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How To Create Dynamic Content On Instagram – PART 4 – IGTV Tips

We already spoke about the importance of creating dynamic content on Instagram. Until now, we covered the following topic.
How To Create Dynamic Content On Instagram – Part 1
– How To Build A Solid Content Plan For IG – Part 2
– How To Create Dynamic Content On Instagram – Part 3

In this chapter, we will speak about IGTV. 🙂

It’s no surprise that over 85% of Americans watch online videos monthly on any device. 54% percent want more from brands.

Provide what customers demand with your advertising budget or risk losing them as a customer base.

IGTV is a great way to share longer videos with the world. With up to 1 hour-long uploads, you can post them straight from within your Instagram app. (you have to select Share as Long video and Add a cover image). The ideal dimension is, as usual – 1080 x 1920 pixels or an aspect ratio of 9:16.

But why is an IGTV presence good for a brand?

IGTV allows you to engage with your audience in new ways. Now, IGTV provides a seamless shopping experience. It helps brands offer tailored content toward the needs of their target consumer through the buyer’s journey. From registering and browsing videos until they make purchases right inside the app!

And what type of content should you place on IGTV? Let me give you some ideas! The following is a list of ways to create your video series. You could put together an entire library on one topic or film different segments for each day in the week and upload them all at once!

  • Behind the curtains: IGTV provides the best opportunity to show your audience how things are done in a company. Showoff workplace culture. Film candid tours of offices. Add interviews with employees. It will give you more character for business!
  • Tutorials: People are always looking for ways to solve their problems. Create instructional videos. Show customers how to improve some aspects of life, like cooking healthier or cleaning more efficiently. (with your product, of course!)
  • Q&A: You can have a weekly Q&A session on IGTV to answer burning questions from your customers. You could do thematic episodes for different topic categories and make it fun by using hashtags related to each episode!
  • Sneak peek: You can take your audience to some significant events by using IGTV. This is a fantastic way to give them insight into what’s happening in the company and make sure they feel like part of everything!
  • Showtime! The best way to get your voice heard is by creating a branded show. Choose your thematic wisely and match the trends – exciting facts related to your niche/product.
  • Giveaways: There is no better way to keep your followers interested than coming up with creative and fun games. You can even give out free prizes in exchange for participation! Running a contest will boost your engagement with the sky.

Don’t forget that your brand always needs to stand out. You need a professional and consistent brand look across your business profiles on apps like Instagram or Facebook. This will help keep customers recognizing who they are dealing with when it comes time to make purchases from one company over another!

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How To Create Your Customer’s “Hero’s Journey”

A lot has been said about how ads should tell stories, but there’s also a lot of storytelling happening in the actual process of making an ad.

When we think of customers, we don’t think of heroes in their own epic tales, but perceiving them as such can actually help you find a way into their consciousness and, hopefully, into their wallets.

Read More: Customer Acquisition For App Creators

Here, we’ll take you through the steps you need to create a customer avatar, and how you could possibly use it in developing your ads.

Build your customer

The concept of a hero’s journey has become as legendary as the myths that follow its structure, but in terms of advertising, it’s used to enhance our understanding of our customer and their path to purchase. And as with any hero’s journey, it starts with a hero.

Your hero is your consumer—or at least, a personification of the common attributes of your product target market. This entails a process of translating data into story. Using whatever information you have about your audience and painting a character based on it. It even helps if you give this persona a name!

Like any hero, your customer has goals and things that they value. Likewise, they also face challenges and obstacles in achieving their goals. Reflecting on what these things are will help you get into your customer’s headspace. Doing so will help you find the best way to appeal to them–through their wants and needs.

Build the conflict

As with any hero’s journey, there should be conflict. But instead of a three-headed dragon or an enchanting witch, the conflict that your customer will face are the objections they may have in purchasing your product. Why would your customer hesitate? What kind of competition would steer your customer away from you? What would hold your customer back from making that purchase?

It’s a lot of negative thinking and self-criticism on your part, but doing so will actually help you make a more solid argument to sell your wares.

Build the sell

All of this pre-work is done towards the goal of answering the question, “how do we sell the product?” After building our customer avatar, getting into their mindset, and preparing for the objections they might have, we take all of these things into consideration and build a sell–an angle or messaging that we feel would best appeal to our customer. 

This could be either an emotional appeal or a functional one. Better if both. What kind of feelings do we want to feel through our product? Why would the product make the best sense for them?

Think of this as the climax of your customer’s hero’s journey: the will they-won’t they part of the tale.

And of course, we all hope for a happy ending for you and your customer.

