Tag: Maryana

Recently one of our personal ad accounts has been restricted from advertising. If this has ever happened to you before then you know how frustrating it can be. You’re trying to upload a new campaign but it continues showing an error. And when you’re hovering over the error, it shows that your personal advertising access has been restricted. A real bummer when this is what you do for living.

But We Finally Found The Reason For Such Blocks!

I contacted Facebook support and they sent me the regular form for appealing your personal account. The form consists of reasons why you think you should get your account back. There are a couple of points which you can choose or you can explain in your own words why you think you should get your personal account back. I filled in that form but an error popped out that the account wasn’t actually restricted. For further information it was recommended to visit the Account Quality page.

And the solution was there! It occurred that the actual solution for this restriction was enabling the two-factor authentication. Which I immediately did and got that personal account back.

Since I was still chatting with Facebook I continued investigating why these kinds of things could happen. And the main reason occurred to be working from different Business managers at the same time. When you’re doing that, Facebook can flag your activity and consider it as a robot or spam.

Read More: The Impact Of COVID-19 And How Consumer Behaviour Is Still Changing

How Does The Two-Factor Authentication Save You From That?

After you enable this feature, Facebook starts asking you for additional ways of verification when entering your account from different browsers which makes the process more legit.

You will also get alerts when somebody tries to access your account from another device which makes it easier to exclude stealing it.

So How Do You Turn It On? Copying An Instructions From a Facebook representative:

1. Go to your Security and Login Settings.
2. Scroll down to Use two-factor authentication and click Edit.
3. Choose the security method you want to add and follow the on-screen instructions.

When you set up two-factor authentication on Facebook, you’ll be asked to choose one of two security methods:

• Login codes from a third party authentication app.
• Text message (SMS) codes from your mobile phone.

This will make it much more easy for you to switch between accounts, business managers, browsers and devices without worrying about getting restricted!

If you want to know other tricks and tips we use for protecting our accounts

Book a call below:

https://dimniko.com/msp-apply

Thanks!

It is obvious that some of the businesses grew significantly during the lockdown.

One of my clients managed to obtain almost 20.000 new customers for March and April while the average number for 1 month was about 2-3k. Of course that was a great increase of the customer base but we noticed the returning rate lowered down significantly as well.

Usually the returning customer rate for this client is 60% and a client reorders the product after 3-4 weeks. So there’s been enough time already to figure out that the behaviour of the customers obtained during the lockdown differs from the usual behaviour of customers.

This huge amount of first-time customers should’ve increased the additional revenue the business is usually getting but it didn’t happen unfortunately. So we figured out that it is really important to create additional offers and email sequences in order to retain the customers we got during the lockdown.

Step 1: Create New Offers for Returning Customers

In the case of this business there is one starter kit which is the first purchase of the customers and additional supplement products which attract the returning customers.

So we decided to create new bundles of the best-selling supplement products, we built additional landing pages describing these offers. And started promoting these offers both through Facebook and through emails.

The key to obtaining returning customers with these offers is the copy! It is essential to show the customers that they are special. That they made the right choice to become a customer of your shop. You can also thank them for purchasing your product during the difficult times of Covid-19 And present your special offers as a gift for their support.

You can also add discounts and ending dates of these offers to encourage customers to purchase.

Step 2: Create An Email Sequence Loaded With Valuable Content

For example, tutorials or DIY instructions – anything that increases the value of your products.

You need to increase the interest of your customer to your product once again. And after a sequence of a couple valuable emails you can end it up with the offers you built on the first step.

Step 3: Build An Online Community

This particular client has a really huge community and it is another way of communicating with customers. By a huge community I mean over 50.000 followers on Facebook and it is another great source for promoting the offers for the existing customers.

It’s not only a way of promoting the offers, but also a fun way of spreading useful information. In addition to that it’s a very good platform for competitions, lives and so on.

This community increases the engagement of the customers with the brand and with other customers so makes the probabilities of additional purchases very high.

So all of these ways of engaging first-time customers and transforming them into returning customers will help you grow the average order value of your store.

And even a $10 increase in the AOV makes a huge difference for your revenue.

If you want to know other tricks and tips we use for increasing our client’s revenue, Book a call below:

https://dimniko.com/msp-apply

Thanks!

Of course it is obvious that when a product is out of stock, you should inform your customer about that. But what are the correct steps that won’t lead to a decrease in the performance?

So let’s imagine you’ve got a bestseller among your products. And most of your campaigns are focusing on this product: the ads are describing this product, the link is leading to its product page and so on.

Suddenly you understand that at this pace you will get out of stock next week. And the next order you’re getting will be in 30 days.

Obviously this is not an ideal scenario and it would be better to avoid it. But this year we got an understanding that everything can happen: the borders can close instantly and there’s nothing much you can do in this case.

