list and send only relevant messages to people in each segment. Tailor your emails according to the tastes and needs of your segments.

You can base your segmentation on almost anything – geographics (country, city, language, climate), demographics (age, gender, income), physiographics (lifestyle, values, attitudes), and behavior (intent, occasion, engagement).

You should create proper segments based on these and other criteria, and then tailor your content to suit each group.

For instance, an online fashion retailer can get great results by segmenting the list by gender – showing the men’s items to men and women’s items to women. If they go one step further and combine it with size and style preferences, they can get even better results. It gets even better if they offer the right sizes on the landing pages and exclude sizes, not in stock or offer casual, business, and other styles the recipient is most likely to buy, and more.

Underestimating Design and Content

As far as the design goes, you don’t want your campaigns to look plain or all over the place, but you want them neat, with fewer CTA buttons. Make sure they are meaningful and awaken a sense of urgency. Your emails should be easy to navigate. In this fast-paced world, people are looking for clarity and ease of access above all else. If you combine all of that, the only remaining thing is to optimize your campaigns for mobile users, so that everyone can enjoy and interact with your beautiful emails.

When it comes to the content, the best remedy for this is to get to know your target audience well and deliver content that interests them, in a way that is engaging and personal.
Bear in mind that some recipients will view your emails with images turned off. For that reason, it is very important that you add ‘alt text’ to your images. Alt-text is the text that can be seen if your readers’ ISP has the images turned off. If their images are turned off, they will be able to know what your email is all about by reading the alt text.

To Sum Up

The key to improving all of these parameters is connecting with your audience. By using proper segmentation, relevant, interesting content and design, proper grammar, and mobile optimization, you can go a long way. Check out our other blog posts that deal with these issues. Good luck with your next campaign!

Reach out to us to learn how to turn your email marketing into the most powerful marketing tool for your brand.

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Why You Should Retarget Your Email Subscribers On Facebook

DimNiko - Retargeting Emails

Have you ever wondered if Messenger ads could help you to drive sales, increase conversions, or get qualified leads? The answer is yes. Messenger ads can help you do all that. And why is that? Well, because Messenger ads allow you to have real, organic conversations with your customers and by reaching customers instantly. You will be able to increase conversions and response rates. There are two options when it comes to the Messenger campaign objective, you can pick between:

  1. Sponsored messages ads
  2. Click to messenger ads.

Sponsored Messages Ads

Sponsored messages allow you to message directly someone that you already had a conversation with in Messenger. These ads look like a regular message from a friend but instead it’s a message from a business. As I have already mentioned, with Sponsored messages you can only target people who have previously messaged your Facebook page. So if you would like to run Sponsored message ads, but the number of people who have messaged your page is too low.

Click to Messenger Ads

You can start using Call to messenger ads first and increase the number of people that will message you. Therefore increase your audience for Sponsored messages. This is a great option for middle of funnel retargeting campaigns. For example if you have a limited time offer or a brand new product that you want to share with your customers right away.

Click to messenger ads on the other hand appear on the regular Facebook or Instagram feed. However, unlike a typical news feed ad, the CTA will say “Send Message” and will open a Messenger chat when you click on it. You can even personalise your ad by adding the user’s name, and you can also set up quick replies with the most frequent questions asked for customers to pick from. Or buttons to send people to a destination outside the messenger conversation. Another option would be to connect a bot so people will receive instant responses based on what they message back.

Are you still wondering why you should try Facebook Messenger ads?

Here are some more advantages:

  1. You can reach people faster than with any other type of ads. Using a live chat service in some way will help you increase your conversions because responding to a potential client fast will increase your chances of closing a deal.
  2. You can send users personalized messages. You can only do this for people who have interacted with your ads previously. You can get direct messages to a user within their Messenger. So you are not restricted only to the news feed meaning you can reach out to your audience with a more natural personalized message. This gives you a better shot at landing conversions compared with a regular remarketing ad on their feed.
  3. Your chat will remain in the user’s Messenger inbox. Either if you use Sponsored messages or Click to messenger ads. Your chats will remain in your user’s inbox and that is great for retargeting purposes.
  4. They offer the ability to talk with users directly. Messenger ads give you the possibility to understand your users needs immediately.

And to wrap things up, remember that the best practice when it comes to Facebook messenger advertising is to start with Click to messenger ads. And once you have enough users that have engaged with your Page via messages you can re-engaged with those users sending a message with Sponsored messages. The advantage of using a Sponsored message over other types of ads is that your audience will receive a notification in their Facebook inbox. Therefore are more likely to engage with the ad compared to other regular ads.

