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How I Scaled Pinterest Ads From 0 to 300k in Revenue in Less Than 3 Weeks – Part 2

DimNIko | Pinterest

Ok, this is the second article on Pinterest ads strategy I did for a client of ours.

If you haven’t read Part 1, here is the link ⇒ 
https://dimniko.com/blog/how-i-scaled-pinterest-ads-from-0-to-300k-in-revenue-in-less-than-21-days-part-1/

So let’s go now into the data, how to optimize campaigns, and how to scale them.

Pinterest Reps

Before that, let me just say a few things about our Pinterest reps. In Part 1 I said how very happy I am with my reps, now the situation changed. After 30 days and after 3 calls with rep 1 and rep 2, rep 2 sent me an email that now I will get a new rep.

On Pinterest they have different teams of reps based on the country where the majority of your clients are coming from. As this client I’m doing Pinterest ads is from the US, they signed me now to the US team.

Now rep 3 wanted to schedule an introduction call again. We went through the same stuff we did with rep 1 and 2, and most questions I had on pixel and event attribution were not explained and just skipped.

He said that he is only the ‘introduction’ guy, and that in a short amount of time I will get a rep 4, who will help me with these questions and more details about campaign optimization.

So few questions I had about agency accounts and pixels are still not being answered, and it’s been more than 2 months now. But ok, I get it… It’s Covid lockdown, it’s the beginning of Christmas time, and we’re not big spenders yet for them, so we have time to wait. 🙂

Update: Just yesterday rep 3 sent me an email that we don’t need another introduction call, and that rep 4 will now try to answer all my questions.

So let’s wait and see what will happen. Maybe rep 5 will now jump in and ask me again of what I already solved by myself till this day.

But anyway, let’s go now into more important stuff – Data & Optimization.

Data & Optimization

So as I explained the structure of my tested campaigns in article 1, what I did next is I waited 3 days. Then I turned off the majority of campaigns as numbers were crazy.

After my second call with rep 2 from AU (by the way, she was the best so far), I decided to switch the attribution window from 30 to 7 days. I wanted to see the closest results we get in Shopify or Google Analytics.

It’s still 7 days but this is the best we can do, as Pinterest is just an introduction site for your products, and the majority of these audiences are just browsing around and will not purchase on day 1. When they will see the same ad after 4 days on FB, and if they will make a purchase, Pinterest will take the credit for that sale. And also the FB.

From what rep 2 told me and how I saw the first data, I decided that I will not touch campaigns for the first 7 days. 

You will see many campaign’s data getting better after days go by, because of their different attribution windows.

Then when day 7 came, I started optimizing. I was killing whole campaigns above my KPI, and killing ad sets and interests/keywords in active campaigns that showed bad performance.

In week 2 and 3 I also started to check 7/14/30 days data and optimize the worst performers compared to a 7 day period. There will be a big difference between 30d and 7d, so always check also 30d data. Pinterest conversion has a big late attribution, also if you set up for a 7 day window. So don’t kill too fast at the beginning and wait for a little more time if you have a budget.

If results are not near your KPI in the first 7 days, then kill fast and don’t wait. If your KPI is $20 CPA, I would kill all campaigns that have CPA $30 or more.

I experienced that CPA will 2 or 3 times drop after 14-30 days, but this is just the product I am advertising. Probably with other products is a different game and you have to figure it out how your account works with your products.

Scaling

Let’s get into Scaling. Scaling is very simple on Pinterest.

You select good working campaigns, go to adset level, select adset and click EDIT BUDGETS. Then you put how much you want to increase or decrease the budget.

Recommendation from our rep 2 was 20% is the safest way, and also to never go more than double up. So pretty same scenario as with FB here.

Depends on how good my campaign is performing, that’s how much I will increase or decrease budgets. I like how you can do this in Pinterest, because you can select all ad sets and then select 3 ways:

  1. Set budget to (amount)
  2. Increase budget  (amount or percentage)
  3. Decrease budget  (amount or percentage)

You can also put a safety amount per ad group, so they won’t spend more than you want. And this is pretty much how you do it.

I tried scaling also 3x on my top performers and it worked.

So from Day 1 to day 21 all I was doing is killing campaigns above KPI in the last 7 days, and scaling every 2-3 days the ones that performed well.

I also checked how CPA changes from week 2 and 3, and also made correct adjustments on how much budget I will put on.

At the same time I duplicated best performing creatives and tried different very broad and also to combine smaller interests. And one more thing here with interests – don’t forget about RETARGETING!!!

