Customer Acquisition For App Creators

Today we’re talking about the app development process. How to build your user base? We hope it provides some value to you!

What a ride! We’ve mastered the pitch and understood the functionality of Facebook’s Ad Manager. The customer acquisition funnel and buying motives have become like breathing to me.

There was the impression that the funnel was only for e-comm brands. It’s becoming a lot clearer. Customer acquisition is a massive part of any business.

Read More: Are You Utilizing the Full Extent of Catalog Display and Retargeting Options Post iOS14?

Today we’re exploring how we tailor this funnel to your business requirements. How do we increase user bases? How do we boost engagement and build out a consumer-facing app that people love?

Developing, designing, and testing an app is a long journey. Your creative team has put through the wringer. App updates happen often. Growth is a slow process. At this stage, many start-up founders and investors come to an impasse.

Do you continue making things look and feel pretty? Do you invest time and resources into building out your app community?

The answer? BOTH.

Developing your app is a journey that never stops. There’ll always be room for improvement—a bug to squash. The design and testing process itself can take months.

When to focus on building a community?

The answer: RIGHT NOW!

An app is meaningless without an engaged user base. All your monetization streams mean nothing without users. All that hard work is all in vain if you don’t have consumers using your tech.

At Dimniko, we tell our app clients to budget for acquisition early on. It’s vital to your app’s success in the conceptualization phase. While grabbing attention at the same time you’re also building the desire in your community. Attract ACTION!

An active, engaged user base means you can showcase the value of your app. It will allow you to monetize revenue streams. Testing, optimizing, and scaling your customer acquisition is fundamental to any business’ success.

Focus on adding value to your user base. User base, new territories, and captivating market segments are your primary goal.

Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

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