🎙 eCommerce Titans 🎙
🎙 eCommerce Titans 🎙
🎙 eCommerce Titans 🎙
If you want to scale your brand this year, your priority should be to build a long-term and faithful community.
When you build a community, you are making sense of belonging. It is a place where your followers/customers feel part of a group representing them as a brand.
We have to understand that consumers buy the product by itself. They also buy the brand’s values that repel them and make them feel proud to be part of.
Read More: Engage Your Customers – Don’t Let Them Go
Generating trust, closeness, and valuable content are some of the keys to growing a community.
Six ways to build community:
Creating webinars or live videos through social media is the most direct way to connect with the audience. It’s the perfect opportunity to show the insides of the company and who is behind the brand. Also is a great chance to know about your audience and what they demand.
There is no more room for empty content. Social networks need to be taken as daily work for any eCommerce. Showing the brand’s natural and honest face should be a priority.
Offer all the tools to the consumer to feel comfortable and safe when buying.
Email can be an effective way to communicate, especially when you have an existing relationship with the recipient. The content you send via email to your customers needs to be relevant and precise.
Even if you have an eCommerce store, you can create a blog within the website. Write about different topics related to the product.
A well-defined funnel and a well-implemented strategy generate sales. They keep customers by providing good service.
Online marketers felt the effect of the changes implemented by different platforms due to the policy restrictions introduced by Apple’s iOS14 update.
So let’s discuss how we need to adapt to these changes and what to be aware of in 2022.
It is a must to understand that we should forget about built-up tracking.
And that’s not the only reason why tracking is getting so difficult nowadays. The actual reasons are the consumers.
They are getting used to ads popping up in their feed. They can understand when and why they’re seeing this ad. They even understand the meaning of the word retargeting.
Market sophistication is a significant trend we need to consider in 2022.
Your content needs to grab attention! It needs to be stylish, fresh, and interesting.
We are already working in an era of AIs, and the strength of the algorithms is only developing and improving. So the primary focus should be your creativity.
Users can now differentiate an online store created a day ago from a store that represents a well-established brand.
Since tracking isn’t accurate anymore, we need to be looking at online marketing as a whole. All the efforts that we apply to different platforms should be calculated together.
As the market sophistication is very high, we need to be looking for more and more marketing approaches.
And it is a must to understand that users don’t convert from seeing an ad on one platform anymore.
The best user experience would be seeing an ad for your product on Facebook, followed by a different kind of ad in Tik Tok. Retarget it by another type of ad on YouTube. Follow it by another retargeting ad on Pinterest. These efforts will make the user Google your brand and be exposed to a Search Google ad.
And believe it or not but this is how 2022 will look like.
It’s the end of the year once again, and as it normally goes during this time of the year, we make predictions on what we think will happen in the next. So here goes our fearless forecast on what the best practices in copywriting will be in 2022.
Much has been said about the importance of writing for your audience. And when we say this, we normally think of our tone of voice. Does the copy use the language and style that our audience normally uses? Is it relatable, understandable, and conversational?
But another aspect of this that we also need to consider is how native our language is to the medium that our ad copy will be on. This might not be as pertinent to the usual ad placements, but it’s very important when it comes to native ads.
Native ads are kind of like the digital versions of the newspaper advertorial. These are headlines and articles in news sites and blogs that look like ordinary articles but are actually sponsored posts. Basically, it’s long-form ad copy disguised as a native article. For these kinds of ads, it’s very important that your ad “fits in” well with the rest of the site’s contents.
With the continued tightening of data privacy laws, it became increasingly difficult this year to make hyper-targeted campaigns. We don’t see this changing anytime soon, so we might need to take a page out of the ole copywriting book and write for more general audiences.
Yes, we understand that it’s a difficult balance. First we tell you to write in the specific voice of your audience, and now we tell you to write for a more general audience. But such is the challenge of our times, and the key is to find that sweet spot.
As digital advertising continues to expand, our audiences are more likely to continue maturing as well. No matter how deftly we camouflage our ads (see native ads above), there will be an increasing number of consumers who will be able to spot an ad or know that we’re selling them something.
Sometimes, for smarter audiences, the solution isn’t to improve your native ad’s disguise but to actually be truer to yourself–to be a plain and simple ad. The more honest and transparent your copy is, the better.
