Regardless if your business is offering a service or a product, brand awareness goes hand in hand with your sales. It goes without saying that the more people know about your brand, the higher your sales will increase. And there is no better place to increase your brand awareness than social media.
Having a social media strategy in place in order to increase your brand awareness should be part of your overall marketing strategy. However many advertisers struggle to find the best solutions to achieve this goal.
There are several ways to increase brand awareness on social media, and here are some of them:
Find The Right Platform
There are plenty of platforms where you can advertise your brand. Based on your product or service, some will have a bigger impact than others.
For example, if your business is B2B, you should consider having a presence on Linkedin, while if your product is targeting teens, you should focus on platforms like Instagram, Snapchat or TikTok. Once you have decided which platforms work best for your brand, you should personalize your social media marketing for each one of them. Don’t post the same content across all channels, take into consideration the type of audience you will be reaching in each platform and mold your content based on it.
While your content should be different across channels, your profile should be recognizable in any case. The main objective of brand awareness is for your brand to be recognized. From your profile image, your bio, to the content you post, everything should match your brand and your followers should be able to recognize you.
Connect with Your Audience
There are plenty of ways in which you can connect and engage with your followers. Answering their questions and providing information, the faster you react to the comments, the higher engagement you will create. Creating polls or contests, people love to participate and compete, and contests or giveaways are a great free tool to ensure your content will be shared. Creating posts to initiate conversations or debates, if the topic is interesting enough it will reach non followers that might become one. Doing live videos, live-streaming is here to stay, and is one of the most successful ways to engage with your audience.
Work Hard on Your Content
Brand awareness is not only based on the amount of content that you share, but the quality of it. In order to increase brand awareness through your social media, your content must be interesting and useful. Whether it’s a video or a blog, your content must catch your audience’s attention, that is the only way to create engagement and therefore awareness.
Keep your content relevant, search for the latest news or topics and adjust those that are relevant to your brand in order to follow the trend. Include images in your content, visual posts have generally a higher impact across any channel since are easier to catch by the eye while scrolling down the platform. Considering Corporate Social Responsibility content, more and more people prefer brands that have a social responsibility program, either giving back to the community, volunteering or donations. If your brand offers any type of social program, make sure you include it in your social media content.
The above are just some of the actions to take into consideration when preparing your social media marketing to increase your brand awareness. If you have any questions about this or any other topic or you need help to scale your brand and you are spending over $500 a day.
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