What To Ask A Potential Client On A Qualifying Call

Today I’ve decided to discuss a topic that is a bit outside of the regular topics I usually talk about, but I thought that it could be interesting for anybody who’s considering hiring an agency to run their advertising.

Here at DimNiko, we have a qualifying form that our potential clients must fill out before hopping on a call with us, so we can understand their current performance and strategy and have a better picture of their marketing before jumping on a call with them.

Read More: How To Lower CPA Strategically In Your Account

However, there are certain questions that must be discussed with any potential client in that first call, here are some:

  • What are their main KPIs. This is obvious, right? Well, let me tell you, not every business owner is aware of their own KPIs. Some clients might not know their client’s lifetime, and many other important metrics that will help them make a decision on their target goals.
  • Who’s their target audience. If you have a business you should be well aware of your target persona, what do they like, how they behave, demographics, interests.. The better you know your target audience, the better will be your conversion rate, as you can adjust your advertising based on it.
  • What is your main business goal. The situation in which some companies come to us can differ very much from each other. Some clients are in a great position to start scaling and that’s what they need help with. Others are at a point where they need help to make the campaigns profitable, or they need help with the content.. It is important to be well aware of what your target is when you hire an agency.
  • What is the main obstacle when it comes to reaching that target. If you have a clear picture of what your goal or target is, you should also be able to understand what is stopping you from getting there. If you know this, it will be much easier to fix it and get closer to your goals.

If you have taken on the decision of hiring an agency to run your advertising, it is extremely important to be well aware of where your business is standing at the exact moment, what your current performance is, what are your goals, how do you want to get there and what do you need help with. 

This will make the process so much smoother and faster, and with some professional help, you will be able to reach your goals sooner. 

If you have any questions about any of the above or if you’re interested in working with us to grow your eCommerce brand, find out if we’re the right fit for you!

Additional Resources

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