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How To Optimize Your Ad Creatives?

DimNiko | How To Optimize Your Ad Creatives?

As you already know, Facebook Ad Creatives are an essential part of your ads nowadays. They’re what stops your audience from scrolling in their feed. But do you know which creatives work best at each stage of the funnel?

Read More: Where to Get Ideas for Your Ad Creatives

First, it’s essential to identify which types of creatives perform best. Not all the accounts need the same ones. We want to give you some tips and ideas on what you can use:

TOF – Top of the Funnel

The primary purpose of the top-of-the-funnel creatives is to engage your audience. As we are targeting new customers, we need to be super engaging and eye-catching at this stage.

Below are some elements that should be included in the TOF videos. Not every single niche will consist of all the details below, but it’s essential to have as many as you can.

  • Show your products’ features and explain how it works.
  • Highlight problems/issues that your product will solve. Draw emotions from your customer.
  • Show your audience what they are missing out on by not having this product.
  • Highlight the benefits of the product.
  • Include photos and videos from your customers using your product.
  • Showcase many products of a collection in one video.

Make a problem-solution video showing the benefits of the products, social proof, and a CTA at the end.

MOF – Middle of the Funnel

The main goal of the middle of the funnel creatives is to build trust. Encourage people to buy. Use user-generated content (UGC) and trust-building content about your brand. At this stage, we are targeting people that have engaged at the top of the funnel.

Use user-generated content at this stage. It’s based on content that was filmed or photographed by your customers. You can create content for MOF yourself with the help of friends or family, and it will still convert.

To make converting MOF videos include the following:

  • Unboxing Videos – Showing how the product gets delivered. Show the brand experience.
  • Reaction Videos – Show people’s reactions to receiving the product themselves. Capturing the excitement from these moments is super engaging content.
  • Competitor Review Videos – Show your product versus a competitor’s product. Show the person on camera talking about why your product is superior vs. a competitor.
  • Product in Use Videos – Show different angles and features of the product.
  • Full Product Experience Videos – These are videos from the customers of how they receive the item. Talking about the brand experience

Why do they buy the product
What made them believe it
How it compares to competitors
What they love about it
How it solves a problem for them
Highlights the key features and benefits
Them using the product for its intended use.

BOF – Bottom of the Funnel

At the bottom of the funnel, creatives’ goal is to drive your audience to buy. Make use of user-generated content and trust-building content about your brand.

Target people that have been to your landing page but never purchased your product.

This is different from your MOF ads.

You can test dynamic product ads (DPA). Generally, work well as they’re showing the products again.

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5 Ways To Scale Up Your Campaigns

DimNiko | 5 Ways To Scale Up Your Campaigns

We are going to talk about different ways to scale your campaigns.

It would be terrific if you could increase your ROI, right?

It’s essential to learn how to scale. You will have the ability to make more money and do a lot of cool things.

Read More: Here’s How We Managed to Reduce Ad Spend and Increased Our Revenue at the Same Time

You should know what you’re doing or else you can lose a lot of money fast. 

Below are 5 methods of how you can scale up your campaigns.

1. Vertical Scaling 

Considered to be the most straightforward method. 

Let us say you have an asset spending $10 a day at a 100% return on your investment. You would need to increase the budget. 

If you are spending $10 a day, you can increase it by 20% or 50% every other day to increase it vertically. Play with the numbers and see what works.

If you see that your ROI is diminishing, you can scale it back down to where it was profitable. Turning off the adset when you see it’s not working is a big mistake.

The downside of vertical scaling is it takes a long time to scale up.

2. Horizontal Scaling

Duplicate it out 3x to 5x at the original budget of the adset. 

If your adset’s initial budget is $10, duplicate it 3x to 5x, changing NOTHING. Just duplicate it. Make sure to label each adsets for reference. 

The next thing to do is monitor it. You will see some are performing well with impressive ROI. Those are the ones you can scale vertically.

For the ones that didn’t yield good results, turn it off.

You will identify what’s not working fast.

Duplicate your adset 3x to 5x higher.

3. Manual Bidding

Duplicate your winning adset.

Choose a manual bid.

Decide what you’re willing to pay to get a customer. Let’s say for your original adset; your CPA is $10. You will need to duplicate that adset and bid 3x to 5x higher, making a manual bid of $30.

If your manual bid is $30, you have to multiply it by 3 or 5. For this example, we will multiply it by 3. Your budget adset will be $90.

Track the ad performance. Duplicated the winners and turn off the rest.