Half of the sales came in this account because of my retargeting strategy. Specially existing buyers retargeting and page viewers in the last 30 days.

So first thing when you start ads on Pinterest, go to your Shopify or Woo or Kajabi or whatever, and export your buyers emails!

Then import them and create a custom audience. And, create LLAs or AALs 2-10% with this audience. Also 3/7/14/30d audiences of website visitors.

Then use them in different combinations of campaigns and creatives for your best ROI.

***
At this point (after 2 months), I spent on this account around $80k on Pinterest ads, and attributed to more than $800k of revenue.

Average ROAS for the last 30 days is 10.5, and average CPA is below $7.

Success? 

We would need to turn all FB advertising off to see actual success, but I believe we’re doing pretty awesome stuff here.

So if you’re into FB (or if you want to combine it with Pinterest) and scale big (yes over $500k per month too), we can do it for you.

If you’re spending at least 1k a day on FB ads, book a call with us here  ==> https://dimniko.com/msp-apply

Let’s see if we’re the right fit so we can start working on your account.

Have a great day and Happy NY 2021!

Matej 

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How IOS14 Might Affect Your Facebook Ads and Ecommerce Brand

DimNiko | IOS14

Hi Everyone, it’s Monika here from the DimNiko Team.

One of the biggest questions and concerns going into 2021 is Apple’s latest iOS14 update and its effect on the advertisers. 

With the looming worry, our team wanted to put together some information to help you navigate through the upcoming changes. 

Let’s jump into it.. 

Why Is This Update Super Important for Facebook and Any Other Platform? 

Apple has announced changes with iOS 14 that will provide an opt-in for users to choose whether to allow third-party sites to track their user data. Basically giving a choice for users to allow third-party sites to track their online activities across browsers and devices.

This will affect how Facebook receives and processes conversion events from the pixel and therefore ads personalisation and performance reporting will be limited. 

As well as that their AI which has been helping (or not) advertisers to get the best traffic simply won’t work. 

We’re still learning and trying to understand how this will exactly affect Ad buying and it’s performance, but we are confident that Facebook and Instagram will remain the best advertising channels for acquiring new customers and scaling brands.

Expected and Most Important Limitations

  • There will be only 8 standard pixel events to optimise for per domain (Landing Page View, Add to Cart, Initiated Checkout, Lead….). 
  • Delayed reporting (data may be delayed up to 3 days)
  • Facebook will use statistical modelling and report estimated Results
  • Reporting breakdowns will be limited, such age, gender, placement, region
  • Attribution window changes, Only 1 day click, 7 day click, 1 day click and 1 day view and 7 days click and 1 day view will be available.  
  • Targeting limitations, smaller audience sizes expected 
  • Audience Network will probably be the most affected placement as it relies the most on App advertising. 

How Will The IOS14 Update Affect Your Ecom Brand?

It is hard to tell just yet. 

We have no way of knowing how this will actually impact our ad campaigns and performance. 

The information is continuously changing, as well how third party platforms, and users react and respond.

It may make it extremely hard on new advertisers to compete with bigger brands, or could mean the opposite and help small businesses with less amount of pixel data.

What we know for sure is that advertisers need to relearn the trends and strategies that were helping them achieve results and set KPI’s. 

Without the reporting breakdown and with delayed attribution, analysing the data, the traffic and performance will be less accurate and much harder. 

This will make personalised marketing much more challenging and will require more work especially with smaller, less accurate audience pools to target and retarget.

Brands will need to know more about their buyers, and rely more on backend marketing for retargeting. 

It will change user behaviors and only time will tell how many of them will actually opt out of tracking and how users will appreciate retargeting offers. 

Overall, the art of media buying will be the essence for success. 

What You Can Do To Prepare For The Update

There are a couple things that Facebook suggest to do in order to be prepared for the changes and avoid any disruption of the campaigns. 

  1. Update to Facebook’s SDK for iOS 14 version 8.1 if you have a business app 
  2. Verify your website’s domain
  3. Set up Conversion API
  4. Turn on Auto-Advanced Matching in Ads Manager

As only 8 standard pixel events will be available to choose from to optimise your campaigns for, and possibly get reporting data on, we highly recommend to review any custom pixel events you may have on your website and conversion funnels. 

Overall I think there is no reason to panic. 

For sure there will be change which is not expected and not welcomed. But, we don’t know what the actual impact will be until these implications are set live. 

Let’s not forget that Facebook has over 2.7 billion active users leaving it to be the best advertising platform to find new customers. 

And most importantly good products and services will always sell.

So, if you’re a brand owner worried about these changes here’s the TLDR:

  • Work on your funnels and setup a thorough backend 
  • Optimise for user experience
  • Prioritize customer service
  • Make sure you have organic engagement 
  • And, above all else, ensure your product / service is high-quality. 

And while you’re working on your brand, Facebook will for sure find a way to keep its advertisers and continue to monetise their user base via advertising. They are a business after all. 

So, if you’re still worried about how IOS14 will affect your brand, working with an Agency who lives and breathes Facebook Ads will help set you up for success when this update is implemented. 

Book a call below:

https://dimniko.com/msp-apply

Regards,

Monika

DimNiko Team 

More information on iOS14:

https://www.facebook.com/business/help/126789292407737?id=428636648170202

https://www.facebook.com/business/help/331612538028890?id=428636648170202

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How I Scaled Pinterest Ads From 0 to 300k in Revenue in Less Than 21 Days (PART 1)

DimNiko | Pinterest Ads

Ok, this article is going to need 2 parts! 

In Part 1 I will talk about Pinterest platform, how you set ads manager, how you invite media buyers in, how you setup pixel, and how you launch campaigns for the best ROI.

In Part 2 I will tell you how to look at data, how to optimize and how to test aggressively.

The confession I need to make is that 1 month ago I didn’t know anything about Pin ads. After 3 weeks, I guess I know something as I managed to scale our client’s account to 250k in revenue.

Pinterest’s Budget & Conversion Tracking

The budget is only 1k per day! ROI is crazy. Around 8.76 for the last 3 weeks.  And CPA is $6.44.

For same product conversions I get on FB 2x more expensive conversions. But, we need to take into consideration – Pinterest tracks different conversions. Their conversion window can be 30 days after first click, and even if they triggered the sale they won’t take credits. This means you will see no conversions from Pinterest inside Google Analytics, because GA is only seeing 1 day conversion.

Here’s how their conversion tracking works: When somebody sees an add on Pinterest and click, if he or she doesn’t buy immediately, probably conversion will be credited to FB, or YouTube, or IG, Natives, etc, depends on what other channels you are advertising this product.

So this was my first issue and all my worries of what is going on, had been generously explained by my Pinterest rep. Who if I can say, is more much efficient than most of the reps you will get on FB. They just provide better support and that is 100% true. Believe me.

When you start running ads on Pinterest, they will take care for you.

The Client Backstory

But let’s go back to how all started.

I’m running FB ads for this client now for about 8 months. Right now I’m pushing around 15k budgets per day. They are making around 3MM per month in Shopify.

Awesome products, awesome brand, and awesome company.

We suggested we try Pinterest ads and they said yes, let’s see what we can do.

How to Integrate Your Pinterest Account into Your Clients

After we successfully integrated their account into ours, the main issue was how me (and other media buyers) will access their ads. There were few hick-ups but after a few days, we had successfully solved several issues.

To run Pinterest ads through a client’s account, you need to open your Business account. That is very easy – you just log into your personal Pinterest account and create a business account. Then you can ask the client to invite you into their account and set up right access.

Our integration was a little more complex, as we wanted to do it all through our agency account. But it is pretty much the same procedure. Agency needs to invite your business account in, and your client needs to invite the agency in to control their ads.

After integration is completed, you can see clients’ accounts in your Business profile. But, there is a catch. You don’t see it anywhere in the dashboard, so you need to bookmark the link when they make integration.

I won’t go into details here, but I would just say that it is a little weird all this of what you see and what you don’t.

Setting Up the Pinterest Pixel

My next step was to analyze their past ads performance (they tested something half year ago at small budget) and I also had to set up my column preferences in the dashboard.

When you open a fresh dashboard, you will see all kinds of columns there and most of it you don’t need. So I removed almost all except 10 columns that made me see clicks, CPMs, and CPAs.

The next step was to check if the pixel is installed correctly on their website. I added Pinterest Tag Helper (same as FB Tag helper) plugin to my Chrome. Then I went through the purchase funnel and checked if it triggers on steps I want.

We had some issues there and because they are running Shopify, I suggested to install Pinterest add on. You have to manually fix some code here so I suggest talking to your developer as it can get a little complicated.

After the pixel was tracking everything correctly, the next step was to throw some campaigns on the wall and test a few different pins.

Setting Up Pinterest Ad Campaigns

If you don’t know, Pins they call Ad creatives. You can use as many Pins as you want in your campaigns, but the best way is up to 4, according to our Pinterest rep.

We also have few campaigns to this date that has 50 pins, and it converts just OK. So not sure about that. For me if it’s working, I won’t kill it even if the rep says I should do it.

