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How to Strengthen or Build Your Brand?

DimNiko - Brand Awareness

Many new businesses lately are trying to push sales from the very beginning which is not wrong obviously. But there’s a major mistake here. They are overlooking BRANDING efforts. Branding is for all sizes of businesses. It’s essential to the long term success of your business because it allows your potential customers to know what to expect from your brand. so-called “first impression”.

There are different areas that are used for developing a brand, but now I’ll focus on the one side.

Identify Your Goals and Audience

First, you need to identify your goals and audience. Plus research your competitors well. Don’t copy them and bear in mind that you need to be different. Once the buyer personas are identified the main challenge is to create the right content for them and give them what they want to hear. You’ll need to research the platforms where your audience is spending time as well.

Using Social for Brand Awarness

Certainly, Facebook is one of the biggest social media platforms out there, but if your budget is not limited you have a lot more places where you can expose your brand. However, if the audience is active on a certain platform only it’s better to focus most of your spend there.

Not all social media channels are the same, so pay attention to customizing the content. Twitter, for instance, is very useful for asking questions and reacting to customers quickly. While on Instagram and Pinterest pictures take the first place. Also, each channel has optimal posting times. This is not commonly used but definitely worth a test.

Building engagement with your social media page is also very important. You should be posting activity, page posts, stories, story polls. You can as well use other article links. It’s important to keep people busy and engaged! This can be organic posts as well. But because it’s a slow process best is to combine with paid traffic.

A good point here, on social media we see a lot of giveaways. Right?That’s not by luck obviously. It’s one of the most widely used lead gen tactic and used as well for brand awareness. Contestants will sign up, share, and tag friends they will interact with.

Using Paid Ads for Brand Awareness

Moving forward let’s take for example Facebook. As for your paid advertising campaign. It’s best practice to run awareness, traffic, PPE, and reach campaigns along with your other ads. This is the process by which businesses of all sizes cultivate brand awareness, people will start to know about you and when there is social proof and service quality the prospect will trust and feel more comfortable buying.

Identify what makes you different.

First step of building a brand is identifying what sets you apart from your competition. Be consistent with Branding. Chances to engage with potential customers are precious. If your brand strategy is different on different channels people won’t be able to decode what your brand is about. Make sure you use consistent messaging and keep your channels harmonized. (Facebook, Insta, Twitter, Email …to name a few as ex.).

Show positivity in your brand strategy. There is so much negativity in the world, especially online, so the last thing consumers want is negativity while you are trying to make them shop. Certainly no need for poems and jokes but try and research your favorite brands and you’ll notice it.

Have a bio page. Since the bio section on FB and IG is limited so there simply isn’t enough space. Best practice is to have an “Our story page” and let your brand strategy shine with this content By letting your customers know why you are different and why people should shop from you.

It’s also important to use emotions. Give consumers a reason to care and feel something about your brand. They have a reason to buy. Most people make purchasing decisions based on emotions and not logic. Use your logo, brand name to strengthen your brand identity across all channels. If you are using the same names for your accounts are all easy to find as they share the exact same name of the company and same logo. You can reinforce brand awareness every time someone mentions your brand, Search for the URL or see your logo.

These are all part of your branding strategy.

Now, If you haven’t started pushing your brand, put your hands to work and start experimenting, researching and measuring. The more data will be the easier it is to spot patterns and find what works best for your audience. If you’d like to speak with us please feel free to contact us at https://scale.dimniko.com/ and reference this email when filling out the form.

Have a great week!
Ago from the DimNiko Team 🙂

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Sneak Peek to DimNiko Online Trainings Part 1

DimNiko - Online Training

Monika here the lead media buyer at DimNiko Agency.

A couple weeks ago we had our first ever online marketing academy for those requesting learning media buying. We spent 2-3 hours live every day for a week going through our most successful ad buying techniques.

I wanted to share a couple thoughts that I hope will be useful for all of you who could not attend and encourage you to do so in one of our future training. Yes we will launch more courses in the upcoming weeks so keep an eye out for the posts in our group as the last one was sold out within a day!

The courses will have separate topics, such learning media buying, agency marketing and agency operations so you can decide which one is the right fit.

For more information please visit our website or check our Facebook Group: https://www.facebook.com/groups/epoch/ !

OK so back to the last course about media buying! Unfortunately it is impossible to recap all the questions, valuables and takeaways in an email so I chose a topic that came up several times during the week.

How to implement consolidated CBO’s on lower budgets?

Most campaign strategies work amazingly if you are spending over $1000/day. If your budgets are lower than that it seems that the consolidated campaign structures aren’t always applicable. Using CBO campaigns the idea is that based on several data points the algorithm allocates your budget between your adsets, audiences, placements, platform and possibly between your dynamic ad combinations delivering the best possible results for your campaign.

The CBO to work its best requires 50 conversions per week per adset. 50 conversions on a $30 CPA is $1500 weekly budget per adset which having 4 adset could mean a minimum $850 daily spend / campaign.

Yes, not all ad accounts can afford to high budget campaigns, so what can you do?

Do not try to get the 50 conversion events optimising for Add to Carts, or Landing page Views as most likely it will give you low quality traffic that will never convert. I am sure there are exceptions for this but believe me, we tried on several ad accounts so many times with no sustainable results.

Instead start the TOF CBO budget with a 4-5x of the CPA, so in a $30 example the CBO budget will be $150. It may be harder to get through the “Learning Phase” and scale fast but your campaigns can still have consistent results. Limit your audiences to max 3 and choose them according to the data that you have. Do not try to copy the “best audiences” that other marketers use as every ad account can have a different “best” audience.

At DimNiko Agency with every new client we start working with, we analyse and check how much data we have and what are the characteristics of a best customer of the business. This will give us an idea of what can be the potentially best audiences to start with.

If your pixel, ad account, Facebook Page, IG account don’t have too much historical data the algorithm and machine learning will have a hard time helping you. You need to help the algo with providing good ads to a relevant audience.

The biggest difference between a higher budget and a lower budget CBO is the audiences. When we can launch a campaign potentially reaching the 50 conversion per week per adset we tend to add larger audiences, higher percentages of lookalikes, broad audiences, stacked interest.

This gives space for algo to find the conversions not just in a short term but it can run for months, it can be scaled to higher budgets whilst keeping the performance steady.

