Secret Facebook Pixel Optimisation Strategy 2020

Yo – it’s Dim Niko here from DimNiko.com Agency – The #1 Marketing Agency for eCommerce Brands – which I’ll get to in just a moment…

Now, before I reveal the weird strategy we used to ‘hack’ the results from the Facebook Pixel and generate a flood of sales for our client… here’s what you need to know:

At DimNiko.com, we’ve profitably managed over $10,000,000 in Facebook & Instagram Ads.

In 2018 alone, we’ve:

– Increased revenue of a company selling a niche automotive product from $91k/month to $1,000,000/month

– Skyrocketed a global supplement company from €40k/month to €120k/month in recurring revenue in 30 days

– Scaled an online clothing brand from $6k/month to $52k/month targeting ice cold traffic

– Generated $78,465.24 in a ONE DAY PROMOTION for an online fitness company

– Plus tonnes more

After spending millions on ads and our own blood, sweat & tears, we’ve discovered the fastest and most reliable way to scale online businesses to well beyond 7 figures.

And the good news is… it’s the same process we used to generate a 3.64x ROAS as we scaled our client – a Hair Extensions Company to $62k / month.

Now – let me get down to business.

This hair extension company ran out of a salon in Texas. Before working with us, they had no converting funnel, had never tested ads, and most of their sales came from retail.

They came to us because they were desperate to crack the online space profitably. At the time, they had zero data or experience, and not much of an idea with where to start.

That’s when we took over and quickly scaled them… which I’ll explain in this post.

So… let me explain the strategy we executed to generate this result for our client.

Firstly, we did something that some marketers would probably call… ‘weird’. Now – what do I mean by that exactly?

Well, it’s a common strategy in eCommerce to optimise your conversions based on the people who buy your product.

Marketers do this with the Facebook Pixel so their ads get shown to more people most likely to buy.

And in most instances… it’s a sound strategy.

However – in this case, we did the exact opposite.

Given that we were running ads to cold traffic, we optimised for “Add to Cart” instead of “Purchases”.

Now… why would we do this?

Well – hair extensions are a high ticket eCommerce product, starting at $300 and going up from there.

So we didn’t expect to have a ton of cold traffic buy the product the first time they saw it.

But if we were able to build a custom audience and then lookalike audience, or people that had added the product to cart and were highly interested in it, we knew the campaign would be successful.

So here’s what happened:

We ran ads to cold traffic that were optimised for add to cart. This ad showed a video of different well known influencers putting the extensions in, which added value to the audience and demonstrated solid proof.

As mentioned, our goal here was to make sales, but also pixel as much of the audience as possible – so we could feed the top of the funnel with new lookalike audiences.

Now, with just running this video ad, our ROAS was 1.03x, and after the cost of goods was factored in, we were actually losing money to cold traffic.

But this is where things got crazy:

After the value video ad, we retargeted with an ad asking the audience to come back and complete their purchase.

This ad had a more direct call to action, specifically to drive conversions.

And that’s where the magic happened:

By retargeting our audience of prospects that had either added to cart, or were in the lookalike audience, we were able to generate insane returns for the client.

The average ROAS across the entire campaign, including the first ad that lost money, and our different retargeting ads, was 3.64x… pretty crazy when you consider this is a high ticket beauty product, and the traffic source was ice cold.

I attached a livestream I did reporting on the results from the first three weeks of this campaign alone, and it’s mind blowing!

Overall, this campaign strategy scaled this hair extensions brand from $17k / mth to $62k / mth in an incredibly quick time.

Now… if you’d like your company to be the next DimNiko.com success story – listen up:

We are currently looking for just 4 new eCom clients to take on this month.

We have a strict criteria for the clients we work with. If you fit this, we will scale your company using Facebook & Instagram advertising, to drastically grow your revenue and create similar results.

If you’re interested in working with DimNiko.com, click here and complete the form to see if we’re a fit:   https://dimniko.com/msp-apply

Do not hesitate. The 4 positions will fill up fast.

Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands.