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Do Your Ads Actually Speak To Your Target Audience?

DimNiko - Target Audience

If you are struggling to lower your CPA, maybe you are facing the same issue a lady I was talking to last week was dealing with.

She was spending about $10K a month on Facebook but could not scale further without seeing a horrid return in results.

After taking a 5 minute look at her current ads and her ad account I could tell straight away what the problem was.

The product was appealing mostly to a younger target market that were facing a set of specific issues

But the problem was her ads were not aligning with that.

Her ads were targeted towards a totally different audience.

To me it was super obvious but often being inside the Business everyday stops you from seeing things from a different perspective

The target market she should have been tailoring her ads towards is a much larger market and much more emotionally driven audience

So I know once she tweaks her creative strategy she will see an improvement in results and will be able to scale quickly

For you right now, this is what you should do.

Take a look at your ad creatives

Your images, your videos, your ad copy messaging

And ask yourself who is this actually appealing too?

And then ask yourself…

Is that who I want it to appeal to?

Are you actually talking about the real problems your niche is experiencing?

Are you making it incredibly clear that your product is the solution to their problems?

And then really hammering home the benefits of your product?

Plain and simple

If your ads are appealing to the wrong target audience how can you expect your ads to scale profitably?

You cant.

If you want me to have a peek inside your brand

And spot the obvious issues you are making

And help solve them so you too can scale to $5K / $10K or $20K a day in profitable ad spend

Book a call below and let’s work through this together.

Peace Out.

Dan (Head of Partnerships at DimNiko Agency)

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Are Your Ads Actually Scaleable?

I want to share with you how to adjust your creative messaging to Scale Your Paid Traffic Profitably.

This is the same creative change we made for a client recently

That allowed us to scale them from $2K a day ad spend to $20K a day ad spend with an increase in ROAS.

It’s the difference between businesses doing $30K a month revenue and Businesses doing $300 a month revenue.

And it comes down to your mass-market appeal.

If you are only marketing to people that know about your product,

Have heard of your brand or similar brands

And have already been educated why they should buy your sort of product

You have put a limit on your ad spend.

As this is a very small market compared to the rest of the potential customers.

To get your brand spending $2K a day, $5K a day or upwards of $20K a day

You need to educate people that would have first never purchased your product why they should buy your product.

Once you can convert a TRUELY COLD prospect into buying your product now you can profitably scale.

These people right now will not buy from your brand as your marketing doesn’t connect with them,

Doesn’t educate them

And ultimately doesn’t appeal to them.

To give you an example.

I was talking to a Business Owner that sold coin collections

And was spending about $2K a day but could not scale past that.

Looking at his ads they only appealed to people that were already collecting coins or were interested in the type of coins he was selling.

What about everyone else in the world that might buy your product if the marketing is positioned right?

I suggested to try some marketing angles like this:

Position the coins a new trend or hype “everyone is going crazy over this new hobby” so people who were not interested originally are now potential buyers as it is a new hobby they can take up.

During these weird times, everyone is looking for a new hobby to fill the time and his coin collection brand was a perfect fit for that.

Every brand can have mass-market appeal with the correct marketing direction.

So the question to ask yourself is..

How can your brand have mass-market appeal to scale much more profitably?

This is typically only an issue once you are spending over $500 a day and can’t scale further.

If you want help finding your marketing angle to scale your brand.

Book a call below and let’s work through this together.

Speak soon,