And you, have you already tried Messenger ads? What are you waiting for?

Give it a try and do not forget to contact us in

If you have any questions!

Until next time 😉

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How Message Campaigns Can Bring Down The Cost of Your Results By 2x – Untapped Strategy!

DimNiko - Messenger Campaigns

I never worked with message campaigns before as I mostly used Conversions optimization for the past 3 years. 30% of my time goes to lead generation, traffic, catalog sales, post engagement and video views. 6 years ago I ran lots of page like campaigns, as my strategy was at that time (now grey area), to build up quickly fan pages for famous athletes and sport teams, and then post affiliate offers to those pages and make a lot of money. That’s when I started to play with Facebook and from there a lot of things changed.

Some changes were good and some changes were bad. The worst change was when it became hard for newbies like I was at that time, to learn this game by not spending tons of money. At that time, you could get 1000 fans easily with 20-50 USD. Now you have to pay a lot more. How did that work? Easy. You just made an ad with ‘Like our page if you like ’. Or ‘You like _, then like our page’. It was easy money and a very easy game for newbies.

A few friends of mine scaled their business to 30-50 pages in a few months, and every page brought 5-20k a month in affiliate revenue. For me it wasn’t such a big success, but I made some money so that I could later spend on learning new techniques and buying more ads. So at the end, what Facebook gave me it took back. Pretty sad, right?

The thing that it didn’t take from me is my knowledge, so I can quickly adopt and test new things not just on FB, but also on other media channels. In the end, they all work the same. You test, you optimize, you scale and then repeat the cycle. But I didn’t want to talk about this today. I started this topic just to bring the bigger picture of how some things that used to work a few years ago, now just don’t work. And how quickly we have to adapt to new things that Facebook spits out everyday.

As I mentioned before, these message campaigns were very new for me 2 months ago. But after I learnt how they work, they can be implemented to most online businesses very quickly.

So let me first tell you what a message campaign is – It’s the campaign on Facebook that optimizes for Messenger conversations. This means that it sends people from your ad to conversation with FB Messenger. You will need to change the ad copy and invite people at the end to get more help or information via chat. When a user clicks from your ad and starts to chat with you, FB sees this as a conversion and shows your ads to more and more people, who are more likely to chat during the optimization phase.

The reason why I started using those ads was my new client, who was collection leads for his service in a financial niche. He had a team of several support agents on the phone, who called each lead as soon as he or she completed a form on their website on a daily basis. The best leads as he said were very ‘hot leads’ – that means those which his agents called up to 15 mins after they signed up this form. His CPL (cost per leads) was increasing lately so he came to us if we can help him.

When I got his account I almost went crazy, as there were more than 100 small campaigns segmented by little geos of no more than 50k people. Half of the account was at small budget and half around $100. He wanted to have leads around $30 but lately leads cost went up to $50 and even $70 at some days. The problem with this account was also daily optimization, as we weren’t allowed to run ads 24/7, but we had to turn them down daily after a certain amount of budget was spent.

We also had to run ads only during the time his agents were in the office. That was 7am to 5pm Monday to Thursday. Pretty hectic scenario for campaign optimization right? Anyway, after one week I somehow figured out how to manage them with rules. I tried FB rules but couldn’t make it for the account spend limit at certain budget, so I had to go to Revealbot app and scheduled several rules there. At one point when everything was automated, and when I killed 3/4 of his nonprofitable campaigns, I realized this won’t work as I predicted at the beginning. Targeted geo was very small and campaigns just weren’t spending enough to be where we said we were gonna be.

So one day I started to test message campaigns, as I found one campaign from the past that performed really well. He or the agency before wanted to test those campaigns, and I saw it brought some cheap leads. I decided to split-test this with several creatives and just duplicate all lead campaigns into msg at higher budget. After a week of testing and scaling daily message campaigns, the client called me in excitement and told me how happy he is with our results.

So far I couldn’t really know how good they are performing, because we didn’t get daily reports of how many of those lead and message campaigns actually converted for him. But he explained weekly results and concluded that those message campaigns outperformed lead campaigns by 2x. This means that the conversion rate of final leads out of those msg campaigns were 50%, while at lead it was less than 25%. It also means that when I see 10 message conversions in my ads manager, they get 5 deals signed that day.