Apart from honesty, there is also the power of story. People don’t consume ads; they consume content. So don’t be afraid of rattling on with long copy or a video testimonial. It might actually be the raw, very personal stories that people will gravitate towards more.
As with most year-end forecasts, there needs to be a caveat. These predictions are not set in stone are simply observations of trends–estimations of where the wind might take us and how to set our sails.
We hope that these thoughts give you some ideas on what we can do in 2022.
As the old copy goes, have a prosperous new year!
We all agree on one fact that most people nowadays spend a good part of their time on social platforms. Regarding traffic, organic traffic on social media it’s very valuable.
These days, every business has a social media presence. Only half of them, if not more, are creating engaging organic content for their pages.
The competition is getting harder especially on the paid media side.
Read More: How To Optimize Your Ad Creatives?
Talking now about organic, each business should have an engaging organic social presence.
You need to figure out your audience – what they are looking for and what would capture their attention.
Content is the first thing to test is to understand your audience’s preferences – images, videos, simple text posts, and memes. These are all important to know to increase the engagement rate.
It also depends on the product, but generally speaking, the idea is the same for each business model.
Once you understand your audience, you have enough data to take further steps. Optimize your profile, and encourage interaction even more.
To analyze your audience data, it is perfect to set google analytics. You’ll have the most insights – the time they spend on-site, when, and their demographics.
It’s recommended to fill out all your business information. This will show more trust, upload branded profile images, and covers.
In your organic posts, relevant hashtags should be included. It helps make your content more discoverable on searches. It reaches people interested in your post/product.
Once you reach this point, it is time to think of a community, as more and more people start to roll in. Communities are beneficial. It can increase sales. Some businesses may not fit this.
Running only paid ads with no organic presence is very hard, and most of the time, unsuccessful.
Start asap as this is crucial to a successful business.
There is a widespread opinion that 2022 is going to top up 2021. And we agree with that. Now that we’ve switched to a digital way of living, we aren’t going back for millennia. Ask yourselves; is my eComm brand competitive?
Better visuals will dominate in 2022. All these TikTok trends and Reels have reinvented the perception of creatives.
Thus, It’s worth spending more time and investment to create better visuals.
1. Create 360-degree images or videos of your top-selling products.
2. Invest in a visual search tool to allow customers to search for products using images.
3. Repurpose user-generated content on your product pages to boost conversion rate.
4. Use QR tagging to connect and blend offline and online content.
5. Create an interactive 3D visual, often functional with highly configurable products.
You can jump on these trends, and if you need quality help from eComm professionals, shoot us a message.
If you have never used Reels, it can be scary at the beginning – how to start with it?
Well, it said that “Reels are the TikTok’s of Instagram.” They’re full-screen. Short videos that give you everything letting your creativity shine through!
You can record up to 30 seconds with no ad breaks in Reel mode and share it customized!
You will have a lot of editing possibilities. You can adjust the speed, add effects, and touch up your creativity.
If you want more than 10 seconds of Reel, add music!
Reels are like having Insta stories on your feed. If you have a business, post a mix of Reels and regular posts (videos & images) and use it as a marketing tool.
Instagram has around 500 million daily users. Imagine that potential.
Unique content will increase engagement, improve your brand awareness, and boost your sales. The best trick is using a viral song as background music.
Reels can appear in 3 different places: on your feed, on the Reel tab, and the account’s grid view. This means that you have to prepare for these three dimensions. The Reels videos have the “usual” Story ad dimensions: 1080×1920. Your followers will see this version in your Reels tab, the Explore page, and Hashtag Pages.
The other dimension your Reed will show up is the normal feed zone. The system will show only 1080×1350 size. Fit all the texts you want your followers to read into this dimension.
Show your Reels in your main feed by adding a cover image, don’t forget that the grid size is 1080×1080 square. You have to make sure that your text fits inside this square.
This may sound not very easy, but believe me, it will take only 1-2 tries, and you will create Reels like a Pro!
Start using Reels to boost your business. Start with at least 1 Reels/ week to understand its effect on your numbers.
Don’t forget to build a thematic plan. Design your content in advance. Use Reels for a certain kind of content.
You also can share testimonials and user-generated content on your “Reels-days.”
Your customer will like the value you provide. Just try not to repeat yourself.
In the next chapter, I will come back with some IGTV tips – stay tuned!
