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Preparing Your Creative Strategy For Q4

DimNiko - Black Friday Cyber Monday

The most important part of the year for any ecommerce business is almost here.

Did you start working on your creative strategy yet? 

Today we review each holiday and bring you some tips for you to consider when planning your creative and content strategy.

September & October

During these two months we want to work on awareness. The main focus will be warming the pixel by having a high reach and creating engagement among your audience. We will build awareness and reach an audience as broad as possible in order to retarget those users during the sales period to increase conversions.

The ads during this period of the year should focus on helping people identify which products meet their preferences and are most relevant by focusing the message on quality, utility or affordability. 

In order to create a good ad, list all the reasons that should encourage users to buy your product, as well as the product’s benefits and motives and present it all together.

Read More: 5 Best Practices for Ecommerce Facebook Ad Creatives

November

The month of November will be all about conversion.

The Black Friday Shopping Week starting on the 23rd of November and ending with Cyber Monday on the 30th is the biggest sales period of the year. 

Due to the Covid19, this Q4 is expected to be more digitized than ever. Product discovery and purchases will occur online at a higher percentage than previous years.

Some of the main points to keep in mind when preparing your creative strategy for BFCM are:

  • Relevance: In the case of BFCM that relevance is the percentage off, by mentioning an specific percentage off or discount, you can increase the relevance of your ads.
  • Clarity: Make the ad clear and straightforward.
  • Urgency: Add urgency to your ads by adding flash sales or by showing the product is limited in stock.
  • Distraction: Remove any kind of distraction from your ad. Instead of explaining what the product is about, mention exactly the product name, the percentage off, and a benefit.
  • Value: Create ads showing the product qualities, features, and benefits. You can create different ads based on each element and combine it with the discount or offer.
  • Powerful words: Include words in your ads such as free, black friday, promotion, deal, discounts

Read More: Killer eCommerce Facebook Ad Examples in 2020

December & January

And finally December and January, including several holidays which are as important to ecommerce such as:

  1. Free Shipping Day, on the 14th of December of 2020, please take into consideration that the items must be delivered before Christmas Eve, as this is the main incentive for users to purchase during this day and not being delivered on time might cause your business bad reviews.
  2. Boxing Day is December’s highest traffic day on mobile, the day right after Christmas, and it is a fun time. Take advantage of the excitement that comes from sharing the Christmas gifts on social media. 

    Create photo competitions and have customers share photos of their gift, or offer a % off on Boxing day to anyone who shares a Christmas photo.
  3. After Christmas Sales, one offer that can incentivize users to purchase more right after Christmas is offering a “buy one, give one” special that delivers one item to a known charity. This can inspire shoppers to be generous and spend more.

    Another offer is “free gift with each purchase” consider offering a small giveaway with each purchase, a t-shirt, a mug, a sample.. And even better add your logo on it.
  4. In New Year, do it all over again, after holiday sales, free shipping, discounts.. Keep the momentum going and bring back the customers for a second round of sales.

    Offer a “loyalty reward”, give your most loyal customers the opportunity to try a new product first hand and offer a discount. 

    Take advantage of the “New year’s resolutions”:
    – Focus on promoting health, exercise, diet plans… 
    – Encourage users to reinvent themselves by using ad copies like: “new year, new you”
    – Promote productivity and fulfillment: “do more of what makes you happy”, “treat yourself”.

    Use the New year sales to promote new upcoming products, build urgency and anticipation.

And this is it for me, please do not hesitate to ask if you have any questions and remember, 

if you are spending over $500 a day and you want to scale your brand.

Book a call below:

https://dimniko.com/msp-apply

Until next time 😉

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Ideal Audience Size for Facebook Ads

DimNiko - Ideal Facebook Ad Audience Size

When Facebook advertising just appeared, it’s biggest advantage compared to TV ads or newspapers or billboards was very detailed targeting. Facebook gave advertisers the ability to narrow down the targeting and create really segmented audiences. So the ideal audience size for Facebook ads back then was under 100.000 people. This was the sweet spot for achieving your goal – finding the best targeting and getting the best results. But years have passed and Facebook’s algorithm has gotten much smarter. The end of 2019 and the first half of 2020 have shown that Facebook is tending to more automated schemes. 

Since the introduction of CBO the ideal audience size for Facebook ads increased significantly. Today the broader the audience is, the better results you will get. So the best audience size for Facebook ads in 2020 is over 1.000.000 people.