So let’s get back to the website and the ads.

Option 1: Lowering Your Budget

This can increase the period during which you will be able to continue selling your product. But it will definitely lower down your revenue which can be very painful in some cases.

Option 2: Preparing Your Audience

And the second step in this case will be preparing your audience for the shortage of your bestseller.

It’s always better to be honest with your potential customers. So the ads can inform them that this offer won’t last long and there are two options:

• Buy the bestseller right now
• Or buy another product which has the same advantages and only looks different and this offer will last longer because the product is in stock

While you’re advertising these kinds of messages, start shifting your retargeting budget to the new product and slowly closing up the retargeting for the best seller.

At the same time you should adjust your website and add the same messages there. You can add a sign on the product page of the bestseller that the offer is limited and add the second product to the suggested purchases.

Now it’s time to start pushing the prospecting traffic to the new product. My suggestion would be creating new campaigns with the same winning structure instead of changing the ads.

I’ve noticed recently that changing the ads kicks the campaign back to the learning phase and makes the results worse.

If you follow this strategy and start reacting on time, by the point your bestseller is out of stock you will have a well structured funnel for your new product ready. 

Read More: How to Build Successful Facebook Retargeting Campaigns for Ecommerce

Updating Your Website

The only step you will have to implement is changing the website. And my advice will be removing the bestseller from the collection page as soon as it’s out of stock.

No matter where you’re sending the customers to: the product page or the collection page, whenever they see that a bestseller is out of stock, they can consider waiting for the product.

Especially if it’s not an urgent purchase. And we don’t want that to happen, we want them to enjoy our next bestseller without any reflections.

If you liked our suggestions and you’re spending over $500 a day.

And want to know other tips we use, book a call below:

https://dimniko.com/msp-apply

Thanks!

Maryana

We’re all used to website conversion campaigns and usually focused on direct sales from our Facebook pages. But I recently tried a different tactic with one of the clients I’m managing and it is outperforming typical acquisition campaigns.

About the Client

The client is from the apparel niche focusing mainly on specific accessories. These products are very seasonal and we are in the middle of the high season which is summer. So the auction is very competitive at the moment and the main goal is to show the items from an angle that significantly differs from the competitors.

It is quite difficult to do this with simple creatives and broad targeting. So we decided to create another Facebook page and post articles about the product similar to native ads.

About the Facebook Page

The title of the page obviously shouldn’t be the name of the brand but it should represent the main passion points of the customers. For example, if you’re selling snowboards and equipment for snowboarding, you can name the page “Winter hobbies” and write an article about the main advantages of your products. For example: “5 reasons why you should buy snowboards from brand X”. This type of content presents your brand with a less salesy approach.

I would highly recommend putting Learn More as a call to action on your ads instead of Shop Now. This way the customers would consider this article as a review of your product.

So obviously the call to action on the landing page itself will lead to your website. And this opens up more audiences for retargeting.

How to Retarget the New Facebook Page

There is a whole new Facebook page with all the engagers which can serve as an additional audience for your MOF campaign. You can also retarget all the visitors of the posts who read but didn’t purchase the product. In both of these cases I would recommend sending the customers to the main website directly without the blog posts.

There’s no need in a second read and the audience should be sufficiently warmed up for direct sales now. Another important piece of advice in case you’ve got multiple products in your shop: Make sure to put the bestselling item in the post but also make sure to change it in case the product is out of stock.

If the customers see a product in the article but don’t find it on the website, there is a higher chance they will be disappointed and won’t purchase anything. But if you change the main focus of the post, this can boost the performance. 

If this tactic works for your brand, I would recommend writing more and more articles presenting your products from different angle, but running from the same Facebook page in order to collect engagement.

If you liked this post

If you’re spending over $500 a day

And want to know other tips we use

Book a call below:

https://dimniko.com/msp-apply

When Facebook advertising just appeared, it’s biggest advantage compared to TV ads or newspapers or billboards was very detailed targeting. Facebook gave advertisers the ability to narrow down the targeting and create really segmented audiences. So the ideal audience size for Facebook ads back then was under 100.000 people. This was the sweet spot for achieving your goal – finding the best targeting and getting the best results. But years have passed and Facebook’s algorithm has gotten much smarter. The end of 2019 and the first half of 2020 have shown that Facebook is tending to more automated schemes. 

Since the introduction of CBO the ideal audience size for Facebook ads increased significantly. Today the broader the audience is, the better results you will get. So the best audience size for Facebook ads in 2020 is over 1.000.000 people.

Here are some ideas on how to broaden your audience size:

Increasing the Percentage of the Lookalikes. 

