Today I would like to share with you 3 simple ways how to connect Facebook to Shopify. All these methods will help you drive traffic to your business.
Method 1: Install Facebook Tracking Pixel
First of all in order to connect your Shopify to Facebook you will need Facebook’s tracking pixel. Facebook’s pixel tracks your customer’s activity and shows you which actions have been taken on your website. This helps you understand the performance of your campaigns and lets you optimize them in order to get better results.
In order to connect Facebook’s pixel to your Shopify store, you need to copy your account Pixel’s ID. You can find it under the Measure & Report category in Facebook’s Ads Manager menu. After you copy the ID, enter your Shopify store and select the Online store and navigate to Preferences. Now paste the ID number you copied under the Facebook Pixel tab.
Method 2: Create a Facebook Shop and Sync to Shopify
The second method is creating a Facebook Shop and synchronizing it with your Shopify store by adding the SHOP NOW button which creates a Shopify Facebook cart. In order to do that you will need to install an app called Facebook store to your Shopify apps. This app will help you automatically connect Shopify to Facebook. All your products will be synchronized and your Facebook Store will update whenever you add a new product to your Shopify store. This allows your customers to purchase the products directly from Facebook but of course you will see the orders on Shopify as well.
Related Articles: The Ultimate Facebook Ecommerce Integration Guide 2020
Method 3: Create a Facebook Product Catalog
The third method of synchronizing your products is creating a Facebook product catalog. By setting up a catalog you create an asset that will contain all your inventory: your products, your images, prices and descriptions. Building an asset will help you to build a more personalized retargeting traffic and show your customers ads that reflect the exact products they are interested in. Of course this is more relevant for those businesses which have multiple products but it is also a good way to cross-sell new products to your existing customers.
In order to create a catalog you need to add a specific app to your Shopify store which is called Facebook Product Feed (by Flexify).When you download and open it, you will be able to find a link to your product feed which consists of all the products you’ve got in your shop. So you just need to copy this and after that return to Facebook to your Business settings. There you go to data sources, catalogs and create a new catalog. After you go through giving access to the relevant users and choosing the pixel, you will be able to open the catalog manager. And this is the place to upload all your products using the link we copied before. Just go to Product data sources, add products, use the data feed and press next. You can name your data feed whatever you like and after that choose set automatic file upload.So here you paste the link which we copied in the app. You can also choose a schedule which will automatically reupload your feed if you add new products to your Shopify store. When everything is set up, you just need to press start upload. Now all your products are being uploaded to the catalog and you can present your multiple products to the customer in a more sorted and specific way.
So these are 3 simple ways how to connect Shopify to Facebook.
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