When you start with a small CBO and with audiences narrowed down what we noticed happening is that simply increasing the budgets ruins the performance. The audiences are so selective that the CPM’s will skyrocket and the conversions drop.

The best way to overcome this is to duplicate, relaunch new TOF campaigns with new audiences and ads in order to sustain the performance. Gradually you will open new TOF campaigns with higher budgets and bigger audiences which will help you get through the Learning phase.

Hope you enjoyed the read!

If you are interested in learning how to improve your ad’s performance spending upwards of $5,000 a day please contact us we are happy to discuss more details at www.dimniko.com/scale

Regarding our online training please visit our website at https://dimniko.com/collections/trainings

Monika from the DimNiko Team

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Non-Essential Product Scales to $100k/Day Amidst Virus Crisis – It’s Not Too Late

DimNiko - Scaling

I know everyone is freaking out about advertising right now. We were too…In fact, we felt the full effect of this 3 weeks ago. To be perfectly transparent, as we’re so very well known to be, our client results were down and we lost a lot of clients. We told everyone not to panic. We tried to explain that it’s cyclical. That everyone was feeling this. That the weak would be washed out which would leave the wise in a very powerful position for growth.

With advertisers dropping out of the market, companies growing fearful, and screen time increasing, CPMs would go drop. Not to mention the boredom skyrocketing conversions. However, they did freak out. But, others listened and weathered the storm. And now we’ve seen the tide turn. Take a look at this one client – who we scaled from $2k/day in spend to almost $20k/day in profitable spend.

1ST OF MARCH

1ST OF APRIL

Casually a 9X increase in spend while increasing ROAS from 2.65X to 4.19X. Yep, they’ve now turned into an $80,000/day powerhouse brand, and we’re on track to crack 6 figures daily. The best part? They’re not an ‘essential good’. They’re not price gouging face masks, or sanitiser, and posting screenshots about it, like all the gurus out at the moment.

Related Post: From $200K a Month Ad Spend to Zero.. What Happened?

This happened by making one minor tweak…

We worked closely with our clients to reposition their brands from non-essentials, to essentials. You see, while many of the ‘victim’ brand owners are arguing that consumers are losing their jobs, and no longer want to buy their products, we realised something. People are now at home, bored out of their brains, and literally couldn’t spend their money if they tried! People have more time, more disposable income, and are more inclined to buy from you than ever.

So long as the messaging is right. By repositioning the beauty brand above into a boredom buster, we were able to generate a phenomenal result.

And you can do the same. Here’s the thing. At the moment, with many being too afraid to advertise, we have a lot of time on our hands. So next week, our head of partnerships, Dan, and myself, will be doing free consultations with anyone that asks for it. We usually charge $2,000 USD for this, but have opened 5 slots only. The catch? We want to connect with cool business owners – with cool brands. So we won’t be offering these calls to just anyone.

In the call, we’ll be reformulating your messaging and product positioning, turning your brand into an essential that people will be panic buying and hoarding, as it flies of the shelves.

To see if you qualify,

Please complete the form here

→https://www.growth.dimniko.com/apply-for-call

First 5 only. Looking forward to it.

Dim Niko

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How Can I Lower My CPM?

DimNiko - CPM

CPM or Cost per Mille is the cost per thousand impressions on an ad, and the amount that you are paying per every thousand impressions depends on many factors. Some of these factors are your target audience, the campaign objective, the type of industry you are in or your optimization settings, among others. One important thing to mention is that when CPM drops, your cost per click, cost per acquisition, and cost per lead generally decrease as well. So basically you will be having a better return with less ad spend.

So let’s look at some factors that you can take into consideration when you are looking into lowering your CPM:

Audience: Facebook ad space is limited and some audiences are more demanded than others. This means that targeting the most competitive audiences will increase your expenses.

Placement: Each placement has a different CPC and impression. By avoiding higher-cost and low-performing placements you can already improve results.

Quality ranking: The quality ranking has a direct impact on how much you are paying and how often your ad is shown. The higher your ranking is, the less you’ll pay and the better your results will be..

Bidding strategy: By using a bid cap or target cost you can prevent unnecessary and expensive clicks.

Frequency: High CPMs can be a sign of high frequency. Try to keep your frequency below 3. Showing your ad over and over to the same person without this one taking an action will tell Facebook that your ad is irrelevant and the cost will increase.

Ad schedule: The day of the week or time of the day impacts the cost of your ads.
Setting the ad schedule that works best for your ads can help you reduce costs and maximize results.

These factors above are some of the most common elements that advertisers look at when they are seeing high CPMs on their campaigns. But there are also other aspects that we you can consider when working towards lowering costs, for example:

Video ads: Facebook provides a bigger impression share for videos than image ads which means you can have lower costs when running video ads. If you are unable to create a good video, you can also use Facebook tools to create slideshows.

Higher engagement: Do you have a Facebook group with your customers? You can share your new ads with them to engage with it if they find it relevant. It is proven that by having a higher engagement on your ads, Facebook will reward you by showing it to more people which will lower your CPM.

Retargeting campaigns: As I mentioned earlier, some very competitive audiences will also have a very high CPC and CPM cost. Showing your ads to a warm audience will automatically get you better results.

Link clicks: Optimizing by link clicks has a lower cost than conversions, however! this traffic might not necessarily help you increase your ROAs. Running a campaign optimizing by link clicks is still worth it in order to increase cold traffic at a lower cost, and is worth testing, especially if you have a good offer to retarget that traffic later on.

Related Posts: 6 Crucial Factors Stopping Your From Scaling Paid Traffic Profitably

These are some options that you should look into if your CPMs are too high.

If you have any questions regarding this topic or any other do not hesitate to contact us in https://scale.dimniko.com/.

Until next time!

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Secret Facebook Keyword Targeting Strategy

Hey guys, Matej here. Senior media buyer at DimNiko team.

This is something that often happened to me and lots of other Facebook advertisers.

At some point we tried everything and we still didn’t get the ROI which client wanted.

Creatives were good but whatever targeting we put in, nothing worked.

So one day something hit me and I got this idea while I was browsing the net.

There was an article about good niche ideas and there were different lists of ideas.

I downloaded one really big list and then it hit me. Eureka!

There were almost two thousand keywords in this list. I can try them all on targeting!

As the client’s product was a pretty broad niche, I decided to do a test.

I created 100 campaigns with a $5 budget.

In each I would put one or more keywords from that list.

If the audience was under 1MM, I would combine a few similar together and also use the suggestion tool.

