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How to Strengthen or Build Your Brand?

DimNiko - Brand Awareness

Many new businesses lately are trying to push sales from the very beginning which is not wrong obviously. But there’s a major mistake here. They are overlooking BRANDING efforts. Branding is for all sizes of businesses. It’s essential to the long term success of your business because it allows your potential customers to know what to expect from your brand. so-called “first impression”.

There are different areas that are used for developing a brand, but now I’ll focus on the one side.

Identify Your Goals and Audience

First, you need to identify your goals and audience. Plus research your competitors well. Don’t copy them and bear in mind that you need to be different. Once the buyer personas are identified the main challenge is to create the right content for them and give them what they want to hear. You’ll need to research the platforms where your audience is spending time as well.

Using Social for Brand Awarness

Certainly, Facebook is one of the biggest social media platforms out there, but if your budget is not limited you have a lot more places where you can expose your brand. However, if the audience is active on a certain platform only it’s better to focus most of your spend there.

Not all social media channels are the same, so pay attention to customizing the content. Twitter, for instance, is very useful for asking questions and reacting to customers quickly. While on Instagram and Pinterest pictures take the first place. Also, each channel has optimal posting times. This is not commonly used but definitely worth a test.

Building engagement with your social media page is also very important. You should be posting activity, page posts, stories, story polls. You can as well use other article links. It’s important to keep people busy and engaged! This can be organic posts as well. But because it’s a slow process best is to combine with paid traffic.

A good point here, on social media we see a lot of giveaways. Right?That’s not by luck obviously. It’s one of the most widely used lead gen tactic and used as well for brand awareness. Contestants will sign up, share, and tag friends they will interact with.

Using Paid Ads for Brand Awareness

Moving forward let’s take for example Facebook. As for your paid advertising campaign. It’s best practice to run awareness, traffic, PPE, and reach campaigns along with your other ads. This is the process by which businesses of all sizes cultivate brand awareness, people will start to know about you and when there is social proof and service quality the prospect will trust and feel more comfortable buying.

Identify what makes you different.

First step of building a brand is identifying what sets you apart from your competition. Be consistent with Branding. Chances to engage with potential customers are precious. If your brand strategy is different on different channels people won’t be able to decode what your brand is about. Make sure you use consistent messaging and keep your channels harmonized. (Facebook, Insta, Twitter, Email …to name a few as ex.).

Show positivity in your brand strategy. There is so much negativity in the world, especially online, so the last thing consumers want is negativity while you are trying to make them shop. Certainly no need for poems and jokes but try and research your favorite brands and you’ll notice it.

Have a bio page. Since the bio section on FB and IG is limited so there simply isn’t enough space. Best practice is to have an “Our story page” and let your brand strategy shine with this content By letting your customers know why you are different and why people should shop from you.

It’s also important to use emotions. Give consumers a reason to care and feel something about your brand. They have a reason to buy. Most people make purchasing decisions based on emotions and not logic. Use your logo, brand name to strengthen your brand identity across all channels. If you are using the same names for your accounts are all easy to find as they share the exact same name of the company and same logo. You can reinforce brand awareness every time someone mentions your brand, Search for the URL or see your logo.

These are all part of your branding strategy.

Now, If you haven’t started pushing your brand, put your hands to work and start experimenting, researching and measuring. The more data will be the easier it is to spot patterns and find what works best for your audience. If you’d like to speak with us please feel free to contact us at and reference this email when filling out the form.

Have a great week!
Ago from the DimNiko Team 🙂

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