4. Shotgun Method

If an asset is performing well at 9 am, double the budget right away. Check again at noon. Not doing well? Double it again. At midnight, set it back to the original budget to start the day again. 

5. Scaling Method Combination

  • Vertical Scaling and Horizontal Scaling
  • Horizontal Scaling and Shotgun Method
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Facebook Ad and Google Ads Work Better Together!

DimNiko | Facebook Ad and Google Ads Work Better Together!

How to combine efforts in the different advertising platforms to get better performance? 

Many businesses decide to run ads on two or three different platforms. But, their strategy is not combined but completely separate.

The best solution is to unite forces to see better results. 

Read More: Basic Elements That Make A Good Converting Ad – Regardless of The Structure of Your Ad

We should not think about Google vs. Facebook, but Google AND Facebook.

And what are some of the steps to take to combine your advertising across the different channels? Here are some ideas:

Set up Google display retargeting campaigns to help you close the deal.

If Facebook is your primary platform when acquiring new users. Retargeting by Google Display helps improve the conversion rate of your customers.

Use your brand as a keyword in your search campaigns.

There is more to it than that. Customers jump right to Google Search to look for the brand’s name they have seen on a Facebook Ad. 

Make your brand name show on the headlines of your Facebook ads. Set up your Google Search headlines the same way. 

So when people lookup for it, your google ad will show right on the top of the screen.

Target audiences on Google based on the main interests and behavior. 

The advantage of Facebook allows targetting based on interests, behavior, or lifestyle. Google doesn’t have this option. 

But, you can create an audience on Facebook and it on a retargeting Google campaign.

A few more things to keep in mind when combining your advertising across platforms are:

  • Make sure that your message is consistent across all platforms.
  • Your Facebook and Google campaigns must complement each other.
  • Use UTM parameters to have a more clear picture through Google Analytics.
  • Exclude the relevant audience from the different remarketing campaigns. Avoid overlapping across platforms.
  • People need to see your ads an average of 7 times before deciding to buy. That’s why it is so important to advertise across different platforms.

And what about you? How are your advertising campaigns going?

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Customer Acquisition For App Creators

DimNiko | Customer Acquisition For App Creators

Today we’re talking about the app development process. How to build your user base? We hope it provides some value to you!

What a ride! We’ve mastered the pitch and understood the functionality of Facebook’s Ad Manager. The customer acquisition funnel and buying motives have become like breathing to me.

There was the impression that the funnel was only for e-comm brands. It’s becoming a lot clearer. Customer acquisition is a massive part of any business.

Read More: Are You Utilizing the Full Extent of Catalog Display and Retargeting Options Post iOS14?

Today we’re exploring how we tailor this funnel to your business requirements. How do we increase user bases? How do we boost engagement and build out a consumer-facing app that people love?

Developing, designing, and testing an app is a long journey. Your creative team has put through the wringer. App updates happen often. Growth is a slow process. At this stage, many start-up founders and investors come to an impasse.

Do you continue making things look and feel pretty? Do you invest time and resources into building out your app community?

The answer? BOTH.

Developing your app is a journey that never stops. There’ll always be room for improvement—a bug to squash. The design and testing process itself can take months.

When to focus on building a community?

The answer: RIGHT NOW!

An app is meaningless without an engaged user base. All your monetization streams mean nothing without users. All that hard work is all in vain if you don’t have consumers using your tech.

At Dimniko, we tell our app clients to budget for acquisition early on. It’s vital to your app’s success in the conceptualization phase. While grabbing attention at the same time you’re also building the desire in your community. Attract ACTION!

An active, engaged user base means you can showcase the value of your app. It will allow you to monetize revenue streams. Testing, optimizing, and scaling your customer acquisition is fundamental to any business’ success.

Focus on adding value to your user base. User base, new territories, and captivating market segments are your primary goal.

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How To Write Persuasive Copy To Sell More Online?

DimNiko | How To Write Persuasive Copy To Sell More Online?

Although we often think that anyone can write a copy that works, it is not the case. Today I will give you a couple of tips to know how to make the best content for your website or social networks.

So, what is a persuasive copy?

Persuasive copy encourages action to the person who reads them. Whether in hiring a service, buying a product, or following the brand on social networks.

Read More: Top 3 Copywriting Hacks Nobody Will Tell You About

It focuses on feelings. The needs of the target audience to understand those people and offer them what they need.

👉 Let see the steps to make a great persuasive copy to sell 👀

1️⃣ Know Your Target Audience

It is a crucial point to make persuasive copies to sell quality. Our readers will not captivate if we don’t know the people we address on taste, needs, pain points, etc.

It would help if you first defined your buyer persona. They are all possible variables like their gender, age, tastes, hobbies, needs, etc.

2️⃣ Shocking Titles

Titles will be the presentation card of what your website users will read. It would help if you created titles that generate impact.

For example, using the title “Fashion Clothes.” It is not the same as using “The Best Quality and Sustainable Fashion Clothes” or “Best Quality Clothes.” The last two are more attractive.

Remember always to avoid long titles; if that happens, the user will end up leaving.

3️⃣ Tittle Goal and Description Goal

Suppose you want your persuasive copies to sell to begin to generate impact in the first contact. It would help if you gave them a touch of differentiation of all the user’s information at their disposal.

At this point, we recommend using emojis in the main title, as they will make the copy more attractive to the user.

4️⃣ Choose the Critical Theme

We can all speak that ours (Product or services) are the best, but we must always answer: Why is it better? Before the client himself considers it.

Give data, characteristics, and real reasons why your company is better than others.

5️⃣ Write Focusing On Your Audience

-In the copy, you must propose the solution to your problem

-Magnify your product over the rest

-Offer actual proof of what you say

-Dispute doubts before the potential client can raise them.

-To close the copy, you must add a clear CTA. Let the user know the desired action to get what they need.

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Basic Elements That Make A Good Converting Ad – Regardless of The Structure of Your Ad.

DimNiko | Basic Elements That Make A Good Converting Ad (Regardless of The Structure of Your Ad.)

Running Facebook ads can be confusing. Especially with all the new implementations and regulations in tracking customer behavior.


Most inexperienced media buyers rely on their skills. A little bit of luck trying to find new and existing audiences that give consistent results. If it doesn’t work, they think they are doing it wrong, which isn’t the fact in a lot of cases.

From the first touchpoint, many variables come to entice customers to buy. It all impacts their behavior. But I want to focus on the ad itself. It’s the first and last thing a prospecting customer sees before they land on the page.


Read More: What To Do When Running Ads on a New Ad Account

Create prominent and simple CTA

It’s essential to be clear and direct with the intention of your ad. If you want to sell something, “BUY NOW” is perfect. If you’re going to generate a Lead, “SIGN UP” works like a charm.


Direct response marketing means having your prospects take explicit action. Make it as simple as possible. Ensure that your potential customers don’t waste their time thinking.

Use your description!

I’ve seen ads that don’t take advantage of the description. I’ve been guilty of this in the past. The description allows you to clear up any confusion that customers may have. It should be short, simple, and sweet. If your specific product has free shipping, make it clear here.


The description gives you a significant advantage over your competitors. Small steps can add a lot of value to your ad.

Listen to your customers.

As mentioned above, customers may have objections even before they land on your page. It’s something to focus on a lot when creating new ads.
So how do you address these objections?


Include it into your ad copy, creative, and, as mentioned above, in your description. Irrelevant comments hurt the audiences in the middle funnel.

Once we started addressing this, the performance improved. We started getting better quality engagement with our ads.

Creative Formatting for Placements

I’ve seen tons of ads that are not optimized for the placements. Not only the dimensions but the length of videos and ad copies. Especially the ones I see on story placements.


I know it is a lot of work having to design a creative for each placement, but it is worth it.

What about Instagram, Stories, and Audience Network? It’s essential to keep in mind each placement and adjust it to the order. Add what you’re missing out on your creative or in your ad copy.

Your ads should have an LTV!

The whole point of setting up a good sales funnel is to have a customer journey. In an ideal world, all your ads are top-of-funnel that go straight to conversion. It isn’t impossible, but you need good sales to funnel to fuel your ad account in most cases.


Here’s why you need to look at your funnels as an LTV cycle. Long-term planning for your creative strategy is so important. Customers need some convincing to convert at the end. That’s why we put so much effort into creating the perfect funnels, landing pages, email flows, and ads. It all should work together in conjunction. For example, giving a discount on the first touchpoint might give you good initial sales. But it takes away the power from the rest of the customer journey.

Design ads with the end goal in mind as well. We want them to convert at the beginning. It’s essential to give little by little with each touchpoint as they move along the funnel. It can come in many forms without the need to cut profits.

Consider customer journey in your ads. It’s essential to understand the customer journey for compelling creatives.

The Facebook advertising environment is competitive. It’s essential to have basic principles down to the tee. Less is sometimes more. Improving how you plan your creative strategy can make a difference.

