Posted on Leave a comment

5 Ways To Scale Up Your Campaigns

DimNiko | 5 Ways To Scale Up Your Campaigns

We are going to talk about different ways to scale your campaigns.

It would be terrific if you could increase your ROI, right?

It’s essential to learn how to scale. You will have the ability to make more money and do a lot of cool things.

Read More: Here’s How We Managed to Reduce Ad Spend and Increased Our Revenue at the Same Time

You should know what you’re doing or else you can lose a lot of money fast. 

Below are 5 methods of how you can scale up your campaigns.

1. Vertical Scaling 

Considered to be the most straightforward method. 

Let us say you have an asset spending $10 a day at a 100% return on your investment. You would need to increase the budget. 

If you are spending $10 a day, you can increase it by 20% or 50% every other day to increase it vertically. Play with the numbers and see what works.

If you see that your ROI is diminishing, you can scale it back down to where it was profitable. Turning off the adset when you see it’s not working is a big mistake.

The downside of vertical scaling is it takes a long time to scale up.

2. Horizontal Scaling

Duplicate it out 3x to 5x at the original budget of the adset. 

If your adset’s initial budget is $10, duplicate it 3x to 5x, changing NOTHING. Just duplicate it. Make sure to label each adsets for reference. 

The next thing to do is monitor it. You will see some are performing well with impressive ROI. Those are the ones you can scale vertically.

For the ones that didn’t yield good results, turn it off.

You will identify what’s not working fast.

Duplicate your adset 3x to 5x higher.

3. Manual Bidding

Duplicate your winning adset.

Choose a manual bid.

Decide what you’re willing to pay to get a customer. Let’s say for your original adset; your CPA is $10. You will need to duplicate that adset and bid 3x to 5x higher, making a manual bid of $30.

If your manual bid is $30, you have to multiply it by 3 or 5. For this example, we will multiply it by 3. Your budget adset will be $90.

Track the ad performance. Duplicated the winners and turn off the rest.

4. Shotgun Method

If an asset is performing well at 9 am, double the budget right away. Check again at noon. Not doing well? Double it again. At midnight, set it back to the original budget to start the day again. 

5. Scaling Method Combination

  • Vertical Scaling and Horizontal Scaling
  • Horizontal Scaling and Shotgun Method
Posted on Leave a comment

Where to Get Ideas for Your Ad Creatives

DimNiko |

Ad creatives are what your audience will see on your campaign. It varies from images, videos, to other formats that will be delivered to your audience.

The history of advertising has run deep. 

It would be amazing if advertising was still simple. Unlike today we have more to compete within the market.

Read More: Best Practices: Introducing New Ads to Your Campaigns

This would require lots of effort for your business to stand out. 

Only a small percentage of advertising can be remembered and properly attributed to your brand. You have 5 seconds to grab your audience’s attention.

Your ad must be able to cut through the noise in your audience’s feeds.

Here are some of the platforms where you can get Ideas for ad creatives

  1. Facebook Ad Library
  2. and other a like
  3. Check other industries
  4. Checkout how your competitors are doing it

Curating top-class creative campaigns, in reality, isn’t easy.

We encourage you to think of creativity, production, and media as one. 

Creativity is not just a responsibility of those in the design department. It is encouraged that it will be a collaborative process.

As a team, work towards the common goal of making a disruptive work that will cut through. 

Remember, more effective the campaign equates to more creative brainpower 

Posted on Leave a comment

Marketing Expenses That Are Worth It

DimNiko | Marketing Expenses That Are Worth It

It is significant to know the importance of marketing expenses.

For all businesses, it is a must to always include marketing expenses. 

Marketing serves as the primary function for any business that attracts customers.

Read More: How Can I Lower My CPM?

Attracting customers is what every business needs to do. This would allow an increase in sales and compete better in the market.

Understandably, this side of the business is just a bit of a challenge to assess how much to spend on what.

Power of branding

Branding is a reflection of your product, people go with someone they are familiar with. Putting a budget to branding efforts allows you to empower your business.

Content creation to build an audience

Content is the future of your audience. From content, you’re building your audience that builds your community which makes your company. 

The better the content is, the more the audience the higher the ROI.

Marketing software

Why settle for software with limitations?

The better the marketing software you have the more features you have, the more that you can make in ROI. Go big, and it will pay off as time goes on.


Experience is what matters at events. It’s something people talk about.

The better you provide the better the outcome. Would you sacrifice a few dollars spending on conference room and food and being told of it? Instead of people telling how good it was with you in the event and asking more people to join.

It is important to do quarterly and annual assessments for you to identify whether projections are aligned with the actual spending.

Making this a practice will allow you to refine your efforts and have an accurate budget as you go along.