Here are some ideas on how to broaden your audience size:

Increasing the Percentage of the Lookalikes. 

As we just discussed, the best audience size for Facebook ads has significantly increased. So it is also important to increase the percentage of the lookalike audiences we’re using. But let’s start with the minimum size for Facebook custom audience from which we will create a lookalike audience. Facebook custom audience minimum size is 20 people.  But Facebook custom audience minimum size for building a lookalike is 100 people. Though Facebook recommends to have a bigger core audience in order to give more data to the lookalike audience. And instead of creating a 1% or 2% lookalike, it is recommended to create a 10% lookalike in order to give the algorithm more space for optimizing.

Using Expanded interests

Whenever you’re targeting specific interests, don’t forget to mark expand your interests box. This will broaden your audience to the best size for Facebook ads.

Selecting as Many Suggested Audiences as Possible. 

Facebook’s algorithm knows your audience very well, so it suggests you specific interests. The more relevant interests you can find, the bigger your audience will become.

Broadening Demographics

Another easy way to expand your audience is broadening the demographics. The best practice will be targeting all ages and all genders because there are always people from different categories that can be interested in your product and Facebook will find them. So as the ideal audience size for Facebook ads has expanded, the main concept is to give Facebook more data for optimizing.

This will help the algorithm find the best audience for your business and help you scale your business.

If you’re spending over $500 a day

And also want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

Thanks!

Maryana from DimNiko 🙂

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3 Ways To Connect Shopify With Facebook For Ads

DimNiko - Connecting Shopify to Facebook

Today I would like to share with you 3 simple ways how to connect Facebook to Shopify. All these methods will help you drive traffic to your business.

Method 1: Install Facebook Tracking Pixel

First of all in order to connect your Shopify to Facebook you will need Facebook’s tracking pixel. Facebook’s pixel tracks your customer’s activity and shows you which actions have been taken on your website. This helps you understand the performance of your campaigns and lets you optimize them in order to get better results.

In order to connect Facebook’s pixel to your Shopify store, you need to copy your account Pixel’s ID. You can find it under the Measure & Report category in Facebook’s Ads Manager menu. After you copy the ID, enter your Shopify store and select the Online store and navigate to Preferences. Now paste the ID number you copied under the Facebook Pixel tab.

Method 2: Create a Facebook Shop and Sync to Shopify

The second method is creating a Facebook Shop and synchronizing it with your Shopify store by adding the SHOP NOW button which creates a Shopify Facebook cart. In order to do that you will need to install an app called Facebook store to your Shopify apps. This app will help you automatically connect Shopify to Facebook. All your products will be synchronized and your Facebook Store will update whenever you add a new product to your Shopify store. This allows your customers to purchase the products directly from Facebook but of course you will see the orders on Shopify as well.

Related Articles: The Ultimate Facebook Ecommerce Integration Guide 2020

Method 3: Create a Facebook Product Catalog

The third method of synchronizing your products is creating a Facebook product catalog. By setting up a catalog you create an asset that will contain all your inventory: your products, your images, prices and descriptions. Building an asset will help you to build a more personalized retargeting traffic and show your customers ads that reflect the exact products they are interested in. Of course this is more relevant for those businesses which have multiple products but it is also a good way to cross-sell new products to your existing customers.

In order to create a catalog you need to add a specific app to your Shopify store which is called Facebook Product Feed (by Flexify).When you download and open it, you will be able to find a link to your product feed which consists of all the products you’ve got in your shop. So you just need to copy this and after that return to Facebook to your Business settings. There you go to data sources, catalogs and create a new catalog. After you go through giving access to the relevant users and choosing the pixel, you will be able to open the catalog manager. And this is the place to upload all your products using the link we copied before. Just go to Product data sources, add products, use the data feed and press next. You can name your data feed whatever you like and after that choose set automatic file upload.So here you paste the link which we copied in the app. You can also choose a schedule which will automatically reupload your feed if you add new products to your Shopify store. When everything is set up, you just need to press start upload. Now all your products are being uploaded to the catalog and you can present your multiple products to the customer in a more sorted and specific way.

So these are 3 simple ways how to connect Shopify to Facebook.

Want to scale your brand?

Book a call below:

https://dimniko.com/msp-apply
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How Having a Huge Number of Likes on Your Page Can Have a Negative Impact on Marketing Performance

DimNiko - Organic FB Growth

First question, does growing your social community still matter?

