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Secret Facebook Keyword Targeting Strategy

Hey guys, Matej here. Senior media buyer at DimNiko team.

This is something that often happened to me and lots of other Facebook advertisers.

At some point we tried everything and we still didn’t get the ROI which client wanted.

Creatives were good but whatever targeting we put in, nothing worked.

So one day something hit me and I got this idea while I was browsing the net.

There was an article about good niche ideas and there were different lists of ideas.

I downloaded one really big list and then it hit me. Eureka!

There were almost two thousand keywords in this list. I can try them all on targeting!

As the client’s product was a pretty broad niche, I decided to do a test.

I created 100 campaigns with a $5 budget.

In each I would put one or more keywords from that list.

If the audience was under 1MM, I would combine a few similar together and also use the suggestion tool.

After some tweaking (and lots of hours) I made my 100 campaigns and put a lifetime budget $25 on each for the next 5 days.

I set a reminder on my desktop to check them after 5 days and then forgot about them.

When day 5 came, I opened this client’s account and started analyzing.

What I saw surprised me on different levels. Almost 1/3 of my campaigns were profitable and the CPA was 2x cheaper then what I was getting before with general interests or LLAs. 

So I immediately duped all my best performers into one big campaign and ran it with CBO at $1000.

At the same time I changed the budget on all campaigns to a daily budget of $5 on each adset and re-started them again.

The CBO campaign at $1k didn’t perform so well as $5 adsets, but it was still profitable and bringing much better ROI then what I was getting before in this account.

So after 5 days I again duped all the working audiences from $5 adsets into around 30 campaigns and started a $100 CBO test.

Now it started to really kick! I scaled this account drastically as I could move budgets by 50 or 100% everyday without losing much of ROI.

When campaigns got tired, I added new creatives and started testing again.

At the same time I made 100 new campaigns with new keywords from that list.

Then I duped, and split-test, and optimize and scale hard my best performers.

Then I would do 100 more, and 100 more, and 100 more, and repeat the cycle.

When results go bad, I would test fresh creative and start again. And again. And again.

I could do just this technique all year long, with small or big budgets, CBOs, daily or lifetime budgets.

After a lot of testing I realized that I discovered something really amazing.

Something that now became a part of my hidden weapon.

When nothing works and you need a fresh reset, try it! 

I didn’t want to share this technique but as we’re becoming one of the top notch communities for media buying, I said why not.

So below is my list of keywords you can test. 

Please don’t share this technique out of this group, as it’s very-very powerful.

Use this to your own advantage and use it wisely to scale your business. 

Be creative and test 365/24/7. The more you test, the better ROI you will get.

NOTE: Don’t be scared to spend a little more at the beginning, as you will get way more back after you optimize campaigns.

If you want me to implement this technique in your business, just send me a msg and I’ll get back to you asap.

Let’s crush it together!


If you want me to implement this technique in your business, just click the become a client button in the top right of this screen! 

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Zero Turn Mowers

If you want me to implement this technique in your business, just click the become a client button in the top right of this screen! 

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The “OSB™ STRATEGY” I Used To Scale A Niche Automotive Product From $91K/Month To $1,000,000 / Month In Revenue

The “OSB™ Strategy” I Used to Scale a Niche Automotive Product from $91k/Month to $1,000,000 / Month

Yo – it’s Dim Niko here from EPOCH Agency – The #1 Marketing Agency for eCommerce Brands – which I’ll get to in just a moment…

?Now, before I reveal all the juicy details on how we scaled our client to over $600k in monthly sales… here’s what you need to know:

At EPOCH, we’ve profitably managed over $10,000,000 in Facebook & Instagram Ads.