After some tweaking (and lots of hours) I made my 100 campaigns and put a lifetime budget $25 on each for the next 5 days.

I set a reminder on my desktop to check them after 5 days and then forgot about them.

When day 5 came, I opened this client’s account and started analyzing.

What I saw surprised me on different levels. Almost 1/3 of my campaigns were profitable and the CPA was 2x cheaper then what I was getting before with general interests or LLAs. 

So I immediately duped all my best performers into one big campaign and ran it with CBO at $1000.

At the same time I changed the budget on all campaigns to a daily budget of $5 on each adset and re-started them again.

The CBO campaign at $1k didn’t perform so well as $5 adsets, but it was still profitable and bringing much better ROI then what I was getting before in this account.

So after 5 days I again duped all the working audiences from $5 adsets into around 30 campaigns and started a $100 CBO test.

Now it started to really kick! I scaled this account drastically as I could move budgets by 50 or 100% everyday without losing much of ROI.

When campaigns got tired, I added new creatives and started testing again.

At the same time I made 100 new campaigns with new keywords from that list.

Then I duped, and split-test, and optimize and scale hard my best performers.

Then I would do 100 more, and 100 more, and 100 more, and repeat the cycle.

When results go bad, I would test fresh creative and start again. And again. And again.

I could do just this technique all year long, with small or big budgets, CBOs, daily or lifetime budgets.

After a lot of testing I realized that I discovered something really amazing.

Something that now became a part of my hidden weapon.

When nothing works and you need a fresh reset, try it! 

I didn’t want to share this technique but as we’re becoming one of the top notch communities for media buying, I said why not.

So below is my list of keywords you can test. 

Please don’t share this technique out of this group, as it’s very-very powerful.

Use this to your own advantage and use it wisely to scale your business. 

Be creative and test 365/24/7. The more you test, the better ROI you will get.

NOTE: Don’t be scared to spend a little more at the beginning, as you will get way more back after you optimize campaigns.

If you want me to implement this technique in your business, just send me a msg and I’ll get back to you asap.

Let’s crush it together!

Matej

If you want me to implement this technique in your business, just click the become a client button in the top right of this screen! 