In the stage of starting test campaigns, I created around 10 very different campaigns. Budget for each was $50 and each one had one ad set.

But before that, I also created a few Custom Audiences and AALs. (yes, they don’t call them LLAs, but Actalike audiences)

As our client has more than half of a million emails from their buyers, I gave them instructions on how they can import them to make an Audience.

Then I created 1-10% AALs based on these emails. And I also created 3, 7, 15, 30, 90, 180, and 365d website visitors audiences.

For retargeting purposes. All who viewed their website after they clicked a Pin, will be retargeted with new Pins. So after all this was done, it was time for Phase 1 testing.

Phase 1 Testing

In Phase 1 I just wanted to test different stuff, so I can see what converts and at what CPA. (One note here – Pinterest doesn’t have any conversions, but it calls them Checkouts.)

So I created 10 campaigns with $50, 1 adset. Something as outlined below:

  • CAMPAIGN 1 – INTEREST – KEYWORDS – 40 NICHE KEYWORDS – 3x VIDEO PIN
  • CAMPAIGN 2 – INTEREST – 2x BROAD NICHE KEYWORDS – 3x VIDEO PIN
  • CAMPAIGN 3 – INTEREST – 5x VERY NICHE KEYWORDS – 3x VIDEO PIN
  • CAMPAIGN 4 – INTEREST – 5x BROAD  NICHE KEYWORDS NARROWED DOWN WITH 40 KEYWORDS – 3x VIDEO PIN
  • CAMPAIGN 5 – INTEREST – MANUAL BIDDING TEST – 3x VIDEO PIN
  • CAMPAIGN 6 – INTEREST – AUTO KEYWORD TEST – 3x VIDEO PIN
  • CAMPAIGN 7 – INTEREST – AALs – 1-10% TEST – 3x VIDEO PIN
  • CAMPAIGN 8 – INTEREST – AALs – ALL TOGETHER – 3x VIDEO PIN
  • CAMPAIGN 9 – INTEREST – RETARGETING WEB VISITORS – 40 IMAGE PINS 
  • CAMPAIGN 10 – INTEREST – RETARGETING EMAIL BUYERS AUDIENCE – 3x VIDEO PIN

My main focus here was to see how the account will react to video pins I decided to test, and which audiences will start to perform the best.

Next phase was to start tweaking things (optimization) and to put more campaigns on. As this can be an easy overload for most of you, I will go into that section in my second article.

So stay tuned – coming very soon!

If you’re into FB (or if you want to try Pinterest), we can do it for you.

If you’re spending at least 1k a day, book a call with us here  ==> https://dimniko.com/msp-apply

Let’s see if we’re the right fit.

Hope to see you inside.

Have a wonderful day,

Matej

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This is What We’ve Learned from Launching a Brand New E-Commerce Brand and Store in Late 2020!

DimNiko | Brand Launch

Where do you start and how do you listen to what your audience is actually saying? And how can you give them what they want?

To put in context, this only covers minor adjustments we did in order to optimize the website, landing page and creatives. This is based on initial testing of campaigns and the product. 

Did you know you can extract direct information just based on the comments on your ads? 

Take Time to Read The Comments

Well we’ve done this and it worked really well with kicking off the brand. We’ve recently launched a supplement brand and within the first day we weren’t getting any conversions from the campaigns.

We started looking at the comments on the ads to figure out what is going on. In fact the problem was right there. The top question overall being asked was “how do I buy?”. Keep in mind this is a country that doesn’t have a ton of experience in com shopping.

We started replying to comments and some sales actually came through. After this the concept was proven and we adjusted the landing page with information on literally a step by step guide on how to shop through Shopify. 

After this on the creatives itself, we added the click here to buy options to the image as well. Another point came across in the comments was that most of the prospecting customers were asking what the price is. This is a bit silly since you want to get them on your website and convert.

Read More: Striking Emotion to Bring in 2MM Revenue

Test Creatives

We decided to add a price to the creatives as well and launched the campaign. 

This made a night and day difference on the ad performance, within the first day we received a ton of sales and we reached our goal for breaking at least even with testing the ad and actually made a little profit.

The weird thing that we started seeing was that the campaigns started underperforming as they continued to run, this might be due to creative fatigue and comments going unanswered. 

The CPC’s on these campaigns were really low and we received a ton of engagement and it started getting hard to respond to all the emails and comments. 

Read More: 5 Best Practices for Ecommerce Facebook Ad Creatives

This is where we decided now is the time to expand and grow in order to be able to work with these customers in an efficient way. 