In comparison to standard lead campaigns where conversion was less than 25%, that would mean only 2 leads that day.

Now the final result is even better! Drum roll please!!

The conversions for leads as I said before, were costing us lately $50 to $70. But the conversion for message campaigns were costing us $6-10. What do you say about that?!

Will you try this in your business?? Will you make it work?? Msg campaigns are a great opportunity right now and definitely are worth your focus and testing. With the right steps, we think you can bring the costs of your CPA or CPL down to 2x if not higher. For sure you need to have a person who will respond to those messages, but that is very easy to do. Then you will have to test and optimize and then test again and scale and… you know how it goes. If you want us to set up this system in your business, go here and sign up with us ==>

We think it is a big opportunity if done in the right way. Especially now when nobody is using this method and the cost is still very low.

Anyway, have a good day and don’t miss opportunities FB is bringing you!

The quicker you adopt, the better your business can grow.

Ciao, Matej

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From $200K a Month Ad Spend to Zero… What Happened?

DimNiko - Spending Money

I recently had a call with a business owner that was really struggling. They used to spend $200K a month on ads and over the last 12 months they had to bring ad spend back to a few thousand a month and at some points turned ads OFF completely! And then they would slam their email list to try and recover some revenue.

Now, what was the actual problem…

After I asked them a fair few questions about their marketing strategy and what changes had been made over the last 12 months it became very obvious to me what the issue was. But to them, they had no idea. During the $200K a month ad spend times they were putting all their marketing efforts behind one product and scaling that. Over the last 12 months, they had introduced a lot of new products and were spreading marketing efforts across all of these items and this was causing some massive issues.

Let me explain.

When they were spending $200K a month they might have had a ROAS of 2x marketing the 1 product. And now they were spending let’s say $100K a month across 10 products with a ROAS of 1.5x or less. Some of these individual products had a higher ROAS than 1.5x and some had a much lower ROAS than that. The point I want to get across here is that you need to spend your marketing budget on your most profitable, scalable product and then monetize on the back end with all of your other products.

Because if you try and market all your different items at once you run into a few issues..

  1. You are wasting money on less profitable products
  2. You are not putting all your budget into the most profitable, scaleable products
  3. You are not acquiring the most amount of customers possible
  4. You are giving your customers to many options so they get confused
  5. You are missing out on profits from the back end cross-selling

And as soon as I pointed this all out to them and explained it all, it made complete sense to them and it was a huge blind spot they had not seen for 12 months. This is a very common issue we see, and so much money is being lost because of it. Just days after our call he started making the changes I suggested and nearly every day he messaged me with updates of how well things were going. They were finally seeing an improvement to their ROAS and acquiring customers profitably again. Something they dreamed of over the last 12 months. Their ROAS had dropped as low as 0.5x before our call and days after it, he messaged me saying ROAS had climbed to almost 3x from just the changes I suggested. They already had all the content and creatives but the marketing strategy was lacking.

Business owners often get bogged down in the day to day of trying to grow their Business that they do not see the obvious changes that can be made to save them money and also make them a lot of profit.

If you looking to get help growing and scaling your brand… Let’s jump on a call and see how we can help.

Book your free call below:

Speak soon,


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Case study: Segmenting Facebook Engagers for Middle of Funnel Campaigns.

DimNiko - Sales Funnel

We’ve written a lot of posts before describing our tactics regarding the Middle of Funnel traffic, but I want to show you a new way of segmenting the engagers I’ve been using recently.

So usually I prefer to target all Facebook and Instagram for the last 365 days in my Middle of Funnel campaigns. You’ll be surprised that I’m using 365 days instead of a more hot audience (something like 7 or 14 days). But I think Facebook’s algorithm knows how to pick the correct people to target. The more broader the audience is the more likely Facebook will find the best traffic.

Lately I noticed a slow decrease of the performance of these types of audiences. Not all of the accounts I’m managing were affected So I’m still using it but on some accounts stopped getting the same results as before. But I decided, it was time to change the strategy somehow.

Related Article: Secret Facebook Sequential Retargeting System 2020

I will be describing a specific account where Facebook engagers always overperformed Instagram engagers. If you are in the opposite situation you can use this advice as well of course. Once my Facebook engagers audience was burnt out (at least the results were showing that). I started looking for other ideas I could use. I decided to segment out the Facebook engagers audience by slices, but still leaving the 365 days time period.