The short answer is yes, to a degree! Great! So what now? Marketing plays a huge role in media buying and for one to complement the other, certain facts need to be considered. In the past, the more page likes you had on your Facebook or Instagram page, the more legitimate your business seems to be. This led to increased organic engagement on your page meaning more likes. The reliance on the perception of the legitimacy of your Facebook and Instagram page meant that this was the main goal for many businesses. However social media marketing has evolved over the years and businesses started popping up to fulfill these needs. The saturation of this market lead brands to purchase illegitimate Facebook likes or Instagram followers. The metrics of Facebook likes or Instagram follows aren’t as important today, especially when they compete for finite amounts of space and budget. AKA your own ads. But this can start to work against you, because consumers have started to validate the brand by their amount of likes, but not in the way you think.

Page Likes Vs. Organic Engagement

There are many more social proof signals that need to be met, for a potential customer to trust your brand. The biggest factor, your page likes vs your organic engagement, for example. If you have more than 50k likes on your page but only get about 50 or 60 likes on your post and 5 comments on average. The customer will think that something is up, when they quickly check your page when they see an ad.

Facebook’s Algorithm Changing

In recent times, Facebook algorithm has tanked the organic reach of normal page posts. This is due to the competition for space in the news feed, which has rapidly increased as the user base grew. So far, this means that at the moment, a low percentage of your community is selected to see your post. And those who have been selected by the algorithm, have to compete against a news feed that favors ads and their friend’s posts. This can get frustrating, from what I explained above “this makes your brand seem fake” due to the balance between organic engagement and the total likes/follows. It’s not as prominent on Instagram, but we’re focusing on Facebook for now, because many company pages look like graveyards.

Related Post: How to Use a Facebook Group to Grow Your Business

Less is Sometimes More

Page likes don’t matter as much as they used to. This might seem a bit harsh, but this is the reality that we live in. The sweet spot is, finding that balance where the organic engagement can compliment the total amount of likes, in order to seem more legitimate to those users who check and care. Less might mean more. Lowering the total amount of likes from “dead” facebook pages, inactive users are those who don’t fall under your demographic, is a good start. This will get you to the point where the discrepancy between your engagement and total likes gets less. You want this.

Finding the Balance

Encourage your community to engage with your post, and come back weekly or daily to check out the latest deal or next giveaway, you can get creative here. Boosted posts, that’s what they are there for, unfortunately, because you’re competing for newsfeed space. You’ll need to pay for that, because at the end of the day, your phone is a little portable billboard. From here when your community has reached that level which might mean smaller, you can restart your community growth as you continue to grow your brand on the business and advertising side.

But this only works if you have the right agency partnered with you!

If you are spending over $500 a day and you want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

And that’s a wrap!

I’m Quintin, Media Buyer at DimNiko

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The Magical Secret to Scaling Clients to 10MM Per Year

DimNiko - Branding

I’m running ads for a big client. We’re spending around 4-6k per day and his average day for the past 90 days was $30k of revenue. Last month they did $1.1MM in sales. And it was the same in April and March. From May 1st 2019 to May 1st 2020 they did 10MM of sales. Some months were below 1MM and some above. They never went under 700k per month.

Pretty epic ha?

Their online conversion store is 5.24% and they’re using Shopify.

Total orders in that period = 200K
Average order value = $50
Country: US

Now, what are they selling I won’t tell you…but what I can tell you is this.

  • Their creatives are nothing special.
  • Their landing page is nothing special.
  • Their apps are nothing special.
  • Their funnel is nothing special.

So what is special you will ask?

I would like to say that ‘the one’ who runs ads (Hint: ME)…but you know this is only a fraction of their sales. What is special here is the “branding” and they are the biggest in the US. Everybody knows them and they’re proud to be the best. But what I think is even more important than the branding is the product that soon goes off after some period.

Related Topic: How to Strengthen or Build Your Brand

So you need more of it. And more. And more. Like oil. Or gas. Or meat. Or milk. Etc.

What is the word for it? Perfect expiration product? Yes, if you have a great product that expires in 30 days, then you have an enormous advantage.

Hint: It doesn’t have to be food. I’m also not talking about cheap products that just die after a month here…I’m talking about products that are so good, you want to use them everyday. Then when you use them everyday, they slowly fade into nothing. You can’t eat or drink them because if you could, then probably it wouldn’t last even one day.The taste of them would be too magical to resist.