It might seem like a lot of work to do on your own, as you gain more insight into what works, it becomes easier. You can focus more on scaling your account.

But this only works if you have the right agency partnered with you! 🤝


And that’s a wrap!

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Increase MOF Audience For Better Retargeting During BFCM

DimNiko | Increase MOF Audience For Better Retargeting During BFCM

As we all know the key to having a profitable Black Friday weekend is building up valuable audiences in advance!

There are many different ways to do this. We’ve discussed some in previous posts and podcasts, but today, I’m going to talk about another smart approach. 

Let’s say we’re selling books. Different genres, different authors, different languages. 

Read More: Are You Utilizing the Full Extent of Catalog Display and Retargeting Options Post iOS14?

Buying a book is a very intentional purchase. People are usually looking for a specific title or casually browsing (think wandering around a bookstore) trying to find something to spark their interest. And, of course, they’re great presents to consider for the holidays. 

The question is: how to engage with the audience and make them warm for future purchases. 

Currently, we’re facing these exact issues with one of our clients. 

The strategy we’ve found to work best is this:

We started to create different types of posts that raise questions to spark interest in their audience. 

For example: Who’s your favorite author? What’s your favorite genre? How many books have you read this year? What was the last book you’ve read? And so on…

In order to get more engagement on these posts, we added them to a campaign optimized for page post engagement.

The audience is very broad since everybody might be reading books so no specific demographics are needed.

By running this campaign we initiate discussions. 

People might be even talking to each other if they find other fans of their favorite author or genre. They might be exchanging titles of their favorite books with each other. 

We’re trying to initiate a small book club in our comments. 

It’s important to understand that this campaign is not optimized for conversions, so most likely you won’t be getting any purchases. But it’s definitely not a reason to switch it off.

The purpose of this campaign is to build the right audience for retargeting.

These people are definitely interested in books if they’re taking the time to answer the questions. They might not be ready to purchase right now because they don’t need a new book, but they might return to your store when you show them a nice offer. 

And you’re going to show them a nice offer on the Black Friday Cyber Monday weekend by retargeting this audience in your Middle of Funnel Campaign – which is based on the Facebook or Instagram engagers.

This audience might also be a very good core audience for building lookalikes. This is even better than targeting specific interests because we know that these people already have books as their interests.

Note!

It’s very important to constantly monitor the comments under the posts in order to understand the intentions of the users. Let’s say your question is «How many books have you read this year?» And all the answers are: «None», «Hate books», «Never opened one», «This year was awful enough, books would’ve made it worse» and so on. 

Obviously, this is not the perfect audience to retarget, the engagement might be high but these people will never change their mind and won’t purchase a book even if you show them the best sale ever.

In this case, I would recommend deleting this post from the campaign and focusing on those which have more relevant answers.

This tactic might obviously work for absolutely different products. The key is finding the correct questions or topics that can initiate the correct discussions.

In other words good luck in building up your audiences before BFCM and Christmas!

If you’d like to know more about the tactics we’re using in the agency in order to acquire new users.

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How To Lower CPA Strategically In Your Account

DimNiko | How To Lower ROAS Strategically In Your Account

Often media buyers or clients complain about high CPA in their accounts.

They say that they tried everything but their CPA just can’t go where their KPI is.

And usually, their KPI is not a good representation of the performance in their FB Ad account. 

Some clients who don’t know a lot about the FB game now, want the same results as 1 or 2 years ago.

Yeah right… Mission impossible if they don’t work on a higher AOV (average order value) as a mission #1.

Then when I do the analyses of their accounts, I see that there is 80% of their campaigns active above the KPI they should follow.

Sometimes all you need to do is to lower the average CPA you are following when you are optimizing all your campaigns.

If your target CPA is $20 and CPA 3, then you can’t have 80% of campaigns open with an average CPA of $25.

You need to kill all campaigns that in the last 7 or 14 days are above $20.

And launch new ones with the best creatives you can get.

I try to set up 2 different KPIs in my client’s account.

One I always follow when I optimize my prospecting campaigns, and the other is just for retargeting.

So if the overall KPI that the client gives me is $20 CPA, then I know I need prospecting campaigns to optimize on average at $25.

My retargeting campaigns then need to work from $15-18. If possible even lower.

If my prospecting vs retargeting ratio is 70:30, then I know exactly how many campaigns I need at a certain spend per day, to feed this ratio.

And my average CPA when you look both together is $20, then I also know how much I can push TOFs if BOF+MOF are performing at a certain CPA.

