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When to Use ABO and CBO?

DimNiko - CBO vs. ABO

When to Use ABO and CBO?

As many of you heard that CBO will not be mandatory anymore and ABO, adset budget optimisation, will still be available to use.

So which one to use?
The easy answer is both!

We at the agency have been using mainly CBO in the past months, as it has worked better on the majority of the accounts we manage.

However each ad account is different, some gets better CPM’s, some work better with Lifetime budget, CBO or ABO.

The best practice is to test and retest these setups on your account to see which brings the best possible results.

CBO works the best for us when it has data and room to optimise.

Data that the AI can gen from the pixel, from the ads, from the ad account and room means more budget per campaign.
We have had several discussions on how the CBO works and why it is important to not over-optimize as the algo will find the conversions on the lowest possible cost.

So when do we use ABO?
ABO, adset budget optimization is when you select how much budget each adset spends within a campaign.

This way you have way more control over the media buying, you are in charge of which adset /audience spends more or less.

I think ABO can give you higher chances of success when you spend less than $500 / day as you don’t have the luxury of giving a campaign 2-4 days without closing adsets, or setting campaign budgets over 50 x the CPA.

In some cases with ABO you are able to tell earlier whether that campaign will perform or not.

Testing with ABO can be as well easier as you don’t need to worry about the algo trying to pick the best audience and spend the budget there.

It will be forced to spend equally and try out all the ad variations you selected.

For certain accounts, ABO is more suitable for retargeting campaigns as it gives more control over the spending of each audience group.

Example when you have audiences such as ATC1day and PV15-30days

The second audience is probably 20x bigger than the first so a CBO set up would try to push the offer there.

The other situation when I would start with ABO is on a new ad account when there is not so much data on the pixel.
The AI cannot help you without having some history on the ad account and on the pixel.

With ABO you can guide the AI and once you collect enough data you can give more control to the AI by using CBO.

Moving forward knowing that ABO is going to be available I am sure we at the agency will use it more often.

I’d recommend for you as well to experiment with both set up and see which delivers you the best results.

Some ABO campaigns might help you find winning creatives and drop your CPA’s, but you might find that with CBO it is easier to scale which cocombinedogether will help you grow your business.

And don’t forget just because 6 months ago something didn’t work it doesn’t mean it won’t now.

Probably that’s the biggest takeaway I can give after managing several ad accounts over the years!

Advertising is a dynamic environment, which isn’t just changing based on technical updates from the platform, but as well based on user behavior changes and the number of advertisers, their spend and their methods as well.

If you’re spending over $500 a day and want to scale your brand

Book a call below:
https://dimniko.com/msp-apply

Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands. 

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How Colour Influences Consumer Behaviour

DimNiko - Color Pyschology

Color plays a massive factor in consumer behaviour when making subconscious purchasing decisions

Although it’s not an exact science

It is more important than you know.

Making creatives that take advantage of this subconscious behaviour in consumers can increase how prospective and existing customers perceive your brand.

Many businesses and brands rely on media buying and how accurately they can target their best audiences, demographics, behaviours etc.

While this is extremely important

Neglecting the efforts in branding can have a negative impact on your ad performance and click through rate.

When a business fails to consider the continuity between their creative, products, and website design

The customer can feel like they’re in a different store all together and lose interest.

Take mobile game ads as an example.

We’ve all seen them.

The study titled “Impact of color on marketing,”

Has found that up to 90% of snap judgments made about products can be based on color preferences and perceptions.

Although we would like to think that a certain color can trigger a sale

The truth is that color is too dependent on personal experiences to be universally translated to specific feelings.

Research shows that personal preferences, experiences, cultural differences, and context obscure the effect that individual colors have on consumer behaviour.

Joe Hallock’s “Colour Assignment” shows some clear preferences in certain colors across gender

And it’s important to note that most of his respondents were from Western societies.

Men generally prefer bolder colors

Where women prefer more soft colors according to Hallock’s study.

The environment

And especially cultural perception can play a big role in dictating color appropriateness for gender

And can influence individual color preferences.

The study also showcases gender preferences when it comes to color dislikes between genders.

What does this all mean and how can you take color preferences to your advantage?

Complement your brands color pallet

Your brand has a certain color palette

And within this pallet there are only a few color options that can compliment your main color

Usually your logo.

These should be used in your creatives,

Facebook page posts

Website

Products etc.