So if you’re spending over $500 a day and want to scale your brand bring more sales and optimize the brand

Book a call with us below:

https://dimniko.com/msp-apply

We can make things happen.

We have recipes for different scaling strategies. Small and big, branding and white-label ones. What you need is a partner who you can trust and who will grow with you hand in hand.

Have a wonderful day,

Matej – Senior media buyer at DimNiko

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Test, Boost & Let FB Magic Do The Job

Sometimes we complicate things too much. In life and in our business.

Simple things usually work the best, but we just need to try the ‘complicated stuff’ 99% of our time.

It’s in our nature.

We’re not primitive animals, we’re very complex beings.

Those who know how to sell simple things like to advertise it in a very complex way.

Our politics talk in complicated ways and have complicated rules, so we ‘regular’ people don’t understand them.

Even religions complicate matters too much with all these different beliefs and learnings, as the end goal of it all is pretty simple:

’To be happy.’

But I don’t want to go into this too deep as it might get into matters that are very easy to ’argue’ about.

And we will make this simple topic very complex for sure. So I will talk about FB ads where I am most familiar with.

If God today is FB for most us then we (marketers) are his slaves and you (clients) are God’s sponsors (or supporters).

And God can bless you with all the miracles he or she has (optimization).

And with profit that you will make (with his blessing), your life can become very happy.

So it’s a perfect circle!

The more you support, the more blessing you will get!

But, this new God is also very tricky.

So even with this simple game he made it very complex.

With all this tools, rules, strategies and techniques, a simple game can become overwhelming for most of us.

And ‘our’ God likes money the most.

Like Osho back in the days.

We just tell him how much we want to spend and then we need to believe that he will do his/her magic and tried to bring us new customers / clients / sales.

So we are like prayers. We pray for something and we give money.

We don’t know how God does this magic, but we believe.

But to ‘believe’ efficiently, we need to know few things.

Otherwise this ’simple’ game this God is playing will not work.

We need to know how to test properly and how to react after our testing for the best ROI.

And because his slaves (we / agency) test a lot for you, we have a very simple tip for your new ads with 0 engagement.

(Now enough of this God bul%&#it please!!!)

We see that lots of ads we push out can’t optimize properly before they get quality engagement.

By quality engagement, we define 30-40 positive comments.

And also likes and shares.

The more likes and shares our ad post will have, the better it will perform.

So when testing new creatives we like to test 3-5 versions of the same creative.

We can go to dynamics and test many at once but in some accounts this method works much better.

We create 3-5 versions of same creative (talking about videos here) and change just the first few seconds (click stoppers)

We then put all into one CBO campaign and a few adsets.

Each one will have 3-5 creatives.

We run at $50-100 for a few days, then we analyze.

If we see the best performance over all adsets in no.3 creative, we will turn off all the others and focus on no.3.

We will also make a PPE campaign and push it to get 30-40 comments very fast.

Then we will duplicate this and make tons of small campaigns or few big ones (depends what works better in your account) and push it further.

Facebook will then do the magic and give us a blessing.

Now all we have to do from this point is to raise or lower our budgets.

Depending on how the account performs we will carefully observe the last 3-4 days or the last 7 days.

If CPA or ROAS goes over our KPI, we will lower budgets by 10%, and if it goes over, we will raise it for 20%.

Of course if we’re impatient we can scale quicker, but the most steady performance we see is when we follow our 10down/20up rule.

And this is pretty much it. Very simple game.

Test, boost and let FB magic to the job!

Hope this technique will help you to scale your ads properly.

If not, you can always hire us to do your ads.

From beginning to very big spend per day.

So if you’re spending over $500 a day

And want to scale your brand

Book a call with us below:

https://dimniko.com/msp-apply

Have a great day,

Matej – Senior media buyer at DimNiko

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FACEBOOK VS INSTAGRAM, What is best for your business?

dimniko - instagram vs facebook

Are you considering advertising on Instagram or Facebook and wondered what would be the best option for your brand?

No questions asked, both Facebook and Instagram are two of the most popular social media platforms on the planet.

However, one of the two could be a much better fit for your business than the other.

Facebook is the top social media platform, with currently over 2 billion active users.

Facebook has also infinitely expanded the possibilities for business advertising within the past 15 years.

In the case of Instagram, created back in 2010, we can see a gradual growth of users, with currently over 1 billion registered users.