At the end of the day, it is all about calculations.

What is CPC, what is a conversion on the landing page, and what is CPA?

Based on that I can plan how many campaigns, what spend, and what revenue we can expect.

When you look at this more in-depth, you will see that all you need to do daily is to control the average cost per purchase or ROI based on the KPI you set up.

And kill campaigns as quickly as you launch new ones!

By this, I mean daily. Or at least every 2 days.

If you are struggling with CPA.

Calculate your CPA and then test, test, and test.

At the end of the day, 80 will fail but 20 will work.

So work on the 20 that is near your target KPI for cold and warm traffic.

Simple as that. 🙂

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Essential Audiences Who Should Never Be Missed When Starting a Facebook Ad Account

DimNiko | Essential Audiences Who Should Never Be Missed When Starting a Facebook Ad Account

When we start advertising in Facebook Ads, we all know that it’s critical to have the pixel installed and events configured on your website.

Once everything is implemented, one of the first things we must do is create Custom Audiences and Lookalike Audiences. 

We want to get the most out of the Facebook pixel. That’s why we have to create a long list of audiences who we use in ads later. Without these audiences, we would not be able to work in the different levels of the funnel making it very difficult for retargeting.

Read More: Three Lookalike Audience Hacks Dropping Our Client’s CPA’s

Custom Audiences lets you retarget people who have interacted with your business before: those who have purchased from your store or visited your website. 

The Lookalike Audiences is an incredible tool that allows us to create audiences who are similar to the people currently engaging with our business.

Every business needs to create audiences based on their business needs and niche, but there are some basic audiences that cannot be missed. 

When we create custom audiences we cover different periods of time and thus have more options to set up the campaigns. We use 3, 7,15, 30, 60, 90, 180 days.

Custom Audiences from our website

Custom Audiences from your website is a targeting option that matches people who visit your website with people on Facebook, using the Facebook pixel.

  • Page View: people viewing your website.
  • Purchase: people who purchase on your website.
  • Add to cart: people who add to cart on your website.
  • Initiated check out: people initiated check out on your website.

Engagement Custom Audience

These are made up of people who have engaged with your content across videos, Facebook page or Instagram account.

  • Facebook page: people who follow or interact with your Facebook page. 
  • Instagram account: people who visited or interacted with your Instagram profile, posts or ads. 
  • Video: people who watched your videos on Facebook or Instagram.

Lookalike Audience 

Lookalike Audiences are people who are similar to audiences you already care about. You can create multiple lookalikes with different levels of similarity to your source.

The best way is to create the 10 of them (1%, 1% to 2%, 2% to 3% following up to 10%).

A 1% lookalike consists of the people most similar to your lookalike audience source. Increasing the percentage creates a bigger, broader audience.

Lookalikes that cannot be missed out on targeting 180 days of period time are page view, purchase, add to cart, Facebook engages, and Instagram engagers.

We see that a large number of accounts are not using audiences properly for the funnel to be consistent.

These are some suggestions:

  • On TOF campaigns exclude: Purchase 180 days, Add to cart 30 days and Page View 30 days.
  • On MOF campaigns include: Facebook & Instagram engagers. 

Exclude: Purchase 180 days, Add to cart 30 days, and Page View 30 days.

  • On BOF campaigns include: Add to cart 30 days and Page View 30 days.

           Exclude: Purchase 180 days.

Use the audiences in a structured way and you will see that your campaigns will be much more effective.

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Where to Get Ideas for Your Ad Creatives

DimNiko |

Ad creatives are what your audience will see on your campaign. It varies from images, videos, to other formats that will be delivered to your audience.

The history of advertising has run deep. 

It would be amazing if advertising was still simple. Unlike today we have more to compete within the market.

Read More: Best Practices: Introducing New Ads to Your Campaigns

This would require lots of effort for your business to stand out. 

Only a small percentage of advertising can be remembered and properly attributed to your brand. You have 5 seconds to grab your audience’s attention.

Your ad must be able to cut through the noise in your audience’s feeds.

Here are some of the platforms where you can get Ideas for ad creatives

  1. Facebook Ad Library
  2. AdAge.com and other a like
  3. Check other industries
  4. Checkout how your competitors are doing it

Curating top-class creative campaigns, in reality, isn’t easy.

We encourage you to think of creativity, production, and media as one. 

Creativity is not just a responsibility of those in the design department. It is encouraged that it will be a collaborative process.

As a team, work towards the common goal of making a disruptive work that will cut through. 

Remember, more effective the campaign equates to more creative brainpower