Know your CI (Corporate Identity)

Many companies lack to follow a strict CI strategy

And color plays a big role in your CI

This is also applicable with the fonts you use for your creatives.

Personality

Your color pallet should complement the personality of your brand

eg. Brown can resemble ruggedness

Green can resemble health and wellness

Blue’s and white can resemble cleanliness.

Gender Preferences

Base your color pallet for creatives on your ideal demographic

Where it is a 50 – 50 divide

Using a neutral color pallet that appeals to both genders is a preferred method.

Consistency

Choosing a color pallet and sticking with it.

Most of your returning customers would instantly recognize your brand

When they see the same colors that they can associate while making the purchase decision

Or from the first point of contact.

You would associate Navy Blue & White with Facebook

Red & White with Coca Cola

McDonalds with Red & Yellow etc.

The list is endless

Making sure you choose the correct color pallet for your brand

And staying consistent in this spectrum can give you a huge advantage in your marketing

And advertising efforts.

Big brands stay ahead because they keep the minor details in mind

And strive to perfect it from the start…

But this only works if you have the right agency partnered with you!

If you are spending over $500 a day and you want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

And that’s a wrap!

I’m Quintin, Media Buyer at DimNiko

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How to Take Advantage of Instagram Explore Ads

DimNiko - Instagram explore ads

As a marketer you are probably already aware of the huge power and influence of the Instagram platform.

Instagram offers several placements when it comes to paid advertising – Story ads and the Instagram feed.

But last year, Instagram launched a new placement.

The Explore feed.

The Explore feed of the Instagram app is basically a feed that allows users to find images and videos relevant to their interests.

Instagram’s algorithm will determine which content is valuable and personalized for you.

This can include:

Posts with a high engagement
Posts that people that you follow have liked
Accounts that are similar to the ones you follow

You can scroll down within the feed or you can select different categories according to your interests.

There are also several topic tabs at the top for you to choose from, that will display images and videos related to those specific themes.

So what do Instagram Explore Ads bring to the table?

  1. Users scrolling through the Explore feed are already in a discovery mindset and therefore they are more open to receive sponsored ads.
  2. You will be reaching audiences which are actively looking to discover something new.
  3. Your ad will be shown among other content which is culturally relevant and trendy.

It is important to mention that Instagram Explore feed ads don’t appear on the Explore feed itself.

Instead, ads will appear after a user taps a photo or video.

And once is clicked, that photo or video will expand to full-screen.

After that, the user will be able to scroll through another feed full with similar content to the image that was first selected.

This feed is where Explore ads appear, in the same format as standard Instagram feed ads.

Another important characteristic of Explore?

The placement cannot be selected by itself, you must also include the Instagram feed placement.

You don’t have to include Instagram Stories, but is highly recommended to include all three.

And you?

Are you already using Instagram Explore ads?

And remember,

If you are spending over $500 a day and you want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

Until next time 😉

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The Secret of Scaling an Account From 2k to 20k Daily Spend.

Today I would like to share with you a success story that happened in one of the accounts I’m managing.

The Client

The client is selling products from the beauty sphere. The products are DIY kits which makes them very attractive during the quarantine. So it was obvious that the account needs a lot of scaling because the demand is very high. But, what’s the best tactic to scale the campaigns without dropping the ROAS, you ask?

Well, that’s what I’m gonna tell you today.

The Tactic

Top Of The Funnel

So let’s start with the TOF traffic which is targeting absolutely new customers who have never engaged with the brand. I’ve been using very broad audiences for a while already in this account. I had two main TOF campaigns:

  1. A broad audience,
  2. A 10% LAL based on the pixel.

Just one ad set per campaign and dynamic ads. Since the audiences are broad there’s a lot of space for scaling. So I started increasing the budget 20-30% every day. If the results were good, I would even do it twice a day. Then I started getting new creatives from the client: new videos and new copies. They were reflecting on the quarantine situation and showing how the product ideally fits for using at home. I didn’t want to touch the existing campaigns and change the creatives there since they were performing amazingly. So every time I wanted to test new creatives I would just duplicate the TOF campaigns and change the creatives in the dynamic ads.

In a couple of days, I got 4 combinations of different creatives. Which brings us to 8 TOF campaigns. All of them were launched on $500 and I kept increasing every day or twice a day based on the results of the previous day. So in a week, the daily budget of the prospecting campaigns increased from $1k to $10k.