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Dabbling in Lead Generation as an eCommerce Agency

DimNiko | Lead Gen

Running Ads for financial companies is challenging; it requires a different approach, extra accuracy and a limited vocabulary. 

We faced this challenge when we started working for a car loan company. When we were considering their content, we knew right from the start that the eCom perspective of content marketing was not that applicable here. If you are running a financial company and feel concerned about your company’s growth, please make sure to have all your eyes on this case study. 

First things first, we “absorbed” the information we got from the company; who they are, what they offer, what are their values, what makes them stand out from the competitors etc. 

We have also made the competitor analyses to stay aligned with the game. 


We have dedicated the first round of creatives to show who they are, their services, the benefits of their services and attention here, please! What their customers have to say about them. 

The testimonials we got from the customers were essential; most of them were extremely happy with their services. We already know we will win in the retargeting, because if your customers are happy about your service, they will come back to you. At the end of the day, you want to have returning customers, simply because you can always bet on loyalty. 


We continued building trust among the customers, we’ve added more creatives with reviews. As we have mentioned above, a financial service is not like selling an ice-cream, when a few delicious visuals can make up 50% of the work. Here we wanted people, especially the ones on the prospecting level, to gain trust and confidence on the car loans offered by our client.  


We started getting into more details, like opening the windows to get the light in. We targeted best selling cars and their offers so that the interested customers get a tangible feeling of the offered services. People like to see what’s exactly in the box, no matter how beautiful the box is, you are still going to tear the paper and see what’s inside. And here is no exception. 


We continued the same strategy, plus added the curiosity factor – problems versus solutions. This is an everlasting formula, when you relate to a problem a consumer might have experienced, and after you offer your solution in the form of a service or product. Yes, this formula has been used many times, but it’s still working. This way, we were able to build up the growth strategy for the client. 


When we overall could show the brand from different perspectives, we have decided to move on with seasonal themes; holidays are amazing opportunities to get the attention of the consumers and freshen up the content with some entertaining word play. Remember staying aligned with the game? Yes, this is no exception. 


This period was ahead of the new year, so our main focus was getting a new car for the new year. Because every 5th person on this planet will tell you about the “New Year, New Me”, and since getting a new you is a hell of work, better get a new car and get some new feelings inside of it. Also, please, note that during these months we never stopped the best performing ads and kept running them for months, because they were and are working! 

After a successful and steady 6 months, and with the start of the New Year, we’ve made an evaluating brainstorming session with the team and decided to get back to basics. We decided to target all the best performing visuals and copies. We’ve made up lookalike creatives and push them again from a different perspective and wording. Almost like when fashion designers pick a style that was trending back in the days and twist it with a new texture or modeling. 

We call this a marketing circle, when you keep the wheel going and keep getting to the same points, but already with a different baggage, experience and value. This strategy worked for our client, but it’s no guarantee that it will work out for the other. Still, you can implement it, or ask the professionals to get a customized strategy for your business. 

If you’re a lead generation / service based business looking for an agency who specializes in online advertising. DimNiko Agency is always happy ot help your company strive.

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Preparing Your Creative Strategy For Q4

DimNiko - Black Friday Cyber Monday

The most important part of the year for any ecommerce business is almost here.

Did you start working on your creative strategy yet? 

Today we review each holiday and bring you some tips for you to consider when planning your creative and content strategy.

September & October

During these two months we want to work on awareness. The main focus will be warming the pixel by having a high reach and creating engagement among your audience. We will build awareness and reach an audience as broad as possible in order to retarget those users during the sales period to increase conversions.

The ads during this period of the year should focus on helping people identify which products meet their preferences and are most relevant by focusing the message on quality, utility or affordability. 

In order to create a good ad, list all the reasons that should encourage users to buy your product, as well as the product’s benefits and motives and present it all together.

Read More: 5 Best Practices for Ecommerce Facebook Ad Creatives


The month of November will be all about conversion.

The Black Friday Shopping Week starting on the 23rd of November and ending with Cyber Monday on the 30th is the biggest sales period of the year. 

Due to the Covid19, this Q4 is expected to be more digitized than ever. Product discovery and purchases will occur online at a higher percentage than previous years.