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Ethereum Coin
Event Hosting
Event Planner Certification
Event Planning
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Excavation
Excel Tutorials
Exercises To Lose Belly Fat
Exercises To Lose Weight
Exmark Mowers
Exotic Pets
Extra Income
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Extrinsic motivation
Eye Diseases
Eye Exercises
Eye Floaters
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Fabric Painting
Facebook Marketing
Falconry
Family Bunker Plans
Family Trips
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Fantasy Football
Fashion design
Fast Diet
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Fast Weight Loss Diet
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Fat Burners
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Fatty Liver
Fatty Liver Diet
Fear Of Flying
Fecal Incontinence
Feingold Diet
Felting
Female Pick Up
Fencing
Feng Shui
Ferret Care
Ferrets
Ferris Mowers
Fetish Wear
Fibromyalgia
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Fidget spinners
Figure Skating
Figure Weight Loss
Film Making
Final Expense Insurance
Find A Job
Find Sugar Daddies
Finding Cheap Flights
Fine Art
Fire Dancing Lessons
Fire Safety
Fire safety for kids
First Aid
First Aid Training
Fish Aquarium
Fishing
Fishing boat
Fishing kayak
Fishing knots
Fishing rod
Fishing Supplies
Fishing tackle
Fissure
Fitness Coach
Fitness motivation
Fix John Deere Tractors
Fix Lawn Mower
Fix Poor Posture
Flag Football
Flat Belly Diet
Floaters In The Eye
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Flu Treatment
Fly Fishing
Foam hand grips
Food Addiction
Food Allergy
Food Lovers Diet
Food Tourism
Foosball
Foot Care
Football
Football .Jerseys
Football Betting
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Forex
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Fox Hunting
Free Chicken Coop Plans
Free Climbing
Free Diet Plans
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French Bulldogs
Fresh Diet
Fretwork
Friendship Bracelet
Fruit Diet
Fundraising
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Furniture Craft Plans
Futsal
Gallbladder Diet
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Gambling Addiction
Gap Year Travel
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Garden Fountains
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General Motors Diet
Genital Warts
Geocaching
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German Shepard Care
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Gin Lovers
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Glass Etching
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Gluten Free Diet
Glycemic Index
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Gm Diet
Go Carts
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Goal-Setting
Going Green
Gokart Plans
Gold Mining Methods
Gold Panning
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Golf
Golf Ball
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Golf Lessons
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Gout Diet
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Graphic Design
Grasshopper Mowers
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Green Energy
Green Living
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Green Smoothie Recipe
Green Tea Diet
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Greenhouse Plans
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Grieving Tips
Grilling Recipes
Groomsmen Gift Ideas
Grow Taller
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Guitar Lessons
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Gun Safety
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Hair Care
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Hand Ball
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Hockey
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Home Birthdays
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Home Improvement
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Home theaters
Homemade Gift Ideas
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Homeschooling
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Hormone Diet
Horse Breeding
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House Floor Plans
House pests
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Hover Boards
How Can I Lose Weight
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How To Act
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How To Build A Bar
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How To Burn Art
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How to cure hangovers
How to dive
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How To Fight
How To Gain Weight
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How to get smarter
How to golf for beginners
How to grow hair faster
How to grow spinach
How To House Train A Dog
How To Hula Dance
How To Hypnotize Someone
How To Improve Eyesight
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How To Increase Height
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How to opera sing
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How To Rap
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How to swim
How to train your voice
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How to whiten teeth naturally
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How to write faster
HTML Tutorials
Humanities
Hunting
Husqvarna Lawn Mower
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Hustler Mowers
Hypertension
Hypnosis
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Hypoglycemia Diet
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I Need To Lose Weight
IBS
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Ice Climbing For Beginners
Ice Fishing
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Ideal Protein Diet
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Identify Theft
Identity Theft Protection
Iguana Care
Illustration
Incence
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Indian Dating
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Indoor Gardening
Inflammation Diet
Inline Skating
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Insomnia
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Intarsia
Interior Design
Internet Addiction
Internet Advertising
Internet Dating
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Interracial Dating
Intraocular Pressure
Intrinsic motivation
Irritable Bowel Syndrome
Islamic Clothing
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Itching
Jai Alai
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Jerky Recipes
Jetpacks
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Jewish Dating
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Jillian Michaels Diet
Job Interviews
Job Skills
Jock Itch
John Deere Lawn Mowers
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Joint Pain
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Kirigami
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Laying Laminate Flooring
LCD Monitors
Leadership Development
League of Legends
Learn Arabic
Learn Arnis
Learn Bartitsu
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Learn Body Language
Learn Braille
Learn C++
Learn Capoeira
Learn Chainsaw Carving
Learn Chemistry
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Learn Driving Theory
Learn English
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Learn Hapkido
Learn How To Draw
Learn How To Paint
Learn Ice Carving
Learn Javascript
Learn Kenpō
Learn Krav Manga
Learn Latin
Learn Massage
Learn Maths
Learn Morse Code
Learn Php
Learn Python
Learn Russian
Learn Sambo
Learn Sand Art
Learn Sanshou
Learn Savate
Learn Shooto
Learn Shotokan
Learn Sign Language
Learn Silat
Learn Snow Sculpting
Learn Spanish
Learn Tai Chi
Learn To Draw
Learn To Fly
Learn To Play Guitar
Learn To Play Piano
Learn to Rap
Learn to Sign
Learn Tree Shaping
Learning Html
Learning To Be Funny
Lease Deals
Leatherworking
Legal Advice
Legal Help
Lego
Lemon Detox Diet
Lemon Diet
Lemon Juice Diet
Lemon Laws
Lemonade Diet
Lemonade Diet Recipe
Lesson Plans
Life Coaching
Life Insurance
Liquid Diet
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Litecoin
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Literature
Livestock
Living Healthy
Living Will
Long Jump
Lose 10 Pounds
Lose Love Handles
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Lose Weight Fast Diet
Lose Weight In 2 Weeks
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Losing Weight
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Losing Weight Tips
Love Poetry
Love quotes
Low Carb Diet
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Low Cholesterol Diet
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Low fat diets
Low Fiber Diet
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Low Iodine Diet
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Low Potassium Diet
Low Protein Diet
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Low Self Esteem
Low Sodium Diet
Low Sugar Diet
Lower Back Pain
Lower Cholesterol
Luce
Luge
Lung Cancer Treatment
Macrame
Macrobiotic Diet
Magic
Magic Tricks
Mail Art
Make Beats
Make Your Own Jewelry
Making Wine
Man Boobs
Management Skills
Manga Tutorials
Marbling
Marine Biology
Marine Supplies
Marquetry
Marriage Help
Masonry
Massage Therapy
Master Cleanse Diet
Masturbation Addiction
Matched Betting
Maternity
Maternity Clothing
Medi Weight Loss
Medical Tourism
Medical Weight Loss
Medieval Collectibles
Medieval Games
Meditation
Mediterranean diet
Mediterranean Diet
Mediterranean Diet Recipes
Men’s Grooming
Men’s hairstyles
Men’s Health
Men’s Suits
Men’s Swimwear
Menopause
Mental Health
Mentalism
Metabolic Cooking
Metalwork
Metformin And Weight Loss
Metformin Weight Loss
Mexican Cooking
Micro Pigs
Midwifery
Military diet
Military Training
Milk Allergy Treatment
Millinery
Mind Setting
Miracle Brain System
Miracle Manifestation
Miracles
Mixed Martial Arts
Mma Training
Mobile Technician
Mobility Scooters
Model House Building
Model Ship Building
Model Sports Cars
Model Tank Building
Model Trains
Modern Dance
Modern Pentathlon
Mole Removal
Monero Coin
Money Magnetism
Mood Swings
Mortgage Refinance
Mosaic Tile
Mosaics
Most beautiful places in the world
Motivation quotes
Motivation To Lose Weight
Motorcycle Racing
Mountain Biking
Mountaineering
