Zero to Double: Why We Always Succeed in Increasing Our Client Sales

CASE StuDY

How We Doubled a Finance Broker's Sales

$1900

Daily Ad Spend

200%

INCrease IN Daily SALES

Zero to double: Why we always succeed in increasing our client sales

Warm audiences mean better quality leads and better revenue.

Our strategy?

Thinking outside the box with proper funneling! 

If the results aren’t there and your current strategy isn’t working, it’s time to look for new angles you haven’t used before. 

DimNiko agency knows when they cut ties with a strategy and try something new. We don’t wait around hoping it’ll work out. We pivot fast and we don’t give up – it’s not part of our dictionary. 

A few months ago, we took on a unique client – a finance broker who has more than 20 competitor lenders. 

They were spending around $1000 a day without returns. That’s taking a big risk to only lose more capital.

At the start of our partnership, we were able to increase their sales by 200% in just a couple of months.

We made it look easy. 

But the truth is we worked hard to understand our client’s customers. 

Before our client started working with us, they only focused on two types of audiences: bad creditors and pensioners. Both are cold audiences.

When we took over, we analyzed their audiences and decided to try something new because their current targeting didn’t seem like the best match for the client. 

We expanded the Facebook Ad reach targeting more audiences that converted into sales. Scaling the budget, doubling then tripling the returns was our main goal.

Curious about the solution we implemented to achieve our goals?

Aside from building a funnel with cold, warm, and hot traffic, we also broadened our leads by extending our testing reach to people of varying and similar interests.

This proved to be fruitful especially when paired with user-generated content. An approach that has not been tested by our client before.

Rather than focusing on what the company can give our customers, we focused on what our client has already done for our customers and made these customers speak for the client.

In today’s day and age, nothing is more trustworthy than customer satisfaction, honest reviews, and word-of-mouth recommendations. 

These solutions were the start of jaw-dropping results. 

Our biggest achievement?

Finally being able to extract what types of customers have the highest conversions at a very low cost per lead (CPL). We found out that more people are interested in getting a car loan for a specific car type, which made it clear why the client was not getting the results they wanted right from the start.

From zero conversions, we were able to gradually increase it to 17  and then an even higher number as we continued with our campaign. 

We were able to boost the conversions to heights up to 200% of their usual sales while lowering the cost per lead (CPL) to a floor rate.

We have been able to scale this retargeting campaign, increasing the number of results and maintaining the CPLs under our KPIs:

How do we keep it steady?

After finding stability on the quality leads and conversions, we decided to maintain the budget to avoid unnecessary costs for the client. 

At this point, we also need to think about wise spending and keeping the costs at a minimum while keeping the returns at the maximum.

All these were done by our team without going over our client’s CPL budget.

This already means a steady and more reliable inflow of income for Responsive Lending. And if they decide to scale even more with our help, more sales will rush in.

We see things like this all the time. Clients will come to us targeting the wrong audience, or completely missing the audience they should be targeting. 

With our world-class team of marketers, we’re able to analyze brands and find the audiences they truly need to be targeting. 

If your ads aren’t converting, it might be time to look at your audiences and how you’re speaking to them. 

Or, if you’re like our client and want someone to help you with this, we’re happy to help you out. 

And, maybe our next client case study will be about your brand. 

If you’re looking for a partner dedicated to your brand’s growth. 

Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands. 

ARE YOU READY TO SCALE YOUR ECOMMERCE BRAND?

Want In On The Juiciest Brand Building Strategies? Subscribe to Our Daily Newsletter

Pretoria:
60 Glenwood Road
The Aviary, First Floor, Office 2
Glenwood
Gauteng - South Africa
0081

Hong Kong:
Unit 1102
11/F 29 Austin Rd
Tsim Sha Thui KL
Hong Kong

Our Warm Traffic Strategy Used to 32.97x ROAS During Black Friday

CASE StuDY

Our Warm Traffic Strategy Used to 32.97x ROAS During Black Friday

32.97X

RETURN ON AD SPEND

431K

Monthly Sales Revenue

Our Warm Traffic Strategy Used to 32.97x ROAS During Black Friday

Black Friday and Cyber Monday are always big days for eCommerce brands. 

Consumers have their credit cards ready to buy. 

So it’s no surprise that these are usually the brand’s biggest days revenue-wise. 

One of our biggest clients had a pretty epic BFCM. 

They saw $431,341USD on Black Friday alone. 

We’re not even going to touch on Cyber Monday

But for reference, it was a very similar number. 

Anyways, this brand, they are in the beauty niche.

Selling DIY nail polish. 

Literally the perfect Christmas gift for any female. 

We started their Black Friday prep at the beginning of November.

There were two basic strategies we used. 

The first was targeting their very active and engaging Facebook Page and community. 

This brand had utilized an online community like none other. 

Their Facebook group was a place for people to get inspiration and ask questions about the product. 

Our main goal here was to increase traffic to the page before Black Friday. 

We created a campaign sending traffic to their Facebook page. The budget was about $10/day. 

We kept the budget low because we knew the campaign wasn’t going to bring in purchases rather acquire new visitors. 