And it has reached the top 3 biggest social media platforms in the world.

One of the reasons for this growth is the increasing use of mobile phones and time spent browsing on it.

Here are some of the characteristics of Facebook vs Instagram:

The Audience.

One of the first things that comes to mind when comparing Facebook and Instagram is the target audience.

In the case of Instagram, is the perfect platform if you are looking to target a younger audience, mainly under 30.

Facebook, on the other hand, even though it is used by teens and younger users, provides you with the access to an older audience as well.

The Organic Engagement.

When we talk about engagement, Instagram is our winner.

And that is because around 67% of Instagram users interact on a daily basis with brands, liking, sharing and commenting on the posts, that is the pure culture of the platform.

For Facebook, that percentage is only 32%, and is mainly due to the algorithm.

An organic post on a Facebook page will only reach 6% of the audience.

Sharing external links.

Instagram has limitations when it comes to using external links.

It is possible to add a link to the bio of the profile, but when it comes to a regular organic post, that possibility doesn’t exist.

The only option is to create a sponsored ad.

Facebook, however, gives you the option to share as many links as you wish in your posts.

So if your goal is to share external information, like blog posts or product pages, Facebook is a better option.

Paid Ads

In terms of paid advertising, we need to consider a few important things, not only how user-friendly the platform is when creating campaigns, but also the tracking and the reporting.

And in all of these terms, both Facebook and Instagram have you covered.

However, there are a few differences between Instagram and Facebook ads, and one of them is the different type of ads that they offer.

Instagram will allow you to choose between 4 types of ads, Image ads, Video ads, Carousel ads and Story ads.

Facebook, on the other hand, offers many more types, some of those are, Lead ads, Page likes, Event responses or Instant experience ads, among others.

And if you are wondering which type of ads are best for you.

That depends mainly on the goal you would like to achieve with your campaigns, as well as your type of business.

So coming back to our main question Facebook vs Instagram, which one should you choose?

The benefits that Facebook and Instagram offer are very subjective, and they cannot replace one another.

Both platforms have different features and audiences, which means what works well for you might not be working so good for another business.

You need to find your audience and the type of content that you would like to share, and choose one to grow your social media.

Or even better, why not to choose both?

Take advantage of both platforms and test, test, test, until you have a better understanding of which platform brings the best ROI for your business.

And this is it for me, please do not hesitate to ask if you have any questions and remember,

if you are spending over $500 a day and you want to scale your brand.

Book a call below:

https://dimniko.com/msp-apply

Until next time 😉

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Striking Emotion to Bring in 2MM Revenue

DimNiko - Striking Emotion Through Creatives

I have one client that I slowly scaled to 5k a day.

For 2 months now our daily budget is 4-5k per day.

Nothing amazing but what I like about this client is the longevity of his creatives.

I’m running one ad that brought in almost half of his revenue.

And he’s at 2MM of revenue right now.

So 1MM was made by this simple 30s ad, where you see people crying…and hugging…and kissing..and being loved.

If you ask me, yes, this is the success recipe.

And can it be useful for all products?

I believe so, yes!

With some creativity you can use every product to bring tears of joy or satisfaction in viewers eyes.

And your buyers want that. A lot!

Who would not check an ad out where people are laughing heavily or crying loud?

I would.

And many others would too.

Now why does this concept work?

Social media is all about sharing emotions.

We scroll down everyday for ten or hundred digital meters, (depending on how ‘trained’ you are for digital walking) and we watch for interesting pictures and clips.

We don’t read a lot as we just want to watch.

80% we watch, and 20% we listen.

If there is no sound, then we read.

But most of the time we watch first.

And when we see something weird, or spooky,

or loving, or caring, or sharing…

we then share, comment, click and check.

And if we see hugs or tears or kisses, we click even faster because we need to.

If landing pages shows something that no one has, and is optimized for conversions,
then we don’t have any issues to scale this ad to a few thousands sales per month.

And if you have good products, good comments, lots of shares, likes and good conversions, then the only thing you have to do is to optimize the budgets on a daily basis and campaigns to not spend too much or too little.

Ok there are other things in business for sure, but what I’m doing here is just looking for CPA and ROAS.

I stopped looking at CPC, ATC, IC, CPM and CPM at some point.

I have 15 campaigns that I optimized like crazy and I don’t have to do nothing except to let them run on their own.

FB algo is doing it all and when it breaks, I try to fix it as soon as possible.