Facebook gives an option of the following segmentations:

  • Anyone who visited your Page
  • People who engaged with any post or ad
  • People who clicked on any call-to-action button
  • People who sent a message to your Page
  • People who saved your Page or any post

I created all 5 audiences and uploaded them as different ad sets in one campaign. Reminding once again that I used 365 days as my time frame. Comparing all of these audiences among each other is a very interesting test. You can understand which exact interaction with your page leads to more possibilities of purchasing your product.

To be honest I was quite skeptical about the audience that clicked any button or messaged to the page but they showed very good results. Though the cheapest conversions came from the page post engagers which makes sense because these people either commented something on your post or liked your page. It leads to more interaction and more options for continuing to other steps of the funnel.

Related Article: Secret Facebook Cold Traffic Funnel AV Sequencing Strategy 2020

Anyway, I’d suggest testing all of these audiences when you see that your Facebook or Instagram engagers are not converting. These setups can improve your campaigns significantly. And, start bringing cheaper conversions from the audience that has already engaged with your brand but didn’t convert yet. If you want to explore more tactics we’re using click below and book a call with us

Click here and book now 👉

And don’t forget to reference this email when filling out the form!

Thanks! Maryana from DimNiko 🙂

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Sneak Peek to DimNiko Online Trainings Part 1

DimNiko - Online Training

Monika here the lead media buyer at DimNiko Agency.

A couple weeks ago we had our first ever online marketing academy for those requesting learning media buying. We spent 2-3 hours live every day for a week going through our most successful ad buying techniques.

I wanted to share a couple thoughts that I hope will be useful for all of you who could not attend and encourage you to do so in one of our future training. Yes we will launch more courses in the upcoming weeks so keep an eye out for the posts in our group as the last one was sold out within a day!

The courses will have separate topics, such learning media buying, agency marketing and agency operations so you can decide which one is the right fit.

For more information please visit our website or check our Facebook Group: !

OK so back to the last course about media buying! Unfortunately it is impossible to recap all the questions, valuables and takeaways in an email so I chose a topic that came up several times during the week.

How to implement consolidated CBO’s on lower budgets?

Most campaign strategies work amazingly if you are spending over $1000/day. If your budgets are lower than that it seems that the consolidated campaign structures aren’t always applicable. Using CBO campaigns the idea is that based on several data points the algorithm allocates your budget between your adsets, audiences, placements, platform and possibly between your dynamic ad combinations delivering the best possible results for your campaign.

The CBO to work its best requires 50 conversions per week per adset. 50 conversions on a $30 CPA is $1500 weekly budget per adset which having 4 adset could mean a minimum $850 daily spend / campaign.

Yes, not all ad accounts can afford to high budget campaigns, so what can you do?

Do not try to get the 50 conversion events optimising for Add to Carts, or Landing page Views as most likely it will give you low quality traffic that will never convert. I am sure there are exceptions for this but believe me, we tried on several ad accounts so many times with no sustainable results.

Instead start the TOF CBO budget with a 4-5x of the CPA, so in a $30 example the CBO budget will be $150. It may be harder to get through the “Learning Phase” and scale fast but your campaigns can still have consistent results. Limit your audiences to max 3 and choose them according to the data that you have. Do not try to copy the “best audiences” that other marketers use as every ad account can have a different “best” audience.

At DimNiko Agency with every new client we start working with, we analyse and check how much data we have and what are the characteristics of a best customer of the business. This will give us an idea of what can be the potentially best audiences to start with.

If your pixel, ad account, Facebook Page, IG account don’t have too much historical data the algorithm and machine learning will have a hard time helping you. You need to help the algo with providing good ads to a relevant audience.

The biggest difference between a higher budget and a lower budget CBO is the audiences. When we can launch a campaign potentially reaching the 50 conversion per week per adset we tend to add larger audiences, higher percentages of lookalikes, broad audiences, stacked interest.

This gives space for algo to find the conversions not just in a short term but it can run for months, it can be scaled to higher budgets whilst keeping the performance steady.

When you start with a small CBO and with audiences narrowed down what we noticed happening is that simply increasing the budgets ruins the performance. The audiences are so selective that the CPM’s will skyrocket and the conversions drop.

The best way to overcome this is to duplicate, relaunch new TOF campaigns with new audiences and ads in order to sustain the performance. Gradually you will open new TOF campaigns with higher budgets and bigger audiences which will help you get through the Learning phase.