By driving people to their page, we were increasing brand awareness so when Black Friday hit we could retarget them in our middle of funnel campaigns. 

Since the client was posting engaging content, the audience was warm and trusted the brand. 

When the Black Friday sale hit, we retargeted this audience and saw an average ROAS of 21.2

A crazy high ROAS. 

Our second strategy was experimenting with optimization events. 

Everyone is always longing for purchases – it’s why we optimize our campaigns for purchases. 

But even if a purchase is a goal, it’s important to look at the structure of campaigns from a bigger perspective. 

To do this – we uploaded several campaigns with Add to Cart optimization. 

We were getting really cheap Add to Carts, but very few purchases. 

Despite the high cost per purchase, we kept the campaigns on. 

The goal here was to build a big strong audience of people who added products to their cart but didn’t purchase. 

When Black Friday rolled around, we retargeted this audience with the very product they left in their cart. 

This made them convert. 

The average ROAS for our bottom of funnel campaign was 32.97

Both of the approaches had very similar ideas. 

We wanted to create different warm audiences who were waiting for these Black Friday offers. 

The offer was 25% off the entire website + free shipping. 

Most of November was a slow period because our main goal was to accumulate different types of future customers and pull them into our funnel to retarget during Black Friday. 

The result was a huge spike at the end of the month. 

As you can see from this screenshot, we managed to have a very successful Black Friday offer. 

Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands. 

ARE YOU READY TO SCALE YOUR ECOMMERCE BRAND?

Want In On The Juiciest Brand Building Strategies? Subscribe to Our Daily Newsletter

Pretoria:
60 Glenwood Road
The Aviary, First Floor, Office 2
Glenwood
Gauteng - South Africa
0081

Hong Kong:
Unit 1102
11/F 29 Austin Rd
Tsim Sha Thui KL
Hong Kong

How We Doubled a DIY Product’s TOF Sales in 10 Weeks During iOS14 Update

$4200

Daily Ad Spend

CASE StuDY

How We Doubled a DIY Product's TOF Sales in 10 Weeks During iOS14 Update

3X

RETURN ON AD SPEND

120K

Monthly Sales Revenue

How We Doubled a DIY Product's TOF Sales in 10 Weeks During iOS14 Update


Facebook reporting has been a struggle for the past several months.

This is no surprise. 

Almost every client we talk to has something to say about how the iOS14 update has messed with their Ad Reporting and they can’t optimize their campaigns properly.

It makes finding angles that work, testing, and optimizing a whole new ball game. 

A few months ago, we had one particular client come to us. 

They’re an online art company that sells instructional painting guides. 

It’s less complicated than it sounds – we promise lol 

Anyways, their number one issue was reading Facebook Ads Manager Data. 

The ROAS wasn’t reporting correctly. 

This means they weren’t able to set proper KPIs and had troubles scaling profitably. 

Plus, finding new angles and proper testing and optimizing tactics was a challenge – among other things. 

It was similar to many other new client stories we’ve been hearing. 

So we took them under our wing and started to work on scaling them. 

Within 10 weeks, we were able to 2x their sales, 3x their sales revenue, and almost 2x their returning customer rate – all during iOS14 update. 

To get started with the client, we needed to begin with calculating/estimating KPIs that we could use to scale. 

As mentioned above, this was their number one issue due to reporting issues. 

We made sure these KPIs weren’t losing the brand money and would help us in scaling the account profitably. 

To do this, we analyzed trends in Shopify revenue to help us navigate through the iOS14 delay in attribution purchases that weren’t shown in the ads manager. 

We were able to do this because we knew Facebook was their primary Top of Funnel traffic source. 

Analyzing their TOF funnel KPIs while looking at cost per add to cart helped us a lot. 

When we saw a campaign with promising early funnel stage metrics, we allowed these campaigns to run for longer, rather than turning them off for not reaching purchase KPIs. 

From this, we saw the ATC convert and began to see optimization improvements for purchases. 

We also prioritized campaign structure, so Facebook can optimize quickly and sustainably – this helps with keeping performance stable while scaling. 

Once the reporting was sorted, we needed to find angles that worked. 

This meant we needed to test a lot. 

For testing, we used single ad sets and single ad testing campaigns. 

When testing an audience, we chose winning creatives we knew worked. 

For testing creatives, we chose a winning audience we knew converted. 

Once we found winners in these campaigns, we gradually increased the budget by 20% every few days provided the KPIs were met and scaled these campaigns as high as we could vertically. 

For a faster scale, we duplicated the winning test campaigns and increased the budget on the new duplicate. 

If this threw off optimization, then it wasn’t a big deal as we could simply turn off or scale down the new campaigns and have the old ones still running.  

If the performance was sustained, this was a win. It was a quick way to double the budget for a single ad and allowed us to scale horizontally. 

Now, we weren’t only scaling vertically, but we were scaling horizontally as well. 

A double whammy if you ask us. 

From here, we put the winning creatives and audiences into a scaling campaign. 

This was a high budget 4-5 Ad Set, 4-6 Creative CBO campaign. 

All ad sets had the same 4-6 winning post IDs, and we started off with 3 creatives. As we found more winners, added them in on the ad level, gradually increasing the budget with each new ad.

