Balancing Sales And Savings: How We Generated A $1.3M Worth Of Sales For Our Client On BFCM
CASE StuDY HOW WE GENERATED A $1.3M WORTH OF SALES FOR OUR CLIENT ON BFCM 305% increase in Google Ad ROAS 185% increase in Google
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CASE StuDY
HOW WE GENERATED A $1.3M WORTH OF SALES FOR OUR CLIENT ON BFCM
305%
increase in Google Ad ROAS
185%
increase in Google Ad Conversion Value
Balancing Sales And Savings
What was the highest return on ad spend (ROAS) that your company has ever recorded on a Black Friday Cyber Monday (BFCM) sale?
This year’s BFCM, we broke a record for a client who had a 305% ROAS during the Black Friday Cyber Monday (BFCM) week. But that’s not all. We got these results without breaking our client’s bank.
Keep the setup simple yet effective.
We launched two different top-of-the-funnel (TOF) campaigns with two other conversion goals and target markets: broad targeting and people with car-related interests.
Both campaigns proved to be efficient in building up the customer journey. It provided an excellent base for retargeting our campaigns.
Highlight the offer and launch the campaign on two different platforms: Facebook & Google
Our client’s business focuses on motor vehicles, parts, electronics, and accessories. Since the product is expensive, we offered a simple 20% OFF BFCM discount without coupons or codes.
As we eased into BFCM, we ran two search text ads and one display campaign on Google. We selected people actively planning for their BFCM shopping spree. This is just our ideal target audience.
On Facebook, our campaign materials were modified from ad copies, headlines, video content, and images. We ensured that all ads have matching creatives to attract more customers.
We also ensured that the discount was included and highlighted in our videos, images, and content for our BFCM sale. Customers were then able to check out their cart items within seconds. There was no need for a code. It gave them a smooth buying experience while giving our clients zero cart check-out blockers.
This played a big part in our strategy to not make our customers stop thinking about using the offer instantly.
What we did differently as compared to our previous BFCM campaigns
This year, we’re able to keep our budget at 20% of our previous BFCM budget in line with our client’s product stock. We had to ensure that we did a quality promotion without compromising customer experience due to delivery delays.
Comparing the week before and after our BFCM 2021 offer, the spending for campaigns on Google went up by +31%. It resulted in a conversion Value of +185.01% with an increase in return on ad spend of +118%.
The campaign launched with our client saving 80% of their previous years’ budget. They also got 305% ROAS, with all sales adding up to more than a million dollars by the end of November.
Running paid ads simultaneously on all channels was a brilliant strategy. Paid traffic strategies were fine-tuned so that our FB and Google ad campaigns for our project could gain a synergy effect. This resulted in a very high ROAS and the best possible efficiency on all channels.
It’s not rocket science but thanks to our highly skilled team of marketing professionals. With our experience and expertise, we were able to help this client reach new milestones.
If you’re looking to reach your next milestone, book an account audit with our team of expert media buyers!
It’s not rocket science but thanks to our highly skilled team of marketing professionals. With our experience and expertise, we were able to help this client reach new milestones.
If you’re looking to reach your next milestone, book an account audit with our team of expert media buyers!
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Additional Resources
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