- March 20, 2018
- Posted by: Dimitri
- Category: Uncategorized
This one’s going to be a quick one.
It’s because they strategy is so straight forward.
Simple almost always wins.
The less moving parts in your funnel, the less that can go wrong.
The less drop-off between each step.
The fewer metric targets you have to hit.
The easier it is to make it all work.
This funnel was particularly simple, yet it worked a treat. Here’s the basic gist:
The client was a business coach wanted to help medical practice owners increase revenue.
His mechanism was using email marketing to bring old patients back into the clinic.
The coaching/consulting space is so saturated and competitive, and has been beaten to death with offers like this.
Simply offering “email marketing services to doctors” wouldn’t work. Not a chance.
We needed a unique angle, a big idea that the market hadn’t seen before.
So I came up with the Polar Bear Method.
Here’s the ad:
The copy was a bit rough around the edges. I just wanted to get something up and running to test the idea before investing heavily on it.
So we ran ads to that, with the objective of downloading the PDF.
At the end of the eBook, we had a CTA: book a strategy call.
They were then pushed through a value adding email sequence.
At the end of the email sequence, another CTA: book a call.
If they still hadn’t booked, the retargeting ads would take care of it:
At the end of the month, here were the results:
For under a thousand dollars, we generated 86 email leads and 15 bookings (one was my test booking).
You’re probably thinking: only 86 emails for $1000!?
Our traffic was hyper targeted, making sure we were only showing the ad to the best prospects.
This meant paying more per email, but a way greater portion of those emails converting to calls.
And the proof is in the pudding.
The calls were to sell a $3,000 (minimum) coaching program.
We booked 15.
That’s $45k worth of calls right there.
Best of luck to the client as he works on closing the sales!
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