This is a great example of using the vertical and horizontal scale in unison, with minimal risk of hurting optimization – the reason we were able to scale the budget so fast. 

One important factor was that we allowed extra room in the reported KPIs. 

If we had stuck to the original 2.5X ROAS KPI before scaling, we would never have achieved these results. 

By dropping the KPIs and accounting for people buying later on (after clicking an ad, referrals, etc.), or not being tracked by iOS14 – we ended up seeing an overall increase week over week in Shopify despite a decrease in Facebook KPIs decreasing. 

We were positive the increase was due to our efforts because as mentioned above, Facebook is the client’s only considerable traffic source and the only variable that changed in the last 10 weeks. 

To scale, even more, once we found winning creatives we doubled down on these angles building variations testing subtle details like thumbnails, opening frames, etc. to scratch every last cent out of these creatives. 

With this strategy, we were able to scale the client’s ad spend from $1300USD to $4200USD in a span of 10 weeks while increasing their sales revenue from $40,000USD/week to $120,000USD/week.


We increased their cold customer from 2,190 (May 2021) to 5,120 (August)


While practically doubling the returning customers from 742 (May 2021) to 1248 (August 2021) And, dropping their CPA from $37 to $26 during the last few weeks.

All of this success can be attributed to the extra room in the KPIs and testing new angles we found resonated with their customers. 

At the end of the day, yeah iOS14 sucks and has impacted a lot of brand’s ability to scale. 

But, if you’re working with the right team who understands the difficulties of the current Facebook Ads marketplace, then you can still see some wicked success. 

Don’t let the fear of change stop you from scaling. 

Our team has developed ways to go beyond Facebook’s reporting and determine where the successful campaigns lie. 

If you’re looking to scale during this unpredictable time, book a call with our team below.

Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands. 

ARE YOU READY TO SCALE YOUR ECOMMERCE BRAND?

Want In On The Juiciest Brand Building Strategies? Subscribe to Our Daily Newsletter

Pretoria:
60 Glenwood Road
The Aviary, First Floor, Office 2
Glenwood
Gauteng - South Africa
0081

Hong Kong:
Unit 1102
11/F 29 Austin Rd
Tsim Sha Thui KL
Hong Kong

How We Took a Client to 1M in Revenue Through Diversifying Their Traffic Sources

$260

Daily Ad Spend

CASE StuDY

How We Took a Client to 1M in Revenue Through Diversifying Their Traffic Sources

13X

RETURN ON AD SPEND

124K

Monthly Sales Revenue

How We Took a Client to 1M in Revenue Through Diversifying Their Traffic Sources

Today we’re going to discuss a long term client. 

A client who has been with us since the start. 

This client is an automotive brand specializing in remote car starters . 

You might have heard us discuss them previously because their results continue to be epic. 

But, today, we’re going to branch out from our typical Facebook Ads discussion and jump into Google Ads. 

The client decided in 2018 to diversify their traffic with Google Ads to help compliment their current ads on Facebook. 

We started from scratch building the account from the bottom up. 

The client’s goal here was to reach 1M in revenue. 

We achieved this within the first year and we’ve been under their KPIs ever since we started scaling their brand in 2018. 

Right now, we’re currently doing 124K in revenue / month, with a 13X ROAS spending 260$/day in ad spend… 

There’s nothing crazy about the amount we’re spending. In fact, the ad spend is super cheap compared to other platforms. 

But again, the sole purpose of running Google Ads was to compliment their Facebook Ads. 

Even our strategy isn’t crazy wild or anything, but the important thing here is that Facebook and Google are great complimentary platforms to run. 

Retargeting someone on Facebook who was searching for your product on Google ensures they’re not forgetting your brand. 

It keeps your brand top of mind when they are ready to purchase. 

So here’s how we set it up: 

For the first campaign, we set up a branded keyword campaign based on the business name. 

Pretty simple. 

The idea here is that branded keywords allow people who see your ad on Facebook easily find your brand on Google without landing on your competitors site.

And, for the second campaign, we set up non branded keywords, targeting keywords related to their business that we thought people would be using when researching their product. 

Basically anything related to car brands, or automatic / remote car starters. 

Since the product didn’t work for all car models, we used ad groups to separate keywords for each car model to ensure the right users would land on the relevant products. 

Ultimately improving the customer experience.

Both campaigns were set up in Google search with responsive ads. 

We optimized keywords based on what we saw was working vs what wasn’t. 

The campaigns have been stable and profitable from the very start 

And, the CPA has been under $10 vs $50-60 CPAs we’re getting from Facebook Ads

Making it easier to scale while simultaneously driving brand awareness and getting the product seen by a new audience. 

In the first three months running Google Ads, our revenue was $47K since then we’ve 7x the revenue and are currently pulling in $372K revenue in the last 3 months. 

The ROAS went from 8X to 13X. 

And our ad spend went from $50/day with 2 campaigns to $110/day in one campaign and $150/day in the other. 

See the strategy isn’t anything wild or outstanding, but the results?

We’re pulling in a new audience for this client that they wouldn’t have had before. 