Mouth Ulcers
Mowers Direct
Muay Thai
Muffin Recipes
Murray Lawn Mower
Murray Lawn Mower Parts
Muscle Building
Muscle Building Diet
Muscle Pain
Music downloads
Music players
Music Producing
Music theory
Music videos
Music Writing
Muskets
My Pet Chicken
Mystery Shopping
Mystical Gods
Nail Biting
Nano Towels
Nano toys
Nasal Polyps
Nascar Racing
Natural Cold Remedies
Natural Dog Food
Natural Fever Remedies
Natural Healing
Natural herbs
Natural Pain Relief
Natural Remedies
Natural Skin Care
Natural Wrinkle Treatment
Naturopathy
Neck Pain
Needlepoint
Needlework
Negotiation Skills
Netball
Netting
New Diet Pill
Niche Marketing
Nicotine Addiction
Ninja Gear
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Ninjutsu
NLP
No Carb Diet
No Sugar Diet
Nootropics
Numerology
Nutrition
Oatmeal Diet
Obesity
Off The Grid Living
Off-road Racing
Office depot jobs
Office Supplies
Offshore Banking
Oil pulling teeth
Older Men For Younger Women
Online Bingo
Online Degree
Online Gambling
Online Games
Online Jobs
Online Learning
Online Marketing
Online Poker
Online Shopping
Online Sports Betting
Online Tutor
Oral Health
Organic clothing
Organic Makeup
Origami
Ostomy Supplies
Outdoor Gear
Outdoor Wear
Outsourcing
Overweight
Paddle Boarding 101
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Pain Relievers
Paint Ball
Paintball
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Paintings
Paleo Diet
Paleo Diet Menu
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Paleolithic Diet
Palm Reading
Pancreatitis Diet
Panic Attacks
Paper Craft
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Paper Making
Paper Toys
Papercraft
Parachuting
Paralegal
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Paramedic Study Guide
Paranormal
Parenting
Parents
Parking Tickets
Party Decorations
Patchwork
Pay Per Click Advertising
Payday Loans
Pcos Diet
Peanut Allergy
Pear Shaped Engagement Rings
Penny Stocks
Performing Arts
Pergola Plans
Permaculture
Personal Care
Personal Finance
Personal loans
Personal Training
Personal Training for Seniors
Pescatarian Diet
Pet Adoption
Pet Grooming
Pet Rehab
Pet Supplies
Pet Travel
Petanque
Photo Editing
Photographing
Photography
Photoshop
Photoshop Tutorials
Piano Lessons
Pick Up Artists
Pick Up Lines
Pilates
Piles
Pilots Training
Pinball Machines
Piquet Strategies
Pirate Ship Playhouse Plans
Pitching Machine
Places to visit in new york
Plant Based Diet
Plantar Fasciitis
Plastic Surgery
Play Poker
Podcasting
Pole Dancing
Pole Vaulting
Police Training
Polyphasic Sleep
Pool Supplies
Pop-Up Books
Porcelain Dolls
Porn Addiction
Portable charger
Post Pregnancy Care
Pottery
Potty Training
Power Tools
Power Walking
PowerPoint Tutorials
Powersports
Pre Diabetes Diet
Pre-Workout
Precious Stones
Pregnancy
Pregnancy Diet
Pregnancy Massage
Pregnancy Nutrition
Premenstrual Syndrome
Prenatal Vitamins
Prescription Diet Pills
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Primal Diet
Primal dog food
Primal wear
Printmaking
Private Investigation
Productivity
Prostate Cancer Treatment
Protein Bars
Protein Diet
Protein Diet Plan
Protein Shake Diet
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Psoriasis
Psoriasis Diet
Psychic Powers
Pub Quiz Questions
Public Speaking
Publish Your Own Book
Puppy Care
Push Lawn Mower
Push Mower
Pyrography
Qigong
Quad Biking
Quick Ways To Lose Weight
Quick Weight Loss
Quick Weight Loss Diets
Quickest Way To Lose Weight
Quilting
Quit Smoking
Racquetball
Radio Controlled Cars
Rafting
Raising Chickens
Raising Chickens For Eggs
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Rapid Weight Loss
Raw Diet
Raw Food Diet
Raw Recipes
Rc Cars
RC Planes
Real Estate
Real Estate Appraisal
Record Collecting
Record Label Business Plans
Recycling
Reel Mower
Reflexology Treatment
Reiki
Relationship Problems
Religion
Renal Diet
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Restaurant Recipes
Restaurant Recipies
Restaurant Supplies
Restless Legs
Retinal Detachment
Retirement
Retirement Planning
Retirement Travel
Retro Video Games
Reverse Mortgage
Reverse Phone Directory
Rheumatoid Arthritis
Rheumatoid Arthritis Diet
Rhode Island Red Chickens
Ribbon Embroidery
Rice Diet
Riding Lawn Mowers
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Riding Mowers
Ringside Collectibles
Ripple Coin
River Rafting
Rock Climbing
Roller Skating
Roman Weapons
Romance on a budget
Romantic Ideas
Route66 Road Trip
Rowing
Rug Hooking
Rugby
Rugby Union
Rum Lovers
Run A Bar
Run A Coffee Shop
Run A Restaurant
Running Gear
Running Holidays
Running Shoes
Russian Dating
Rv Accessories
Rv Parts
RV Travel
Safaris
Sailing
Sailing Holidats
Salad Recipe
Sales Skills
Sales Tips
Sand Sculpting
Save Marriage
Save Money At Supermarket
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Save My Marriage
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Scag Mowers
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Scooters
Scrapbooking
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Scrimshaw
Script Writing
Scuba Diving
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Seaweed salad
Seduction
Segway
Self Defence
Self Defense
Self Help
Self Hypnosis
Self Propelled Lawn Mowers
Sell Your Home
Selling Your Home
Senior Dating
Senior Living
SEO
SEO for lawyers
Setting Goals
Sewing
Sex Addiction
Sex Addiction
Sex Furniture
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Shaky Hands
Shed Plans
Sheep care
Shiatsu Massage Techniques
Shirt Printing
Shooting
Shopping Addiction
Short Movies
Shot Put
Shuffleboard
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Shyness
Sick Cat
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Sign Language
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Silicone Soap Molds
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Singing Lessons
Single Parenting
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Single Travel
Sinus Infection Treatment
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Skateboarding
Skeet Shooting
Ski Holidays
Skin Cancer
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Skinny Girl Diet
Sky Diving
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Sleep Disorders
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Slim Fast
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Slots Machine Strategies
Slow Carb Diet
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Small Business Advice
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Snapper Mowers
Snapper Riding Mower
Snooker
Snoring
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Soccer
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Success habits
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Supercross
Supplements
Surfing
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Sushi
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Table Tennis
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Tapeworm Diet
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Teach Judo
Teach Karate
Teach Soccer
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Teeth Whitening
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Tennis
Tennis Holidays
Termite Control
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The Dash Diet
The Fresh Diet
The Lemonade Diet
The Paleo Diet
The Zone diet
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Three Day Diet
Thrictotillomania
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Time Management
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Tlc Diet
Toilet Training
Tooth anatomy
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Toro Lawn Mower
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Toro Zero Turn
Tour De France
Track and Field
Track Cycling
Tracy Anderson Diet
Trail Running Tips
Trampolining
Trapping
Travel Luggage
Travel the world
Travel Tips
Tree Planting
Trekking
Trekking
Triathlon
Trip To Vegas
Trolling Motors for sale
Troy Bilt Lawn Mower
Truck Accessories
TRX Training
Tug of War
Tug of War
Typography
UFOs
Ukele
Ulcer Diet
Ulcerative Colitis Diet
Unemployment
Upholstery Supplies
Urban Farming
Urinary Incontinence
Used Car Loan
Used Lawn Mowers
Vacation destinations
Varicose Veins
Vegan
Vegan Diet
Vegan Diet Plan
Vegetable Carving
Vegetable Gardening
Vegetarian Diet
Vertical Gardening
Vertigo
Video Editor
Video Game Addiction
Video Marketing
Video Producer
Vinegar Diet
Vintage Car Restoration
Violin Lessons
Virtual Reality
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Vision Therapy
Visual Arts
Visualization
Vitamins For Weight Loss
Vlogging
Volleyball
Wakeboarding Tricks
Walking
Wall Art
Wall Hangings
War Tourism
Water Diet
Water filter
Water Polo
Water Skiing
Watercolor Art
Ways To Lose Weight
Ways To Lose Weight Fast
Wealthy
Wearable Tech
Wearable Technology
Weaving
Web Design
Web Traffic
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Wedding Advisors
Wedding Candles
Wedding Party Dresses
Wedding Planning
Wedding Speech
Wedding Speeches
Wedding Supplies
Weight Lifting
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Weight Loss Blogs
Weight Loss Calculator
Weight Loss Challenge
Weight Loss Cleanse
Weight Loss Clinic
Weight Loss Diet
Weight Loss Foods
Weight Loss for women
Weight Loss Meal Plans
Weight Loss Motivation
Weight Loss Pills
Weight Loss Pills For Women
Weight Loss Pills That Work
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Weight Loss Programs
Weight Loss Recipes
Weight Loss Shakes
Weight Loss Smoothies
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Weight Loss Supplements
Weight Loss Surgery
Weight Loss Tips
Weight Loss Workouts
Weight Watchers diet
Weightlifting
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Weird science
Welding
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What Do Chickens Eat
What To Eat To Lose Weight
Wheat Free Diet
Wheat Grass
Wheelchair Basketball
White Water Rafting
Wholesale Candles
Wildlife Photography
Wildlife Tourism
Wind
Wind Surfing
Window Shopping
Window Stickers
Wine Making
Wine Of The Month Club
Wine Tasting
Wing Chun
Wireless network
Withcraft
Women’s Golf
Women’s Health
Womens Fitness
Womens Mma
Wood Carving
Wood Framing Basics
Woodturning
Woodworking
Woodworking Plans
Word Tutorials
Workout Routines
Workplace motivation
Worm Farming
Wrestling
Write a Cover letter
Write a CV
Writing A Will
Writing Poetry
Wushu
Yachting
Yam
Yeast Free Diet
Yeast Infection
Yoga
Yoga For Weight Loss
Younger Skin
YouTube Channel
Zcash Coin
Zero Turn Mowers