In 2018 alone, we’ve:

↗️ Skyrocketed a global supplement company from €40k/month to €120k/month in recurring revenue

↗️ Scaled an online clothing brand from $30k/month to $118k/month both warm & cold traffic

↗️ Generated $78,465.24 in a ONE DAY PROMOTION for an online fitness company

↗️ Exploded a hair extensions company from $17k/month to $62k/month in only 30 days

↗️ Plus tonnes more

After spending millions on ads and our own blood, sweat & tears, we’ve discovered the fastest and most reliable way to scale online businesses to well beyond 7 figures.

And the good news is… it’s the same process we used to increase the sales of this niche automotive product our client sells to $1m+ / month.

? Now – before I start – I’ll tell you more about the business.

The business was selling an automotive product to car owners and relying 100% on organic traffic, generating around $91k / month.

They had no predictable income or system for scaling organic sales, which as you can imagine, caused a tonne of stress for my client.

Here’s what we did:

The product we were selling was intent based – meaning it solved a specific problem.
Therefore, we had to be very selective with our targeting options, to ensure that those who saw our ads were ready and looking to buy – so we ran Google Adwords and Youtube SEO.

Starting with Adwords, we targeted keywords of every single model of car.

This made the campaign really granular, but we were able to reach very specific audiences and see which models delivered the best results.

The next step was to retarget all of the traffic we drove on Facebook and across the Google network.

The purpose of this is obvious – use retargeting to convert low hanging fruit for the cheapest price possible.

? Now – nothing I’ve said so far is super revolutionary… I get that.

But here’s where things take a twist:

You see… after helping tonnes of clients generate amazing results from Digital Marketing, especially on Facebook – I’ve noticed something.

It’s a common mistake most marketers make.

And it stops them from retargeting prospects with an ad of the exact product they were looking at on your website.

And that thing is….

Using Facebook’s Dynamic Product Ads.

DPAs, as they are known, show the customer relevant, dynamically updated ad content based on their on-site behaviour… or what I refer to as “OSB”.

It would be literally impossible to manually create thousands of ads for every single product, and show them specifically to each person that viewed them.

Using The OSB™ Strategy, which incorporates DPAs is absolutely crucial If you run an ecommerce business with a ton of different SKUs.

Otherwise, your retargeting will be very generic, and won’t convert nearly as well as showing the customer the exact product they were looking at.

By executing this entire strategy, the Facebook numbers were crazy – generating a 13.38x ROI.

With an adset spend of $22,270.19, the revenue generated was $297,989.63.

? Now… as good as these results are – and as critical as using DPAs is, here’s what you must know:

It’s not enough to just turn on DPAs and watch the money flood into your bank account.

This only works when you have the correct top of funnel strategy, to drive quality traffic to the pages you are going to retarget.

We tested the top of funnel strategy extensively, and this one produced the best results by far.

Combining this with Google & Youtube traffic sources, we were able to generate $764,392.30 for our customer in the month of November, 2018.

Now… if you’d like your company to be the next EPOCH success story – listen up:

We’re currently looking for just 2 new eCom clients to take on this month.

We have a strict criteria for the clients we work with. If you fit this, we will scale your company using Facebook & Instagram advertising, to drastically grow your revenue and create similar results.

If you’re interested in working with DimNiko .com, see if we’re a fit by filling out the form here:

Do not hesitate. The 2 positions will fill up fast.

Posted on

Secret Facebook Pixel Optimisation Strategy 2020

Yo – it’s Dim Niko here from Agency – The #1 Marketing Agency for eCommerce Brands – which I’ll get to in just a moment…

Now, before I reveal the weird strategy we used to ‘hack’ the results from the Facebook Pixel and generate a flood of sales for our client… here’s what you need to know:

At, we’ve profitably managed over $10,000,000 in Facebook & Instagram Ads.

In 2018 alone, we’ve:

– Increased revenue of a company selling a niche automotive product from $91k/month to $1,000,000/month

– Skyrocketed a global supplement company from €40k/month to €120k/month in recurring revenue in 30 days

– Scaled an online clothing brand from $6k/month to $52k/month targeting ice cold traffic

– Generated $78,465.24 in a ONE DAY PROMOTION for an online fitness company

– Plus tonnes more

After spending millions on ads and our own blood, sweat & tears, we’ve discovered the fastest and most reliable way to scale online businesses to well beyond 7 figures.