Sales that you can’t get from Facebook

And nurturing them through the funnel. 

So if you want to diversify your traffic and make sure you’re reaching every potential buyer across a variety of platforms, our team is happy to help out. 

We’re running ads on Google, YouTube, LinkedIn, Pinterest, SnapChat, TikTok, and Twitter. 

Any one of these we’re happy to help you out with. 

If you’re interested book a call below 

Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands. 

ARE YOU READY TO SCALE YOUR ECOMMERCE BRAND?

Want In On The Juiciest Brand Building Strategies? Subscribe to Our Daily Newsletter

Pretoria:
60 Glenwood Road
The Aviary, First Floor, Office 2
Glenwood
Gauteng - South Africa
0081

Hong Kong:
Unit 1102
11/F 29 Austin Rd
Tsim Sha Thui KL
Hong Kong

Scaling an Ad Account to $17,000 / Day While Reducing CPA by 25% for a Coffee Company

$17,000

Monthly Ad Spend

CASE StuDY

Scaling an Ad Account to $17,000 / Day While Reducing CPA by 25% for a Coffee Company

25%

REDuced CPA

Scaling an Ad Account to $17,000 / Day While Reducing CPA by 25% for a Coffee Company

Today, I wanna share something crazy.

It’s the results from a campaign we ran for one of our premium agency clients, Vitacup.

Vitacup is a company from San Diego, California that make vitamin and superfood infused coffee and tea products.

They were on a mission to grow their company… but they were stuck.

Vitacup were past 7 figures in revenue, but their cost to make a sale was well over $50 and super inconsistent.

Worst of all, they were burning through investor cash fast… with a 3 month payback period on LTV (lifetime value of a customer).

From an ad perspective… they were having issues scaling their account.

The goal was to keep their CPA (cost per acquisition of a customer) under $50 and scale to $140,000 / month.

So – before we started – we did an audit of the account to get clear on the best strategy moving forward… and there was 4 key issues:

The client had way too many different offers & landing pages running at the same time.

It was virtually impossible to know which was working.

As we all know… 80% of sales come from 20% of your marketing efforts – but we didn’t know which 20%.

The conversion value wasn’t set… so the ROAS (Return on Ad Spend) data was irrelevant – making it impossible to optimise.

Next to no lookalike audiences were used… only interest targeting.

Rules were not used in the ad account to optimise the campaigns… and overall – the account lacked structure.

Oh and here’s the crazy part:

Over 400 campaigns were uploaded in the previous month alone.

This was a recurring pattern, where 50 campaigns would be uploaded every few days to try and stop campaigns from dying off.

As you can imagine… that’s a lot of work, it’s super annoying, and most of all… it’s not necessary to get great results.

Now – just to be clear:

This is absolutely no shot at whoever had run this account before… 

It was simply the situation we were in.

We identified the quick wins we could see to help Vitacup dominate and scale as quickly as possible.

Here’s what happened next:

We created 2 landing pages with clear offers and prepared to only run ads to those.

Based on the historical performance of the account, we created a clear & coherent structure for the campaigns to follow.

Here’s what it looked like:

We launched high budget CBO (campaign budget optimisation) campaigns.

Inside them, we used dynamic creatives, so we could test multiple ad images, videos, and versions of ad copy at once.

Spend was at $800 – $1000 / day per campaign with 10 adsets each inside them.

We put the best performing audiences from the past in the adsets… and included Lookalike audiences throughout.

Madgicx was harnessed so we could find new audience pools to further optimise the CPA.

Now – why did we do these things here?

Well firstly, we wanted to cover off a common mistake people make when it comes to scaling ads.

So many media buyers, and companies, struggle with scaling their campaigns.

But one of the easiest ways to scale is simply start your campaigns at a higher budget.

Sounds way too easy – but trust me, it works.

By starting our campaigns at higher budgets, and combining the best audiences and creatives, we were able to reach the 50 conversion per day threshold fast… which stabilised delivery.

Dynamic ad creatives helped with avoiding ad fatigue.

Plus – with the bigger pool of audiences we now had, the ads weren’t fatiguing nearly as fast.

Through the first month of working with Vitacup:

We increased the ad spend by 60%, and reduced the CPA to $33 using rules inside the account.

As we scaled the account – we were able to quickly learn the ad account specific signals.

This helped us know how many conversions to expect each day – so we could set up rules based on how the account performed each day.

For example:

On any given day, if the CPA was under $55 by 8am – we knew we’d have a great day and would scale the account that day.

If it looked bad initially, we would slow the spend and reset it at midnight.

As mentioned, when starting the account, we were spending $800 – $1000 / day.

As results started coming in below KPI, we scaled.

From $2k per day, to $5k and over $9k per day regularly, just using automated rules.

In the second month with Vitacup, we doubled the adspend and kept the CPA around $44.

On the biggest day of spend throughout the campaign, we spent $17,000 at a $39 CPA.

Now, whilst this all sounds great – here’s the truth:

This wasn’t easy.

It’s not as simple as getting all your best audiences and creatives and just launching CBO’s at $1000 / day.

You need to deeply understand your customer.

Know the best ad account structure for your niche and offer.

