We started with this client in February of 2020. Their Facebook Revenue was sitting under $300K a month and their Shopify total revenue was under $1 Million Dollars a Month (screenshots attached below).
They had a phenomenal brand, they were super profitable, really great product, amazing creatives, customer service excellent and about a 30% returning customer rate.
BUT they struggled to scale their brand to Million Dollar Months. They had never taken the online brand this far and they had hit a point of plateau. They had tried many different agencies but none had been able to crack that Million Dollar a Month threshold.
Our initial goal when we started with the Brand was to get the ads as profitable as possible so we could then start to aggressively scale. Inside our first 3 months working together we took the brand from spending $50K a month on ads with a 5.56x ROAS to spending $111K a month on ads with a 7.33x ROAS.
The Facebook Revenue went from $267K a month to $814K a month. A 304% increase in revenue in less than 3 months.
The client then told us they wanted to aggressively scale as while we had been working on front end Facebook Acquisition and profitability they had been working on their backend. Managing to take their returning customer rate from 30% to over 50%. Meaning 1 in 3 customers used to buy from them again, but now 1 in 2 customers were buying from them again.
This made a significant difference to overall revenue as we went from acquiring 5600 customers a month to 15,000 customers a month in 3 months. Meaning a lot more volume of repeat customers and profits from email marketing, repeat business and retention strategies.
We had been able to free up their time to focus on things outside the ad account, this would ensure every new customer we acquire would be worth more to this client. In simple terms they increased their customer lifetime value.
Fast forward into the peak of Q4. We have managed to scale up their Facebook Ad spend to $476,000 in November and their total revenue to $2.2 Million Dollars from Facebook which translated to over $5 Million Dollars in total Revenue in Shopify. We had well and truely broken through the Million Dollar a Month mark and beyond!
Now the brand that was struggling to hit $1 Million Dollars a Month in Revenue is consistently doing $2.5 – $4 Million Dollars a month in Revenue.
Remember that this brand was doing phenomenal before we started, you have to be when you are doing $800K a month in revenue BUT they lacked the expertise scaling to much higher numbers (which is what we are very skilled at). They had never worked with an Agency that dealt with bigger clients doing multi million dollar months and a team that manages ad spend over $5K, $10K $20K, $30K plus a day.
The sky is the limit with this client and we are looking forward to scale their brand much further over the next 12 months.