How? I change a few things: duplicate, re-launch, segment, downscale or turn off.

So if you’re spending over $500 a day

And want to scale your brand

Book a call with us below:

https://dimniko.com/msp-apply

You can be our next case that we scale to 5 or 10k per day.

Two of our clients are doing 1MM per month right now, so we know few things that others don’t.

And we enjoy sharing them.

In a simple and honest way.

This success game is very simple, if you mix the right ingredients.

Have a wonderful day,

Matej – Senior media buyer at DimNiko

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Do Your Ads Actually Speak To Your Target Audience?

DimNiko - Target Audience

If you are struggling to lower your CPA, maybe you are facing the same issue a lady I was talking to last week was dealing with.

She was spending about $10K a month on Facebook but could not scale further without seeing a horrid return in results.

After taking a 5 minute look at her current ads and her ad account I could tell straight away what the problem was.

The product was appealing mostly to a younger target market that were facing a set of specific issues

But the problem was her ads were not aligning with that.

Her ads were targeted towards a totally different audience.

To me it was super obvious but often being inside the Business everyday stops you from seeing things from a different perspective

The target market she should have been tailoring her ads towards is a much larger market and much more emotionally driven audience

So I know once she tweaks her creative strategy she will see an improvement in results and will be able to scale quickly

For you right now, this is what you should do.

Take a look at your ad creatives

Your images, your videos, your ad copy messaging

And ask yourself who is this actually appealing too?

And then ask yourself…

Is that who I want it to appeal to?

Are you actually talking about the real problems your niche is experiencing?

Are you making it incredibly clear that your product is the solution to their problems?

And then really hammering home the benefits of your product?

Plain and simple

If your ads are appealing to the wrong target audience how can you expect your ads to scale profitably?

You cant.

If you want me to have a peek inside your brand

And spot the obvious issues you are making

And help solve them so you too can scale to $5K / $10K or $20K a day in profitable ad spend

Book a call below and let’s work through this together.

https://dimniko.com/msp-apply

Peace Out.

Dan (Head of Partnerships at DimNiko Agency)

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Case study: How to Consolidate Your Traffic While Using Dynamic Ads

Consolidating Audience while Testing Dynamic Ads

Several weeks ago we shared our experience of scaling an account from $2k to $20k daily spend.

And we got a great response from you guys!

So we decided to continue discussing this account and tell you which steps we implemented so far.

Just a quick reminder of what I’ve been doing last month:

The main strategy was to run broad audiences and keep on testing new creatives in dynamic ads.

Since all the campaigns were working well, we kept on adding new CBOs without turning off old campaigns.

By the end of the month we had 10 prospecting campaigns running on $1000 daily spend each.

We kept on running these campaigns without changing anything in the set ups or ads.

We couldn’t scale more because of the product stock limitations.

But at some point the CPA started increasing and we had to scale back.

We noticed this tendency on almost all of the campaigns.

Since the audiences were broad, we weren’t afraid of the audience overlap.

It seemed that the campaigns was just burning out.

And though they already got through the learning phase, it didn’t help them in optimizing.

We tried duplicating the campaigns but the results didn’t get back to normal.

So our main question was how to consolidate 10 campaigns with dynamic ads into one?

We decided to turn off the worst 5 campaigns and combine them to 1 campaign.

How did we do that?

At that point the campaigns had a daily spend of $500.

So we created a CBO campaign with $2500 daily spend – the exact amount they were spending separately.

We created identical 5 ad sets with a broad audience – the exact audience we were targeting.

And each ad set was running with it’s own dynamic ad – the exact ads that were running separately as well.

After all, we just combined all 5 campaigns into 1 big prospecting campaign.

The first and second days weren’t a success, the CPA was still high but a bit lower than before.

So we continued running this test because we weren’t losing anything.

And what a surprise was waiting for me on the third day!

The CPA was twice lower than in the first 2 days.

We waited for 3 more days to make sure that the CPA had stabilized.

And started increasing the budget by 20% daily.

Again the main key in this setup was that all the ad sets were broad.

When your audience is broad, it makes it much easier to scale because the sky’s the limit.

But you have to find the correct campaign setups in order to make the broad audience work.

At this point, I’m back to the scaling limits due to stock limitations with a much lower CPA.

Which is always good news!

If you’re spending over $500 a day

And also want to scale your brand

Book a call below:

https://dimniko.com/msp-apply