And the good news is… it’s the same process we used to generate a 3.64x ROAS as we scaled our client – a Hair Extensions Company to $62k / month.

Now – let me get down to business.

This hair extension company ran out of a salon in Texas. Before working with us, they had no converting funnel, had never tested ads, and most of their sales came from retail.

They came to us because they were desperate to crack the online space profitably. At the time, they had zero data or experience, and not much of an idea with where to start.

That’s when we took over and quickly scaled them… which I’ll explain in this post.

So… let me explain the strategy we executed to generate this result for our client.

Firstly, we did something that some marketers would probably call… ‘weird’. Now – what do I mean by that exactly?

Well, it’s a common strategy in eCommerce to optimise your conversions based on the people who buy your product.

Marketers do this with the Facebook Pixel so their ads get shown to more people most likely to buy.

And in most instances… it’s a sound strategy.

However – in this case, we did the exact opposite.

Given that we were running ads to cold traffic, we optimised for “Add to Cart” instead of “Purchases”.

Now… why would we do this?

Well – hair extensions are a high ticket eCommerce product, starting at $300 and going up from there.

So we didn’t expect to have a ton of cold traffic buy the product the first time they saw it.

But if we were able to build a custom audience and then lookalike audience, or people that had added the product to cart and were highly interested in it, we knew the campaign would be successful.

So here’s what happened:

We ran ads to cold traffic that were optimised for add to cart. This ad showed a video of different well known influencers putting the extensions in, which added value to the audience and demonstrated solid proof.

As mentioned, our goal here was to make sales, but also pixel as much of the audience as possible – so we could feed the top of the funnel with new lookalike audiences.

Now, with just running this video ad, our ROAS was 1.03x, and after the cost of goods was factored in, we were actually losing money to cold traffic.

But this is where things got crazy:

After the value video ad, we retargeted with an ad asking the audience to come back and complete their purchase.

This ad had a more direct call to action, specifically to drive conversions.

And that’s where the magic happened:

By retargeting our audience of prospects that had either added to cart, or were in the lookalike audience, we were able to generate insane returns for the client.

The average ROAS across the entire campaign, including the first ad that lost money, and our different retargeting ads, was 3.64x… pretty crazy when you consider this is a high ticket beauty product, and the traffic source was ice cold.

I attached a livestream I did reporting on the results from the first three weeks of this campaign alone, and it’s mind blowing!

Overall, this campaign strategy scaled this hair extensions brand from $17k / mth to $62k / mth in an incredibly quick time.

Now… if you’d like your company to be the next success story – listen up:

We are currently looking for just 4 new eCom clients to take on this month.

We have a strict criteria for the clients we work with. If you fit this, we will scale your company using Facebook & Instagram advertising, to drastically grow your revenue and create similar results.

If you’re interested in working with, click here and complete the form to see if we’re a fit:

Do not hesitate. The 4 positions will fill up fast.

Posted on

Secret Facebook Sequential Retargeting System 2020

“Sequential Retargeting”: The Secret System Agency Used to Scale a Global Supplement Company to €120,000 in Monthly Recurring Revenue From €39,273.24 Adspend 

Yo – it’s Dim Niko here from Agency – The #1 Marketing Agency for eCommerce Brands – which I’ll get to in just a moment…

Now, before I reveal our sequential retargeting system & how it tripled our clients MRR… here’s what you need to know:

At, we’ve profitably managed over $10,000,000 in Facebook & Instagram Ads ?