If you want me to implement this technique in your business, just click the become a client button in the top right of this screen! 

Posted on

THE “OSB™ STRATEGY” I USED TO SCALE A NICHE AUTOMOTIVE PRODUCT FROM $91K/MONTH TO $1,000,000 / MONTH IN REVENUE

The “OSB™ Strategy” I Used to Scale a Niche Automotive Product from $91k/Month to $1,000,000 / Month

Yo – it’s Dim Niko here from EPOCH Agency – The #1 Marketing Agency for eCommerce Brands – which I’ll get to in just a moment…

?Now, before I reveal all the juicy details on how we scaled our client to over $600k in monthly sales… here’s what you need to know:

At EPOCH, we’ve profitably managed over $10,000,000 in Facebook & Instagram Ads.

In 2018 alone, we’ve:

↗️ Skyrocketed a global supplement company from €40k/month to €120k/month in recurring revenue

↗️ Scaled an online clothing brand from $30k/month to $118k/month both warm & cold traffic

↗️ Generated $78,465.24 in a ONE DAY PROMOTION for an online fitness company

↗️ Exploded a hair extensions company from $17k/month to $62k/month in only 30 days

↗️ Plus tonnes more

After spending millions on ads and our own blood, sweat & tears, we’ve discovered the fastest and most reliable way to scale online businesses to well beyond 7 figures.

And the good news is… it’s the same process we used to increase the sales of this niche automotive product our client sells to $1m+ / month.

? Now – before I start – I’ll tell you more about the business.

The business was selling an automotive product to car owners and relying 100% on organic traffic, generating around $91k / month.

They had no predictable income or system for scaling organic sales, which as you can imagine, caused a tonne of stress for my client.

Here’s what we did:

The product we were selling was intent based – meaning it solved a specific problem.
Therefore, we had to be very selective with our targeting options, to ensure that those who saw our ads were ready and looking to buy – so we ran Google Adwords and Youtube SEO.

Starting with Adwords, we targeted keywords of every single model of car.

This made the campaign really granular, but we were able to reach very specific audiences and see which models delivered the best results.

The next step was to retarget all of the traffic we drove on Facebook and across the Google network.

The purpose of this is obvious – use retargeting to convert low hanging fruit for the cheapest price possible.

? Now – nothing I’ve said so far is super revolutionary… I get that.

But here’s where things take a twist:

You see… after helping tonnes of clients generate amazing results from Digital Marketing, especially on Facebook – I’ve noticed something.

It’s a common mistake most marketers make.

And it stops them from retargeting prospects with an ad of the exact product they were looking at on your website.

And that thing is….

Using Facebook’s Dynamic Product Ads.

DPAs, as they are known, show the customer relevant, dynamically updated ad content based on their on-site behaviour… or what I refer to as “OSB”.

It would be literally impossible to manually create thousands of ads for every single product, and show them specifically to each person that viewed them.

Using The OSB™ Strategy, which incorporates DPAs is absolutely crucial If you run an ecommerce business with a ton of different SKUs.

Otherwise, your retargeting will be very generic, and won’t convert nearly as well as showing the customer the exact product they were looking at.

By executing this entire strategy, the Facebook numbers were crazy – generating a 13.38x ROI.

With an adset spend of $22,270.19, the revenue generated was $297,989.63.

? Now… as good as these results are – and as critical as using DPAs is, here’s what you must know:

It’s not enough to just turn on DPAs and watch the money flood into your bank account.

This only works when you have the correct top of funnel strategy, to drive quality traffic to the pages you are going to retarget.

We tested the top of funnel strategy extensively, and this one produced the best results by far.

Combining this with Google & Youtube traffic sources, we were able to generate $764,392.30 for our customer in the month of November, 2018.

Now… if you’d like your company to be the next EPOCH success story – listen up:

We’re currently looking for just 2 new eCom clients to take on this month.

We have a strict criteria for the clients we work with. If you fit this, we will scale your company using Facebook & Instagram advertising, to drastically grow your revenue and create similar results.

If you’re interested in working with DimNiko .com, see if we’re a fit by filling out the form here:   www.dimniko.com/msp-apply

Do not hesitate. The 2 positions will fill up fast.

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Secret Facebook Pixel Optimisation Strategy 2020

Yo – it’s Dim Niko here from DimNiko.com Agency – The #1 Marketing Agency for eCommerce Brands – which I’ll get to in just a moment…

Now, before I reveal the weird strategy we used to ‘hack’ the results from the Facebook Pixel and generate a flood of sales for our client… here’s what you need to know:

At DimNiko.com, we’ve profitably managed over $10,000,000 in Facebook & Instagram Ads.

In 2018 alone, we’ve:

– Increased revenue of a company selling a niche automotive product from $91k/month to $1,000,000/month

– Skyrocketed a global supplement company from €40k/month to €120k/month in recurring revenue in 30 days

– Scaled an online clothing brand from $6k/month to $52k/month targeting ice cold traffic

– Generated $78,465.24 in a ONE DAY PROMOTION for an online fitness company

– Plus tonnes more

After spending millions on ads and our own blood, sweat & tears, we’ve discovered the fastest and most reliable way to scale online businesses to well beyond 7 figures.