The only way you can make this happen is to bring someone onboard to handle customer queries and run the social media pages. 

From here we can start focusing our attention on running the ads on Facebook. There is still some research that needs to be done in order to have a scalable concept, what we’ve learned is that you can’t scale right from the start, especially within a market that tends to spend $100 total per day.

The art in the form is to learn your target customer behaviour, know where they are in line with online shopping and the learning curve for them to make the purchase. 

But it comes to show that sometimes listening to your customers and adding a few pointers on a creative can be the difference between ROAs 1.0 and ROAs 10.0.  

And this only works if you have the right agency partnered with you!

If you are spending over $500 a day and you want to scale your brand

Book a call below:

https://dimniko.com/msp-apply

And that’s a wrap! 

I’m Quintin, Media Buyer at DimNiko 

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How to Minimize Your Losses During the Holiday Season and What to Look at First

DimNiko | High Holiday Ad Costs

Hello Folks,

We are now in one of the busiest seasons and all business owners are now trying to push all types of offers and pushing to get the best advertising placements, especially on FB. I am sure if you run your business ads you have been facing difficult times from September on.

From March approximately when the Pandemic started, many advertisers minimized their spend or stopped completely but Q4 is the busiest time of the year and costs are increasing again.

There are a few tips that I’d suggest you’d pay attention to in order to minimize losses and try to get the most out of your ads.

Rules

Firstly when setting up your campaigns make sure you’ll add rules, certainly, I am talking about high-budget campaigns, and double-check in the Automated rules sections if the rule is truly running has been created and it’s working.

Something unusual happened recently that I set up a rule and the rule wasn’t created. If you don’t double-check you might be spending too much without results.

I’d suggest adding 3 rules Campaign level / Ad Set level / Ad level – to make sure that rules fire even if FB is glitching and for “some reason” one of the rules won’t apply.

Read More: How Message Campaigns Can Bring Down The Cost of Your Results By 2x – Untapped Strategy

Optimization

Make sure you choose the right placements, as different ad Placements will have different costs, and right now that the competition is high, get ready to pay a higher amount.

Higher costs also come into a relation of course with the bidding strategy you use, so if you have a certain manual bid strategy you used make sure the bids are high enough to enter the auction and you don’t miss out.

The first 2-3 days are critical and you should pay close attention to all metrics and see if it’s worth running the campaign. As I mentioned above, expect to see higher CPC, CPM so don’t cut off just because of these metrics but look at the big picture calculating other actions (create custom columns -if you don’t have yet any).

It’s super important to have a clear strategy set to switch quickly and not lose time on thinking what’s the next step.

ADS RELEVANCE

Many people ignore these metrics but it’s important to determine different rankings of your ads which contributes to increased or lowered costs.

FB has 3 separate metrics to determine the quality of your ad: Engagement ranking, Quality ranking, and conversion ranking.

Having a low score will increase your costs. I’ve seen ads working well while not having all 3 rankings at their highest rate, but if all 3 of them are low then definitely you should look into more details.

I hope these little tweaks will help you get better results.

Good luck!

Also, if you are spending over $500 a day and want to scale your brand.

Book a call below:
https://dimniko.com/msp-apply

Have a great Day!
Ago,

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The Top 3 Trends We Expect to See in eCommerce Marketing Throughout 2021

DimNIko | 2021 Trends

As we all know 2020 was a crazy year for online shopping due to the pandemic. The pandemic has allowed a lot of people to consider selling and buying online. With all the lockdowns happening around the world, consumers where left with no other choice to satisfy their wants and needs through online shopping. 

The pandemic has accelerated years worth of growth in the commerce space in just a couple of months and 2021 is going to be an even more unpredictable year compared to 2020. Through experience and knowledge we can build the following assumption of what we can expect to seen in eCommerce marketing throughout 2021.

Fierce Competition For The Market 

Due to big retail brands and stores that had to adapt to selling online, we can expect to see that the overall CPA (cost per acquisition) is going to be higher than average compared to previous years. We are already seeing this at the end of Q4 in 2020 and this will continue to be the trend in 2021.  

This is due to already existing stores and brands that had to start selling online since the start of the pandemic. These companies have established branding and followings that help accelerate their position in the online space normally dominated by SME’s. 

A combination of higher budgets and bigger margins will allow these companies to start dominating the ad space such as Facebook, Instagram, TikTok etc. These companies are equipped with advanced customer service experience and the ability to provide a better service compared to your average eCommerce store. 

