While the plot of the Metaverse is written and still in the process of production, we’ve already seen some episodes of this virtual movie. The question is how is it going to impact the tangible world of eCommerce? Let’s break it down!
Okay, don’t hold your breath; if you can sell in real life, you can do it virtually as well. The transition takes time, work, and patience.
It’s been said that the Metaverse will “be a fully functioning economy”. It’s a fascinating prospect for anyone already engaged in eCommerce, as more than meaning another channel in which to sell physical products (and we all know how important it is to be omnichannel), it could also mean selling new products in the metaverse. You’ve bought a Ferrari, why not also buy a Ferrari NFT for your avatar to drive in the metaverse?
This is why some brands have taken the step of building something entirely new; integrated, dynamic digital stores which bring together the best parts of online and offline.
Virtual shopping has transformed eCommerce from static product catalogs into real-time experiences that enable consumers to ‘walk’ around a store, enjoying 3D-rendered store displays powered by AR and VR technology.
Conclusion: Keep an eye on the meta world to know how to adjust your sails whenever your time comes.