Middle of Funnel and Bottom of Funnel

Of course, the MOF and BOF traffic had to reflect the budget increase as well. Usually, my retargeting budget is around 30% of the overall budget. So I kept increasing the retargeting traffic accordingly. How did I do that? I duplicated the campaigns and tested all 4 combinations of the creatives.

Since I’m usually running the MOF and BOF on 180 days event data, the overlapping wasn’t an issue. The overall CPA of all the campaigns was under $20 while the target CPA is $35. The results gave us an opportunity to scale more and more. And we hit a $20k daily spend level.

So what does this case study show us?

Broad audiences – are definitely the key to scaling.

Don’t forget about this and if you’re spending over $500 a day

And also want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

Thanks!

Maryana from DimNiko 🙂

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How To Cope with The Current Situation in the eCommerce World?

DimNiko - Scale Campaigns

Right now the situation is difficult due to the pandemic all over the world. However, some countries are already one foot out. As per our current view, there are two types of business right now. One who are making a lot of money and ones who don’t have many sales. It’s really depending on your product.

If you are the first case well obviously you know what to do, but if you are in the second bucket here are a few suggestions. Many advertisers question themselves if they should continue running their FB ads or pause until things get back to normal.

We all hope it will be over soon but meanwhile better to focus on positive things rather than panicking and stressing out.

Here are a few things you can do in the meantime:

  1. Connect with your customers more than ever, show empathy,
  2. Keep them engaged on your social pages. As most of us are in lockdown people are glued to their phones and computers and spend more time online than ever. I speak just for myself my screen time has increased Significantly. As a media buyer I spent already a lot of time in front of my computer but now it’s even more. So, it’s a good time to build audience, and use it later plus if you step out you would lose ground to your competitors and you’d put yourself in a hard position in the following months.
  3. CPM’s are low right now! If you are tight on budget, indeed decrease or pause if needed, but if you can maintain a level of spend go that direction and at least keep brand campaigns live.
  4. If your shipping is delayed make sure your customers know, so they know what to expect and won’t be disappointed. However, Facebook took good care of this and you can appeal if you got a bad page score. In addition to compensating late shipping or as empathy for the current situation, you can offer special discounts for this period.
  5. Another decision is to rethink at this point, your traffic channels as they won’t be doing their normal job this time. As well it’s a good time to focus on different areas to improve. Whether it’s your creatives, website, emails there is always room for improvement. You can as well do surveys ( if you didn’t already) to find out more about what your customers think it will be a great boost to find out where your marketing is leaking.

We would be happy to hear your experience and overall the communication strategy you are using right now and how is your business holding up?

If you’re spending over $500 a day And want to scale your brand

Book a call below:
https://dimniko.com/msp-apply

As final words, stay positive and expectedly things will get back to normal soon.

Ago,

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How to “Create” a Problem Solving Angle When Your Product Doesn’t Solve a Problem?

DimNiko - Problem Solving Angle

Problem solving is the easiest angle a brand can come up with when it comes to giving a the consumer a reason to buy your product. This week I’m going to share how to apply ad angles, ad copies and landing page examples for products that don’t solve a problem, such jewelry, apparel and other trendy, novelty products.

It is a very rational idea, therefore it is easy to build the advertising message around it. However with most novelty products, when the shopping is mainly impulsive, especially when you are acquiring new customers, it’s hard to find the best angle or problem that would get the attention of your prospects.

Your message needs to appeal to the consumer based on your product’s online proposition value. It doesn’t have to solve a problem, as long as you know your product’s value, which is ideally the reason why the customer chose your product over another brand, or over another product. Once you are aware of the reason’s, in most cases it will even solve an underlying problem for them that you may not even have thought of.

For example, some people buy certain products because the advertiser gives them perspective of where and how the product can be worn. Giving the customer that purchasing experience that they are looking for, or what they are actually trying to avoid. I am not a stylist, I don’t want to match pieces together in my head, nor I want to think hard whether that dress is appropriate to dinner. When advertisers build their messages around the accurate sizing, the softness of the material, all those product or brand specific benefits have been pain points before for someone. All these reasons somewhere hide a problem that the customer might be facing, even without them knowing that until someone shows them the perfect ad.

Another example, when we talk about jewelry you might find it hard to angle it around a problem, but believe me there could be several. It can be a couple simple one, like hard to find quality pieces, with quick delivery and easy return. But that’s just too easy when most online companies can provide it.