Some of the main points to keep in mind when preparing your creative strategy for BFCM are:

  • Relevance: In the case of BFCM that relevance is the percentage off, by mentioning an specific percentage off or discount, you can increase the relevance of your ads.
  • Clarity: Make the ad clear and straightforward.
  • Urgency: Add urgency to your ads by adding flash sales or by showing the product is limited in stock.
  • Distraction: Remove any kind of distraction from your ad. Instead of explaining what the product is about, mention exactly the product name, the percentage off, and a benefit.
  • Value: Create ads showing the product qualities, features, and benefits. You can create different ads based on each element and combine it with the discount or offer.
  • Powerful words: Include words in your ads such as free, black friday, promotion, deal, discounts

Read More: Killer eCommerce Facebook Ad Examples in 2020

December & January

And finally December and January, including several holidays which are as important to ecommerce such as:

  1. Free Shipping Day, on the 14th of December of 2020, please take into consideration that the items must be delivered before Christmas Eve, as this is the main incentive for users to purchase during this day and not being delivered on time might cause your business bad reviews.
  2. Boxing Day is December’s highest traffic day on mobile, the day right after Christmas, and it is a fun time. Take advantage of the excitement that comes from sharing the Christmas gifts on social media. 

    Create photo competitions and have customers share photos of their gift, or offer a % off on Boxing day to anyone who shares a Christmas photo.
  3. After Christmas Sales, one offer that can incentivize users to purchase more right after Christmas is offering a “buy one, give one” special that delivers one item to a known charity. This can inspire shoppers to be generous and spend more.

    Another offer is “free gift with each purchase” consider offering a small giveaway with each purchase, a t-shirt, a mug, a sample.. And even better add your logo on it.
  4. In New Year, do it all over again, after holiday sales, free shipping, discounts.. Keep the momentum going and bring back the customers for a second round of sales.

    Offer a “loyalty reward”, give your most loyal customers the opportunity to try a new product first hand and offer a discount. 

    Take advantage of the “New year’s resolutions”:
    – Focus on promoting health, exercise, diet plans… 
    – Encourage users to reinvent themselves by using ad copies like: “new year, new you”
    – Promote productivity and fulfillment: “do more of what makes you happy”, “treat yourself”.

    Use the New year sales to promote new upcoming products, build urgency and anticipation.

And this is it for me, please do not hesitate to ask if you have any questions and remember, 

if you are spending over $500 a day and you want to scale your brand.

Book a call below:

Until next time 😉

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3 Ways To Connect Shopify With Facebook For Ads

DimNiko - Connecting Shopify to Facebook

Today I would like to share with you 3 simple ways how to connect Facebook to Shopify. All these methods will help you drive traffic to your business.

Method 1: Install Facebook Tracking Pixel

First of all in order to connect your Shopify to Facebook you will need Facebook’s tracking pixel. Facebook’s pixel tracks your customer’s activity and shows you which actions have been taken on your website. This helps you understand the performance of your campaigns and lets you optimize them in order to get better results.

In order to connect Facebook’s pixel to your Shopify store, you need to copy your account Pixel’s ID. You can find it under the Measure & Report category in Facebook’s Ads Manager menu. After you copy the ID, enter your Shopify store and select the Online store and navigate to Preferences. Now paste the ID number you copied under the Facebook Pixel tab.

Method 2: Create a Facebook Shop and Sync to Shopify

The second method is creating a Facebook Shop and synchronizing it with your Shopify store by adding the SHOP NOW button which creates a Shopify Facebook cart. In order to do that you will need to install an app called Facebook store to your Shopify apps. This app will help you automatically connect Shopify to Facebook. All your products will be synchronized and your Facebook Store will update whenever you add a new product to your Shopify store. This allows your customers to purchase the products directly from Facebook but of course you will see the orders on Shopify as well.

Related Articles: The Ultimate Facebook Ecommerce Integration Guide 2020

Method 3: Create a Facebook Product Catalog

The third method of synchronizing your products is creating a Facebook product catalog. By setting up a catalog you create an asset that will contain all your inventory: your products, your images, prices and descriptions. Building an asset will help you to build a more personalized retargeting traffic and show your customers ads that reflect the exact products they are interested in. Of course this is more relevant for those businesses which have multiple products but it is also a good way to cross-sell new products to your existing customers.

In order to create a catalog you need to add a specific app to your Shopify store which is called Facebook Product Feed (by Flexify).When you download and open it, you will be able to find a link to your product feed which consists of all the products you’ve got in your shop. So you just need to copy this and after that return to Facebook to your Business settings. There you go to data sources, catalogs and create a new catalog. After you go through giving access to the relevant users and choosing the pixel, you will be able to open the catalog manager. And this is the place to upload all your products using the link we copied before. Just go to Product data sources, add products, use the data feed and press next. You can name your data feed whatever you like and after that choose set automatic file upload.So here you paste the link which we copied in the app. You can also choose a schedule which will automatically reupload your feed if you add new products to your Shopify store. When everything is set up, you just need to press start upload. Now all your products are being uploaded to the catalog and you can present your multiple products to the customer in a more sorted and specific way.