Hope you enjoyed the read!

If you are interested in learning how to improve your ad’s performance spending upwards of $5,000 a day please contact us we are happy to discuss more details at

Regarding our online training please visit our website at

Monika from the DimNiko Team

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Non-Essential Product Scales to $100k/Day Amidst Virus Crisis – It’s Not Too Late

DimNiko - Scaling

I know everyone is freaking out about advertising right now. We were too…In fact, we felt the full effect of this 3 weeks ago. To be perfectly transparent, as we’re so very well known to be, our client results were down and we lost a lot of clients. We told everyone not to panic. We tried to explain that it’s cyclical. That everyone was feeling this. That the weak would be washed out which would leave the wise in a very powerful position for growth.

With advertisers dropping out of the market, companies growing fearful, and screen time increasing, CPMs would go drop. Not to mention the boredom skyrocketing conversions. However, they did freak out. But, others listened and weathered the storm. And now we’ve seen the tide turn. Take a look at this one client – who we scaled from $2k/day in spend to almost $20k/day in profitable spend.



Casually a 9X increase in spend while increasing ROAS from 2.65X to 4.19X. Yep, they’ve now turned into an $80,000/day powerhouse brand, and we’re on track to crack 6 figures daily. The best part? They’re not an ‘essential good’. They’re not price gouging face masks, or sanitiser, and posting screenshots about it, like all the gurus out at the moment.

Related Post: From $200K a Month Ad Spend to Zero.. What Happened?

This happened by making one minor tweak…

We worked closely with our clients to reposition their brands from non-essentials, to essentials. You see, while many of the ‘victim’ brand owners are arguing that consumers are losing their jobs, and no longer want to buy their products, we realised something. People are now at home, bored out of their brains, and literally couldn’t spend their money if they tried! People have more time, more disposable income, and are more inclined to buy from you than ever.

So long as the messaging is right. By repositioning the beauty brand above into a boredom buster, we were able to generate a phenomenal result.

And you can do the same. Here’s the thing. At the moment, with many being too afraid to advertise, we have a lot of time on our hands. So next week, our head of partnerships, Dan, and myself, will be doing free consultations with anyone that asks for it. We usually charge $2,000 USD for this, but have opened 5 slots only. The catch? We want to connect with cool business owners – with cool brands. So we won’t be offering these calls to just anyone.

In the call, we’ll be reformulating your messaging and product positioning, turning your brand into an essential that people will be panic buying and hoarding, as it flies of the shelves.

To see if you qualify,

Please complete the form here


First 5 only. Looking forward to it.

Dim Niko

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How Can I Lower My CPM?

DimNiko - CPM

CPM or Cost per Mille is the cost per thousand impressions on an ad, and the amount that you are paying per every thousand impressions depends on many factors. Some of these factors are your target audience, the campaign objective, the type of industry you are in or your optimization settings, among others. One important thing to mention is that when CPM drops, your cost per click, cost per acquisition, and cost per lead generally decrease as well. So basically you will be having a better return with less ad spend.

So let’s look at some factors that you can take into consideration when you are looking into lowering your CPM:

Audience: Facebook ad space is limited and some audiences are more demanded than others. This means that targeting the most competitive audiences will increase your expenses.

Placement: Each placement has a different CPC and impression. By avoiding higher-cost and low-performing placements you can already improve results.

Quality ranking: The quality ranking has a direct impact on how much you are paying and how often your ad is shown. The higher your ranking is, the less you’ll pay and the better your results will be..

Bidding strategy: By using a bid cap or target cost you can prevent unnecessary and expensive clicks.

Frequency: High CPMs can be a sign of high frequency. Try to keep your frequency below 3. Showing your ad over and over to the same person without this one taking an action will tell Facebook that your ad is irrelevant and the cost will increase.

Ad schedule: The day of the week or time of the day impacts the cost of your ads.
Setting the ad schedule that works best for your ads can help you reduce costs and maximize results.

These factors above are some of the most common elements that advertisers look at when they are seeing high CPMs on their campaigns. But there are also other aspects that we you can consider when working towards lowering costs, for example:

Video ads: Facebook provides a bigger impression share for videos than image ads which means you can have lower costs when running video ads. If you are unable to create a good video, you can also use Facebook tools to create slideshows.

Higher engagement: Do you have a Facebook group with your customers? You can share your new ads with them to engage with it if they find it relevant. It is proven that by having a higher engagement on your ads, Facebook will reward you by showing it to more people which will lower your CPM.

