If you want to scale your brand this year, your priority should be to build a long-term and faithful community.
When you build a community, you are making sense of belonging. It is a place where your followers/customers feel part of a group representing them as a brand.
We have to understand that consumers buy the product by itself. They also buy the brand’s values that repel them and make them feel proud to be part of.
Read More: Engage Your Customers – Don’t Let Them Go
Generating trust, closeness, and valuable content are some of the keys to growing a community.
Six ways to build community:
- Organize webinars or live videos on social media
Creating webinars or live videos through social media is the most direct way to connect with the audience. It’s the perfect opportunity to show the insides of the company and who is behind the brand. Also is a great chance to know about your audience and what they demand.
- Build powerful social networks
There is no more room for empty content. Social networks need to be taken as daily work for any eCommerce. Showing the brand’s natural and honest face should be a priority.
- Provide the best possible service
Offer all the tools to the consumer to feel comfortable and safe when buying.
- Strong Email Marketing
Email can be an effective way to communicate, especially when you have an existing relationship with the recipient. The content you send via email to your customers needs to be relevant and precise.
- Create a blog with valuable content
Even if you have an eCommerce store, you can create a blog within the website. Write about different topics related to the product.
- Create conversion campaigns through Facebook Ads
A well-defined funnel and a well-implemented strategy generate sales. They keep customers by providing good service.