Read More: How to Keep the Sales Momentum Going Through 2021

Overall Consumer Behaviour Change

If you have run any ads through the 2020 year, you will know that it had been difficult to control the volatility of the Facebook Ads Campaigns. Overall consumers have changed the way they shop online. 

As a standard, eCommerce stores mainly focused on what you would consider as luxury goods items and eCommerce store have become custom to this consumer behaviour, and the Facebook Ads Algorithm as well. 

For 2021 we can expect that consumers will adjust to purchase more essential goods and services from eCommerce stores such as groceries, health and home products. This leads back to the first trend as well. 

This is mainly the reason why we will see more retail stores moving into the eCommerce and Facebook ads space. Consumer behaviour will change with this as well since they will be more inclined to purchase goods for the space they spend the most of their time, which will be their homes.

Read More: What Facebook Changes Do We Expect to See in 2021

A Focus On Customer Retention 

As mentioned in the first trend, eCommerce stores will be focusing more on running Retention campaigns as customer acquisition costs sky rocketed through Q4 for 2020 and what we can expect to see for 2021. 

The main focus for established online brands will be to retain their customers through exploring new channels and funding this through their retention efforts. This push towards retention will only be a band aid for a larger existing problem for 2021. 

A good model we can see is eCommerce stores introducing loyalty points for coming back to the stores. This marketing strategy will mainly be seen implemented through other channels such as native advertising, email marketing etc. 

Overall the new marketing trends in 2021 will be extremely different from what you see from data from pre Covid-19. We believe that the volatility of the Facebook Ads campaigns will settle down for the most part since the algorithm has had enough time to gather enough data.

Facebook Ads Media Buyers know how to read these changes and adjust their campaign strategies in order to stay as profitable as possible during volatility of campaign performance and it’s imperative to be able to do this for your eCommerce store as well. 

But This only works if you have the right agency partnered with you!

If you are spending over $500 a day and you want to scale your brand.

Book a call below, to have the best of the best work on your brand.

https://dimniko.com/msp-apply

And that’s a wrap! 

I’m Quintin, Media Buyer at DimNiko

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How We Improved Our Client’s ROAS Using Story Ads

DimNiko | Instagram Story Placement

Either if you work as an advertiser for an agency or if you run ads for your own brand, I am sure you will agree with me on the fact that this 2020 has been one of the most volatile and unpredictable years than we can remember.

Of course that makes total sense, considering that the current situation around the world is not any less crazy/unpredictable.

All of this has pushed us to become extra creative, try many different things and approaches by testing and putting into effect everything in our power to improve the performance of the campaigns.

How We Found the Variables to Test

As an example, one of our client’s, a sports clothing brand, saw a huge decrease in performance gradually and steadily starting in August and continuously for several weeks.

One of the first metrics we looked at was the difference in performance for each platform. 

What we realized was, that Instagram purchases were converting at a much higher ROAs than Facebook, and in regards to the placement, specifically, the Instagram Stories.

Testing Instagram Story Placements

We’ve decided to run some tests selecting only in the Instagram Story placement.

On average, the comparison to this first test campaign’s results with the other prospecting  campaigns, was a 3x times higher ROAs.

We then took the decision to focus the biggest part of our prospecting budget purely into Story Ads.

There are different reasons why Instagram Story Ads worked especially good for this client.

Read More: What Creative Works Best In In-Stream Video Ad Placement?

What We Learned From the Test

  • The main target audience for this specific brand is young females, age range 18 – 30, which is, in percentage, a huge part of the general Instagram users.
  • Fitness is one of the strongest content topics on Instagram, increasing the chances of conversion for a sport’s brand.
  • We adjusted the ads into catchy videos that grabbed the user’s attention within the first seconds.
  • We created ad copies that represented the core values of the brand and differentiate them from the competitors.

The competition among the fitness market in general and the fitness clothing in particular is immense.

However, by putting our focus into optimizing and adjusting the Story ads of our campaigns, we managed to stabilize the account’s performance in some of the most volatile and difficult weeks of the year, preceding Black Friday.

The takeaway from this example is, if you are having trouble getting your campaigns to stay stable, study your metrics, analyze your campaign’s results and put the focus into optimizing your campaigns by the best converting platform and placement. 

If you are interested to know more about us, to find out if we are the right fit for you and if you are spending over $500 a day and you want to scale your brand.

Book a call below:

https://dimniko.com/msp-apply

Until next time 😉

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Built-In Solutions to Customize Your Catalog Sales Ads

DimNiko | Holiday Creatives

As the busiest sales period of the year just began, it’s very important to provide unique ads and angles separating you from your competition

You should aim to personalise the visuals you use, so they don’t get boring, and seem always up-to-date! You can add branding to your pics, a sticker, or even a seasonal frame – all will help you to get out of the crowd and make yourself conspicuous.