People could buy themselves jewelry for a specific occasion or just to a specific outfit that might make the best post on Instagram. Or to boost their self confidence to ask a girl out, or just to look like someone cool they fancy. It all hides a very good reason, which is your perfect content angle for ads, offers and landing pages.

I hope you enjoed the read! If you’re spending over $500 a day and want to scale your brand

Book a call below:
https://dimniko.com/msp-apply

Cheers,
Monika

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6 Reasons Why Your Email Marketing Is Under Performing

DimNiko - Email Marketing

Depending on how you manage your email marketing, it can be either very rewarding, or it can end in failure. Special attention needs to be paid to your open rate, CTR rate, the number of people who unsubscribed from your newsletters, and, of course, ROI.

You have to make sure all of these are being kept in check, and in this blog post, we will point out some things that might be the reasons your email marketing is under performing.

Subject Line

It is extremely important how you phrase your subject lines. Subject lines are the first thing that the recipient sees. If they don’t draw their attention, your emails will stay unread.

It is important that they contain two key elements: what your emails are about and why they are worth opening. Therefore, subject lines that are not recommended are the ones that:

• Are too long – the recommended length is between 61 and 70 characters. The shorter, the better.
• Are misleading – if they make a promise that the content of your email doesn’t fulfill, or don’t provide anything beneficial to the reader.
• Contain spam words, or are with uppercase letters.
• Contain your company’s name.
• Start with a greeting, such as “Hi” or “Hey”.
• Have grammatical mistakes and misspellings.
• Have too many emojis.
• Do not awaken interest and create a sense of urgency – which works in cases when you want to emphasize expiring deals or products running out of stock.

So, if you are practicing any of the things above, now is the time to stop.

Irrelevant Email Preheader

The next thing a person sees is your email preheader. Preheaders are basically extensions to your subject lines. They serve as a preview of what your email is about. Perhaps they are not enticing enough and have no real connection to either what the subject line says or what the body of your email says. Also, be mindful of grammar at all times.

If your subject lines and preheaders have these flaws, please fix them so that they are enticing, grammatically correct, and make them in accordance with the rest of the email

Bad Send Time and Frequency

Another drawback to your campaign could be the sending time and sending frequency of your emails.

It is important to know when exactly your target audience checks their emails. For example, if your target audience are office workers, send them emails when they have the time to check them, or on weekends.

Also, don’t send your emails too often or too rarely. Aim to find the compromise between the two. In order to do that, see which segment can sustain higher, and which one lower frequency. You don’t want your subscribers to be fed up with you or to completely forget about you.

Not Following Click-Through Rates

Do your subscribers open your emails, but your campaigns are still underperforming? It is now time to look at your click-through rate (CTR).

CTRs denote that the recipient not only opened your email, but clicked on any link that was within that email. If your audience does not relate to your content fully, that means your CTR is low. Here are the factors that might affect your CTR:

• Your email copy doesn’t communicate anything to the audience – it may altogether speak to the wrong audience.
• The design/imagery of your emails is not interesting or relevant enough.
• Your call-to-action isn’t enticing or important enough.
• In the age of vast usage of mobile phones, your campaigns are not mobile optimized.

All of these can discourage your subscribers from clicking on anything within your emails. They simply aren’t drawn to the content and they are not interested in discovering more about what you have to offer.

Not Segmenting Your List

One of the main reasons your audience isn’t connecting might be due to the bad segmentation. You should be able to make proper segmentation of your list and send only relevant messages to people in each segment. Tailor your emails according to the tastes and needs of your segments.

You can base your segmentation on almost anything – geographics (country, city, language, climate), demographics (age, gender, income), physiographics (lifestyle, values, attitudes), and behavior (intent, occasion, engagement).

You should create proper segments based on these and other criteria, and then tailor your content to suit each group.

For instance, an online fashion retailer can get great results by segmenting the list by gender – showing the men’s items to men and women’s items to women. If they go one step further and combine it with size and style preferences, they can get even better results. It gets even better if they offer the right sizes on the landing pages and exclude sizes, not in stock or offer casual, business, and other styles the recipient is most likely to buy, and more.

Underestimating Design and Content

As far as the design goes, you don’t want your campaigns to look plain or all over the place, but you want them neat, with fewer CTA buttons. Make sure they are meaningful and awaken a sense of urgency. Your emails should be easy to navigate. In this fast-paced world, people are looking for clarity and ease of access above all else. If you combine all of that, the only remaining thing is to optimize your campaigns for mobile users, so that everyone can enjoy and interact with your beautiful emails.