As we just discussed, the best audience size for Facebook ads has significantly increased. So it is also important to increase the percentage of the lookalike audiences we’re using. But let’s start with the minimum size for Facebook custom audience from which we will create a lookalike audience. Facebook custom audience minimum size is 20 people.  But Facebook custom audience minimum size for building a lookalike is 100 people. Though Facebook recommends to have a bigger core audience in order to give more data to the lookalike audience. And instead of creating a 1% or 2% lookalike, it is recommended to create a 10% lookalike in order to give the algorithm more space for optimizing.

Using Expanded interests. 

Whenever you’re targeting specific interests, don’t forget to mark expand your interests box. This will broaden your audience to the best size for Facebook ads.

Selecting as Many Suggested Audiences as Possible. 

Facebook’s algorithm knows your audience very well, so it suggests you specific interests. The more relevant interests you can find, the bigger your audience will become.

Broadening Demographics. 

Another easy way to expand your audience is broadening the demographics. The best practice will be targeting all ages and all genders because there are always people from different categories that can be interested in your product and Facebook will find them. So as the ideal audience size for Facebook ads has expanded, the main concept is to give Facebook more data for optimizing.

This will help the algorithm find the best audience for your business and help you scale your business.

If you’re spending over $500 a day

And also want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

Thanks!

Maryana from DimNiko 🙂

As I’ve mentioned in one of my previous posts every page has its feedback score. It is based on the surveys that Facebook sends out to your customers several weeks after they purchase your product.

What can we do in order to improve the page score? This is the question I asked one Facebook representative recently and here is what she answered.

Be Absolutely Transparent with Your Customers

What does this mean?

For example, if you are having some issues with the delivery or stock, it’s very important to write it on the website. It is also very good to send out email updates even if the product hasn’t been delivered yet. Something like: “We know you’re still waiting, but here are some tutorials or videos about the product.” If you know approximately the shipping dates, add them as well. If you don’t, highlight that you’re doing everything you can so they get the product as fast as possible.

These constant news will help the customer understand the situation and be less angry about the delays.

Be Super Responsive on Customer Support

Being responsive on customer support will allow your customer’s questions to be answered quickly and nothing is left unanswered. A customer feels much more safe if he can address any concerns regarding the product to the customer support and get a real answer.

Do NOT Overpromise

Do not overpromise your product or offer to your customers. Be truthful on the quality, effects, and how long it takes to work.

Let me explain what is meant here. For example, you are selling a product that helps lose weight or grow muscles. This obviously doesn’t happen in the first 2-3 days after the product is delivered. It takes time to achieve the goal even using your product. So it is very important to highlight this in the ad and on the website. In this case the customer won’t treat your product as a magic wand and won’t be angry after the first week using it.

All these points will influence your customer’s attitude to your product and page. And whenever they get a survey, they will be more positive about your brand. Even if they still haven’t got it! But they know the exact dates when it’s going to arrive and that it takes time to get there.

If you’re spending over $500 a day and want to know other tips we use

Book a call below:

https://dimniko.com/msp-apply

Thanks!
Maryana from DimNiko 🙂

Creating a devoted community around your brand is a very important step in your social media marketing strategy. There are different social media marketing strategies examples but today I would like to tell you how to build an effective one.

So What Should a Social Media Strategy Include?

First of all you need to choose the main social media platform you’ll be using for your business. In order to do that you need to figure out who is your target audience. So the second important social media marketing technique is understanding your audience. This will help you answer all the questions about when, where and what to post. And last but not the least in order to build a marketing strategy using social media is analyzing your competitors. You need to get into their minds and figure out the social media marketing outline they are using in order to create better strategies.

Now that you’re done with all the analysis, let’s move on to content creation.

Read More: Facebook vs. Instagram, What’s Better For Your Business?

How Do You Create a Social Media Content Strategy?

First of all you need to diversify your content. If your main creatives are images, time to start uploading videos. If you’re mainly using videos, switch your efforts to images. Posting the same type of content can easily make your audience bored. Plus diversifying the content can bring much more engagement from different types of audiences.

Secondly you should always remember that your audience is with you not only to purchase your product but also to get additional value from your posts. In order to boost your social media marketing strategy try to educate your followers. If you’re selling some beauty products, don’t forget to post tutorials. Always post stories from satisfied customers, user generated content increases trust to your brand.

What Makes a Piece of Social Media Content Successful?

In order to build an effective social media marketing strategy, you need to reflect all the changes which are going on not only in your business but in the world or on the social media platform you’re using. You need to speak the same language your customer is speaking.

Since the main goal of a successful media content is to go viral, it is very important to make it shareable among users. You can add different hashtags and call to action buttons, initiate contests and giveaways. Successful social media content goes viral if it sparks strong emotions. If you create a funny, sad, sorrow, angry video, it will engage people with your content much easily. Just remember that if your business is serious, your content doesn’t necessarily need to be serious as well, it can be funny and attractive.

I hope all these tips will help you build a strong and effective social media marketing strategy.