And the good news is… it’s the same process we used to generate a 3.64x ROAS as we scaled our client – a Hair Extensions Company to $62k / month.

Now – let me get down to business.

This hair extension company ran out of a salon in Texas. Before working with us, they had no converting funnel, had never tested ads, and most of their sales came from retail.

They came to us because they were desperate to crack the online space profitably. At the time, they had zero data or experience, and not much of an idea with where to start.

That’s when we took over and quickly scaled them… which I’ll explain in this post.

So… let me explain the strategy we executed to generate this result for our client.

Firstly, we did something that some marketers would probably call… ‘weird’. Now – what do I mean by that exactly?

Well, it’s a common strategy in eCommerce to optimise your conversions based on the people who buy your product.

Marketers do this with the Facebook Pixel so their ads get shown to more people most likely to buy.

And in most instances… it’s a sound strategy.

However – in this case, we did the exact opposite.

Given that we were running ads to cold traffic, we optimised for “Add to Cart” instead of “Purchases”.

Now… why would we do this?

Well – hair extensions are a high ticket eCommerce product, starting at $300 and going up from there.

So we didn’t expect to have a ton of cold traffic buy the product the first time they saw it.

But if we were able to build a custom audience and then lookalike audience, or people that had added the product to cart and were highly interested in it, we knew the campaign would be successful.

So here’s what happened:

We ran ads to cold traffic that were optimised for add to cart. This ad showed a video of different well known influencers putting the extensions in, which added value to the audience and demonstrated solid proof.

As mentioned, our goal here was to make sales, but also pixel as much of the audience as possible – so we could feed the top of the funnel with new lookalike audiences.

Now, with just running this video ad, our ROAS was 1.03x, and after the cost of goods was factored in, we were actually losing money to cold traffic.

But this is where things got crazy:

After the value video ad, we retargeted with an ad asking the audience to come back and complete their purchase.

This ad had a more direct call to action, specifically to drive conversions.

And that’s where the magic happened:

By retargeting our audience of prospects that had either added to cart, or were in the lookalike audience, we were able to generate insane returns for the client.

The average ROAS across the entire campaign, including the first ad that lost money, and our different retargeting ads, was 3.64x… pretty crazy when you consider this is a high ticket beauty product, and the traffic source was ice cold.

I attached a livestream I did reporting on the results from the first three weeks of this campaign alone, and it’s mind blowing!

Overall, this campaign strategy scaled this hair extensions brand from $17k / mth to $62k / mth in an incredibly quick time.

Now… if you’d like your company to be the next DimNiko.com success story – listen up:

We are currently looking for just 4 new eCom clients to take on this month.

We have a strict criteria for the clients we work with. If you fit this, we will scale your company using Facebook & Instagram advertising, to drastically grow your revenue and create similar results.

If you’re interested in working with DimNiko.com, click here and complete the form to see if we’re a fit:   https://dimniko.com/msp-apply

Do not hesitate. The 4 positions will fill up fast.

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Secret Facebook Sequential Retargeting System 2020

“Sequential Retargeting”: The Secret System DimNiko.com Agency Used to Scale a Global Supplement Company to €120,000 in Monthly Recurring Revenue From €39,273.24 Adspend 

Yo – it’s Dim Niko here from DimNiko.com Agency – The #1 Marketing Agency for eCommerce Brands – which I’ll get to in just a moment…

Now, before I reveal our sequential retargeting system & how it tripled our clients MRR… here’s what you need to know:

At DimNiko.com, we’ve profitably managed over $10,000,000 in Facebook & Instagram Ads ?

In 2018 alone, we’ve:

↗️ Increased revenue of a company selling a niche automotive product from $91k/month to $1,000,000+/month

↗️ Skyrocketed a hair extensions company from $17k/month to $62k/month in only 30 days

↗️ Scaled an online clothing brand from $6k/month to $52k/month targeting ice cold traffic

↗️ Generated $78,465.24 in a ONE DAY PROMOTION for an online fitness company

– Plus tonnes more

After spending millions on ads and our own blood, sweat & tears, we’ve discovered the fastest and most reliable way to scale online businesses to well beyond 7 figures.

And the good news is… it’s the same process we used to triple the monthly recurring revenue of our supplement client to €120k / month.

So… you’re probably wondering – how did we do it?

Well – let’s get into it:

The client is a global supplement company based in Europe. They hadn’t run any Facebook traffic when we started working together, as they had purely focused on monetising their organic audience.

This is when they reached out to DimNiko.com to start generating sales using paid marketing.

We were able to scale them to €120k / month recurring in just 3 months, spending just €39,273.24.

Here’s how we did it:

⚙️Top of Funnel

The client was selling a health supplement that combined a mixture of superfoods to allow consumers to get all the vital nutrients for their diet in one drink.

To position the product as the solution to their problem, we had the client create a top of funnel value video revealing the 10 top health superfoods everyone needs in their diet.

At the end of this video, the product was offered for sale below the video – on the same page.

Now – the best part about this was the video offered so much value, that we were able to generate a 2.5x ROAS from cold traffic and liquidate our ad costs.

We created lookalike audiences based on the prospects that watched 75% of this video, so we could feed the top of funnel with relevant audiences – which I’ll get to in a moment.

Given the high value delivered in the video & using our DimNiko.com traffic generation strategy, we were able to get massive engagement and shares on the ad & video, further driving traffic to the funnel for minimal spend.

⚙️Middle of Funnel:

Product Ads were launched and targeted those people that:

? Watched 75% of the video 
? Engaged with the ad 
? Landed on the landing page

This drove sales to prospects who’d had a single touch point with the brand, allowing us to monetise the campaign before starting the next phase.

⚙️Bottom of Funnel:

Now – here’s where things really got interesting.

We used what we call “Sequential Retargeting” to drive a huge ROI and scale to €120,000 / month in MRR.

Most rookie marketers make the mistake of ONLY retargeting based on percentage of a video watched… rather than using the full suite of sequential retargeting options. 
Because here’s the thing:

It’s obvious that every customer doesn’t buy for the same reason. Some will react best to testimonials, some will prefer influencer reviews, others will buy based on an authority article.

So we spaced all of these out over TIME to generate the best results for our client.