You must have a proven offer that converts.

And you need to know what campaign structure will work best for your application.

When you nail these 4 things (plus tons more)… you can do amazing things

If you’re interested in working with us, click below and schedule a call today.



Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands. 

ARE YOU READY TO SCALE YOUR ECOMMERCE BRAND?

Want In On The Juiciest Brand Building Strategies? Subscribe to Our Daily Newsletter

Pretoria:
60 Glenwood Road
The Aviary, First Floor, Office 2
Glenwood
Gauteng - South Africa
0081

Hong Kong:
Unit 1102
11/F 29 Austin Rd
Tsim Sha Thui KL
Hong Kong

How to Scale from 5,000 to 17,000 Customers Using The Twin Piston Method

$10,000

DAILY Ad Spend

CASE StuDY

How to Scale from 5,000 to 17,000 Customers Using The Twin Piston Method

2.53X

RETURN ON AD SPEND

4,000

Weekly Sales

How to Scale from 5,000 to 17,000 Customers Using The Twin Piston Method

Listen up.

Today, I’m gonna reveal a method we use internally at DimNiko Agency.

It’s one we’ve never shared before publicly.

We’ve used this strategy to scale many clients from $1k / day to $10k / day and well beyond that.

Now, before I continue – let me set the scene:

The client sells DIY products in the beauty niche.

Before they became a client, they were mainly running ads to their middle & bottom of funnel audiences…

Retargeting lists.

People who had been on their website or engaged with their brand before.

Our main goal was to crack cold traffic so we could scale them fast.

Now – during the pandemic, as you can probably imagine, they naturally became quite popular.

This definitely helped our ads.

But given the demand was high… you want to consider this:

What’s the best way to massively increase spend without cutting into ROI?

The last thing you want is to spend more, get a lower return on ad spend… and then make less money.

Not exactly success, right?

So here’s what we did.

It’s a super simple strategy we call:

“The Twin Piston Method”.

And why do we call it that?

Well – the reason is because it starts with 2 campaigns.

One targeting a broad audience with no interests.

The other targeting a 10% lookalike audience of existing purchasers.

Both audiences are quite broad so there is a lot of room to scale.

And we use these campaigns, back and forth against each other… like two pistons in an engine.

Each campaign had only one adset.

Dynamic ad creatives were used, so we could test images, videos and different forms of ad copy against each other.

Both campaigns are spending $500 / day.

The target customer acquisition cost is $35.

We set both campaigns live and they started running and performing well.

Given this, we increased the budget by 20-30% every day.

If the results were really good on a given day, we’d increase it twice.

With good initial results, we want to test more.

So we threw in new creatives.

These specifically focused on using the product in quarantine, and were hyper relevant to what everyone in the world was facing at the time.

Now, with the new creatives… we didn’t want to interrupt the campaigns that were working well.

So we created new campaigns to test our new creatives.

We had 4 combinations of creatives to test… and thus 8 total “top-of-funnel” campaigns. 

All started on $500.

The budget was increased either once or twice a day… based on performance.

Within a week, the daily budget for these cold traffic campaigns had gone from $1 to $10k / day.

The retargeting budget is normally set to 30% of the cold traffic budget.

So as we scaled the campaigns… the retargeting ad spend increased too.

At the peak of this campaign, we were spending over $20,000 / day. 

So, how did this work?

Well…

The overall acquisition cost averaged across the 8 campaigns was under $20.

Given the goal of $35 per purchase, we had a huge opportunity to scale and continually grow the business.

This client started out with around 5,000 customers, and through this one campaign we scaled them past 17,000 customers.

So there you have it.

Broad audiences, hard scaling and launching new creatives.

Of course this strategy doesn’t work in every single industry… it totally depends on the application and structure of the ad account.

So remember:

If you’re spending over $500 / day and also want to scale your brand

Book a call below

Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands. 

ARE YOU READY TO SCALE YOUR ECOMMERCE BRAND?

Want In On The Juiciest Brand Building Strategies? Subscribe to Our Daily Newsletter

Pretoria:
60 Glenwood Road
The Aviary, First Floor, Office 2
Glenwood
Gauteng - South Africa
0081

Hong Kong:
Unit 1102
11/F 29 Austin Rd
Tsim Sha Thui KL
Hong Kong

How to Scale an eCom Store to Over €100,000 Per Month in Spend and Increase the ROAS.

€100,000

Monthly Ad Spend

CASE StuDY

How to scale an e-com store to over €100,000 per month in spend and increase the ROAS.

2.4X

RETURN ON AD SPEND

€25,000

Weekly Sales Revenue

How to scale an e-com store to over €100,000 per month in spend and increase the ROAS.

Today, I want to talk about scaling an e-commerce store, with hundreds and hundreds of different products…

And being able to maintain, or even INCREASE the ROAS.

Here’s the thing:

When most people try to scale their ad account, their ROAS suffers significantly.

If you’ve had a winning campaign and attempted to increase the budget… you know exactly what I mean.

The cost per purchase or lead will increase dramatically… and a winning campaign you had on Facebook will start losing money at the drop of a hat.