So these are 3 simple ways how to connect Shopify to Facebook.

Want to scale your brand?

Book a call below:
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How Colour Influences Consumer Behaviour

DimNiko - Color Pyschology

Color plays a massive factor in consumer behaviour when making subconscious purchasing decisions

Although it’s not an exact science

It is more important than you know.

Making creatives that take advantage of this subconscious behaviour in consumers can increase how prospective and existing customers perceive your brand.

Many businesses and brands rely on media buying and how accurately they can target their best audiences, demographics, behaviours etc.

While this is extremely important

Neglecting the efforts in branding can have a negative impact on your ad performance and click through rate.

When a business fails to consider the continuity between their creative, products, and website design

The customer can feel like they’re in a different store all together and lose interest.

Take mobile game ads as an example.

We’ve all seen them.

The study titled “Impact of color on marketing,”

Has found that up to 90% of snap judgments made about products can be based on color preferences and perceptions.

Although we would like to think that a certain color can trigger a sale

The truth is that color is too dependent on personal experiences to be universally translated to specific feelings.

Research shows that personal preferences, experiences, cultural differences, and context obscure the effect that individual colors have on consumer behaviour.

Joe Hallock’s “Colour Assignment” shows some clear preferences in certain colors across gender

And it’s important to note that most of his respondents were from Western societies.

Men generally prefer bolder colors

Where women prefer more soft colors according to Hallock’s study.

The environment

And especially cultural perception can play a big role in dictating color appropriateness for gender

And can influence individual color preferences.

The study also showcases gender preferences when it comes to color dislikes between genders.

What does this all mean and how can you take color preferences to your advantage?

Complement your brands color pallet

Your brand has a certain color palette

And within this pallet there are only a few color options that can compliment your main color

Usually your logo.

These should be used in your creatives,

Facebook page posts


Products etc.

Know your CI (Corporate Identity)

Many companies lack to follow a strict CI strategy

And color plays a big role in your CI

This is also applicable with the fonts you use for your creatives.


Your color pallet should complement the personality of your brand

eg. Brown can resemble ruggedness

Green can resemble health and wellness

Blue’s and white can resemble cleanliness.

Gender Preferences

Base your color pallet for creatives on your ideal demographic

Where it is a 50 – 50 divide

Using a neutral color pallet that appeals to both genders is a preferred method.


Choosing a color pallet and sticking with it.

Most of your returning customers would instantly recognize your brand

When they see the same colors that they can associate while making the purchase decision

Or from the first point of contact.

You would associate Navy Blue & White with Facebook

Red & White with Coca Cola

McDonalds with Red & Yellow etc.

The list is endless

Making sure you choose the correct color pallet for your brand

And staying consistent in this spectrum can give you a huge advantage in your marketing

And advertising efforts.

Big brands stay ahead because they keep the minor details in mind

And strive to perfect it from the start…

But this only works if you have the right agency partnered with you!

If you are spending over $500 a day and you want to scale your brand

Book a call below:

And that’s a wrap!

I’m Quintin, Media Buyer at DimNiko

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How to Take Advantage of Instagram Explore Ads

DimNiko - Instagram explore ads

As a marketer you are probably already aware of the huge power and influence of the Instagram platform.

Instagram offers several placements when it comes to paid advertising – Story ads and the Instagram feed.

But last year, Instagram launched a new placement.

The Explore feed.

The Explore feed of the Instagram app is basically a feed that allows users to find images and videos relevant to their interests.

Instagram’s algorithm will determine which content is valuable and personalized for you.

This can include:

Posts with a high engagement
Posts that people that you follow have liked
Accounts that are similar to the ones you follow

You can scroll down within the feed or you can select different categories according to your interests.

There are also several topic tabs at the top for you to choose from, that will display images and videos related to those specific themes.

So what do Instagram Explore Ads bring to the table?

  1. Users scrolling through the Explore feed are already in a discovery mindset and therefore they are more open to receive sponsored ads.
  2. You will be reaching audiences which are actively looking to discover something new.
  3. Your ad will be shown among other content which is culturally relevant and trendy.

It is important to mention that Instagram Explore feed ads don’t appear on the Explore feed itself.

Instead, ads will appear after a user taps a photo or video.

And once is clicked, that photo or video will expand to full-screen.

After that, the user will be able to scroll through another feed full with similar content to the image that was first selected.

This feed is where Explore ads appear, in the same format as standard Instagram feed ads.