Retargeting campaigns: As I mentioned earlier, some very competitive audiences will also have a very high CPC and CPM cost. Showing your ads to a warm audience will automatically get you better results.

Link clicks: Optimizing by link clicks has a lower cost than conversions, however! this traffic might not necessarily help you increase your ROAs. Running a campaign optimizing by link clicks is still worth it in order to increase cold traffic at a lower cost, and is worth testing, especially if you have a good offer to retarget that traffic later on.

Related Posts: 6 Crucial Factors Stopping Your From Scaling Paid Traffic Profitably

These are some options that you should look into if your CPMs are too high.

If you have any questions regarding this topic or any other do not hesitate to contact us in

Until next time!

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Secret Facebook Keyword Targeting Strategy

Hey guys, Matej here. Senior media buyer at DimNiko team.

This is something that often happened to me and lots of other Facebook advertisers.

At some point we tried everything and we still didn’t get the ROI which client wanted.

Creatives were good but whatever targeting we put in, nothing worked.

So one day something hit me and I got this idea while I was browsing the net.

There was an article about good niche ideas and there were different lists of ideas.

I downloaded one really big list and then it hit me. Eureka!

There were almost two thousand keywords in this list. I can try them all on targeting!

As the client’s product was a pretty broad niche, I decided to do a test.

I created 100 campaigns with a $5 budget.

In each I would put one or more keywords from that list.

If the audience was under 1MM, I would combine a few similar together and also use the suggestion tool.

After some tweaking (and lots of hours) I made my 100 campaigns and put a lifetime budget $25 on each for the next 5 days.

I set a reminder on my desktop to check them after 5 days and then forgot about them.

When day 5 came, I opened this client’s account and started analyzing.

What I saw surprised me on different levels. Almost 1/3 of my campaigns were profitable and the CPA was 2x cheaper then what I was getting before with general interests or LLAs. 

So I immediately duped all my best performers into one big campaign and ran it with CBO at $1000.

At the same time I changed the budget on all campaigns to a daily budget of $5 on each adset and re-started them again.

The CBO campaign at $1k didn’t perform so well as $5 adsets, but it was still profitable and bringing much better ROI then what I was getting before in this account.

So after 5 days I again duped all the working audiences from $5 adsets into around 30 campaigns and started a $100 CBO test.

Now it started to really kick! I scaled this account drastically as I could move budgets by 50 or 100% everyday without losing much of ROI.

When campaigns got tired, I added new creatives and started testing again.

At the same time I made 100 new campaigns with new keywords from that list.

Then I duped, and split-test, and optimize and scale hard my best performers.

Then I would do 100 more, and 100 more, and 100 more, and repeat the cycle.

When results go bad, I would test fresh creative and start again. And again. And again.

I could do just this technique all year long, with small or big budgets, CBOs, daily or lifetime budgets.

After a lot of testing I realized that I discovered something really amazing.

Something that now became a part of my hidden weapon.

When nothing works and you need a fresh reset, try it! 

I didn’t want to share this technique but as we’re becoming one of the top notch communities for media buying, I said why not.

So below is my list of keywords you can test. 

Please don’t share this technique out of this group, as it’s very-very powerful.

Use this to your own advantage and use it wisely to scale your business. 

Be creative and test 365/24/7. The more you test, the better ROI you will get.

NOTE: Don’t be scared to spend a little more at the beginning, as you will get way more back after you optimize campaigns.

If you want me to implement this technique in your business, just send me a msg and I’ll get back to you asap.

Let’s crush it together!


If you want me to implement this technique in your business, just click the become a client button in the top right of this screen! 