So – let’s talk about how we did it today for a client who sells jewellery and fashionable products in the health and wellness space.

They have hundreds and hundreds of different products.

So how do you choose which ones to scale?

How do you know when to throw new products into the mix?

And what’s the best way to scale the account to get predictable and profitable results?

So – here’s what happened:

To start with – our initial goal was to spend €60,000 per month at a 1.8 ROAS.

Now, this client had 2 different stores.

One was French and one was Spanish.

We looked at both ad accounts, and had a decision to make.

Would we run them both? Was one a better opportunity than the other?

Turns out the Spanish shop was struggling, and after testing a few different campaign structures, we made the decision to only focus on the French shop.

Here’s why this was important.

The Spanish ad account was unprofitable.

By spending time and money getting it to work, it was eating into the profit we were making in the French account.

That was stopping us from testing more products and increasing the ad spend.

Now, just running the French account, we were able to scale the profitable products… and test new products from the store until we found winners to scale.

Here’s how we did it:

Once we had a winner, we’d do 2 things:

  1. We would increase the budget.

If this caused the CPA to rise, we would bring the budget back down, and simply duplicate the campaign.

That way, we’d be spending twice as much on the same product… but at the same daily ad spend on each campaign, so the CPA was unaffected.

If the new campaign performed better than the original, it was simple:

We would pause the original campaign, and increase the budget on the new campaign.

We would rinse and repeat this constantly to increase the budget without raising the CPA.

If anything, we would see a reduction in CPA if one of the new duplicated campaigns performed better.

2. Start testing a new product to find more winners

Here’s what we did:

We would create a top of funnel campaign, for the new product we were testing.

We would add our best performing audiences into a single ad set each.

And we would re-make the winning ad creatives with the new product we were testing.

If the ROAS from the new campaign hit our target KPI’s… 

We’d create separate middle of funnel and bottom of funnel retargeting campaigns for the product to increase the profitability.

We continued this process over and over again, finding winners and scaling them… whilst simultaneously cutting any products that weren’t profitable.

By repeating this process, of new campaign, with best performing audiences and creatives…

We were not only able to scale at the same ROAS…

But within one month we were spending €100,000 and a 2.4x ROAS.

When we started working with a client they were at €15k per week in sales.

We scaled them up to €25,000 per week in sales a month later.

If you’re serious about your growth and want to work with our team to scale your brand book a call below: 

Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands. 

ARE YOU READY TO SCALE YOUR ECOMMERCE BRAND?

Want In On The Juiciest Brand Building Strategies? Subscribe to Our Daily Newsletter

Pretoria:
60 Glenwood Road
The Aviary, First Floor, Office 2
Glenwood
Gauteng - South Africa
0081

Hong Kong:
Unit 1102
11/F 29 Austin Rd
Tsim Sha Thui KL
Hong Kong

How We Spent $116,000 on Pinterest Ads selling Home Decor Products at 11x ROAS

22,500

PRODUCT SALES

CASE StuDY

HOW WE SPENT $116,000 ON PINTEREST ADS SELLING HOME DECOR PRODUCTS AT 11X ROAS

11.12X

RETURN ON AD SPEND

$1.29M

Revenue

HOW WE SPENT $116,000 ON PINTEREST ADS SELLING HOME DECOR PRODUCTS AT 11X ROAS

Today, we’ve got something crazy to share with you.

From November 2020 to now… we’ve been heavily testing Pinterest ads for a client that sells Home Decor products.

Out of respect to them we can’t be any more specific about the product.

But there is nothing overly unique about it that contributes to this result.

In that time… the results have been nothing short of amazing.

We’ve spent $116,000 and generated over 22,500 products sales.

With total revenue of $1.29MM at a ROAS (return on ad spend) of 11.12 and a CPA of $5.18. 

In the post, I’m going to reveal exactly how we did it.

Here goes:

On Pinterest, we spent around $1k per day… $30k per month on average.

Here’s why I love Pinterest:

Firstly, the target demographic for the platform is women over 25.

That perfectly overlaps with this brand’s target market.

On Pinterest, you will get purchases for half as much as you will pay on Facebook.

However, Pinterest tracks conversions differently. 

Their conversion window is up to 30 days after the first click, and even if they triggered the sale they won’t take credit for it. 

So you need to consider this when running ads on Pinterest.

Now, to give you backstory…

We had been running FB ads for this client for about 8 months before we launched Pinterest.

We are spending around $15,000 per day and generating $3M per month in Shopify.

They sell awesome products, have a great brand, and are a brilliant company.

We suggested trying Pinterest ads. 

And they were happy to give it a go.

So – we set up campaigns in the Pinterest account.

Pinterest calls ad creatives “pins”.

You can setup as many as you want, but we started with just 4.

To start with we started 10 campaigns with a $50 budget.

Each campaign had a single ad set.

We created audiences that included a lookalike (or what pinterest calls an “actalike audience” or AAL) of their purchasers emails.

We also created 1-10% AALs based on these emails plus 3, 7, 15, 30, 90, 180, and 365 day website visitors audiences.

When it came to retargeting, we served ads to anyone who viewed their website after they clicked a Pin… as you normally would.

