Many new businesses lately are trying to push sales from the very beginning,
Which is not wrong obviously
But there’s a major mistake
They are overlooking BRANDING efforts.
Branding is for all sizes of businesses
It’s essential to the long term success of your business
Because it allows your potential customers to know what to expect from your brand
It’s the so called “first impression”.
There are different areas that are used for developing a brand
But for now, I’ll focus on the one side.
First you need to identify your goals and audience
Plus research your competitors well.
Don’t copy them
And bear in mind that you need to be different.
Once the buyer personas are identified
The main challenge is to create the right content for them
And give them what they want to hear.
You’ll need to research the platforms where your audience is spending time as well.
Certainly Facebook is one of the biggest social media platforms out there
But if your budget is not limited,
You have a lot more places where you can expose your brand.
However,
If the audience is active on a certain platform only
Better focus most of your spend there.
Not all social media channels are the same –
So pay attention to customizing the content.
Twitter for instance is very useful for asking questions
And reacting to customers quickly,
While on Instagram
And Pinterest pictures take the first place.
Also,
Each channel has optimal posting times
This is not commonly used but definitely worth a test.
Building engagement with your social media page is also very important.
You should be posting activity,
Page posts,
Stories,
Story polls,
You can use other article links as well.
It’s important to keep people busy and engaged!
This can even be organic posts.
But because it’s a slow process, the best thing is to combine with paid traffic.
A good point here,
On social media we see a lot of giveaways,
Right?
That’s not by luck obviously.
It’s one of the most widely used lead gen tactics,
And it’s used for brand awareness as well .
Contestants will sign up
They’ll share
They’ll tag friends which they interact with.
Let’s take for example Facebook –
As for your paid advertising campaign.
It’s best practice to run awareness,
Traffic,
PPE,
And reach campaigns along with your other ads.
This is the process by which businesses of all sizes cultivate brand awareness,
People will start to know about you
And when there is social proof
And service quality
The prospect will trust you and feel more comfortable buying.
Identify what makes you different.
First step of building a brand is identifying what sets you apart from your competition.
Be consistent with Branding.
Chances to engage with potential customers are precious.
If your brand strategy is different on different channels,
People won’t be able to decode what your brand is about.
Make sure you use consistent messaging and keep your channels harmonized. (Facebook, Insta, Twitter, Email …to name a few as ex.)
Show positivity in your brand strategy.
There is so much negativity in the world, especially online, so the last thing consumers
want is negativity while you are trying to make them shop.
There’s certainly no need for poems and jokes but try and research your favorite brands and
you’ll notice it.
Have a bio page.
Since the bio section on FB and IG is limited so there simply isn’t enough space.
Best practice is to have an “Our story page” and let your brand strategy shine with this content,
By letting your customers know why you are different
And why people should shop from you.
It’s also important to use emotions.
Give consumers a reason to care and feel something about your brand
They have a reason to buy.
Most people make purchasing decisions based on emotions and not logic.
Use your logo, brand name to strengthen your brand identity across all channels.
If you are using the same names for your accounts are all easy to find as they share the
exact same name of the company and same logo.
You can reinforce brand awareness every time someone mentions your brand,
Search for the URL or see your logo.
These are all part of your branding strategy.
Now,
If you haven’t started pushing your brand
Put your hands to work and start experimenting,
Researching
And measuring.
The more data will be the easier it is to spot patterns and find what works best for your audience.
If you’d like to speak with us please feel free to contact us at https://scale.dimniko.com/ and reference this email when filling out the form.
Have a great week!
Ago from the DimNiko Team 🙂