Another important characteristic of Explore?

The placement cannot be selected by itself, you must also include the Instagram feed placement.

You don’t have to include Instagram Stories, but is highly recommended to include all three.

And you?

Are you already using Instagram Explore ads?

And remember,

If you are spending over $500 a day and you want to scale your brand

Book a call below:

Until next time 😉

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The Secret of Scaling an Account From 2k to 20k Daily Spend.

Today I would like to share with you a success story that happened in one of the accounts I’m managing.

The Client

The client is selling products from the beauty sphere. The products are DIY kits which makes them very attractive during the quarantine. So it was obvious that the account needs a lot of scaling because the demand is very high. But, what’s the best tactic to scale the campaigns without dropping the ROAS, you ask?

Well, that’s what I’m gonna tell you today.

The Tactic

Top Of The Funnel

So let’s start with the TOF traffic which is targeting absolutely new customers who have never engaged with the brand. I’ve been using very broad audiences for a while already in this account. I had two main TOF campaigns:

  1. A broad audience,
  2. A 10% LAL based on the pixel.

Just one ad set per campaign and dynamic ads. Since the audiences are broad there’s a lot of space for scaling. So I started increasing the budget 20-30% every day. If the results were good, I would even do it twice a day. Then I started getting new creatives from the client: new videos and new copies. They were reflecting on the quarantine situation and showing how the product ideally fits for using at home. I didn’t want to touch the existing campaigns and change the creatives there since they were performing amazingly. So every time I wanted to test new creatives I would just duplicate the TOF campaigns and change the creatives in the dynamic ads.

In a couple of days, I got 4 combinations of different creatives. Which brings us to 8 TOF campaigns. All of them were launched on $500 and I kept increasing every day or twice a day based on the results of the previous day. So in a week, the daily budget of the prospecting campaigns increased from $1k to $10k.

Middle of Funnel and Bottom of Funnel

Of course, the MOF and BOF traffic had to reflect the budget increase as well. Usually, my retargeting budget is around 30% of the overall budget. So I kept increasing the retargeting traffic accordingly. How did I do that? I duplicated the campaigns and tested all 4 combinations of the creatives.

Since I’m usually running the MOF and BOF on 180 days event data, the overlapping wasn’t an issue. The overall CPA of all the campaigns was under $20 while the target CPA is $35. The results gave us an opportunity to scale more and more. And we hit a $20k daily spend level.

So what does this case study show us?

Broad audiences – are definitely the key to scaling.

Don’t forget about this and if you’re spending over $500 a day

And also want to scale your brand

Book a call below:


Maryana from DimNiko 🙂

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How To Cope with The Current Situation in the eCommerce World?

DimNiko - Scale Campaigns

Right now the situation is difficult due to the pandemic all over the world. However, some countries are already one foot out. As per our current view, there are two types of business right now. One who are making a lot of money and ones who don’t have many sales. It’s really depending on your product.

If you are the first case well obviously you know what to do, but if you are in the second bucket here are a few suggestions. Many advertisers question themselves if they should continue running their FB ads or pause until things get back to normal.

We all hope it will be over soon but meanwhile better to focus on positive things rather than panicking and stressing out.

Here are a few things you can do in the meantime:

  1. Connect with your customers more than ever, show empathy,
  2. Keep them engaged on your social pages. As most of us are in lockdown people are glued to their phones and computers and spend more time online than ever. I speak just for myself my screen time has increased Significantly. As a media buyer I spent already a lot of time in front of my computer but now it’s even more. So, it’s a good time to build audience, and use it later plus if you step out you would lose ground to your competitors and you’d put yourself in a hard position in the following months.
  3. CPM’s are low right now! If you are tight on budget, indeed decrease or pause if needed, but if you can maintain a level of spend go that direction and at least keep brand campaigns live.
  4. If your shipping is delayed make sure your customers know, so they know what to expect and won’t be disappointed. However, Facebook took good care of this and you can appeal if you got a bad page score. In addition to compensating late shipping or as empathy for the current situation, you can offer special discounts for this period.
  5. Another decision is to rethink at this point, your traffic channels as they won’t be doing their normal job this time. As well it’s a good time to focus on different areas to improve. Whether it’s your creatives, website, emails there is always room for improvement. You can as well do surveys ( if you didn’t already) to find out more about what your customers think it will be a great boost to find out where your marketing is leaking.

We would be happy to hear your experience and overall the communication strategy you are using right now and how is your business holding up?

If you’re spending over $500 a day And want to scale your brand

Book a call below:

As final words, stay positive and expectedly things will get back to normal soon.