Today I will show you how to customise your catalogue ads to look much cooler than your competitor’s. Be different & take action! 

Did you know you can use frames in your ads? Even if you don’t have a creative team behind, you can create some really nice layouts with minimal efforts by using the tips below.

Read More: 5 Best Practices for Ecommerce Facebook Ad Creatives

How to Design a Custom Frame?

You can use any image editing software, like Canva, or PicMonkey. Just open it, and choose FB post, or a simple 1:1 dimension from the pre-sets. Don’t forget, to set the background to transparent, as you will add the frame to your catalogue / or post as an extra layer. Your product will be in the centre of the square! 

Then you can choose from several thematic free images, like snowflakes, Xmas present boxes, mistletoes… and you also can upload your brand logo, or any custom vector graphic and place it to a corner. 

Here is an example of a simple design

If you don’t want to use graphics, but want to display your key message – just write your best offer below the product area – it will be displayed on every single catalogue card. Use coloured text, as the product background will be white. 

Basically, that’s all! 

Save your frame design in PNG format, (that’s important because only the Png format will preserve the transparent background)  and you can already upload it to the Ads manager. 

Here we go… You are ready to start creating your brand-new festive catalogue ad-designs!

How to Set Up Your Campaign?

Its really easy, just follow these steps: 

  1. Open your ads Manager and create a new Facebook campaign. Select Catalog Sales as your campaign objective.
  2. Select your catalogue, which you want to promote.
  3. Set up your budget, audience, placement, and don’t forget to choose the goal: purchase on ad set level. 
  4. Its time to create your ad. You can choose the carousel format, or you can switch on Dynamic formats and creative. 
  5. Scroll down to Creative Tools and click on Edit creative. You will customize your catalogue look here, and create your unique offer in seconds! 

What Are Your Options Here? 

  • Catalogue information:  You can place information on the catalogue cards about price, percentage off, delivery information, as you can see in the picture below! You can customise the colour, but also the shape of the info-box, and you can also select where the chosen information should appear!

  • Frame: you can add your brand new catalogue frame here! Just click upload, and select your design. The system will place it as an overlay, on top of your products.  Here we go! 

As mentioned before, you also can place a frame of text as promo information about your limited time offers, Black Friday or Xmas sale length. 

When your offer finishes, you just switch your border to a new one. 

Here is an example of a limited time offer: 

What else can you do to make your ad even nicer? 

You can add an intro card, which is basically a first catalogue card – with custom image, functioning like a catalogue cover photo.

And – for the last card, you can add your profile picture of your business’ Fb page. You also can customise the website link that people visit when they interact with the card. How cool is that?  

Now, as you are ready with the creative part, you still need to define the texts and headlines as usual, and your ad is ready to go! 

I suggest you to start to use these ad overlays, and watch how your Click-through-rate, Conversion and ROAS increases! Just in time for Xmas sales!

If you are interested, but still not sure how to set up things correctly, we can move this weight from your shoulder and create the best campaigns for you! Just book your call below:  

https://dimniko.com/msp-apply

Liked the topic? There are also other great ways to make your ads a little bit more personalised! These I will show you in my next blog post! See you next time! 

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Why You Need to Start Using UnBoxing Videos to Increase Your Ad Performance

DimNiko | Unboxing Video

We all know that Facebook is tending to more consolidated audiences targeting broad or almost broad. And the main focus of the marketers shifted from finding specific niches to finding the best creative angles.

The Facebook algorithm can find the best audience for you but it can’t help you with the creatives obviously haha. And since Facebook users are so much disposed to ads every day, your offer should look like something outstanding.

That’s why I would like to discuss one type of videos that is rarely used by marketers but can improve the performance significantly.

Unboxing Videos!

Imagine you’re waiting for your parcel to be delivered or you just bought a new product in a shop. Or your friends are bringing presents to your birthday party!

And what’s the most exciting part?? Opening the box! 

So ideally you want to share this amazing experience with your future customers.

Think about the fact that they have never seen your product in real life, they can’t touch it, they don’t know what’s coming in the box. And of course everyone hesitates once in a while about the quality of the product.

So the main idea of your unboxing video is building trust for your business and your product specifically.

Besides generating trust you help the customer feel what it’s like to purchase your product which increases the chances of an actual purchase.

