- April 14, 2018
- Posted by: Dimitri
- Category: Uncategorized
Manychat is still an extremely new tool, and as such, the information around what you can and can’t do with it is limited.
Facebook is taking every step to ensure our Messenger inboxes don’t end up crowded with spam, and become just like email marketing – so Manychat has imposed certain restrictions to avoid businesses spamming their lists.
They have broken up Manychat broadcasts into 3 categories – here’s their breakdown:
Subscription Broadcast allows you to deliver non-commercial content to your subscribers at any time you want. Use it as a conversational option to start a dialogue with your audience. Keep in mind, broadcast messages cannot contain any ads or promotional materials.
Promotional Broadcast allows you to send commercial messages only to subscribers that were active (interacted with your bot) in past 24 hours. Use this option carefully, do not annoy your subscribers with mass promotions. Use Subscription Broadcast first to reveal the audience interests to deliver relevant commercial content.
Follow-Up Broadcast can be sent at the end of 24 hour window after Promotional Broadcast to remind your subscribers about your promotion. After that you won’t be able to send them any promotional messages until they interact with your Messenger bot again. Don’t miss a chance!
Sounds fairly straight forward, right?
Well yeah, that’s what we thought too, until we started getting our accounts flagged, and links within broadcasts disabled. I mean, who are “active” subscribers? And how do we send promotional messages to everyone when we want to, without breaking the rules?
If you’re wondering the same, you’re in the right place.
Before I really get into the breakdown (and for all you lazy ones), I’ve put together a quick vid that explains it all…
So let’s break it down…
1. Subscription Broadcasts allow you send non promotional material to any person on your list, whenever you like.
As a general rule, if you don’t link out of Facebook, you should be sweet.
Do not link to external sales or product pages. It will not end well…
Fairly simple. So what would you use it for then?
Subscription broadcasts have three main uses:
- Drawing engagement to re-active subscribers (will explain soon)
- Providing value to your list – sending them content, updates, etc, that will nurture your list, keep you top of mind, and keep them engaged with your brand.
- To open dialogue with a large number of people at once – we use this with one of our clients to open sales conversations, and then close them over chat.
Here’s an example of a value message I sent out just this morning!
2. Promotional Broadcasts allow you to send commercial messages only to subscribers that were active (interacted with your bot) in past 24 hours.
Okay great, what the heck does that mean? This is where the confusion is caused.
So an active subscriber is one that “interacted with your bot in the past 24 hours”
An interaction is any activity the subscriber has with your business, within messenger. This can be pressing an in-chat button, opening a chat with your business, replying to a message, etc.
All good in theory, but what if our subscriber joined our list more than 24 hours ago?
Well the good news is, time doesn’t render the subscriber useless. Just because they have gone ‘inactive’ (no engagement in the last 24 hours), doesn’t mean we can’t send them promotional broadcasts.
Here’s where my earlier point comes in.
To send these subscribers promotional broadcasts, you will need to re-activate them with a subscription broadcast that draws some form of engagement. Once they engage with that message, they can be sent a promotional broadcast (for the next 24 hours).
Here’s an example of a subscription broadcast that draws the engagement:
And then once a user engages, you can send them the promotional message, driving them straight to the offer – like this:
Finally, the follow-up broadcast…
3. Follow-Up Broadcasts can be sent 24 hours after a promotional broadcast, reminding your subscribers of the promotion. This is the last promo message you can send them, and then they become inactive again.
Once they become inactive subscribers, you will have to send another subscription broadcast to draw engagement, before sending promotional material again.
So there you have it, I hope that clears up some of the confusion you guys had. Feel free to reach out to me via Facebook or email (see contact page) if you have any questions at all, or if you would like the team to help manage your Messenger and Facebook Marketing!
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