If you’re spending over $500 a day and want to scale your brand, book a call below:

https://dimniko.com/msp-apply

Thanks!

Maryana from DimNiko 🙂

I think it’s quite an obvious thought but I will bring it up anyway: It’s much easier to increase the average order value of an existing customer than acquire a new one.

Today I would like to talk about 2 ways of increasing this AOV: Cross-selling and upselling!

Let’s start with a definition of both of them and then talk about the best strategies.

Cross-Selling

Cross-selling is selling an item from one product set to your existing customer who already purchased an item from another product set. For example, you’ve got a clothing shop. You’ve got a list of customers who recently purchased jeans from your store. They probably have closed the need of purchasing jeans for quite a while, but it doesn’t mean they’re done shopping for this period. You can always suggest them to buy shirts or shoes or bags. This is called cross-selling. You increase the AOV of the customer buy suggesting additional products.

Upselling

Upselling is selling a higher ticket product from the same product set. For example, the customer wants to buy a specific model of jeans, but you suggest him to buy a name-brand pair of jeans instead which are twice more expensive. This would be an upsell offer.

Now when we understand the difference between these terms, let’s discuss what’s the best ways to use both of them. There can be two options: paid traffic and email marketing.

Related Post: Are Your Ads Actually Scaleable?

Paid Traffic

In order to create such paid traffic campaigns you will need a catalog. When you’re done creating a catalog with different product sets, you can create a Catalog Sales campaign which means choosing Catalog Sales as an objective. The ad set level is where you can choose if you want to cross-sell or upsell.

My recommendation is starting by cross-selling products for those customers who have purchased recently but have received your product already. So the best audience would be purchasers for the last 30 days excluding the average day period of your delivery. And remember to cross-sell a product from a different product set.

Email Marketing

Another option is email marketing: this is obviously much cheaper than launching FB campaigns. Once several weeks have passed after the purchase, you can send out an email offering a product from another product set. Adding a discount code for “valued customers” always helps with convincing for a new order.

Related Post: 6 Reasons Why Your Email Marketing is Under Performing

The best place for upselling offers is directly on your website. But you need to pick a relevant upsell for a specific product. Always offer it on the product page or on the ATC page. You can create a pop-up if it’s any type of a guarantee or you can offer bundles in the cart. There is also an option to create an upsell campaign for those people who viewed your product but didn’t purchase yet. In this case it’s better to promote bundles or higher ticket products from the same product set. All these hacks will help you increase your average order value!

And as I said at the beginning it is much cheaper to save a loyal customer than acquire a new one.

If you’re spending over $500 a day and also want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

Thanks!
Maryana from DimNiko 🙂

Several weeks ago we shared our experience of scaling an account from $2k to $20k daily spend.

And we got a great response from you guys!

So we decided to continue discussing this account and tell you which steps we implemented so far.

Just a quick reminder of what I’ve been doing last month:

The main strategy was to run broad audiences and keep on testing new creatives in dynamic ads.

Since all the campaigns were working well, we kept on adding new CBOs without turning off old campaigns.

By the end of the month we had 10 prospecting campaigns running on $1000 daily spend each.

We kept on running these campaigns without changing anything in the set ups or ads.

We couldn’t scale more because of the product stock limitations.

But at some point the CPA started increasing and we had to scale back.

We noticed this tendency on almost all of the campaigns.

Since the audiences were broad, we weren’t afraid of the audience overlap.

It seemed that the campaigns was just burning out.

And though they already got through the learning phase, it didn’t help them in optimizing.

We tried duplicating the campaigns but the results didn’t get back to normal.

So our main question was how to consolidate 10 campaigns with dynamic ads into one?

We decided to turn off the worst 5 campaigns and combine them to 1 campaign.

How did we do that?

At that point the campaigns had a daily spend of $500.

So we created a CBO campaign with $2500 daily spend – the exact amount they were spending separately.

We created identical 5 ad sets with a broad audience – the exact audience we were targeting.

And each ad set was running with it’s own dynamic ad – the exact ads that were running separately as well.

After all, we just combined all 5 campaigns into 1 big prospecting campaign.

The first and second days weren’t a success, the CPA was still high but a bit lower than before.

So we continued running this test because we weren’t losing anything.

And what a surprise was waiting for me on the third day!

The CPA was twice lower than in the first 2 days.

We waited for 3 more days to make sure that the CPA had stabilized.

And started increasing the budget by 20% daily.

Again the main key in this setup was that all the ad sets were broad.

When your audience is broad, it makes it much easier to scale because the sky’s the limit.

But you have to find the correct campaign setups in order to make the broad audience work.

At this point, I’m back to the scaling limits due to stock limitations with a much lower CPA.

Which is always good news!

If you’re spending over $500 a day

And also want to scale your brand

Book a call below:

https://dimniko.com/msp-apply