Would you like to know how your ecommerce brand can take advantage of a chatbot to increase sales?
First Things First, What Is a Chatbot?
Chatbot is a software that simulates interactions and conversations with the users, previously set up based on specific questions or triggers, in order to offer a service.
Using an automated chatbot gives you some advantages when comparing it to manually answering all of your page messages, like the consistency of the answers and the speed. Also, chatbots can be used across many different platforms and it will help you collect data and learn a lot from it.
Although chatbots can be used as a regular tool to help you with your customer support, they can also be utilized by running advertising campaigns in order to improve your performance.
And as mentioned above, chatbots can help you increase your sales, but how?
How Can Chatbots Help Increase Your Sales?
A chatbot not only helps you collect information from your customers but it also provides them information about your business, which allows you the possibility to create personalized offers for them.
The speed in which a business answers to their customers once they send a message is essential to increase conversion. Nowadays, nobody likes waiting, and the faster you respond, the higher are the possibilities that the user will convert.
On Facebook ads there is an objective called Messages, this type of campaign objective will help you increase engagement and overall collect data from your visitors at a lower cost than a conversions campaign.
There are many chatbot softwares out there to choose from and by integrating your preferred one with Facebook ads, you will be able to set up a Messages campaign and use it on it.
With this type of campaign objective, the algo will find you the people among your audience that will most likely press the CTA button to send you a message.
And the good news is, if a user has contacted your page on Facebook messenger once, you can retarget and message them anytime.
That is why Click-to-Messenger campaigns are a great tool for ecommerce to include in the advertising strategy in order to increase engagement on Facebook ads and to retarget them later with special offers or deals.
Sending them a customized message will allow you to start meaningful conversations that look more natural via the direct message inbox as opposed to a regular ad on their feed, and that will help you boost your sales.
And because of all of that, chatbots are a great tool for ecommerce brands to increase their sales.
Are you already using chatbots in your Facebook ads? Let us know in the comments below.
And If you have any questions about this or any other topic or you need help to scale your brand and you are spending over $500 a day.
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See you next time 😉