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Pirate Ship Playhouse Plans
Pitching Machine
Places to visit in new york
Plant Based Diet
Plantar Fasciitis
Plastic Surgery
Play Poker
Pole Dancing
Pole Vaulting
Police Training
Polyphasic Sleep
Pool Supplies
Pop-Up Books
Porcelain Dolls
Porn Addiction
Portable charger
Post Pregnancy Care
Potty Training
Power Tools
Power Walking
PowerPoint Tutorials
Pre Diabetes Diet
Precious Stones
Pregnancy Diet
Pregnancy Massage
Pregnancy Nutrition
Premenstrual Syndrome
Prenatal Vitamins
Prescription Diet Pills
Prescription Weight Loss Pills
Primal Diet
Primal dog food
Primal wear
Private Investigation
Prostate Cancer Treatment
Protein Bars
Protein Diet
Protein Diet Plan
Protein Shake Diet
Protein Shakes For Weight Loss
Psoriasis Diet
Psychic Powers
Pub Quiz Questions
Public Speaking
Publish Your Own Book
Puppy Care
Push Lawn Mower
Push Mower
Quad Biking
Quick Ways To Lose Weight
Quick Weight Loss
Quick Weight Loss Diets
Quickest Way To Lose Weight
Quit Smoking
Radio Controlled Cars
Raising Chickens
Raising Chickens For Eggs
Rapid Weight Loss
Raw Diet
Raw Food Diet
Raw Recipes
Rc Cars
RC Planes
Real Estate
Real Estate Appraisal
Record Collecting
Record Label Business Plans
Reel Mower
Reflexology Treatment
Relationship Problems
Renal Diet
Restaurant Recipes
Restaurant Recipies
Restaurant Supplies
Restless Legs
Retinal Detachment
Retirement Planning
Retirement Travel
Retro Video Games
Reverse Mortgage
Reverse Phone Directory
Rheumatoid Arthritis
Rheumatoid Arthritis Diet
Rhode Island Red Chickens
Ribbon Embroidery
Rice Diet
Riding Lawn Mowers
Riding Lawn Mowers For Sale
Riding Mowers
Ringside Collectibles
Ripple Coin
River Rafting
Rock Climbing
Roller Skating
Roman Weapons
Romance on a budget
Romantic Ideas
Route66 Road Trip
Rug Hooking
Rugby Union
Rum Lovers
Run A Bar
Run A Coffee Shop
Run A Restaurant
Running Gear
Running Holidays
Running Shoes
Russian Dating
Rv Accessories
Rv Parts
RV Travel
Sailing Holidats
Salad Recipe
Sales Skills
Sales Tips
Sand Sculpting
Save Marriage
Save Money At Supermarket
Save More Money
Save My Marriage
Saving For College
Saving Money
Saving on Fuel
Scag Mowers
Scarsdale Diet
Scd Diet
School Supplies
Science Diet
Screen Printing Supplies
Script Writing
Scuba Diving
Seaweed salad
Self Defence
Self Defense
Self Help
Self Hypnosis
Self Propelled Lawn Mowers
Sell Your Home
Selling Your Home
Senior Dating
Senior Living
SEO for lawyers
Setting Goals
Sex Addiction
Sex Addiction
Sex Furniture
Sex Tourism
Shaky Hands
Shed Plans
Sheep care
Shiatsu Massage Techniques
Shirt Printing
Shopping Addiction
Short Movies
Shot Put
Sick Cat
Sick Dog
Sideshow Collectibles
Sign Language
Silent Movies
Silicone Soap Molds
Simplicity Mowers
Singing Lessons
Single Parenting
Single Parents
Single Travel
Sinus Infection Treatment
Sjogrens Syndrome
Skeet Shooting
Ski Holidays
Skin Cancer
Skin Care
Skinny Girl Diet
Sky Diving
Sleep Disorders
Sleep Problems
Slim Fast
Slim Fast Diet
Slots Machine Strategies
Slow Carb Diet
Slow Cooker Recipies
Slow Cooking
Small Business Advice
Small Business Grants
Smart Home
Smart Phone Photography
Smartphone Addiction
Smoking Addiction
Smoking Cessation
Smoking Meat
Smoothie Diet
Smoothies For Weight Loss
Snapper Mowers
Snapper Riding Mower
Snow Boarding
Soap Making Recipes
Soap Making Supplies
Soap Mold
Soap Recipies
Soccer Betting
Social Anxiety
Social Media Advertising
Social Media Marketing
Social Networking
Software Developer
Solar Energy
Solar Power
Soup Diet
South Beach diet
Spanish Food
Spartan Race
Special K Diet
Special Needs Children
Specialty Tea Lovers
Specific Carbohydrate Diet
Speed Dating Online
Speed Reading
Speed Skating