When it comes to the content, the best remedy for this is to get to know your target audience well and deliver content that interests them, in a way that is engaging and personal.
Bear in mind that some recipients will view your emails with images turned off. For that reason, it is very important that you add ‘alt text’ to your images. Alt-text is the text that can be seen if your readers’ ISP has the images turned off. If their images are turned off, they will be able to know what your email is all about by reading the alt text.

To Sum Up

The key to improving all of these parameters is connecting with your audience. By using proper segmentation, relevant, interesting content and design, proper grammar, and mobile optimization, you can go a long way. Check out our other blog posts that deal with these issues. Good luck with your next campaign!

Reach out to us to learn how to turn your email marketing into the most powerful marketing tool for your brand.

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Why You Should Retarget Your Email Subscribers On Facebook

DimNiko - Retargeting Emails

Have you ever wondered if Messenger ads could help you to drive sales, increase conversions, or get qualified leads? The answer is yes. Messenger ads can help you do all that. And why is that? Well, because Messenger ads allow you to have real, organic conversations with your customers and by reaching customers instantly. You will be able to increase conversions and response rates. There are two options when it comes to the Messenger campaign objective, you can pick between:

  1. Sponsored messages ads
  2. Click to messenger ads.

Sponsored Messages Ads

Sponsored messages allow you to message directly someone that you already had a conversation with in Messenger. These ads look like a regular message from a friend but instead it’s a message from a business. As I have already mentioned, with Sponsored messages you can only target people who have previously messaged your Facebook page. So if you would like to run Sponsored message ads, but the number of people who have messaged your page is too low.

Click to Messenger Ads

You can start using Call to messenger ads first and increase the number of people that will message you. Therefore increase your audience for Sponsored messages. This is a great option for middle of funnel retargeting campaigns. For example if you have a limited time offer or a brand new product that you want to share with your customers right away.

Click to messenger ads on the other hand appear on the regular Facebook or Instagram feed. However, unlike a typical news feed ad, the CTA will say “Send Message” and will open a Messenger chat when you click on it. You can even personalise your ad by adding the user’s name, and you can also set up quick replies with the most frequent questions asked for customers to pick from. Or buttons to send people to a destination outside the messenger conversation. Another option would be to connect a bot so people will receive instant responses based on what they message back.

Are you still wondering why you should try Facebook Messenger ads?

Here are some more advantages:

  1. You can reach people faster than with any other type of ads. Using a live chat service in some way will help you increase your conversions because responding to a potential client fast will increase your chances of closing a deal.
  2. You can send users personalized messages. You can only do this for people who have interacted with your ads previously. You can get direct messages to a user within their Messenger. So you are not restricted only to the news feed meaning you can reach out to your audience with a more natural personalized message. This gives you a better shot at landing conversions compared with a regular remarketing ad on their feed.
  3. Your chat will remain in the user’s Messenger inbox. Either if you use Sponsored messages or Click to messenger ads. Your chats will remain in your user’s inbox and that is great for retargeting purposes.
  4. They offer the ability to talk with users directly. Messenger ads give you the possibility to understand your users needs immediately.

And to wrap things up, remember that the best practice when it comes to Facebook messenger advertising is to start with Click to messenger ads. And once you have enough users that have engaged with your Page via messages you can re-engaged with those users sending a message with Sponsored messages. The advantage of using a Sponsored message over other types of ads is that your audience will receive a notification in their Facebook inbox. Therefore are more likely to engage with the ad compared to other regular ads.

And you, have you already tried Messenger ads? What are you waiting for?

Give it a try and do not forget to contact us in https://scale.dimniko.com/

If you have any questions!

Until next time 😉

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How Message Campaigns Can Bring Down The Cost of Your Results By 2x – Untapped Strategy!

DimNiko - Messenger Campaigns

I never worked with message campaigns before as I mostly used Conversions optimization for the past 3 years. 30% of my time goes to lead generation, traffic, catalog sales, post engagement and video views. 6 years ago I ran lots of page like campaigns, as my strategy was at that time (now grey area), to build up quickly fan pages for famous athletes and sport teams, and then post affiliate offers to those pages and make a lot of money. That’s when I started to play with Facebook and from there a lot of things changed.

