The “OSB™ Strategy” for Scaling Niche products
RETURN ON AD SPEND
The “OSB™ Strategy” I Used to Scale a Niche Automotive Product from $91k/month to 618 month
Using the OSB Strategy, we increased the sales of this niche automotive product our client sells to $618k / month.
Now, before I start I’ll tell you more about the business.
The business was selling an automotive product to car owners and relying 100% on organic traffic generating around $91k / month.
They had no predictable income or system for scaling organic sales which as you can imagine caused a tonne of stress for my client.
Here’s what we did:
The product we were selling was intent-based, meaning it solved a specific problem. Therefore, we had to be very selective with our targeting options to ensure that those who saw our ads were ready and looking to buy.
So we ran Google Adwords and Youtube SEO.
Starting with Adwords, we targeted keywords of every single model of car. This made the campaign really granular, but we were able to reach very specific audiences and see which models delivered the best results.
The next step was to retarget all of the traffic we drove on Facebook and across the Google network. The purpose of this is obvious, use retargeting to convert low hanging fruit for the cheapest price possible.
Now, nothing I’ve said so far is super revolutionary… I get that.
But here’s where things take a twist:
You see… After helping tonnes of clients generate amazing results from Digital Marketing, especially on Facebook, I’ve noticed something. It’s a common mistake most marketers make. And it stops them from retargeting prospects with an ad of the exact product they were looking at on your website.
And that thing is….
Using Facebook’s Dynamic Product Ads. DPAs as they are known show the customer-relevant dynamically updated ad content based on their on-site behaviour…
Or what I refer to as “OSB”.
It would be literally impossible to manually create thousands of ads for every single product and show them specifically to each person that viewed them.
Using The OSB™ Strategy which incorporates DPAs is absolutely crucial if you run an ecommerce business with a ton of different SKUs.
Otherwise your retargeting will be very generic and won’t convert nearly as well as showing the customer the exact product they were looking at.
By executing this entire strategy the Facebook numbers were crazy, generating a 13.38x ROI.
With a lifetime spend of $22,270.19
The revenue generated was $297,989.63.
Now…As good as these results are and as critical as using DPAs is.
Here’s what you must know:
It’s not enough to just turn on DPAs and watch the money flood into your bank account. This only works when you have the correct top of funnel strategy to drive quality traffic to the pages you are going to retarget.
We tested the top of funnel strategy extensively and this one produced the best results by far.
Combining this with Google and Youtube traffic sources we were able to generate $618,757.93 for our customer in the month of November, 2018.
Now…If you’d like your company to be the next DimNiko success story, click the button below to schedule your strategy call.
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