Here’s what the retargeting audience saw on each day:

Day 1 – 3: Testimonial Ads 
Day 4 – 5: Authority Article for Social Proof (this is majorly underrated as it builds tonnes of rapport. The goal is not to drive sales, but we link to a 3rd party article to enhance the client’s reputation) 
Day 6 – 8: Influencer Reviews 
Day 9 – 10: Click to Messenger Ads

And then, over the top of all of these ads, we run:

1) Strong CTA straight to the sales page: “come back and buy / forgot something? Ad” 
2) Dynamic Product Ads – showing the products based on the prospects on-site behaviour

The benefit of having a retargeting sequence like this is you can increase your ROI by reaching prospects with different types of ads, that appeal to different people.

In a 30 day window, this company was able to scale their revenue to €120,000 in sales.

All of these sales were subscription based, meaning that this revenue would continue to come in month after month… pretty cool huh?

Oh and just for the record – the ad spend for this 30 day period was €39,273.24 – giving a ROAS of just over 3x. 

Now… you might be wondering why I’m telling you this.


Well – if you’d like your company to be the next DimNiko.com success story – listen up:

We are currently looking for just 2 new eCom clients to take on and scale up this month.

We have a strict criteria for the clients we work with. If you fit this, we will scale your company using Facebook & Instagram advertising, to drastically grow your revenue and create similar results.

If you’re interested in working with DimNiko.com, click the link and complete the form to see if we’re a fit:   https://dimniko.com/msp-apply

Do not hesitate. The 4 positions will fill up fast.

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Secret Facebook Cold Traffic Funnel AV Sequencing Strategy 2020

The Insane Cold Traffic Funnel a Clothing Brand Used to Generate a 8.04x ROAS and Turn $6,492.24 to $52,180.00 Using “AV Sequencing”

Yo – it’s Dim Niko here from DimNiko.com Agency – The #1 Marketing Agency for eCommerce Brands – which I’ll get to in just a moment…

Now, before I reveal our secret “AV Sequencing” system and how we used it to convert ice cold traffic for a clothing company into huge profits… here’s what you need to know:

At DimNiko.com, we’ve profitably managed over $10,000,000 in Facebook & Instagram Ads.

In 2018 alone, we’ve:

– Increased revenue of a company selling a niche automotive product from $91k/month to $485k/month

– Skyrocketed a global supplement company from €40k/month to €120k/month in recurring revenue in 30 days

– Scaled a hair extensions company from $17k/month to $62k/month in only 30 days

– Generated $78,465.24 in a ONE DAY PROMOTION for an online fitness company

– Plus tonnes more

If you’d like your eCom Brand to be our next success, apply here NOW —>

After spending millions on ads and our own blood, sweat & tears, we’ve discovered the fastest and most reliable way to scale online businesses to well beyond 7 figures.

And the good news is… it’s the same process we used to generate a 8.04x ROAS as we scaled our Clothing Brand client to $52k / month.

Now – let me get into this case study:

The client is a streetwear clothing brand based in Melbourne, Australia. When we started working together, they were generating $30k / month.

DimNiko.com very quickly scaled them from $30k to $120k / month…. $52k of this revenue came from ice cold traffic… who had no idea who the brand was before seeing our ads.

Now – if you run a clothing company, or any kind of brand in a competitive market, then you will know just how difficult it is to convert ice traffic into profit.

At least that’s what you thought up until now – the truth is however… with “AV Sequencing” – it’s actually really simple.

Let me reveal how:

First, the marketing funnel was segmented into 3 stages like this:

Top of Funnel:

Here we targeted ice cold traffic with a meme video the client had created. These videos were entertaining, light hearted and fun.

They appeal to the ideal client and drove tonnes of engagement. We created lookalike and retargeting audiences from this first touch point.

Here’s a takeaway for your marketing:

Reframe your top of funnel content so the purpose of it is NOT to SELL on the first touch point – don’t try and sleep with the girl on the first date.

Instead, by using humour, we created virality and drove a truckload of engagement at ridiculously low prices.

The result of this was an insanely low cost per view, and massive audiences built at very little cost.

To make these meme videos more relevant, the people featured in the videos wore the brand’s clothes, to simultaneously introduce cold traffic to the company and the products they offer.

Now, nothing I’ve said so far is revolutionary, I know that.

But here’s what happened next…

Middle of Funnel:

We built a custom audience of anyone who watched 75% of the first video.

At this point, video viewers who watched 75% of the first video & lookalike audiences were retargeted with a video that explained the concept of the brand.

This video was more serious, revealed the brand story and inspired viewers to get involved with the company mission, using a specific video formula we’ve tested and proven after working in 34 different niches.

But here’s the really cool part, where “AV Sequencing” comes into the campaign:

We got the same people from the meme video to be featured in the brand concept video.

On top of that, they wore the EXACT same clothes, to build familiarity and relevancy with the prospects that watched the meme video.

Here’s why this is important:

Great marketing is about congruency.

Whether it’s having the same headline on an ad and a landing page, or having a clothing company model wear the same clothes in different videos… making your marketing a familiar customer experience is VITAL.

Using this concept, we helped the client create an Advanced Video Sequence with the same people, wearing the same clothes from the brand.

Hence the term… “AV Sequencing”…

This allowed our client to build their know, like & trust factor with cold traffic… and, as you’re about to see, generate an insane ROI from scaleable, ice cold traffic.

Which, as you can imagine… is the dream for every business owner.

Bottom of Funnel:

Then, we made direct offers to video viewers, lookalike & retargeting audiences that had viewed more than 75% of each video.

And… if you haven’t guessed it yet:

We offered the same line of clothing as those featured in the first two videos.

Again – by now, prospects were massively familiar with the clothing, the brand, and their savvy street style.

This is the simple funnel that allowed us to crush an insane 8.04x ROAS from ice cold traffic.

After turning these leads into profit, we were able to further monetise them during launches and new product releases, to increase lifetime value.

In total, these campaigns took the streetwear brand from $30k / mth to $120k / mth – FAST.

Now… if you’d like your company to be the next DimNiko.com success story – listen up:

We are currently looking for just 4 new eCom clients to take on this month.

We have a strict criteria for the clients we work with. If you fit this, we will scale your company using Facebook & Instagram advertising, to drastically grow your revenue and create similar results.

If you’re interested in working with DimNiko.com, click here and complete the form to see if we’re a fit:   https://dimniko.com/msp-apply

Do not hesitate. The 4 positions will fill up fast.