Some changes were good and some changes were bad. The worst change was when it became hard for newbies like I was at that time, to learn this game by not spending tons of money. At that time, you could get 1000 fans easily with 20-50 USD. Now you have to pay a lot more. How did that work? Easy. You just made an ad with ‘Like our page if you like ’. Or ‘You like _, then like our page’. It was easy money and a very easy game for newbies.

A few friends of mine scaled their business to 30-50 pages in a few months, and every page brought 5-20k a month in affiliate revenue. For me it wasn’t such a big success, but I made some money so that I could later spend on learning new techniques and buying more ads. So at the end, what Facebook gave me it took back. Pretty sad, right?

The thing that it didn’t take from me is my knowledge, so I can quickly adopt and test new things not just on FB, but also on other media channels. In the end, they all work the same. You test, you optimize, you scale and then repeat the cycle. But I didn’t want to talk about this today. I started this topic just to bring the bigger picture of how some things that used to work a few years ago, now just don’t work. And how quickly we have to adapt to new things that Facebook spits out everyday.

As I mentioned before, these message campaigns were very new for me 2 months ago. But after I learnt how they work, they can be implemented to most online businesses very quickly.

So let me first tell you what a message campaign is – It’s the campaign on Facebook that optimizes for Messenger conversations. This means that it sends people from your ad to conversation with FB Messenger. You will need to change the ad copy and invite people at the end to get more help or information via chat. When a user clicks from your ad and starts to chat with you, FB sees this as a conversion and shows your ads to more and more people, who are more likely to chat during the optimization phase.

The reason why I started using those ads was my new client, who was collection leads for his service in a financial niche. He had a team of several support agents on the phone, who called each lead as soon as he or she completed a form on their website on a daily basis. The best leads as he said were very ‘hot leads’ – that means those which his agents called up to 15 mins after they signed up this form. His CPL (cost per leads) was increasing lately so he came to us if we can help him.

When I got his account I almost went crazy, as there were more than 100 small campaigns segmented by little geos of no more than 50k people. Half of the account was at small budget and half around $100. He wanted to have leads around $30 but lately leads cost went up to $50 and even $70 at some days. The problem with this account was also daily optimization, as we weren’t allowed to run ads 24/7, but we had to turn them down daily after a certain amount of budget was spent.

We also had to run ads only during the time his agents were in the office. That was 7am to 5pm Monday to Thursday. Pretty hectic scenario for campaign optimization right? Anyway, after one week I somehow figured out how to manage them with rules. I tried FB rules but couldn’t make it for the account spend limit at certain budget, so I had to go to Revealbot app and scheduled several rules there. At one point when everything was automated, and when I killed 3/4 of his nonprofitable campaigns, I realized this won’t work as I predicted at the beginning. Targeted geo was very small and campaigns just weren’t spending enough to be where we said we were gonna be.

So one day I started to test message campaigns, as I found one campaign from the past that performed really well. He or the agency before wanted to test those campaigns, and I saw it brought some cheap leads. I decided to split-test this with several creatives and just duplicate all lead campaigns into msg at higher budget. After a week of testing and scaling daily message campaigns, the client called me in excitement and told me how happy he is with our results.

So far I couldn’t really know how good they are performing, because we didn’t get daily reports of how many of those lead and message campaigns actually converted for him. But he explained weekly results and concluded that those message campaigns outperformed lead campaigns by 2x. This means that the conversion rate of final leads out of those msg campaigns were 50%, while at lead it was less than 25%. It also means that when I see 10 message conversions in my ads manager, they get 5 deals signed that day.

In comparison to standard lead campaigns where conversion was less than 25%, that would mean only 2 leads that day.

Now the final result is even better! Drum roll please!!

The conversions for leads as I said before, were costing us lately $50 to $70. But the conversion for message campaigns were costing us $6-10. What do you say about that?!

Will you try this in your business?? Will you make it work?? Msg campaigns are a great opportunity right now and definitely are worth your focus and testing. With the right steps, we think you can bring the costs of your CPA or CPL down to 2x if not higher. For sure you need to have a person who will respond to those messages, but that is very easy to do. Then you will have to test and optimize and then test again and scale and… you know how it goes. If you want us to set up this system in your business, go here and sign up with us ==> www.dimniko.com/scale

We think it is a big opportunity if done in the right way. Especially now when nobody is using this method and the cost is still very low.

Anyway, have a good day and don’t miss opportunities FB is bringing you!

The quicker you adopt, the better your business can grow.

Ciao, Matej