I think at this point it’s quite obvious why you should be using unboxing videos so let’s talk about the best practices:

1. The Video Should Look Natural

This means that it should be shot in a natural spot where the customer will be unpacking the box himself. For example, on the kitchen table or near the entrance to the house or outside in the yard and so on.

2. Choose a Nice Background, Nice Music, Nice Lights.

In other words make your customer feel cozy.

3. Start with Exposing Your Brand.

A brand which is exposed in the first 3-5 seconds sticks to a customer’s memory for a long time. In case of unboxing videos put a sticker with your brand on the package.

4. Properly Edit the Video to Make it Look More Dynamic.

Use jump cuts and speed changes so the video looks dynamic. Show the whole process of unboxing from A to Z but don’t forget to edit the results so the video doesn’t look boring and isn’t too long.

You should find the golden middle so you can present the product in all the details but you should still remember that it’s an ad at the end of the day.

5. Use Love to Sell Your Product

This is the last but not the least important advice. Present your product with love so the customer will want to get this piece of love when they choose your shop.

Of course unboxing videos require a lot of work from the production team but trust me it’s worth it!

If you want to get more insights about the creatives we’re using

Book a call below:

https://dimniko.com/msp-apply

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How to Keep the Sales Momentum Going Through 2021

DimNiko | Sales Momentum

2020 has been the most unpredictable and volatile year ever for eCommerce marketing. A pandemic-induced depression coupled with mandatory stay-at-home orders changed audience sizes, drove costs down and then up, and permanently shifted users’ priorities. 

As we come to the end of Q4 with the year’s largest sales events, it’s crucial to think ahead to 2021. For many eCom brands, maintaining or building on the sales activity at the end of the year could be a matter of survival. The past 10 months have shown us how important it is to be able to pivot and adapt to circumstances outside of our control and there’s no reason to think that 2021 is going to be any easier! So here, I am going to lay out three important steps you can take to carry your sales momentum into the new year and beyond.

First: Amp Up Your Empathy

The brands that have survived and thrived this year have understood the value of placing the customer at the centre of their adaptations to the crisis of 2020. The marketing adage ‘Focus on benefits, not features’ should be tattooed on the inside of your head. How do we benefit the customer? If you have to develop new products or change the way you present your offer, it has to be an organic response to the needs of the customer – not a quick-fix adaptation to make your offer appear more relevant to present circumstances. The question you ask is ‘How can we help?’

Read More: Striking Emotion to Bring in 2MM Revenue

Second: Social Media is a Sales Channel.

Another lesson from 2020 has been the importance of brand storytelling. People need to feel a connection with your brand and to understand that ‘we’re all in this together’ isn’t just a glib slogan but the essence of your offer. Social media is the best place for you to disseminate brand stories to generate buzz about what you’re doing and keep existing customers interested. You can show off how your processes have had to adapt to the new normal, what #wfh life has been like for your company and elevate customer stories to celebrate their achievements and personal milestones. Combining this relatability with product promotions in regular updates will help keep your sales volume up into 2021. Along with your Facebook Ads and paid search, your social feeds should always form one of the most vital parts of your eCommerce marketing strategy. 

Finally: Test and Measure. Then Test Again.

Keep optimising your approach. Momentum is movement – a function of mass and velocity. You have to be improving constantly or you’re not actually going anywhere. In terms of a sales funnel we can break this down into volume, conversion and velocity. 

Volume: Make sure you’re not slowing down on prospecting. Maintain an ‘always-on’ approach to optimising campaigns: testing new offers, creatives, audiences and bidding strategies to grow the number of quality leads entering the top of the funnel.

Conversion: Understand the indicators of best performance as leads move through the funnel. Pay attention to the changes made at the top of the funnel (volume) and move quickly to understand how to nurture these prospects through your retargeting not just with Facebook Ads but with CRM, social media and other channels. 

Velocity: How long should your customer journey from introduction to purchase take? Are they moving fast enough? The longer they take, the higher the cost of sale. 

Momentum is a constant cycle of measuring, testing and optimising, moving incrementally closer to the optimal formulation for volume, conversion and velocity. In times of crisis and universal change, it’s more important than ever to observe and refine the micro and macro of your strategy.

Read More: Retargeting Offer Test: FREE Shipping or Discount?

Taken together, these three factors should help you kick your eCommerce marketing engine into high gear for 2021. Stay focused on the needs of the end user, build community and loyalty with brand storytelling and constantly measure and adjust your approaches to maximise efficiency. 

If you want to chat and see if we can help grow your business, you can click below and see if you qualify for a call! 

https://dimniko.com/msp-apply