Then, it was time to test.

Our main focus was 2 things:

  1. a) See how the campaigns will perform with the video pins we tested; and
  2. b) See which audiences will perform the best

So we launched… and here’s what happened:

We waited 3 days to collect enough data.

We ended up turning off the majority of the campaigns as the numbers were off the mark.

After speaking with a rep, we changed the attribution window from 30 to 7 days.

That way, we could see more closely, what results were produced in Shopify and GA.

After this change, we left all the relaunched campaigns for 7 days.

At that point, we started optimizing again.

We paused every adset above KPI in the live campaigns.

Here’s something we realised about running Pinterest campaigns.

If your results are not near your KPI in the first 7 days – kill the adsets fast.

Do not wait.

If your KPI is a $20 CPA – kill every campaign that has conversions for $30 or more.

On this account, the CPA dropped 2 to 3 times after 14-30 days. 

This probably has more to do with the specific product here… but just keep it in mind for whatever product you are working with.

Now, let’s talk scaling:

It’s very simple on Pinterest.

Once we had a winner, the rep recommended increasing the budget by 20% and not to double it – just like Facebook.

But again, we decided to test it.

We increased some by a small amount, and then tried 3x’ing some of our best performers.

To our surprise that worked well.

For the first 21 days, this is all we did:

  • Kill the big losers after 7 days
  • Scale the budgets every 2-3 days of everything that performed well

On top of this, we duplicated the best performing creatives and tried different broad audiences combined with smaller interests to find more winners.

The retargeting worked super well.

Half of the sales in this account were due to our retargeting strategy. 

Especially existing buyers retargeting and page viewers in the last 30 days. For anyone looking to start on Pinterest, you MUST use your existing buyers and “actalikes” first.

After 2 months… the results were incredible:

We’d spent around $80k on Pinterest ads and had over $800,000 in revenue attributed to it.

Average ROAS for the last 30 days is 10.5, and average CPA is below $7.

Want to see how Pinterest ads can work for your business?

If you’re spending at least 1k a day on ads, book a call with us below

Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands. 

ARE YOU READY TO SCALE YOUR ECOMMERCE BRAND?

Want In On The Juiciest Brand Building Strategies? Subscribe to Our Daily Newsletter

Pretoria:
60 Glenwood Road
The Aviary, First Floor, Office 2
Glenwood
Gauteng - South Africa
0081

Hong Kong:
Unit 1102
11/F 29 Austin Rd
Tsim Sha Thui KL
Hong Kong

The “OSB™ Strategy” I Used to Scale a Niche Automotive Product from $91k/Month to $618/ Month

$22,270​

LIFETIME SPEND​

CASE StuDY

THE “OSB™ STRATEGY” FOR SCALING NICHE PRODUCTS​

13.38X​

RETURN ON AD SPEND

$297,989​

REVENUE GENERATED​

The “OSB™ Strategy” I Used to Scale a Niche Automotive Product from $91k/month to 618 month

Using the OSB Strategy, we increased the sales of this niche automotive product our client sells to $618k / month.

Now, before I start I’ll tell you more about the business.

The business was selling an automotive product to car owners and relying 100% on organic traffic generating around $91k / month.

They had no predictable income or system for scaling organic sales which as you can imagine caused a tonne of stress for my client.

Here’s what we did:

The product we were selling was intent-based, meaning it solved a specific problem. Therefore, we had to be very selective with our targeting options to ensure that those who saw our ads were ready and looking to buy.

So we ran Google Adwords and Youtube SEO.

Starting with Adwords, we targeted keywords of every single model of car. This made the campaign really granular, but we were able to reach very specific audiences and see which models delivered the best results.

The next step was to retarget all of the traffic we drove on Facebook and across the Google network. The purpose of this is obvious, use retargeting to convert low hanging fruit for the cheapest price possible.

Now, nothing I’ve said so far is super revolutionary… I get that.

But here’s where things take a twist:

You see… After helping tonnes of clients generate amazing results from Digital Marketing, especially on Facebook, I’ve noticed something. It’s a common mistake most marketers make. And it stops them from retargeting prospects with an ad of the exact product they were looking at on your website.

And that thing is….

Using Facebook’s Dynamic Product Ads. DPAs as they are known show the customer-relevant dynamically updated ad content based on their on-site behaviour…

Or what I refer to as “OSB”.

It would be literally impossible to manually create thousands of ads for every single product and show them specifically to each person that viewed them.

Using The OSB™ Strategy which incorporates DPAs is absolutely crucial if you run an ecommerce business with a ton of different SKUs.

Otherwise your retargeting will be very generic and won’t convert nearly as well as showing the customer the exact product they were looking at.

By executing this entire strategy the Facebook numbers were crazy, generating a 13.38x ROI.

With a lifetime spend of $22,270.19

The revenue generated was $297,989.63.

Now…As good as these results are and as critical as using DPAs is.

Here’s what you must know:

It’s not enough to just turn on DPAs and watch the money flood into your bank account. This only works when you have the correct top of funnel strategy to drive quality traffic to the pages you are going to retarget.

We tested the top of funnel strategy extensively and this one produced the best results by far.