As you already know, Facebook Ad Creatives are an essential part of your ads nowadays. They’re what stops your audience from scrolling in their feed. But do you know which creatives work best at each stage of the funnel?
Read More: Where to Get Ideas for Your Ad Creatives
First, it’s essential to identify which types of creatives perform best. Not all the accounts need the same ones. We want to give you some tips and ideas on what you can use:
The primary purpose of the top-of-the-funnel creatives is to engage your audience. As we are targeting new customers, we need to be super engaging and eye-catching at this stage.
Below are some elements that should be included in the TOF videos. Not every single niche will consist of all the details below, but it’s essential to have as many as you can.
Make a problem-solution video showing the benefits of the products, social proof, and a CTA at the end.
The main goal of the middle of the funnel creatives is to build trust. Encourage people to buy. Use user-generated content (UGC) and trust-building content about your brand. At this stage, we are targeting people that have engaged at the top of the funnel.
Use user-generated content at this stage. It’s based on content that was filmed or photographed by your customers. You can create content for MOF yourself with the help of friends or family, and it will still convert.
To make converting MOF videos include the following:
Why do they buy the product
What made them believe it
How it compares to competitors
What they love about it
How it solves a problem for them
Highlights the key features and benefits
Them using the product for its intended use.
At the bottom of the funnel, creatives’ goal is to drive your audience to buy. Make use of user-generated content and trust-building content about your brand.
Target people that have been to your landing page but never purchased your product.
This is different from your MOF ads.
You can test dynamic product ads (DPA). Generally, work well as they’re showing the products again.
We are going to talk about different ways to scale your campaigns.
It would be terrific if you could increase your ROI, right?
It’s essential to learn how to scale. You will have the ability to make more money and do a lot of cool things.
You should know what you’re doing or else you can lose a lot of money fast.
Below are 5 methods of how you can scale up your campaigns.
Considered to be the most straightforward method.
Let us say you have an asset spending $10 a day at a 100% return on your investment. You would need to increase the budget.
If you are spending $10 a day, you can increase it by 20% or 50% every other day to increase it vertically. Play with the numbers and see what works.
If you see that your ROI is diminishing, you can scale it back down to where it was profitable. Turning off the adset when you see it’s not working is a big mistake.
The downside of vertical scaling is it takes a long time to scale up.
Duplicate it out 3x to 5x at the original budget of the adset.
If your adset’s initial budget is $10, duplicate it 3x to 5x, changing NOTHING. Just duplicate it. Make sure to label each adsets for reference.
The next thing to do is monitor it. You will see some are performing well with impressive ROI. Those are the ones you can scale vertically.
For the ones that didn’t yield good results, turn it off.
You will identify what’s not working fast.
Duplicate your adset 3x to 5x higher.
Duplicate your winning adset.
Choose a manual bid.
Decide what you’re willing to pay to get a customer. Let’s say for your original adset; your CPA is $10. You will need to duplicate that adset and bid 3x to 5x higher, making a manual bid of $30.
If your manual bid is $30, you have to multiply it by 3 or 5. For this example, we will multiply it by 3. Your budget adset will be $90.
Track the ad performance. Duplicated the winners and turn off the rest.
If an asset is performing well at 9 am, double the budget right away. Check again at noon. Not doing well? Double it again. At midnight, set it back to the original budget to start the day again.
How to combine efforts in the different advertising platforms to get better performance?
Many businesses decide to run ads on two or three different platforms. But, their strategy is not combined but completely separate.
The best solution is to unite forces to see better results.
We should not think about Google vs. Facebook, but Google AND Facebook.
And what are some of the steps to take to combine your advertising across the different channels? Here are some ideas:
If Facebook is your primary platform when acquiring new users. Retargeting by Google Display helps improve the conversion rate of your customers.
There is more to it than that. Customers jump right to Google Search to look for the brand’s name they have seen on a Facebook Ad.
Make your brand name show on the headlines of your Facebook ads. Set up your Google Search headlines the same way.
So when people lookup for it, your google ad will show right on the top of the screen.
The advantage of Facebook allows targetting based on interests, behavior, or lifestyle. Google doesn’t have this option.
But, you can create an audience on Facebook and it on a retargeting Google campaign.
A few more things to keep in mind when combining your advertising across platforms are:
And what about you? How are your advertising campaigns going?