Spelling Bee Practice
Spiritual Healing
Sport Fishing
Sports Betting
Sports Betting
Sports Massage Techniques
Sports Medicine
Sports Nutrition
Sports Tips
Spyware Removal
Stained Glass
Stamp Collecting
Stand Up Comedy
Star Signs
Start A Business
Start Radio Show
Steam Trading Cards
Stick blender
Stomach Pain Remedy
Stone Carving
Stop Bed wetting
Stop depression
Stop loneliness
Stop negative thinking
Stop Overeating
Stop Snoring
Stress Management
Stress Relief
Stretch Marks
String Art
Stuffed Toys
Subliminal Messages
Subscription Boxes
Success habits
Sugar Free Diet
Sumo Wrestling
Sun Trellis Plans
Survival Kits
Swimming Technique
Synchronized Swimming
Table Tennis
Tapeworm Diet
Tarot Reading
Tattoo Designs
Tattoo Removal
Tattoo Supplies
Tax Help
Tea Infuser
Tea Sets
Teach American Football
Teach Judo
Teach Karate
Teach Soccer
Teach Tennis
Teacher Supplies
Teen Patti Strategies
Teeth Whitening
Television set up
Tennis Holidays
Termite Control
Text Ex Back
Thai Massage
The Dash Diet
The Fresh Diet
The Lemonade Diet
The Paleo Diet
The Zone diet
Thought Elevators
Three Day Diet
Throwing Knives
Thyroid Diet
Time Management
Tiny Houses
Tips To Lose Weight
Tlc Diet
Toilet Training
Tooth anatomy
Toro Lawn Mower
Toro Lawn Mower Parts
Toro Lawn Mowers
Toro Mower Parts
Toro Mowers
Toro Zero Turn
Tour De France
Track and Field
Track Cycling
Tracy Anderson Diet
Trail Running Tips
Travel Luggage
Travel the world
Travel Tips
Tree Planting
Trip To Vegas
Trolling Motors for sale
Troy Bilt Lawn Mower
Truck Accessories
TRX Training
Tug of War
Tug of War
Ulcer Diet
Ulcerative Colitis Diet
Upholstery Supplies
Urban Farming
Urinary Incontinence
Used Car Loan
Used Lawn Mowers
Vacation destinations
Varicose Veins
Vegan Diet
Vegan Diet Plan
Vegetable Carving
Vegetable Gardening
Vegetarian Diet
Vertical Gardening
Video Editor
Video Game Addiction
Video Marketing
Video Producer
Vinegar Diet
Vintage Car Restoration
Violin Lessons
Virtual Reality
Virtual Reality Headset
Vision Therapy
Visual Arts
Vitamins For Weight Loss
Wakeboarding Tricks
Wall Art
Wall Hangings
War Tourism
Water Diet
Water filter
Water Polo
Water Skiing
Watercolor Art
Ways To Lose Weight
Ways To Lose Weight Fast
Wearable Tech
Wearable Technology
Web Design
Web Traffic
Website Traffic
Wedding Advisors
Wedding Candles
Wedding Party Dresses
Wedding Planning
Wedding Speech
Wedding Speeches
Wedding Supplies
Weight Lifting
Weight Loss
Weight Loss Blogs
Weight Loss Calculator
Weight Loss Challenge
Weight Loss Cleanse
Weight Loss Clinic
Weight Loss Diet
Weight Loss Foods
Weight Loss for women
Weight Loss Meal Plans
Weight Loss Motivation
Weight Loss Pills
Weight Loss Pills For Women
Weight Loss Pills That Work
Weight Loss Plans
Weight Loss Programs
Weight Loss Recipes
Weight Loss Shakes
Weight Loss Smoothies
Weight Loss Stories
Weight Loss Success Stories
Weight Loss Supplements
Weight Loss Surgery
Weight Loss Tips
Weight Loss Workouts
Weight Watchers diet
Weird science
Welding Supplies
What Do Chickens Eat
What To Eat To Lose Weight
Wheat Free Diet
Wheat Grass
Wheelchair Basketball
White Water Rafting
Wholesale Candles
Wildlife Photography
Wildlife Tourism
Wind Surfing
Window Shopping
Window Stickers
Wine Making
Wine Of The Month Club
Wine Tasting
Wing Chun
Wireless network
Women’s Golf
Women’s Health
Womens Fitness
Womens Mma
Wood Carving
Wood Framing Basics
Woodworking Plans
Word Tutorials
Workout Routines
Workplace motivation
Worm Farming
Write a Cover letter
Write a CV
Writing A Will
Writing Poetry
Yeast Free Diet
Yeast Infection
Yoga For Weight Loss
Younger Skin
YouTube Channel
Zcash Coin
Zero Turn Mowers

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