In 2018 alone, we’ve:

↗️ Increased revenue of a company selling a niche automotive product from $91k/month to $1,000,000+/month

↗️ Skyrocketed a hair extensions company from $17k/month to $62k/month in only 30 days

↗️ Scaled an online clothing brand from $6k/month to $52k/month targeting ice cold traffic

↗️ Generated $78,465.24 in a ONE DAY PROMOTION for an online fitness company

– Plus tonnes more

After spending millions on ads and our own blood, sweat & tears, we’ve discovered the fastest and most reliable way to scale online businesses to well beyond 7 figures.

And the good news is… it’s the same process we used to triple the monthly recurring revenue of our supplement client to €120k / month.

So… you’re probably wondering – how did we do it?

Well – let’s get into it:

The client is a global supplement company based in Europe. They hadn’t run any Facebook traffic when we started working together, as they had purely focused on monetising their organic audience.

This is when they reached out to to start generating sales using paid marketing.

We were able to scale them to €120k / month recurring in just 3 months, spending just €39,273.24.

Here’s how we did it:

⚙️Top of Funnel

The client was selling a health supplement that combined a mixture of superfoods to allow consumers to get all the vital nutrients for their diet in one drink.

To position the product as the solution to their problem, we had the client create a top of funnel value video revealing the 10 top health superfoods everyone needs in their diet.

At the end of this video, the product was offered for sale below the video – on the same page.

Now – the best part about this was the video offered so much value, that we were able to generate a 2.5x ROAS from cold traffic and liquidate our ad costs.

We created lookalike audiences based on the prospects that watched 75% of this video, so we could feed the top of funnel with relevant audiences – which I’ll get to in a moment.

Given the high value delivered in the video & using our traffic generation strategy, we were able to get massive engagement and shares on the ad & video, further driving traffic to the funnel for minimal spend.

⚙️Middle of Funnel:

Product Ads were launched and targeted those people that:

? Watched 75% of the video 
? Engaged with the ad 
? Landed on the landing page

This drove sales to prospects who’d had a single touch point with the brand, allowing us to monetise the campaign before starting the next phase.

⚙️Bottom of Funnel:

Now – here’s where things really got interesting.

We used what we call “Sequential Retargeting” to drive a huge ROI and scale to €120,000 / month in MRR.

Most rookie marketers make the mistake of ONLY retargeting based on percentage of a video watched… rather than using the full suite of sequential retargeting options. 
Because here’s the thing:

It’s obvious that every customer doesn’t buy for the same reason. Some will react best to testimonials, some will prefer influencer reviews, others will buy based on an authority article.

So we spaced all of these out over TIME to generate the best results for our client.

Here’s what the retargeting audience saw on each day:

Day 1 – 3: Testimonial Ads 
Day 4 – 5: Authority Article for Social Proof (this is majorly underrated as it builds tonnes of rapport. The goal is not to drive sales, but we link to a 3rd party article to enhance the client’s reputation) 
Day 6 – 8: Influencer Reviews 
Day 9 – 10: Click to Messenger Ads

And then, over the top of all of these ads, we run:

1) Strong CTA straight to the sales page: “come back and buy / forgot something? Ad” 
2) Dynamic Product Ads – showing the products based on the prospects on-site behaviour

The benefit of having a retargeting sequence like this is you can increase your ROI by reaching prospects with different types of ads, that appeal to different people.

In a 30 day window, this company was able to scale their revenue to €120,000 in sales.

All of these sales were subscription based, meaning that this revenue would continue to come in month after month… pretty cool huh?

Oh and just for the record – the ad spend for this 30 day period was €39,273.24 – giving a ROAS of just over 3x. 

Now… you might be wondering why I’m telling you this.

Well – if you’d like your company to be the next success story – listen up:

We are currently looking for just 2 new eCom clients to take on and scale up this month.

We have a strict criteria for the clients we work with. If you fit this, we will scale your company using Facebook & Instagram advertising, to drastically grow your revenue and create similar results.

If you’re interested in working with, click the link and complete the form to see if we’re a fit:

Do not hesitate. The 4 positions will fill up fast.