Facebook advertising is a big deal nowadays, according to statista.com, the global social penetration rate reached 49 percent, with East Asia and North America having the highest penetration rate at 71 and 69 percent respectively, followed by Northern Europe at 67 percent and the number of worldwide users is expected to reach some 3.43 billion monthly active social media users by 2023, around a third of Earth’s entire population. WOW, it’s a big number right? So those who have a business and haven’t started advertising yet on Facebook, I’ll show you how to use Facebook’s business manager and how to use Facebook ads manager.
How to find Facebook Business Manager & Ads Manager?
Firstly if you’re wondering if Facebook Ads Manager is free? YES, FB it’s a free marketing platform however you’ll be paying for advertising. In order to use Facebook Ads Manager, it is not necessary to run ads but if it’s useful to create it.
Firstly you’ll need a FB profile if you don’t have one yet, and then you set up a business manager. Business Manager will help in managing more than one page or if you have a team or agency that you can grant access to help you run ads. Probably you are wondering if you can use Facebook Business Manager on mobile? The answer is yes, so people can spend less time on desktop computers and track everything on the go.
It is necessary to create a Facebook page for your business which will be attached to your business (without is not possible), click here to create one. The FB page will offer you remarketing opportunities, it looks like a normal profile however people will take different actions, and based on this you’ll be able to retarget.
Once done you can add several Ad Accounts under the same Business Manager through the Business Settings and select Accounts. At this point, you’ll need to add as well the payment method.
Read More: Facebook Ads Vs. Google Ads: Which is Better
Now you are ready to dive into the Facebook Ads Manager guide.
Facebook Ads Manager
Recently has been updated the Dashboard, and you’ll find it in the top left by clicking on Business Tools and then Ads Manager. At this point, you can set up the first campaigns by clicking on the create button.
One very important step here is to set the objective of the campaigns, always choose the right goal as this objective is the goal of the whole campaign. The three main objectives are awareness, consideration, and conversion. The budget of the campaign you can determine on campaign level or ad set level, however with this you’ll need to experiment and see what works best for you.
The next step is to set up the ad set, here are all the targeting settings.
Firstly you’ll need to choose the pixel event action you’d like the user to take: the most common for ecom stores is purchase however based on your business model you can select different event types. All this can be set up from Events Manager by choosing it from the Business Tools – top left corner.
Audiences are big players when setting up a campaign. Here as well are 3 main types of custom audiences, lookalikes, and saved audiences. This is where pixel data is super important, as without you wouldn’t be able to track your audience. You can select Audiences through Business tools top left corner.
Going further you can select the location, age, gender, and languages, interest, behaviors to reach a more specific audience.
The next step is choosing the placements where you’d like your ads to show. In the beginning, it is advised to use all placements however you can customize it. One more important step is to choose the right optimization and ad delivery event and bid strategy. This is very important as affects who sees your ads in order to get you the desired outcome.
Read More: Benefits to Advertising on Facebook
We arrived at the last step of the campaign set up. It must be selected the FB page at least and if you have an Instagram account choose it as well. There are 3 main ad formats single image or video, carousel, collection. Best practice is to experiment a lot with the creatives and see what works best for you. The rest are the elements of the ads which is customized to your product.
Make sure to turn on the Facebook Pixel for Conversion Tracking as sometimes it’s OFF by default.
Difference Between Facebook Ads Manager and Business Manager
Lastly, I want to highlight what is the difference between Facebook Ads Manager and Business Manager. As I said in the beginning you don’t need a business manager in order to run campaigns but it’s advised to have Business Manager and under it the Ad Account. So Ads Manager is for managing your campaigns, and you can use it for reporting too while Business manager is useful to manage more pages, add more people or agency to manage your ads and you can customize their access.
This is just a general overview of how Facebook advertising works and what do you need to get started.
If you have any questions please feel free to ask.
Also, if you’re spending over $500 a day on paid advertising and want to scale your brand you can book a call below:
Have a great week!
Ago from the DimNiko Team 🙂