Combining this with Google and Youtube traffic sources we were able to generate $618,757.93 for our customer in the month of November, 2018.

Now…If you’d like your company to be the next DimNiko success story, click the button below to schedule your strategy call. 

Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands. 

ARE YOU READY TO SCALE YOUR ECOMMERCE BRAND?

Want In On The Juiciest Brand Building Strategies? Subscribe to Our Daily Newsletter

Pretoria:
60 Glenwood Road
The Aviary, First Floor, Office 2
Glenwood
Gauteng - South Africa
0081

Hong Kong:
Unit 1102
11/F 29 Austin Rd
Tsim Sha Thui KL
Hong Kong

The Insane Cold Traffic Funnel a Clothing Brand Used to Generate a 8.04x ROAS and Turn $6,492.24 to $52,180.00 Using “AV Sequencing

$52,180​

COLD TRAFFIC REVENUE

CASE StuDY

THE INSANE COLD TRAFFIC FUNNEL USING “AV SEQUENCING

8.04X​

RETURN ON AD SPEND

$120,245​

MONTHLY REVENUE​

The Insane Cold Traffic Funnel a Clothing Brand Used to Generate a 8.04x ROAS and Turn $6,492.24 to $52,180.00 Using “AV Sequencing

The client is a streetwear clothing brand based in Melbourne, Australia.

When we started working together,  they were generating $30k / month. DimNiko.com very quickly scaled them from $30k to $120k / month…. $52k of this revenue came from ice cold traffic, who had no idea who the brand was before seeing our ads.

Now, if you run a clothing company or any kind of brand in a competitive market. Then you will know just how difficult it is to convert ice traffic into profit.

At least that’s what you thought up until now

The truth is however…

With “AV Sequencing“, it’s actually really simple.

Let me reveal how:

First, the marketing funnel was segmented into 3 stages like this:

Top of Funnel: Here we targeted ice cold traffic with a meme video the client had created.

These videos were entertaining, light hearted and fun. They appeal to the ideal client and drove tonnes of engagement.

We created lookalike and retargeting audiences from this first touch point.

Here’s a takeaway for your marketing:

Reframe your top of funnel content, so the purpose of it is NOT to SELL on the first touch point. Don’t try and sleep with the girl on the first date. Instead, by using humour we created virality and drove a truckload of engagement at ridiculously low prices. The result of this was an insanely low cost per view and massive audiences built at very little cost.

To make these meme videos more relevant, the people featured in the videos wore the brand’s clothes. To simultaneously introduce cold traffic to the company and the products they offer.

Now, nothing I’ve said so far is revolutionary

I know that.

But here’s what happened next…

Middle of Funnel: We built a custom audience of anyone who watched 75% of the first video.

At this point, video viewers who watched 75% of the first video and lookalike audiences were retargeted with a video that explained the concept of the brand.

This video was more serious revealed the brand story and inspired viewers to get involved with the company mission. 

Using a specific video formula we’ve tested and proven after working in 34 different niches.

But here’s the really cool part where “AV Sequencing” comes into the campaign:

We got the same people from the meme video to be featured in the brand concept video.

On top of that they wore the EXACT same clothes to build familiarity and relevancy with the prospects that watched the meme video.

Here’s why this is important: Great marketing is about congruency.

Whether it’s having the same headline on an ad and a landing page. Or having a clothing company model wear the same clothes in different videos… Making your marketing a familiar customer experience is VITAL.

Using this concept, we helped the client create an Advanced Video Sequence with the same people wearing the same clothes from the brand.

Hence the term…”AV Sequencing“…

This allowed our client to build their like and trust factor with cold traffic… And, as you’re about to see generate an insane ROI from scaleable, ice cold traffic. Which, as you can imagine is the dream for every business owner.

Bottom of Funnel: Then, we made direct offers to video viewers

Lookalike & retargeting audiences that had viewed more than 75% of each video.

And, if you haven’t guessed it yet: we offered the same line of clothing as those featured in the first two videos. 

Again, by now prospects were massively familiar with the clothing, the brand, and their savvy street style.

This is the simple funnel that allowed us to crush an insane 8.04x ROAS, from ice cold traffic.

After turning these leads into profit, we were able to further monetise them during launches and new product releases to increase lifetime value.

In total, these campaigns took the streetwear brand from $30k / mth to $120k / mth – FAST.

Additional Resources

eCommerce Titans Podcast

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

EPOCH Facebook Community

A Facebook community for top-level marketers to discuss and share hyper-advanced online marketing strategies. Network and learn from the best in the industry.

Daily Scale Newsletter

The Daily Scale newsletter is delivered directly to your inbox discussing top insights and strategies our agency uses every single day on our 7 figure DTC brands. 

ARE YOU READY TO SCALE YOUR ECOMMERCE BRAND?

Want In On The Juiciest Brand Building Strategies? Subscribe to Our Daily Newsletter

Pretoria:
60 Glenwood Road
The Aviary, First Floor, Office 2
Glenwood
Gauteng - South Africa
0081

Hong Kong:
Unit 1102
11/F 29 Austin Rd
Tsim Sha Thui KL
Hong Kong